Wahrend der Kunde in Deutschland seit 50 Jahren uber samtliche Medien "beworben" wird, steckt die kommerzielle Werbung in Armenien noch in den Kinderschuhen. Wie sich die erheblichen wirtschaftlichen, politischen und soziokulturellen Unterschiede zwischen den beiden Landern auf die Werbung und insbesondere auf die Sprache der Werbung auswirken - dies soll in dieser Arbeit ermittelt werden. Die armenische Werbesprache ist bisher noch nicht ins Blickfeld der Sprachwissenschaft geruckt. Hinzu kommt, dass die Sprache der deutschen Fernsehspots bislang noch nicht erschoepfend untersucht wurde - ein guter Grund, diese Aufgabe, basierend auf einer Verschriftlichung der gesprochenen Texte, in Angriff zu nehmen.

The Political Speechwriter's Companion guides students through a systematic "LAWS" approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember, anecdotes that make listeners laugh and cry, wit that pokes fun at opponents but also shows their own lighter side, and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.

Quintilian, born in Spain about 35 CE, became a widely known and highly successful teacher of rhetoric in Rome. "The Orator's Education" ("Institutio Oratoria"), a comprehensive training program in twelve books, draws on his own rich experience. It is a work of enduring importance, not only for its insights on oratory, but for the picture it paints of education and social attitudes in the Roman world.

Quintilian offers both general and specific advice. He gives guidelines for proper schooling (beginning with the young boy); analyzes the structure of speeches; recommends devices that will engage listeners and appeal to their emotions; reviews a wide range of Greek and Latin authors of use to the orator; and counsels on memory, delivery, and gestures.

Donald Russell's new five-volume Loeb Classical Library edition of "The Orator's Education," which replaces an eighty-year-old translation by H. E. Butler, provides a text and facing translation fully up to date in light of current scholarship and well tuned to today's taste. Russell also provides unusually rich explanatory notes, which enable full appreciation of this central work in the history of rhetoric.

An insider's guide for students and teachers on how to debate, ranging from how to deliver speeches confidently in a large room to how to respond to arguments effectively. The final section of the book will argue why this activity is important for every child to take part - for social mobility, democratic and economic reasons. Throughout the book, Lewis (a former world university debating champion and a world championship winning coach with England) will draw from examples from his 10 years of experience coaching debates in over 11 countries

When Donald J. Trump announced his campaign for president in 2015, journalists, historians, and politicians alike attempted to compare his candidacy to that of Governor George C. Wallace. Like Trump, Wallace, who launched four presidential campaigns between 1964 and 1976, utilized rhetoric based in resentment, nationalism, and anger to sway and eventually captivate voters among America's white majority. Though separated by almost half a century, the campaigns of both Wallace and Trump broke new grounds for political partisanship and divisiveness. In Fear, Hate, and Victimhood: How George Wallace Wrote the Donald Trump Playbook, author Andrew E. Stoner conducts a deep analysis of the two candidates, their campaigns, and their speeches and activities, as well as their coverage by the media, through the lens of demagogic rhetoric. Though past work on Wallace argues conventional politics overcame the candidate, Stoner makes the case that Wallace may in fact be a prelude to the more successful Trump campaign. Stoner considers how ideas about "in-group" and "out-group" mentalities operate in politics, how anti-establishment views permeate much of the rhetoric in question, and how expressions of victimhood often paradoxically characterize the language of a leader praised for "telling it like it is." He also examines the role of political spectacle in each candidate's campaigns, exploring how media struggles to respond to-let alone document-demagogic rhetoric. Ultimately, the author suggests that the Trump presidency can be understood as an actualized version of the Wallace presidency that never was. Though vast differences exist, the demagogic positioning of both men provides a framework to dissect these times-and perhaps a valuable warning about what is possible in our highly digitized information society.

Este trabajo constituye una descripcion funcional de una variedad poco estudiada del guarani paraguayo: el guarani "correntino", modalidad tradicional del guarani del nordeste argentino. El estudio presenta las caracteristicas fonologicas y gramaticales de esta variedad en vistas a comprender el grado de su diferenciacion dialectal asi como su posicion dentro de los dialectos del guarani meridional - criollo e indigena - hablado en las tierras bajas sudamericanas. Con una vision comparativa, entablando una discusion permanente con destacados autores de esta larga tradicion de estudios (Emma Gregores y Jorge Suarez, Wolf Dietrich, Aryon Rodrigues, entre otros) este trabajo constituye no solo una aproximacion critica a los estudios de lenguas tupi-guaranies actuales, sino tambien una tesis novedosa e insoslayable en torno a la caracterizacion tipologica del guarani. La rica introduccion historica y sociolinguistica que precede la descripcion linguistica, por otra parte, hace de esta obra un estudio de gran interes no solo para la linguistica funcional, sino tambien para disciplinas afines como la dialectologia, el contacto linguistico, la creolistica y los estudios de lenguas minoritarias.

Storytelling is an art, as well as a skill. It allows the listener to take an idea and shape it into something that is relatable on a personal level. In The Art of Storytelling: Telling Truths Through Telling Stories, Amy E. Spaulding enables the reader to learn how to develop this skill, while also discovering the tradition of storytelling. Spaulding covers a wide array of important storytelling elements, from advice on choosing, learning, and presenting the stories to discussions on the importance of storytelling through human history and its continued significance today. This book includes an annotated list of stories, as well as a bibliography of collections and a brief list of recommendations for online sources. Designed for anyone who wants to develop the skill of telling stories, The Art of Storytelling is a resource for drama students, teachers, librarians, and for those learning on their own without a formal class setting.

Outline of English Pronunciation

With this book, Aristotle established the methods of informal reasoning, providing the first aesthetic evaluation of prose style and detailed observations of character and emotions.

A landmark volume that explores the interconnected nature of technologies and rhetorical practice. Rhetorical Machines addresses new approaches to studying computational processes within the growing field of digital rhetoric. While computational code is often seen as value-neutral and mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this code engages. In so doing, it argues that computation is in fact rife with the values of those who create it and thus has powerful ethical and moral implications. From Socrates's critique of writing in Plato's Phaedrus to emerging new media and internet culture, the scholars assembled here provide insight into how computation and rhetoric work together to produce social and cultural effects. This multidisciplinary volume features contributions from scholar-practitioners across the fields of rhetoric, computer science, and writing studies. It is divided into four main sections: ""Emergent Machines"" examines how technologies and algorithms are framed and entangled in rhetorical processes, ""Operational Codes"" explores how computational processes are used to achieve rhetorical ends, ""Ethical Decisions and Moral Protocols"" considers the ethical implications involved in designing software and that software's impact on computational culture, and the final section includes two scholars' responses to the preceding chapters. Three of the sections are prefaced by brief conversations with chatbots (autonomous computational agents) addressing some of the primary questions raised in each section. At the heart of these essays is a call for emerging and established scholars in a vast array of fields to reach interdisciplinary understandings of human-machine interactions. This innovative work will be valuable to scholars and students in a variety of disciplines, including but not limited to rhetoric, computer science, writing studies, and the digital humanities.

A probing and prescient consideration of writing as an instrument of punishment. Writing tends to be characterized as a positive aspect of literacy that helps us to express our thoughts, to foster interpersonal communication, and to archive ideas. However, there is a vast array of evidence that emphasizes the counterbelief that writing has the power to punish, shame, humiliate, control, dehumanize, fetishize, and transform those who are subjected to it. In Writing as Punishment in Schools, Courts, and Everyday Life, Spencer Schaffner looks at many instances of writing as punishment, including forced tattooing, drunk shaming, court-ordered letters of apology, and social media shaming, with the aim of bringing understanding and recognition to the coupling of literacy and subjection. Writing as Punishment in Schools, Courts, and Everyday Life is a fascinating inquiry into how sinister writing can truly be and directly questions the educational ideal that powerful writing is invariably a public good. While Schaffner does look at the darker side of writing, he neither vilifies nor supports the practice of writing as punishment. Rather, he investigates the question with humanistic inquiry and focuses on what can be learned from understanding the many strange ways that writing as punishment is used to accomplish fundamental objectives in everyday life. Through five succinct case studies, we meet teachers, judges, parents, sex traffickers, and drunken partiers who have turned to writing because of its presumed power over writers and readers. Schaffner provides careful analysis of familiar punishments, such as schoolchildren copying lines, and more bizarre public rituals that result in ink-covered bodies and individuals forced to hold signs in public. Schaffner argues that writing-based punishment should not be dismissed as benign or condemned as a misguided perversion of writing, but instead should be understood as an instrument capable of furthering both the aims of justice and degradation.

Good public speakers are made, not born - or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person's ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called 'the most brilliant book of its kind'. It takes you step by step through: -Acquiring basic public speaking skills -Building confidence -Speaking effectively the quick and easy way -Earning the right to talk -Vitalising your talk -Sharing the talk with the audience as well as organisation and presentation skills

El presente libro en honor al Profesor Rolf Eberenz reune veintiun articulos sobre una de las tematicas que el homenajeado ha explorado por caminos poco transitados: la oralidad en los textos antiguos. Siguiendo la senda abierta por sus Conversaciones estrechamente vigiladas. Interaccion coloquial y espanol oral en las actas inquisitoriales de los siglos XV a XVII (Lausana/Zaragoza, 2003), el presente volumen no solo diversifica los generos de las fuentes escritas no literarias, sino que ademas amplia su marco temporal hasta los albores del siglo XX. La obra se articula en dos partes: los estudios de la primera plantean una serie de reflexiones de orden teorico y evidencian los rastros que ofrecen las fuentes escritas no literarias tanto peninsulares como americanas para "recomponer" la fonetica, la morfosintaxis y el lexico propios del coloquio en tiempos antiguos. La segunda parte refleja la diversidad y riqueza de los textos que permiten seguir las pistas de dicha oralidad. Las contribuciones muestran que cada genero textual - desde las cartas privadas hasta la prensa escrita pasando por las gramaticas y manuales de aprendizaje del espanol, los textos sapienciales o los narrativos - ofrece un terreno particularmente propicio para observar una u otra faceta de la oralidad. El conjunto de trabajos que aqui se presentan trata de espigar en los documentos todas aquellas huellas que los acercan a la inmediatez comunicativa caracteristica de la palabra viva.