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Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills

Hashtag Publics - The Power and Politics of Discursive Networks (Paperback, New edition): Nathan Rambukkana Hashtag Publics - The Power and Politics of Discursive Networks (Paperback, New edition)
Nathan Rambukkana
R917 Discovery Miles 9 170 Ships in 12 - 17 working days

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

Hashtag Publics - The Power and Politics of Discursive Networks (Hardcover, New edition): Nathan Rambukkana Hashtag Publics - The Power and Politics of Discursive Networks (Hardcover, New edition)
Nathan Rambukkana
R3,621 R3,312 Discovery Miles 33 120 Save R309 (9%) Ships in 12 - 17 working days

This collection investigates the publics of the hashtag. Taking cues from critical public sphere theory, contributors are interested in publics that break beyond the mainstream - in other publics. They are interested in the kinds of publics that do politics in a way that is rough and emergent, flawed and messy, and ones in which new forms of collective power are being forged on the fly and in the shadow of loftier mainstream spheres. Hashtags are deictic, indexical - yet what they point to is themselves, their own dual role in ongoing discourse. Focusing on hashtags used for topics from Ferguson, Missouri, to Australian politics, from online quilting communities to labour protests, from feminist outrage to drag pop culture, this collection follows hashtag publics as they trend beyond Twitter into other spaces of social networking such as Facebook, Instagram, and Tumblr as well as other media spaces such as television, print, and graffiti.

From Digital to Analog - "Agrippa" and Other Hybrids in the Beginnings of Digital Culture (Paperback, New edition): Augustin... From Digital to Analog - "Agrippa" and Other Hybrids in the Beginnings of Digital Culture (Paperback, New edition)
Augustin Berti
R917 Discovery Miles 9 170 Ships in 12 - 17 working days

From Digital to Analog delves into the origins of digitization and its effects on contemporary culture. The book challenges the "common sense" assertion that digitization is just another step in the evolution of the culture of the editorial, film and recorded music industries and their enforcement of copyright laws. Digital technologies in contemporary culture have paradoxically undermined and, at the same time, strengthened such practices, provoking an unprecedented quarrel over the possession of, and access to, cultural products. Agustin Berti uses the release of Agrippa (A Book of the Dead) in 1992 to study this paradox. The importance of Agrippa for digital culture studies is proven through the discussion of the frequently understated importance of the materiality of digital culture. The book develops a critique of digital technology and its alleged neutrality and transparency. Ultimately, it illustrates how Agrippa anticipated a number of contemporary phenomena such as piracy, leaks, remixes, memes, and more, forcing us to rethink the concept of digital content itself and thus the way in which culture is produced, received and preserved today. From Digital to Analog is ideal reading for a graduate student readership, especially Master candidates in the fields of Literature, Arts, Digital Humanities, Digital Culture and New Media Studies.

From Digital to Analog - "Agrippa" and Other Hybrids in the Beginnings of Digital Culture (Hardcover, New edition): Augustin... From Digital to Analog - "Agrippa" and Other Hybrids in the Beginnings of Digital Culture (Hardcover, New edition)
Augustin Berti
R3,621 R3,312 Discovery Miles 33 120 Save R309 (9%) Ships in 12 - 17 working days

From Digital to Analog delves into the origins of digitization and its effects on contemporary culture. The book challenges the "common sense" assertion that digitization is just another step in the evolution of the culture of the editorial, film and recorded music industries and their enforcement of copyright laws. Digital technologies in contemporary culture have paradoxically undermined and, at the same time, strengthened such practices, provoking an unprecedented quarrel over the possession of, and access to, cultural products. Agustin Berti uses the release of Agrippa (A Book of the Dead) in 1992 to study this paradox. The importance of Agrippa for digital culture studies is proven through the discussion of the frequently understated importance of the materiality of digital culture. The book develops a critique of digital technology and its alleged neutrality and transparency. Ultimately, it illustrates how Agrippa anticipated a number of contemporary phenomena such as piracy, leaks, remixes, memes, and more, forcing us to rethink the concept of digital content itself and thus the way in which culture is produced, received and preserved today. From Digital to Analog is ideal reading for a graduate student readership, especially Master candidates in the fields of Literature, Arts, Digital Humanities, Digital Culture and New Media Studies.

Produsing Theory in a Digital World 2.0 - The Intersection of Audiences and Production in Contemporary Theory - Volume 2... Produsing Theory in a Digital World 2.0 - The Intersection of Audiences and Production in Contemporary Theory - Volume 2 (Hardcover, New edition)
Rebecca Ann Lind
R3,621 R3,313 Discovery Miles 33 130 Save R308 (9%) Ships in 12 - 17 working days

Continuing the explorations begun in the first Produsing Theory volume, this book provides a site at which varied theories - some still emerging - can intersect and shine a light into the spaces between what previously had been neatly separated and discrete components of media systems. In some settings, division by audience, content, and production settings remains useful, but this volume, like the first, is all about the interstices. Contributors reflect varied perspectives in their approaches to the spaces formed as a result of rapidly developing and swiftly deploying new communications technologies and social software. They shine multiple spotlights into the intersection of audiences and production, providing a guide toward a nuanced understanding of the interstitial spaces.

Michelle Obama - First Lady, American Rhetor (Hardcover): Elizabeth J. Natalle, Jenni Simon Michelle Obama - First Lady, American Rhetor (Hardcover)
Elizabeth J. Natalle, Jenni Simon; Contributions by Deborah A. Brunson, Rachel Alicia Griffin, Trudy L. Hanson, …
R2,293 Discovery Miles 22 930 Ships in 12 - 17 working days

Michelle Obama: First Lady, American Rhetor is an edited anthology that explores the persona and speech-making of the country's first African American first lady. The result of these thought-provoking essays is an interdisciplinary text that explores the First Lady from a rhetorical and cultural point of view. Authors analyze her Democratic National Convention speeches, her brand as First Lady, her communication from her latest trip to Africa, her agenda rhetoric in Let's Move! and Reach Higher, and her coming out as a Black feminist intellectual when she spoke at Maya Angelou's memorial service. Readers will recognize Michelle Obama as a rhetor of our times-a woman who influences America at the intersections of gender, race, and class and who is representative of what women are today.

A Critical Search for Values in George W. Bush's State of the Union Addresses (Hardcover, New edition): Agnieszka Sowinska A Critical Search for Values in George W. Bush's State of the Union Addresses (Hardcover, New edition)
Agnieszka Sowinska
R1,403 R1,159 Discovery Miles 11 590 Save R244 (17%) Ships in 12 - 17 working days

This book focuses on values and valuation in the State of the Union addresses delivered by the former U.S. President George W. Bush. What values are invoked in the speeches? How are these values constructed? How can they be classified? How are particular construals of values conducive to the actions the speaker wants to legitimize? Drawing on Critical Discourse Studies, the book examines pragmalinguistic tools applied in political legitimization, such as proximization, metaphor or assertion. The analysis reveals three ideological values used in the context of foreign policy making: security, terrorism and freedom.

A Communication Perspective on the Military - Interactions, Messages, and Discourses (Paperback, New edition): Erin Sahlstein... A Communication Perspective on the Military - Interactions, Messages, and Discourses (Paperback, New edition)
Erin Sahlstein Parcell, Lynne M. Webb
R1,153 Discovery Miles 11 530 Ships in 12 - 17 working days

A Communication Perspective on the Military brings into focus the challenge of sense-making in the war state. How do military family members talk to one another about the stress of deployment on their lives? How do media - old and new - render the costs of war meaningful? How is the narrative of war rhetorically constructed? The dynamics of military family transactions, media-military relations, and war rhetoric reveal, reinforce, and may even disrupt U.S. war culture. Offering close analysis and thoughtful critique, this book reflects upon the ways the meaning of war is communicated in private lives, social relations, and public affairs. The collection highlights three broad areas of concern: communication in the military family; the military in the media; and rhetoric surrounding the military. Katheryn Maguire, Roger Stahl, and Gordon Mitchell introduce each section with overarching and integrative literature reviews that offer directions for the field. Each section includes six chapters reporting the latest research and offering suggestions for practical applications. The book is a must-have reference for military and communication scholars and an ideal text for graduate seminars and upper division undergraduate courses focusing on communication and the military.

A Communication Perspective on the Military - Interactions, Messages, and Discourses (Hardcover, New edition): Lynne M. Webb,... A Communication Perspective on the Military - Interactions, Messages, and Discourses (Hardcover, New edition)
Lynne M. Webb, Erin Sahlstein Parcell
R4,189 Discovery Miles 41 890 Ships in 12 - 17 working days

A Communication Perspective on the Military brings into focus the challenge of sense-making in the war state. How do military family members talk to one another about the stress of deployment on their lives? How do media - old and new - render the costs of war meaningful? How is the narrative of war rhetorically constructed? The dynamics of military family transactions, media-military relations, and war rhetoric reveal, reinforce, and may even disrupt U.S. war culture. Offering close analysis and thoughtful critique, this book reflects upon the ways the meaning of war is communicated in private lives, social relations, and public affairs. The collection highlights three broad areas of concern: communication in the military family; the military in the media; and rhetoric surrounding the military. Katheryn Maguire, Roger Stahl, and Gordon Mitchell introduce each section with overarching and integrative literature reviews that offer directions for the field. Each section includes six chapters reporting the latest research and offering suggestions for practical applications. The book is a must-have reference for military and communication scholars and an ideal text for graduate seminars and upper division undergraduate courses focusing on communication and the military.

Colloquial Breton - The Complete Course for Beginners (Paperback): Ian Press, Herve Ar Bihan Colloquial Breton - The Complete Course for Beginners (Paperback)
Ian Press, Herve Ar Bihan
R2,246 Discovery Miles 22 460 Ships in 12 - 17 working days

Colloquial Breton: The Complete Course for Beginners has been carefully developed by an experienced teacher to provide a step-by-step course to Breton as it is written and spoken today. Combining a clear, practical and accessible style with a methodical and thorough treatment of the language, it equips learners with the essential skills needed to communicate confidently and effectively in Breton in a broad range of situations. No prior knowledge of the language is required. Colloquial Breton is exceptional; each unit presents a wealth of grammatical points that are reinforced with a wide range of exercises for regular practice. A full answer key, a grammar summary, bilingual glossaries and English translations of dialogues can be found at the back as well as useful vocabulary lists throughout. Key features include: A clear, user-friendly format designed to help learners progressively build up their speaking, listening, reading and writing skills Jargon-free, succinct and clearly structured explanations of grammar An extensive range of focused and dynamic supportive exercises Realistic and entertaining dialogues covering a broad variety of narrative situations Helpful cultural points An overview of the sounds of Breton Balanced, comprehensive and rewarding, Colloquial Breton is an indispensable resource both for independent learners and students taking courses in Breton. Audio material to accompany the course is available to download free in MP3 format from www.routledge.com/cw/colloquials. Recorded by native speakers, the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills.

A Lexical Description of English for Architecture - A Corpus-based Approach (Paperback, New edition): Begona Soneira A Lexical Description of English for Architecture - A Corpus-based Approach (Paperback, New edition)
Begona Soneira
R1,939 Discovery Miles 19 390 Ships in 12 - 17 working days

This book offers a thorough lexical description of an English for Specific Purposes (ESP) variety, English for Architecture, by means of a selfmade corpus. As other knowledge communities, Architecture practitioners have a distinctive discourse and a linguistic identity of their own. Both are conveyed through specific linguistic realizations, and are of considerable interest in the field of ESP. The corpus used was designed for the purpose of describing and analyzing the main lexical features of Architecture Discourse from three different perspectives: word-formation, loanword neology and semantic neology, which are the three main foundations of lexis. In order to analyze all materials a database of almost three thousand entries was produced, including a description and classification of every word from the corpus considered relevant for the analysis. Thanks to this methodology the lexical character of Architecture language is ultimately revealed in connection with the linguistic identity of its practitioners.

Black Women in Reality Television Docusoaps - A New Form of Representation or Depictions as Usual? (Hardcover, New edition):... Black Women in Reality Television Docusoaps - A New Form of Representation or Depictions as Usual? (Hardcover, New edition)
Adria Y. Goldman, Damion Waymer
R3,394 R3,105 Discovery Miles 31 050 Save R289 (9%) Ships in 12 - 17 working days

Black Women in Reality Television Docusoaps explores representations of Black women in one of the most powerful, popular forms of reality television - the docusoap. Viewers, critics, and researchers have taken issue with what they consider to be unflattering, one-dimensional representations. This book discusses images of Black women in reality television during the 2011 viewing year, when much criticism arose. These findings provide a context for a more recent examination of reality television portrayals during 2014, following many reality stars' promises to offer new representations. The authors discuss the types of images shown, potential readings of such portrayals, and the implication of these reality television docusoap presentations. The book will be useful for courses examining topics such as popular culture; mass media and society; women's studies; race and media; sex and gender; media studies; African American issues in mass communication; and gender, race and representation, as well as other graduate-level classes.

The Fantasy of Reality - Critical Essays on "The Real Housewives" (Paperback, New edition): Rachel E Silverman The Fantasy of Reality - Critical Essays on "The Real Housewives" (Paperback, New edition)
Rachel E Silverman
R956 Discovery Miles 9 560 Ships in 12 - 17 working days

With over twenty different casts, multiple spin-off series, and five international locations, The Real Housewives franchise is a television phenomenon. The women on these shows have reinvented the soap opera diva and in doing so, have offered television viewers a new opportunity to embrace a loved, yet waning, genre. As the popularity and prevalence of the docu-drama genre of reality TV continues to increase, the time is ripe for a collection of this sort. The Fantasy of Reality: Critical Essays on 'The Real Housewives' explores the series and the women of The Real Housewives through the lens of race, class, gender, sexuality, and place. The contributing authors use an expansive and impressive array of methodological approaches to examine particular aspects of the series, offering rich analysis and insight along the way. This collection takes seriously what some may mock and others adore. Chapters are both fun and informative, lending themselves well to Housewives fans and media scholars alike.

Black Feelings - Race and Affect in the Long Sixties (Hardcover): Lisa M. Corrigan Black Feelings - Race and Affect in the Long Sixties (Hardcover)
Lisa M. Corrigan
R3,117 Discovery Miles 31 170 Ships in 10 - 15 working days

In the 1969 issue of Negro Digest, a young Black Arts Movement poet then-named Ameer (Amiri) Baraka published "We Are Our Feeling: The Black Aesthetic." Baraka's emphasis on the importance of feelings in black selfhood expressed a touchstone for how the black liberation movement grappled with emotions in response to the politics and racial violence of the era. In her latest book, award-winning author Lisa M. Corrigan suggests that Black Power provided a significant repository for negative feelings, largely black pessimism, to resist the constant physical violence against black activists and the psychological strain of political disappointment. Corrigan asserts the emergence of Black Power as a discourse of black emotional invention in opposition to Kennedy-era white hope. As integration became the prevailing discourse of racial liberalism shaping mid-century discursive structures, so too, did racial feelings mold the biopolitical order of postmodern life in America. By examining the discourses produced by Martin Luther King, Malcolm X, Stokely Carmichael, Huey Newton, Eldridge Cleaver, and other Black Power icons who were marshaling black feelings in the service of black political action, Corrigan traces how black liberation activists mobilized new emotional repertoires.

"The Jewish Press" - A Gevalt from the Torah True - An Examination of the Concepts Holocaust and Israel in the American Jewish... "The Jewish Press" - A Gevalt from the Torah True - An Examination of the Concepts Holocaust and Israel in the American Jewish Newspaper "The Jewish Press" (Hardcover, New edition)
Sahra L. Lindeberg
R1,674 Discovery Miles 16 740 Ships in 12 - 17 working days

The Jewish Press' purpose is to promote Jewish Orthodoxy. The book explores this popular American Jewish newspaper and more precisely the development of the paper's ideology over a period of forty years offering a new understanding of the phenomenon Orthodoxy. Orthodoxy must be understood as a dynamic concept continually changing as a result of historical developments and hegemonic struggles with other ideologies about telling the Jew in modern society how he is to understand himself and the surrounding world.

L2 Pragmatic Development in Study Abroad Contexts (Paperback, New edition): Wei Ren L2 Pragmatic Development in Study Abroad Contexts (Paperback, New edition)
Wei Ren
R1,939 Discovery Miles 19 390 Ships in 12 - 17 working days

Pragmatic competence plays a key role in intercultural communication, particularly for students studying in a target community. This book investigates the effect of study abroad on second language learners' productive and receptive pragmatic competences, as well as their cognitive processes during speech act production. It employs a variety of research instruments, both quantitative and qualitative, to explore learners' pragmatic development over one year. The inclusion of a control group is a methodological strength of the longitudinal study, many such studies often not including a control group. In addition, the study longitudinally examines learners' cognitive processes during study abroad with innovative and insightful analyses. The book makes an important contribution to second language pragmatics with regard to developmental changes in both speech act production and perception during such processes.

Public Speaking Basics (Paperback, Revised): Michael A Griffin Public Speaking Basics (Paperback, Revised)
Michael A Griffin
R956 Discovery Miles 9 560 Ships in 12 - 17 working days

This textbook provides concise information, classroom exercises, homework assignments, and speeches to enable college students to master public speaking. There is an emphasis on creating effective thesis sentences, motivational appeals, introductions and conclusions, outlines, and supporting information. The text includes sample speeches for each speaking assignment along with pertinent speech evaluation forms. Chapter topics include speech anxiety, delivery, subject selection and audience analysis, thesis sentences, motivational appeals, organizing and outlining, introduction and conclusion methods, supporting information, presentational aids, effective listening, Standard American English sounds, and creating various informative, persuasive, and special occasion speeches. A sample course syllabus is provided, as well as a test study guide. In this revised edition, some of the chapter exercises have been revamped, some sample speech outlines updated, some of the explanations clarified, and a new special occasion speech has been included.

Gourmands and Gluttons - The Rhetoric of Food Excess (Hardcover, New edition): Carlnita P. Greene Gourmands and Gluttons - The Rhetoric of Food Excess (Hardcover, New edition)
Carlnita P. Greene
R2,004 Discovery Miles 20 040 Ships in 12 - 17 working days

From "supersizing it" to hoarding, we are living in an age of excess. Whether it is cars or housing, American culture is being driven by the old adage that "bigger is better". Yet, although we often overlook it, nowhere is this rhetoric of excess more on display than within our food discourses. While many would argue that the gourmand vanished from society at the end of the 19th century, this book contends that both the gourmand and its counterpart, the glutton, have moved beyond their historic roots to become cultural personae found throughout contemporary media and popular culture. Utilizing texts ranging from the Slow Food Movement to "food porn" as a cornucopia of visual fantasies, this book maintains that today the gourmand and the glutton have come to epitomize a rhetoric of excess far beyond the realm of food.

Accessing Audiovisual Translation (Hardcover, New edition): Lukasz Bogucki, Mikolaj Deckert Accessing Audiovisual Translation (Hardcover, New edition)
Lukasz Bogucki, Mikolaj Deckert
R1,501 Discovery Miles 15 010 Ships in 12 - 17 working days

Audiovisual translation continues to be a dynamically developing genre, stimulated by interdisciplinary research and technological advances. This volume presents recent developments in the area. Renowned scholars in the field discuss aspects of captioning, revoicing and accessibility, as well as research methods such as eyetracking. The discussion occasionally departs from the confines of audiovisual translation proper, to tackle related areas such as translation for advertising purposes.

Visualizing Culture - Analyzing the Cultural Aesthetics of the Web (Hardcover, New edition): Roxanne M. O'Connell Visualizing Culture - Analyzing the Cultural Aesthetics of the Web (Hardcover, New edition)
Roxanne M. O'Connell
R3,613 R3,305 Discovery Miles 33 050 Save R308 (9%) Ships in 12 - 17 working days

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design "best practices" and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a "pattern language" - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

English suffixes - Stress-assignment properties, productivity, selection and combinatorial processes (Paperback, New edition):... English suffixes - Stress-assignment properties, productivity, selection and combinatorial processes (Paperback, New edition)
Ives Trevian
R2,736 Discovery Miles 27 360 Ships in 12 - 17 working days

English morphophonology has aroused considerable interest in the wake of Chomsky and Halle's ground-breaking The Sound Pattern of English (1968). Various theoretical models have subsequently emerged, seeking to account for the stress-placement and combinatorial properties of affixes. However, despite the abundance and versatility of research in this field, many questions have remained unanswered and theoretical frameworks have often led their proponents to erroneous assumptions or flawed systems. Drawing upon a 140,000-word corpus culled from a high-performance search engine, this book aims to provide a comprehensive and novel account of the stress-assignment properties, selection processes, productivity and combinatorial restrictions of native and non-native suffixes in Present-Day English. In a resolutely interscholastic approach, the author has confronted his findings with the tenets of Generative Phonology, Cyclic Phonology, Lexical Phonology, The Latinate Constraint, Base-Driven Lexical Stratification, Complexity-Based Ordering and Optimality Theory.

Visualizing Culture - Analyzing the Cultural Aesthetics of the Web (Paperback, New edition): Roxanne M. O'Connell Visualizing Culture - Analyzing the Cultural Aesthetics of the Web (Paperback, New edition)
Roxanne M. O'Connell
R877 Discovery Miles 8 770 Ships in 12 - 17 working days

In an increasingly global society, the ability to identify a culture's visual aesthetics helps us localize messages for better understanding and resonance with targeted audiences. But how do we identify the visual cues that specific cultures respond to? Based on Web design "best practices" and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a "pattern language" - by which one can analyze the cultural aesthetics of a website to: (1) learn more about the visual communication patterns of a particular culture, (2) apply what is learned to the creation of new Web communication, and (3) identify trends in visual communication on the Web as influenced by emerging technologies.

Public Speaking to Win (Condensed Classics) - The Original Formula to Speaking with Power (Paperback): Dale Carnegie, Mitch... Public Speaking to Win (Condensed Classics) - The Original Formula to Speaking with Power (Paperback)
Dale Carnegie, Mitch Horowitz
R203 Discovery Miles 2 030 Ships in 12 - 17 working days
Lexico-Phonological Comparative Analysis of Selected Dialects of the Meru-Tharaka Group (Hardcover, New edition): Fridah Kanana... Lexico-Phonological Comparative Analysis of Selected Dialects of the Meru-Tharaka Group (Hardcover, New edition)
Fridah Kanana Erastus
R1,886 Discovery Miles 18 860 Ships in 12 - 17 working days

This study is an investigation into the comparative phonology and lexicon of six barely-known Bantu varieties spoken in Kenya. These varieties (Imenti, Igoji, Tharaka, Mwimbi, Muthambi and Chuka) belong to the so-called Meru group. The study develops a new classification of these six dialects. Therefore, a dialectological approach is used, which includes the analysis of wordlists and lists of short phrases elicited in the field. From the data, isoglosses and similarities concerning morpho-phonological processes are drawn. The results show in which respects the dialects differ from each other. Thus, the present work contributes to comparative Bantu linguistics.

Elements of Hermeneutic Pragmatics - Agency and Interpretation (Paperback, New edition): Tahir Wood Elements of Hermeneutic Pragmatics - Agency and Interpretation (Paperback, New edition)
Tahir Wood
R1,563 Discovery Miles 15 630 Ships in 12 - 17 working days

Can linguistic pragmatics be developed without the need to formulate rules, criteria or maxims? The author argues that rules as they have been conceived of within pragmatics, particularly speech act theory, are limiting and out of step with the linguistic science of recent decades. Using a hermeneutic approach to pragmatics, this book seeks to bring pragmatics closer to the cognitive paradigm that has transformed the other branches of the linguistic and communication sciences, with the help of developments in certain neighbouring disciplines such as philosophy, sociology and narratology. The elements that are opened up to pragmatics in this approach include some new conceptions of intentionality, intertextuality, communicative action and literary authorship, as well as the subjectivity of interpretation, which by its very nature ceaselessly transforms all forms of communication in its historical spiral.

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