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Evolution in Genre - Emergence, Variation, Multimodality (Paperback, New edition) Loot Price: R1,964
Discovery Miles 19 640
You Save: R349 (15%)
Evolution in Genre - Emergence, Variation, Multimodality (Paperback, New edition): John Bateman, Paola Evangelisti Allori

Evolution in Genre - Emergence, Variation, Multimodality (Paperback, New edition)

John Bateman, Paola Evangelisti Allori

Series: Linguistic Insights, 192

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List price R2,313 Loot Price R1,964 Discovery Miles 19 640 | Repayment Terms: R184 pm x 12* You Save R349 (15%)

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The notion of 'genre' has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the 'same' genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve.

General

Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften
Country of origin: Switzerland
Series: Linguistic Insights, 192
Release date: October 2014
First published: 2015
Editors: John Bateman • Paola Evangelisti Allori
Dimensions: 225 x 150 x 23mm (L x W x T)
Format: Paperback
Pages: 364
Edition: New edition
ISBN-13: 978-3-03-431533-3
Categories: Books > Language & Literature > Language & linguistics > Sociolinguistics
Books > Reference & Interdisciplinary > Communication studies > General
Books > Language & Literature > Language teaching & learning (other than ELT) > Specific skills > Speaking / pronunciation skills > General
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LSN: 3-03-431533-3
Barcode: 9783034315333

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