News Literacy gathers leading scholars, educators, and media makers to explore new approaches to thinking about, examining, and evaluating news media and civic engagement around these fundamental questions: What are the most pressing issues in news, media, and culture in a converged, digital, and global media age? What are the best educational practices to foster media literate understanding, engagement, and expression across borders, across cultures, and across divides? The book will prepare future media practitioners (and citizens) to embrace new media environments that can simultaneously empower their craft and their civic voice. This means teaching not only about the various ways new technologies are used and to what end, but also how these tools can enable better engagement with audiences, more dialog with communities, and a more nuanced understanding of how information is processed through new media platforms. Such an approach can empower a more active, collaborative, and empowered information landscape for the digital age.

The Propaganda Society analyzes the rapid expansion of propaganda and promotional activities in the leading "post-industrial" states under the regime of neoliberalism. With the outsourcing of manufacturing, these states have converted to service, selling, and speculative economies, with a concurrent rapid growth of advertising, marketing, public relations, sales management, branding, and other promotional enterprises. Aided by digital technologies and the removal - "deregulation" - of political, legal, administrative, and moral barriers to state and corporate expansion on a global scale, a group of dominant political and commercial actors have brought about a common discourse and convergent set of practices rooted in sophisticated and unprecedented levels of propaganda and promotion. Written by leading scholars in the field, each of the eighteen chapters in this book discuss the ways in which elite uses of propaganda have radically transformed media and information systems, political and public culture, the conduct of war and foreign relations, and the overall behavior of the state.

How does one make sense of YouTube? There is no reliable sample of videos on YouTube; no easily identifiable way to determine its dominant themes; no way to evaluate quality or impact; no seminal literature. Through genre analysis and digital media criticism, this book presents an accessible, yet critical introduction to "reading" YouTube. The book identifies certain videos by genre - from The Phenom and The Short to The Morph and The Experiment - and provides a thumbnail textual analysis of the videos - from celebrity culture to identity politics - that make up each of these genres. Each one starts with a brief summary/background followed by a theoretically informed mapping of the key issues. Designed primarily for classroom use, the book develops a conceptual language for students to use as they engage with the complex, interactive texts of YouTube and digital culture more generally.

This volume examines the role of history in the study of new media and of newness itself, discussing how the 'new' in new media must be understood to be historically constructed. Furthermore, the new is constructed with an eye on the future, or more correctly, an eye on what we think the future will be. Chapters by eminent scholars address the connection between historical consideration and new media. Some assess the historical descriptions of the development of new media; others hinge on the issue of newness as it relates to existing practices in media history. Remaining essays address the shifting patterns of storage at work in media inscription, as they relate to the practice of history, and to the past and contemporary cultural formations. Together they offer a ground-breaking assessment of the long history of new media, clearly recognizing that the new media of today will be the traditional media of tomorrow, and that an emphasis on the history of the future sheds light on what this newness can be said to represent.

This book presents the first comprehensive survey of being a local, in particular in Australia. As in much of the colonised, English-speaking world, in Australia the paradox is that the locals are not indigenous peoples but migrants with a specific ethnic heritage who became localised in time to label other migrants as the newcomers and outsiders. Claims of belonging as 'local' provide a crucial insight into power relations that extend beyond the local level to questions of national identity and the ethics of belonging in a postcolonial, multicultural nation. How have Anglo-Celtic Australians installed themselves as locals? Where do Indigenous Australians stand in this local politics of identity? What are the ethical considerations for how we connect our identities to places while also relating to others in a time of intensifying migration? This book explores these questions via a multidisciplinary cultural studies approach and a mixed methodology that blends a critical language study of being local with auto-ethnographical accounts by the author, himself a 'local'.

From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or buying organic products at the local farmers market. Food is no longer viewed merely as a means of survival. International and comprehensive in approach, this volume is the first book-length study of food from a communication perspective. Scholars examine and explore this emerging field to provide definitive and foundational examples of how food operates as a system of communication, and how communication theory and practices can be understood by considering food in this way. In doing so, the book serves to inspire future dialogues on the subject due to its vast array of ideas about food and its relationship to our communication practices.

Based on the National Communication Association's conceptual model for teaching and evaluating undergraduate public speeches (as developed by the author and others), Sherwyn P. Morreale offers a highly accessible, easy-to-teach, easy-to-learn approach to public speaking. The approach adopted in the text includes eight public speaking competencies - four on speech preparation and four on speech delivery - which are enhanced by emphasizing the impact of technology, ethics, culture, and diversity on public speaking. A number of unique features designed to improve teaching and learning include: - Students used as examples in each chapter so that readers can follow them as they learn about public speaking; - Tables and boxed text to reinforce the most important learning points; - Checkpoint and self-assessment tools so that readers can determine their level of competence and find out whether they are ready to proceed to the next chapter; - Competence-building activities for students to apply chapter concepts and practice public speaking strategies in the classroom or as take-home assignments; - An accompanying website which is updated on a regular basis and offers a forum for students to contact the author. Designed for introductory-level public speaking courses taught at two- and four-year colleges and universities, this text offers a distinctively practical alternative for students and teachers to achieve consistency across multiple sections of the public speaking course. An instructor's manual is available on request.

Since the eve of the war in Afghanistan, Al-Jazeera has become a global household name and a news source that cannot be ignored. Globalization theorists argue that Al-Jazeera promotes a cross-cultural debate, enforcing a counter-hegemonic perspective on the West not evident in former crises. Through a comprehensive empirical analysis covering the re-broadcasting of Al-Jazeera's images on major U.S. television networks since 9/11, this book draws an alternative picture, revealing that the advent of Al-Jazeera has actually eroded the counter-hegemonic debate in U.S. war reporting. It shows how the U.S. government persuaded television networks to systematically reformat legitimate war images from Al-Jazeera, labeling it a deviant network, in order to eliminate criticism of the war. Moreover, an examination of the U.S. reception by bloggers and network carriers of Al-Jazeera's English-language website and channel reveals the U.S. administration's continued resolve and ability to limit public discourse.

Historic levels of polarization, a disaffected and frustrated electorate, and widespread distrust of government, the news media, and traditional political leadership set the stage in 2016 for an unexpected, unlikely, and unprecedented presidential contest. Donald Trump's campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. As Demagogue for President shows, Trump's campaign strategy was anything but simple.Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue, a word with two contradictory definitions - 'a leader who makes use of popular prejudices and false claims and promises in order to gain power' or 'a leader championing the cause of the common people in ancient times' (Merriam-Webster, 2019). These strategies, in conjunction with post-rhetorical public relations techniques, were meant to appeal to a segment of an already distrustful electorate. It was an effective tactic. Mercieca analyzes rhetorical strategies such as argument ad hominem, argument ad baculum, argument ad populum, reification, paralipsis, and more to reveal a campaign that was morally repugnant to some but to others a brilliant appeal to American exceptionalism. By all accounts, it fundamentally changed the discourse of the American public sphere.

This book brings together a collection of selected empirical studies by researchers and English for Academic Purposes professionals working with scholars who use English as an additional language and who face barriers to publication when communicating the results of their research in the international context. The contributions have their origins in papers and workshops presented at the conference «Publishing and Presenting Research Internationally: Issues for Speakers of English as an Additional Language (PRISEAL), which took place at the University of La Laguna (Spain) from 11 to 13 January 2007. The various issues which are addressed in this volume are grouped into three main themes: 1. Descriptive studies of linguistic and rhetorical features of written and spoken academic genres. 2. Contrastive studies of academic discourse with a focus on rhetorical preferences of members of scientific communities across cultures, disciplines and genres. 3. Studies which evaluate English for Academic Purposes courses and materials in terms of how successfully they develop the scholar's ability to communicate more effectively in English.

The volume contains papers given at the 30th Colloquium of Linguistics, whose leading (but not exclusive) theme was 'Language and Cognition'. The papers represent various domains of linguistics and range from purely theoretical (e.g. those dealing with language sign and categorical grammar), through descriptive and historical, to application-oriented (glottodidactics and translation). Computer linguistics is also represented. The papers deal with a number of languages (English, French, German, Gothic, Hebrew, Hungarian, Italian, Icelandic, Polish, including Kashubian, and others). The problem of artificial languages is considered, too.

Many public speaking texts take students through a number of chapters of theory and advice before getting to the different types of speeches (e.g., informative, persuasive, special occasion, and small group presentations) that they will give. This innovative new book provides students with the tools they need to speak confidently earlier in the course.
Based on her many years of teaching experience, Sherry Devereaux Ferguson outlines an additive approach to public speaking, providing a foundational overview at the beginning of the book. Each subsequent chapter presents the information and skills necessary to fulfill that chapter's assignment. This organization allows students to master skills incrementally and--in the process--to begin speaking earlier. With a goal of building competency in stages, Ferguson's sure-footed method leads to more confident and effective speakers. Paying special attention to audience analysis and rhetorical criticism, this distinctive text also offers a strong ethical foundation for the act of public speaking.
Features
* Assignment-based: Organizes content around speech assignments rather than topics, allowing professors to introduce practical work early in the course
* Additive in approach: Allows the student to apply principles learned earlier in the course and also to acquire additional knowledge and skills with each new assignment
* Innovative: Incorporates a number of unique features such as the critical communication model, which offers an ethical component; chapters on professional speechwriting and rhetorical analysis; a discussion of PowerPoint presentations; and novel assignments such as a speech of welcome, a coffee shopdiscussion on ethics, and a team presentation based on theories of multiple intelligence
Providing an abundance of examples, tips from professionals, sample student speeches, and visuals, Public Speaking: Building Competency in Stages helps students to overcome their fears by equipping them with the tools they need to speak confidently in any context.

For a number of years, there has been concernin Germany about the decline of language . From a linguistic perspective, this hypothesis cannot be substantiated. Public debate, however, does raise some new questions about the stability and mutability of language norms. This volume undertakes a linguistic examination of the relationship between empiricism and standards in various forms and domains of communication."

Leading researchers in the field of spoken discourse and language teaching offer an empirically informed, issues-based discussion of the present state of research into spoken language. They address some of the complex and rewarding opportunities offered by these emerging insights for language education and, specifically, for TESOL. They ask whether new data and evidence that spoken discourse is a distinctive genre will challenge existing language theories and teaching. What could be the practical outcomes for curriculum, teaching approaches, materials and assessment? A stimulating resource for researchers and for professional and student language teachers.

The fun and easy way to learn the fascinating language of German with integrated audio clips

"German For Dummies, Enhanced Edition" uses the renowned Berlitz approach to get you up and running with the language-and having fun too Designed for the total beginner, this guide introduces you to basic grammar and then speedily has you making conversation. Integrated audio clips let you listen and learn as you hear pronunciations and real-life conversations. Fun and games sections ease your way into German fluency, phonetic spellings following expressions and vocabulary improve your pronunciation, and helpful boxes and sidebars cover cultural quirks and factoids.Master the nuts and bolts of German grammarLearn phrases that make you sound German-and know what "never" to say in German

Whether you're just looking for a greeting besides "Guten tag" or you want to become a foreign exchange student, this enhanced edition of "German For Dummies" gives you what you need to learn the language-as much as you like, as fast as you like

It is now widely recognised that professional presentation skills are an indispensable cornerstone of a successful scientific career. This updated second edition provides a concise and accessible guide to preparing and delivering scientific presentations. Its highly practical 'how-to' style focuses on the issues that are of immediate concern to the busy scientist. The text covers all of the important aspects of scientific presentations, including knowing your audience, producing visual material, controlling nerves and handling questions. It also includes advice on presenting in English for non-native speakers, helping them to improve the clarity and effectiveness of their presentations. Links are included throughout the text to the accompanying website, which contains annotated video clips of speakers delivering a talk and demonstrates the common problems encountered, as well as exercises designed to overcome them. It also contains image files to demonstrate the design issues to consider when creating visual material.

Quintilian, born in Spain about 35 CE, became a widely known and highly successful teacher of rhetoric in Rome. "The Orator's Education" ("Institutio Oratoria"), a comprehensive training program in twelve books, draws on his own rich experience. It is a work of enduring importance, not only for its insights on oratory, but for the picture it paints of education and social attitudes in the Roman world.

Quintilian offers both general and specific advice. He gives guidelines for proper schooling (beginning with the young boy); analyzes the structure of speeches; recommends devices that will engage listeners and appeal to their emotions; reviews a wide range of Greek and Latin authors of use to the orator; and counsels on memory, delivery, and gestures.

Donald Russell's new five-volume Loeb Classical Library edition of "The Orator's Education," which replaces an eighty-year-old translation by H. E. Butler, provides a text and facing translation fully up to date in light of current scholarship and well tuned to today's taste. Russell also provides unusually rich explanatory notes, which enable full appreciation of this central work in the history of rhetoric.

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Der Band bearbeitet die Frage, mit Hilfe welcher sprachlichen Verfahren Wissen in zentralen Praxisfeldern des Alltags entsteht. Am Beispiel der Bereiche Medizin, Recht, Lehr/Lerninteraktionen und Massenmedien wird untersucht, was jeweils interaktiv als Wissen angezeigt wird bzw. was als Wissen gilt. Die BeitrAge gliedern sich quer zu den Praxisfeldern in vier Abschnitte und bearbeiten jeweils eine der folgenden Leitfragen: Wie wird Wissen situativ eingebettet, wie wird Wissen interaktiv hervorgebracht, wie wird Wissen institutionell zur Geltung gebracht und wie wird Wissen (massen)medial verbreitet.

The only guide you'll need to help you make that speech a success. The very thought of standing up in front of and then addressing an audience is sufficient to fill most people with blind terror, whether it's to be a wedding speech, a work presentation or simply proposing a toast. Yet speaking effectively in public is a skill that can be learned like any other, and this guide will teach you the techniques and tips to overcome your nerves and become an effective speaker, whatever the situation. Covers all the practical techniques needed to plan, write and present any speech successfully Packed with advice and hints on speeches for a wide variety of occasions, from family gatherings to formal social or business events Contains a useful selection of quotations organised by subject and lists the different forms of address and references to where to find inspiration on the World Wide Web Checklists and practice examples help build confidence quickly If you only ever buy one book to help you make that speech, this should be it!

Lasso Them With Laughter The way to your listeners hearts is through their funny bones. Want to grab their attention? Do it with humor. Need to drive home a point they ll remember? Nothing does it better than a rib-tickling anecdote---like the ones in this book. 1002 Humorous Illustrations for Public Speaking is jam-packed with one-liners, jokes, humorous stories, and pithy proverbs for just about any subject or circumstance under the sun. Pick your topic. Appearances, Communication, Opportunity, Prayer, Self-Image, Sports . . . these and plenty more come to you conveniently alphabetized, numbered, and indexed for instant referencing. There s even a space for you to log what you use, so fresh nuttiness doesn t become old chestnuts. Tested by preachers and public speakers, this ensemble of humor is just the ticket to get your audience laughing---and listening."

A practical, easy-to-read and often amusing guide that describes how to hone your argument skills. Features contemporary examples of debates on current topics with sidebar notes demonstrating weak and strong techniques. Provides tools to identify and avoid the most common verbal traps. Contains strategies for effectively making your points during a disagreement--whether it's a formal debate or a shouting match.