Familiar narratives and simplistic stereotypes frame the representation of women in U.S. politics. Pervasive containment rhetorics, such as the distinction between women as mothers and caregivers and men as rational thinkers, create unique hurdles for any woman seeking public office. While these 'governing codes' generally act to constrain female political power, they can also be harnessed as a resource depending on the particular circumstances (e.g., party affiliation, geographic location and personal style). One of these governing codes, the metaphor, is an especially powerful tool in politics today, particularly for women. By examining the political careers of four of the most prominent and influential women in contemporary U.S. politics_Democrats Ann Richards and Hillary Rodham Clinton and Republicans Christine Todd Whitman and Elizabeth Dole_Karrin Vasby Anderson and Kristina Horn Sheeler illustrate how metaphors in public discourse may be both familiar narratives to embrace and boundaries to overturn.

When people are checking in to flights, making reports to their company manager, composing music, delivering papers for exams in schools, or examining patients in hospitals, they all deal with documents and processes of documentation. In earlier times, documentation took place primarily in libraries and archives. While the latter are still important document institutions, documents today play a far more essential role in social life in many different domains and cultures. In this book, which celebrates the ten year anniversary of documentation studies in Tromso, experts from many different disciplines, professional domains as well as cultures around the world present their way of dealing with documents, demonstrating many potential directions for the emerging broad field of documentation studies.

Throughout the political spectrum, successful arguments often rely on fear appeals, whether implicit or explicit. Dominant arguments prey on people's fears - of economic failure, cultural backwardness, or lack of personal safety. Counterarguments feed on other fears, suggesting that audiences are being duped by emotional smokescreens. With chapters on the political, institutional, and cultural manifestations of fear, this book offers diverse investigations into how insecurity and the search for certainty shape contemporary political economic decisions, and explores how the rhetorical manipulation of such fears illuminates a larger struggle for social control.

This book has won the CHOICE Outstanding Academic Title award 2014. Since its launch in 2006, Twitter has evolved from a niche service to a mass phenomenon; it has become instrumental for everyday communication as well as for political debates, crisis communication, marketing, and cultural participation. But the basic idea behind it has stayed the same: users may post short messages (tweets) of up to 140 characters and follow the updates posted by other users. Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of Twitter. It also presents methods for analyzing Twitter data and outlines their practical application in different research contexts.

Genre analysis has become firmly established as one of the most popular frameworks for the study of specialized genres in academic, professional and institutional as well as other workplace contexts. In recent years, genre theory has also developed in the direction of a more comprehensive and powerful multi-dimensional and multi-perspectived framework to examine not only the text but also the context in a much more meaningful manner than had ever been done earlier. The theoretical perspectives and the individual case studies of this volume testify to the wide range of methodological tools made available by genre theory, enabling researchers to handle problems relating to the description of variations in language use. Moreover, the following relevant issues are addressed: how are specialized genres constructed, interpreted and exploited in the achievement of specific goals in highly specialized contexts?

Making New Media offers a series of case studies from the author's work with students and teachers from the mid-90s to the present day, charting the dramatic rise of new media in schools. Work across a wide range of media is presented: computer animation, digital video and film, computer games and machinima. The author tackles the vital contemporary themes of literacy and creativity, making an innovative argument for the combination of traditions of social semiotics and cultural studies in the study of literacy and new media. This volume should be read by every undergraduate and graduate student, as well as any faculty member, involved with or interested in any aspect of new media.

This book explores the linguistic nature of American movie conversation, pointing out its resemblances to face-to-face conversation. The reason for such an investigation lies in the fact that movie language is traditionally considered to be non-representative of spontaneous language. The book presents a corpus-driven study of the similarities between face-to-face and movie conversation, using detailed consideration of individual lexical phrases and linguistic features as well as Biber's Multi-Dimensional Analysis (1998). The data from an existing spoken American English corpus - the Longman Spoken American Corpus - is compared to the American Movie Corpus, a corpus of American movie conversation purposely built for the research. On the basis of evidence from these corpora, the book shows that contemporary movie conversation does not differ significantly from face-to-face conversation, and can therefore be legitimately used to study and teach natural spoken language.

Examining the close relationship between principles of deliberative democracy, communication, and conflict resolution, this book argues that the nature of deliberative processes is underappreciated for conflict resolution in ethnopolitically divided societies, and that the communicative nature of democratic deliberation is ripe for theoretical and empirical expansion. The book examines the potential of deliberative democracy to contribute to conflict resolution, including issues of argument, deliberation, and political communication. Attention is also paid to the role of media, technology, and the internet. Offering a fully developed understanding of democratic communication and the resolution of conflicts, this book is suitable for scholars as well as students in upper division and graduate courses in a range of areas including communication, politics and government, sociology, and conflict studies.

In a busy world of noise, how do you get your message across? Everyone knows how vital good communication is in any business. But what's the point if no-one's listening to you? How to Speak so People Listen shows you how to make sure that what you're saying is being listened to and making a difference. Using proven techniques from the world's most successful communicators, debaters and conversationalists, you'll discover how to: * Always be heard by speaking in a compelling, persuasive and powerful way * Seize attention, make an impact and leave a memorable first impression * Think fast and quickly adapt your message to suit your audience * Stand out at meetings, conferences, networking events and chance encounters * Be confident at public speaking - someone people really want to listen to Effective tools, strategies, tips and tricks will make sure you're able to command attention and know that, whenever you speak, people will want to hear what you have to say.

This book received the Enrique Alcaraz Research Award in 2015. Through Narrative Theory, the book offers an engaging panorama of the construction of specialised discourses and practices within academia and diverse professional communities. Its chapters investigate genres from various fields, such as aircraft accident reports, clinical cases and other scientific observations, academic conferences, academic blogs, climate-change reports, university decision-making in public meetings, patients' oral and written accounts of illness, corporate annual reports, journalistic obituaries, university websites, narratives of facts in legal cases, narrative processes in arbitration hearings, briefs, and witness examination accounts. In addition to exploring narration in this wide range of contexts, the volume uses narrative as a powerful tool to gain a methodological insight into professional and academic accounts, and thus it contributes to research into theoretical issues. Under the lens of Narratology, Discourse and Genre Analysis, fresh research windows are opened on the study of academic and professional interactions.

This edited volume details multiple and dynamic histories of relations between public service broadcasters and the World Wide Web. What does it mean to be a national broadcaster in a global communications environment? What are the commercial and public service pressures that were brought to bear when public service broadcasters implemented web services? How did "one-to-many" broadcasters adapt to the "many-to-many" medium of the internet? The thematic organisation of this collection addresses such major issues, while each chapter offers a particular historical account of relations between public service broadcasters and the World Wide Web.

The revolution in media technologies and the political upheavals intertwined with them demand a new media ethics. Given the power of global media corporations and the high-speed electronics of media technologies worldwide, more and more people are either brought together through dialogue and communication technologies or assimilated by them into a dominant culture. In cultural conflict all over the world, people tend to emphasize absolute differences when they express themselves, and under conditions of censorship and oppression citizens are increasingly prone to violence. To take seriously dramatic technological changes in a complicated world of cultural diversity, media ethics does not simply need to be updated but moved forward in a new intercultural direction. The Ethics of Intercultural Communication presents a futuristic model for doing so. Focusing on Oriental and Western cultures, the book's key case studies are China, North America, and Europe, where intercultural issues are relevant to an increasingly borderless world. Chapters focusing on a single nation or culture analyze findings from a cross-cultural perspective. Comparative studies appeal to transnational theories and norms. Multi-ethnic voices in any community are increasingly understood as essential for a healthy society, and the media's ability to represent these voices well is an important arena for professional development and for enriching media codes of ethics. The news media are responsible for mapping the profound changes taking place and this book teaches us how.

This book presents a number of different perspectives on the central theme of 'evidence' and its interpretation in the study of specialist languages and their various uses. The principal topics include text corpora, citation patterns, some challenging dichotomies, terminology and knowledge management, and specialist translation. Each topic is presented in one of five parts, each with its own introduction. The volume includes contributions from established and new researchers in the field, as well as well-known scholars from other disciplines who bring a fresh eye to LSP studies. The book presents selected papers from LSP2003, the 14th European Symposium on Language for Special Purposes held at the University of Surrey, Guildford, in co-operation with the AILA Scientific Commission on Language for Special Purposes.

Despite its low penetration in China's vast rural areas, the Internet is generally perceived as a new engine for rural empowerment. By examining five Internet application initiatives in rural China, this book offers a unique view of the diffusion and usage of the Internet and its implications on the lives of rural people. Placed in the political, socioeconomic and infrastructure contexts of rural China, the book departs from the classical diffusion of innovations model and extends the existing knowledge on the adoption and usage of the Internet by rural people. In addition to testing the applicability of the diffusion of innovations theory to the diffusion of Information and Communications Technologies in the rural areas today, the study provides rich empirical evidence regarding the actual impact of the Internet on the livelihood of rural people. It also shows some innovative uses of the Internet in rural development.

Lost in Media examines collectively the ethical issues that have arisen in media-driven everyday life and will that arise as paradigm shifts occur on a global scale. Films, television and the new media often serve the globalization aims of a capitalist society as they function to socially reproduce the hegemonic norms, values, and styles of the larger society. Chapters in the book use the tradition of critical theory to look at issues of free market fundamentalism, journalism's erosion of communication of truth, public relations ethics of perception management; yielding self-censorship in the media, entertainment media pedagogically cultivating consumerism and docility, music and morality, misrepresentation of resistance movements, ethics of spectatorship, and the transformation of everyday ethics.

This book focuses on interpretation corpora which is one of the major subjects of research in interpreting studies. It explores key issues such as corpus design and representativeness, as well as aims and challenges of the application of corpus-linguistics principles and methods to interpreting. Interpreting corpora represent a real challenge because of the very nature of the items they are composed of. The oral dimension, the unavoidable stage of transcription and the difficulties in relying on authentic data are only some of the aspects that make the creation of interpreting corpora a complex, challenging and time-consuming activity. The book discusses the theoretical problems and presents the working phases leading to the collection of five different interpreting corpora. The variety of approaches adopted by each research team highlights the fact that aims, interrogation methods and corpus design are intertwined. A survey of the studies carried out so far using these five interpreting corpora identifies data comparability as the core issue of corpus-based interpreting studies.

This book is one of the first systematic studies to describe the linguistic repertoire and the communicative strategies adopted by Ghanaian immigrants in Italy. The linguistic repertoire of the Ghanaian community in Bergamo (Northern Italy) is described with a special focus on the different codes composing it. The author analyzes the role that each code plays in expressing the community members' ethnic and linguistic identity, and the speakers' attitudes towards each code. She draws on the results of qualitative analysis - adopting both a macro-sociolinguistic and a micro-socio-linguistic perspective - of a database of face-to-face interactions and of formal interviews involving a selected group of Ghanaian immigrants.

The end of the twentieth and the beginning of the twenty-first centuries have involved much discussion on overhauling and refining a scholarly understanding of the verbal system for first-century Greek. These discussions have included advances in verbal aspect theory and other linguistic approaches to describing the grammatical phenomena of ancient languages. This volume seeks to apply some of that learning to the narrow realm of how prohibitions were constructed in the first-century Greek of the New Testament. Part 1 "The Great Prohibition Debate" seeks to demonstrate that verbal aspect theory has a better explanation than traditional Aktionsart theory for authorial choices between the negated present imperative and the negated aorist subjunctive in expressing prohibitions in the Greek New Testament. Part 2 "All the Prohibitions in the Greek NT" continues to examine prohibitions, but is more of an exercise in functional linguistics. That is, rather than apply verbal aspect theory to the grammar of prohibition constructions, Part 2 seeks only to survey the (initially surprising) wide variety of ways prohibitions can be expressed in koine Greek: more than a dozen different constructions. To do this, the NT prohibitions are grouped in their varying grammatical-syntactical and/or pragmatic constructions, all of which function - in varying degrees - in a prohibitory fashion. This taxonomy may prove to be the beginnings of further investigations into how biblical Greek communicates commands.

This book is a contribution to the study of the linguistic concept of gender. It focuses on the problem of assigning gender to animal nouns. This problem is topical in view of the fact that in present-day English, gender is a marginal grammatical category and therefore recedes into the background in descriptions of today's English. Grammatical gender is a rare topic of research, scientific discussions or papers. The detailed analysis of gender assignment to animal names is based on two subcorpora: the English edition of National Geographic and the English edition of the Journal of Zoology. The book closes with a contrastive analysis of gender markers.

Migrations and the Media critically explores the global reporting of "migration crises," bringing together a range of original interdisciplinary research from the fields of migration studies and journalism, media and cultural studies. Its chapters examine, empirically and theoretically, some of the most important contemporary political, cultural and social issues with which migration is entwined, developing existing and new conceptual understandings of how forced migration and other instances of migration are represented and constructed as "crises" in different international contexts, including within news narratives on human trafficking and smuggling, asylum seeking and humanitarian reporting, "climate refugees," undocumented and economic migrants, and in election debates and policy making. This edited volume also examines the reporting practices through which migration coverage is produced, including the rights and responsibilities of journalism and the presuppositions and pressures upon journalists working in this area.

The modern age has further expanded on the multifaceted character of English, which is used not only in many places in the world, but also by a variety of users in numerous contexts. Technical innovations have led to the rise of new registers and offered scholars new tools to study language variation. Set in the context of the electronic medium of social networking, and additionally enriched with findings from the field of language attitude studies, this study explores features of English used in the Inner, Outer, and Expanding Circles, here represented by the UK, India, and Poland. The analysis of the English used by Facebook members demonstrates cultural differences as well as gender and age similarities in the area of e.g. politeness, emotionality, informality or code-switching.

The focus of this volume is on the business letter genre, a seminal and widely used genre in business communication. Since the introduction of the Internet, interest in this genre has increased once again, because of the digital format of the letter. E-mail has partially taken over the multiple functions of the traditional business letter and bypassed, again partially, the fax. However, the letter has also survived in its written form. Since the 1990s, genre theory has been receiving a lot of attention, both in academic and pedagogical circles. Discourse analysts have increasingly discovered the importance of the genre concept for the understanding of discourse. Not only do we get a better understanding of the linguistic characteristics (register, lexico-grammatical features) of texts, but we also become aware of their macrostructures which appear to be organised according to genre expectations and conventions rooted in the socio-cultural context. This evolution is also reflected in the different research approaches to the business letter, as shown by the various chapters of this volume.

Time on TV examines the massive aesthetic and structural changes happening across today's television programs. Time travel, flash forwards, fake memories: Paul Booth's analysis reveals the theory and practices that are changing television and online media as we know them. His engaging examination of the mashup of television and social media uncovers a temporal complexity at the heart of our own lives. The characteristically enigmatic television narrative becomes emblematic of a very human interaction with social and digital media. A perfect book for twenty-first century television studies, media studies, or anyone who wants to know why there's so much time travel on television, Time on TV answers questions you didn't even know you had about today's television, digital technology, and our daily lives.

Lost in Media examines collectively the ethical issues that have arisen in media-driven everyday life and will that arise as paradigm shifts occur on a global scale. Films, television and the new media often serve the globalization aims of a capitalist society as they function to socially reproduce the hegemonic norms, values, and styles of the larger society. Chapters in the book use the tradition of critical theory to look at issues of free market fundamentalism, journalism's erosion of communication of truth, public relations ethics of perception management; yielding self-censorship in the media, entertainment media pedagogically cultivating consumerism and docility, music and morality, misrepresentation of resistance movements, ethics of spectatorship, and the transformation of everyday ethics.

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