Wirtschaftlicher Erfolg hangt nicht zuletzt von der Fahigkeit ab, den Geschaftspartner zu uberzeugen und zu einer erwunschten Handlung zu animieren. Die Autorin analysiert deutsche und polnische Geschaftsbriefe im Hinblick auf den Ausdruck von Intentionen der Verfasser. Eine breite Palette unterschiedlicher Originalbriefe wird textsortenlinguistisch beschrieben und mit Methoden der Illokutionsstrukturanalyse empirisch vergleichend untersucht. Die Ergebnisse werden im Lichte aktueller textanalytischer Ansatze diskutiert. Zudem werden sprachliche Mechanismen des Argumentierens und Motivierens des Partners in der polnischen und deutschen Geschaftspraxis aufgezeigt und miteinander kontrastiert. Daraus ergeben sich relevante Einsichten fur die interkulturelle Unternehmenskommunikation.

This is the first and completely new edition of Victorinus late-antique commentary on Cicero s De inventionesince 150 years. The edition is based on a critical new reading of all the manuscripts including a previously unknown manuscript family which transmitted the correct text in many places."

This book provides a research-led guide to public speaking in English, using the foundations of applied linguistics research to analyse elements of spoken presentation, including content, form, persona and audience interaction. The author also introduces and analyses case studies of what she calls 'the New Oratory', examining such modern speaking formats as the three-minute-thesis presentation, the investor pitch and TED talks, making this book a cutting-edge exploration of how public speaking is conducted in an increasingly digitalised world. It provides essential advice for non-native English speakers and speakers of English as a Second Language (ESL) whose work or study requires them to present in English, but will also be of interest to students and scholars of applied linguistics and business communication.

OEffentlichkeit gilt als inhomogener Entfaltungsraum gesamtgesellschaftlicher Kommunikation, in welchem das Emotionspotenzial von Texten eine dominierende Rolle einnehmen kann. Die Buchbeitrage verdeutlichen, dass thematisch-semantische Kampfe heute starker auf dem Feld des Emotionspotenzials ausgetragen werden, dass das Emotionspotenzial gegenwartig medienstrategisch wirksam eingesetzt wird, um Rezipienten in ihren Wertvorstellungen zu beeinflussen, dass sich Textsorten aufgrund eines veranderten Verhaltnisses von Privatem und OEffentlichem aktuellen Sprachgebrauchsbedingungen anpassen und dass sich neue oder modifizierte Kommunikationsraume auf das Verhaltnis von Sprache der Nahe und Sprache der Distanz auswirken. Die Autorinnen/Autoren fokussieren entweder Elemente des Emotionspotenzials oder die textuell-ganzheitliche Emotionskodierung innerhalb von Sprachgebrauchsdomanen, Textsorten und Diskursen.

UEber Sprechakte reden bedeutet fur Sprechakttheoretiker in der Regel uber Illokutionen reden. Seltsamerweise, denn sprechend zu wirken ist der wesentliche Antrieb fur verbale Kommunikation. Eine der interessantesten Fragen durfte doch wohl sein, wie Sprechende es schaffen, vermittels des Gesprochenen so zu wirken, wie sie wirken. Welches Bewirkungspotential haben AEusserungen? Um diese Frage beantworten zu koennen, muss man wissen, welche Wirkungen uberhaupt erzielt werden koennen. Dieses Wissen hat sich im Sprachschatz sedimentiert. Die grosse Anzahl einfacher Verben wie uberzeugen, uberreden oder uberraschen zur Bezeichnung von Akten mit Effekten lasst den hohen Stellenwert perlokutionarer Krafte im Deutschen erkennen. In dieser Arbeit wird mittels der Analyse der Vernetzung perlokutionarer Ausdrucke, des Systems der Querverweise in Bedeutungsangaben und Belegstellen, die lexikalische Struktur des Perlokutionaren freigelegt.

Was sind verbale Indirektheiten und wie geht die DolmetscherIn mit ihnen um? Auf Grundlage a) theoretisch hergeleiteter Definitionskriterien fur eine translationswissenschaftlich/-praktisch orientierte Definition und b) authentischer Daten des Sprachenpaars Polnisch-Deutsch wird eine operationalisierte Definition erarbeitet: die 2-Komponenten-Indirektheit. Zur UEberprufung des Umgangs der DolmetscherIn mit dieser wird, aufgrund der spezifischen Gesprachsstruktur des gedolmetschten Diskurses, ein passendes Kommunikationsmodell hergeleitet: das Kommunikationsmodell der Dolmetschtriade. Die darin integrierte, schrittweise und systematische Bedeutungsbestimmung der Indirektheit sowie Reflexionsmoeglichkeit kann die DolmetscherIn zur Qualitatssicherung in der aktuellen Dolmetschsituation nutzen.

'The thrill is that you're actually figuring it out on your own. You're engaging with another language, not just parroting it... It's an excellent way to start, and leaves the listener thinking, Hey, Ich kann do dis.' - New Yorker, David Sedaris, humorist and author, on learning German with the Michel Thomas Method Looking for a convenient language course that fits your lifestyle and gets you speaking a new language in a matter of weeks, not years? The original no-books, no-homework, no-memorizing method is in tune with the way the brain prefers to receive, store and retrieve information. You'll stick with it because you'll love it. * Pick up Dutch naturally and unforgettably without strain or stress * Learn from listening and speaking, without the pressure of writing or memorizing * Build up your Dutch in manageable steps by thinking out answers for yourself WHY IS THE METHOD SO SUCCESSFUL? 'What you understand, you know; and what you know, you don't forget.' - Michel Thomas Before there was machine learning, there was Michel Thomas. For over 50 years he worked on decoding languages by breaking them down into their most essential component parts. These 'building blocks' are introduced to the learner sequentially in such a way that you reconstruct the language for yourself - to form your own sentences, to say what you want, when you want. This unique method draws on the principles of instructional psychology and works with the way your brain prefers to receive, store and retrieve information. Knowledge is structured and organized so that you absorb the language easily and don't forget it. The method is designed to eliminate the stress which prevents you from relaxing and allowing the brain to work in the way which accepts learning in a seemingly painless, very exciting and highly motivating way. HOW DO THE COURSES WORK? 'All stress inhibits true and effective learning' - Michel Thomas During the course, you will join Michel Thomas Method teachers Cobie Adkins-de Jong and Els Van Geyte and two students in a live lesson, learning from both their successes and their mistakes to keep you motivated and involved throughout the course. You, as the learner, become the third student and participate actively in the class. Within the very first hour you will be able to construct simple phrases by listening and thinking out answers for yourself without the pressure of writing or stress of having to memorize. You will learn at your own pace, pausing and repeating where necessary, and complete the course in about 20-30 hours. By the end of the course, you will understand and have the confidence to speak basic Dutch. WHAT WILL I ACTUALLY ACHIEVE? 'I am the architect who builds the house. It's up to you to decorate it.' - Michel Thomas The Michel Thomas Method will help you kick-start, continue, and flourish in your Dutch language learning journey. It is not intended to get you perfectly fluent, but it will get you speaking and using Dutch, with proper pronunciation, faster than most any other method. It is designed to give you a strong foundation and good working knowledge of a language from which you can expand and later 'add decoration' to. It is a rapid method for learning, but still requires effort and concentration on the part of the learner. WHAT'S NEW IN THIS NEW EDITION? This new edition includes an audio review course to let you quickly revise and consolidate your learning once you've completed the full course. WHAT'S INCLUDED IN THE COURSE?* Foundation Dutch includes 8 audio Course CDs and 2 audio Review CDs to continue and consolidate your knowledge. The booklet is available to download from www.michelthomas.com. *Note that the course content is the same as the previously entitled Total Dutch course, but the CD-ROM has been replaced with audio review CDs. LEARN ANYWHERE! Reclaim your pockets of free time to learn a new language! Don't be tied to chunky books or your computer, Michel Thomas Method audio courses let you learn whenever and wherever you want, in as little or as much time as you have. WHERE DO I GO NEXT? Intermediate Dutch follows on from the Foundation course.

Fully revised and updated, Essentials of Communication Sciences and Disorders, Third Edition is an accessible and engaging introductory resource for students new to communication sciences and disorders. This text covers foundational information about speech disorders in both children and adults, while numerous case scenarios and personal stories paint a vivid picture of speech-language pathology. A robust, full color art program illustrates key concepts with detailed anatomical images, photos, and helpful charts and tables. Additionally, this text addresses multicultural issues as well as the emotional and social effects of each disorder on the individual and family, providing students with a comprehensive overview of the profession. Every new print copy includes Navigate Advantage Access that unlocks a complete, interactive eBook, videos of most disorders, PowerPoint slides, and more! New section on Cultural Competence and the diversity in professional and client interactions New sections on Interviewing and Therapy Microskills, Orofacial Myofunctional Disorders, Neurodiversity, Transgender Voice therapy, Communication Partner training, and more New video footage illustrating almost all disorders, including assessment and therapy Insight Questions throughout the text encourage students to consider how they might relate to the information presented to their personal lives or in ways they had not expected Study Questions are provided at the end of each chapter to help students demonstrate their learning Written for an international market by including journals written by researchers from Canada, United Kingdom, Israel, Argentina, China, Italy, and more

Este libro introduce a los conceptos de la comunicacion intercultural desde una perspectiva pragmalinguistica. Su aportacion fundamental es el analisis de las estrategias de cortesia verbal empleadas en espanol y en aleman en diversos contextos comunicativos cotidianos. Se recurre para ello a la descripcion contrastiva de la realizacion linguistica de distintos actos de habla (peticiones, cumplidos, respuestas a cumplidos y disculpas) en un corpus bilingue hablado. La Teoria de la Cortesia de Brown y Levinson es la herramienta teorica con la que se analizan las diferencias comunicativas registradas, observandose una tendencia clara a emplear los recursos de la cortesia positiva por parte de los sujetos espanoles y una mayor valoracion de la cortesia negativa por parte de los alemanes.

Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night." Wyeth may as well be talking about the book itself for nothing keeps us up at night like the prospect of giving a speech in the morning.

In this portable, brief, and lucid guide to presenting, Wyeth counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he gives you vivid stories and rubber-meets-the-road advice. And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth s pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well."

Ob im Internet, in der Freizeit oder im Beruf: Immer mehr Menschen verbringen ihre Zeit mit der Suche nach sowie der Rezeption und Verarbeitung von symbolisch reprasentiertem Wissen. Insofern ist die Kommunikation von Information und Wissen zur bestimmenden Erfahrung und zur zentralen Aufgabe in heutigen Berufen und damit in modernen Wissensgesellschaften geworden. Sie ist Voraussetzung und Resultat einer fortschreitenden Arbeitsteilung und Spezialisierung in Wissenschaft, Wirtschaft und Gesellschaft. Der Sammelband geht zwei Fragen nach: Wie kommunizieren wir Wissen - und zwar unter besonderer Berucksichtigung der sprachlichen und kommunikativen Randbedingungen des Wissenstransfers? Und: Welche Konsequenz hat Wissenskommunikation fur die Gesellschaft?

A charming, down-to-earth compendium of easy vocal exercises to help us listen deeply and develop a better sense of self. Just like a musical instrument, our bodies can go out of tune. When our inner harmony is blocked by stress or insecurity, it can affect one of the most essential parts of who we are: our voice. In The Little Book of Speaking Up, music teacher and breath therapist Jutta Ritschel builds on years of experience to teach readers how to relax their bodies and support their breathing, helping their voice become livelier and more resilient. With fifty-plus five-minute exercises - such as tongue twisters and even singing - this book asks and answers questions that include: How do we use our voice in everyday situations? Can a healthy voice improve our mood? How do we maintain clarity and confidence when we're tired or burned out? In what ways can we improve our voice under pressure? These simple daily exercises will help anyone develop better resonance, tone, clarity - and confidence!

A powerful guide for every woman looking to find—or amplify—her voice

Most books about public speaking don’t tell you what to do when you open your mouth and nothing comes out. And they don’t tell you how to get over the performance anxiety that most people naturally have. They don’t tell you what to do in the moments when you are made, as a woman, to feel small. They don’t tell you how to own the room. This book does.

From the way Michelle Obama projects “happy high status,” and the power of J.K.Rowling’s understated speaking style, to Virginia Woolf’s leisurely pacing and Oprah Winfrey’s mastery of inner conviction, what is it that our heroines do to make us sit up and listen - really listen - to their every word? And how can you achieve that impact in your own life? How to Own the Room will show you exactly how.

A decolonial reading of Han Dynasty rhetoric reveals the logics and networks that governed early imperial China. In Genre Networks and Empire, Xiaoye You integrates a decolonial and transnational approach to construct a rhetorical history of early imperial China. You centers ancient Chinese rhetoric by focusing on how an imperial matrix of power was established in the Han Dynasty through genres of rhetoric and their embodied circulation, and through epistemic constructs such as the Way, heaven, ritual, and yin-yang. Through the concept of genre networks, derived from both ancient Chinese and Western scholarship, You unlocks the mechanisms of early Chinese imperial bureaucracy and maps their far-reaching influence. He considers the communication of governance, political issues, court consultations, and the regulation of the inner quarters of empire. He closely reads debates among government officials, providing insight into their efforts to govern and legitimize the regime and their embodiment of different schools of thought. Genre Networks and Empire embraces a variety of rhetorical forms, from edicts, exam essays, and commentaries to instruction manuals and memorials. It captures a range of literary styles serving the rhetorical purposes of praise and criticism. In the context of court documentation, these genre networks reflect systems of words in motion, mediated governmental decisions and acts, and forms of governmental logic, strategy, and reason. A committed work of decolonial scholarship, Genre Networks and Empire shows, through Chinese words and writing, how the ruling elites of Han China forged a linguistic matrix of power, a book that bears implications for studies of rhetoric and empire in general.

Dans l'antiquite, la grammaire etait l'art de bien ecrire, et elle n'a pas perdu ce lien etroit a l'ecrit. La critique de la grammaire interroge ces liens par rapport a la realite langagiere. En effet, l'ecrit n'est pas une simple representation de l'oral, mais il ordonne, rationalise la pratique orale. Baser la grammaire sur l'ecrit, revient a decrire une forme deja rationalisee de la langue. Et ces descriptions ne refletent que partiellement la realite orale. Contribution a une grammaire critique, ce livre propose des alternatives aux descriptions grammaticales en dehors des rationalisations de l'ecrit. Elle ouvre ainsi les pistes pour une conceptualisation nouvelle de la langue.

Write and present a memorable wedding toast with this light-hearted, humorous guide that gives you all the tools you'll need for a successful speech-the perfect gift for any best man or maid of honor. As much as it's an honor to be chosen as the best man or maid of honor at a wedding, giving the perfect speech can sometimes be nerve-wracking. Delivering a crowd-pleasing toast at the reception that has the right amount of humor and sentimentality is a daunting undertaking, no matter how advanced your public speaking skills are. Pete Honsberger's guide to giving the perfect wedding toast provides even the most nervous of public speakers with all the tools and advice they need for writing and presenting the best toast ever. After witnessing speeches both good and bad, Honsberger shares a few bits of wisdom he's learned along the way, providing building blocks to creating an unforgettable story along with helpful speech prompts, and the perfect checklist that will turn a potentially scary obligation into a golden opportunity. Wedding Toasts 101 presents a fun and simple way to write a successful wedding toast without all the stress so you can spend less time worrying and more time celebrating the happy couple.

In 1903, W. E. B. Du Bois wrote about the Talented Tenth in an influential essay of the same name. The concept exalted college-educated Blacks who Du Bois believed could provide the race with the guidance it needed to surmount slavery, segregation, and oppression in America. Although Du Bois eventually reassessed this idea, the rhetoric of the Talented Tenth resonated, still holding sway over a hundred years later. In Rethinking Racial Uplift: Rhetorics of Black Unity and Disunity in the Obama Era, author Nigel I. Malcolm asserts that in the post-civil rights era, racial uplift has been redefined not as Black public intellectuals lifting the masses but as individuals securing advantage for themselves and their children. Malcolm examines six best-selling books published during Obama's presidency-including Randall Kennedy's Sellout, Bill Cosby's and Alvin Poussaint's Come on People, and Ta-Nehisi Coates's Between the World and Me-and critically analyzes their rhetorics on Black unity, disunity, and the so-called "postracial" era. Based on these writings and the work of political and social scientists, Malcolm shows that a large, often-ignored, percentage of Blacks no longer see their fate as connected with that of other African Americans. While many Black intellectuals and activists seek to provide a justification for Black solidarity, not all agree. In Rethinking Racial Uplift, Malcolm takes contemporary Black public intellectual discourse seriously and shows that disunity among Blacks, a previously ignored topic, is worth exploring.

Die hier versammelten Aufsatze verdeutlichen anhand konkreter Anforderungen und Erfahrungen aus der Kommunikationspraxis, wie linguistisches Wissen zur Bewaltigung kommunikativer Herausforderungen und zur Entwicklung der Kommunikationskompetenz beitragt. Sie unterstreichen das Potenzial angewandter linguistischer Forschung fur den Transfer in Beratungs- und Trainingssituationen. Gleichzeitig rucken Berufsfelder fur Linguistinnen und Linguisten in den Fokus, in denen sich Fachforschung sowie deren praktische Umsetzung erganzen und bereichern. Sprache, Sprachwissen und Sprachreflexion bieten die Grundlagen fur Rhetorikseminare, Gesprachstrainings und fur die Kommunikationsberatung. Die Linguistik kann und sollte dazu einen wesentlichen Beitrag leisten mit Publikationen sowie durch die Vermittlung und Anwendung ihrer Forschung.

'Electrifying ... A user manual for our polarized world' Adam Grant, #1 New York Times-bestselling author of Think Again By a two-time debating world champion, a dazzling look at how arguing better can transform your life - and the world - for the better Everyone debates, in some form, most days. Sometimes we do it to persuade; other times to learn, discover a truth, or simply to express something about ourselves. We argue to defend ourselves, our work, and our loved ones from external threat. We do it to get our way, or just to get ahead. As a two-time debating world champion, Bo has made a career out of arguing. Over the past few years, however, he's noticed how we're not only arguing more and more, but getting worse at it - a fact proven by our polarised politics. By tracing his own journey from immigrant kid to world champion, as well as those of illustrious participants in the sport such as Malcolm X, Edmund Burke and Sally Rooney, Seo shows how the skills of debating - information gathering, truth finding, lucidity, organization, and persuasion - are often the cornerstone of successful careers and happy lives. Along the way, he provides the reader with an unforgettable toolkit to use debate as a means to improve their own. This book is an everyperson's guide to disagreeing well, so that the outcome of having had an argument is better than not having it at all. Taking readers on a thrilling intellectual adventure into the eccentric and brilliant subculture of competitive debate, The Art of Disagreeing Well proves that good-faith debate can enrich and improve our lives, friendships, democracies and in the process, our world.

Die interdisziplinar angelegte Studie verbindet ein sprachwissenschaftliches mit einem strafrechtlichen Erkenntnisinteresse: So werden aus sprachwissenschaftlicher Perspektive Entschuldigungs- und Entschuldigungsannahmehandlungen als spezifische Rituale in einem strafrechtlich relevanten Kontext, namlich dem Tater-Opfer-Ausgleich untersucht. Die Autorin spurt dabei theoretisch wie empirisch der sprachlichen Form dieses Rituals, seiner gesprachsorganisatorischen Lokalisierung sowie seiner pragmatischen Organisation als Sprechaktsequenz nach. Die entsprechenden Befunde werden strafrechtlich gerahmt: So zeigt die Autorin, in welche diskursiven Prozesse Entschuldigung und Entschuldigungsannahme im Rahmen des Tater-Opfer-Ausgleichs eingebettet sind, d.h. ob die Durchfuhrung dieses Rituals von den Mediatoren der Ausgleichsgesprache als Erfolgskriterium betrachtet wird und inwiefern sein Gelingen von der Sprachkompetenz aller Beteiligten abhangt.