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Books > Reference & Interdisciplinary > Communication studies
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A Screenful of Sugar? - Prescription Drug Websites Investigated (Hardcover, New edition)
Loot Price: R3,488
Discovery Miles 34 880
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A Screenful of Sugar? - Prescription Drug Websites Investigated (Hardcover, New edition)
Series: Health Communication, 10
Expected to ship within 12 - 17 working days
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With drug information rapidly migrating to the Web, the chronically
poor standards of drug information available to consumers in the
developed and the developing world are being further compromised.
This book offers insight into the uncharted waters of prescription
drug information and promotion on the internet and suggests how it
might be transformed into an unprecedented agent for good. It
traces the social and political history of prescription drug
information and marketing to Western consumers, offers a social and
communicative profile of prescription drug Web sites, and evaluates
the most widely used sources of prescription drug information, from
government organizations and information companies and TV-related
sites, to health service provider sites, manufacturers' brand
sites, and social media, including YouTube and Wikipedia. The focus
throughout is on practical outcomes: How can information for
consumer decision making be optimized and how can consumers use it
responsibly?
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