Cases In Sport Marketing, Simulates Real-Life Scenarios For Sport Marketers As Exhibition Games In The Preseason Simulate The Regular Season For Professional Athletes. The Text Begins With Four Introductory Chapters To Explain The Case Study Method And Then Dedicates The Remaining Fifteen Chapters To Fifteen Sport Marketing Cases That Cover A Wide Range Of Issues And Sport Industry Segments. By Working Through The Cases, Students Can Examine An Array Of Situations And Gain Experience Grappling With Actual Problems Faced By Managers. Each Case Presents The Critical Issues At Hand, Possible Alternatives For Consideration, And The Criterion Necessary To Make An Informed Decision. The Final Chapter Provides An Overview Of The Sport Marketing Field.

An excellent recap, with wonderful access and forensic detail on the Premier League's rise to global alpha status... All told with an arch sense of humour The Guardian How did English football - once known for its stale pies, bad book-keeping and hooligans - become a commercial powerhouse and the world's premium popular entertainment? This was a business empire built in only twenty-five years on ambition, experimentation and gambler's luck. Lead by a motley cast of executives, Russian oligarchs, Arab Sheikhs, Asian Titans, American Tycoons, battle-hardened managers, ruthless agents and the Murdoch media - the Premier League has been carved up, rebranded and exported to phenomenal 185 countries. The United Nations only recognizes 193. But the extraordinary profit of bringing England's ageing industrial towns to a compulsive global attention has come at a cost. Today, as players are sold for hundreds of millions and clubs are valued in the billions, local fans are being priced out - and the clubs' local identities are fading. The Premier League has become the classic business fable for our globalised world. Drawing on dozens of exclusive and revelatory interviews from the Boardrooms - including Liverpool's John W. Henry, Tottenham's Daniel Levy, Martin Edwards and David Gill at Manchester United, Arsene Wenger and Stan Kroenke at Arsenal, Manchester City's sporting director Txiki Begiristain, and executives at Chelsea, West Ham, Leicester City and Aston Villa - this is the definitive bustand boom account of how the Premier League product took over the world.

Following Stalin's death in 1953, association football clubs, as well as the informal supporter groups and communities which developed around them, were an important way for the diverse citizens of the multinational Soviet Union to express, negotiate and develop their identities, both on individual and collective levels. Manfred Zeller draws on extensive original research in Russian and Ukrainian archives, as well as interviews with spectators, 'hardcore ultras' and hooligans from the Caucasus to Central Asia, to shed new light onto this phenomenon covering the period from the height of Stalin's terror (the 1930s) to the Soviet Union's collapse (1991). Across events as diverse as the Soviet Union's footballing triumph over the German world champions in 1955 and the Luzhniki stadium disaster in 1982, Zeller explores the ways in which people, against the backdrop of totalitarianism, articulated feelings of alienation and fostered a sense of community through sport. In the process, he provides a unique 'bottom-up' reappraisal of Soviet history, culture and politics, as seen through the eyes of supporters and spectators. This is an important contribution to research on Soviet culture after Stalin, the history of sport and contemporary debates on antagonism in the post-Soviet world.

An emerging segment of the world's largest and fastest-growing industry, sport tourism capitalizes on the relationship between tourism and the high-profile, multi-billion dollar sports industry.

Sport Tourism provides an in-depth analysis of the nature of sport, the nature of tourism, and the symbiotic relationship between the two. Standeven and De Knop present detailed case studies from around the world to illustrate the interplay between sport tourism and-the economy,

-sociocultural dynamics,

-people's health,

-the environment,

-urban development, and

-public policy.Paying special attention to cultural variations, Standeven and De Knop explore the way sport tourism is administered in countries around the world. They examine current trends and assess future prospects.

A useful reference for industry personnel and an illuminative text for students, Sport Tourism provides valuable insight into this dynamic industry.

In FIFA and the Contest for World Football Sugden and Tomlinson provide the first full-length study of FIFA (the Federation Internationale de Football Association) and its role in framing and controlling world football. Interviewing more than seventy influential leaders world-wide and drawing on exclusive documentary sources, the authors demonstrate FIFA's importance in twentieth-century sport, and in an increasingly global consumer culture.

The first part of the book covers the origins and organizational characteristics of FIFA, and of the European and South American federations. The second part considers how new and powerful players have emerged in FIFA in the wake of the collapse of empires. The book includes analyses of football's contributions to the growth of nationalism and anti-imperialism; the use of football by ruthless and sometimes corrupt officials and political despots; and its expansion under the influence of increasingly prominent commercial paymasters. Football's role in Africa, Asia and the USA is also illuminated, and FIFA's global mission and rhetoric evaluated.

The book is a valuable addition to the politics and social history of sport, and to the sociology of the global system and the changing world order. It will be of interest to students and researchers in the areas of sport studies, cultural studies and the sociology of popular culture, and to everyone concerned with the social organization of one of the world's most popular sports.

In this unique text you'll find practical business theory and professi onal practice guidelines specifically for the sport business manager. The basics of running a for-profit sport business, as well as influent ial management tips for survival in the 1990s, make this an ideal book for sport businesses.

America is in the midst of a sports building boom. Professional sports teams are demanding and receiving fancy new playing facilities that are heavily subsidized by government. In many cases, the rationale given for these subsidies is that attracting or retaining a professional sports franchise--even a minor league baseball team or a major league pre-season training facility--more than pays for itself in increased tax revenues, local economic development, and job creation. But are these claims true? To assess the case for subsidies, this book examines the economic impact of new stadiums and the presence of a sports franchise on the local economy. It first explores such general issues as the appropriate method for measuring economic benefits and costs, the source of the bargaining power of teams in obtaining subsidies from local government, the local politics of attracting and retaining teams, the relationship between sports and local employment, and the importance of stadium design in influencing the economic impact of a facility. The second part of the book contains case studies of major league sports facilities in Baltimore, Chicago, Cincinnati, Cleveland, Indianapolis, San Francisco, and the Twin Cities, and of minor league stadiums and spring training facilities in baseball. The primary conclusions are: first, sports teams and facilities are not a source of local economic growth and employment; second, the magnitude of the net subsidy exceeds the financial benefit of a new stadium to a team; and, third, the most plausible reasons that cities are willing to subsidize sports teams are the intense popularity of sports among a substantial proportion of voters and businesses and theleverage that teams enjoy from the monopoly position of professional sports leagues.

A small, poverty-stricken California Indian Tribe, the Cabazon Band of Mission Indians, successfully fought a long legal battle for the right to operate the business of their choice on their barren reservation--a gambling casino. This is their story, the authorized history of their epic struggle, climaxing with their victory in a 1987 ruling by the U.S. Supreme Court, the now-famous Cabazon Decision. Their defeated opponents included California's City of Indio and County of Riverside (called one of the most racist in the U.S. by a non-Indian resident) as well as California and 29 other states that joined California's appeal.

This is also the fascinating story of the role played by a white family and its radical, socialist patriarch that helped create one of the world's most capital-intensive industries and triggered today's Indian Gaming Explosion throughout America. Hundreds of hours of taped interviews and years of documents, meeting records, and official correspondence are analyzed to give the reader a clear picture of the impact of this new massive capital on tribal life and the development of a possible future without gambling--as officials in league with Nevada and Atlantic City gambling interests continue their efforts to destroy Indian gaming. The Buffalo, literal and symbolic figure of earlier Indian financial independence, has returned in a new form--cash cow casinos.

This introductory text offers students a handbook for management in the field of public recreational service. It includes a history of the modern recreational service movement, provides a general overview of the field, and offers a detailed guide to best practices in the field including leadership, coordination, public relations, planning, budgeting and techniques for detecting the most competent and comprehensive service possible in the community in which the agency is situated. This text also touches on the complex relationship between public recreational services and politics.

With updated financial data throughout, this book exposes baseball's secret financial statistics. A postscript chapter presents recent events such as the dismissal of Fay Vincent as baseball's commissioner, the multimillion-dollar suit over decisions by the Seattle Mariners and San Francisco, a joint economic study report by the players and owners and the House and Senate hearing on Baseball's exemption from antitrust laws.

Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

In October 2015, the Chinese Communist Party banned its 88 million members from excessive drinking, improper sexual relationships... and holding golf club memberships. But, with "the rich man's game" about to appear in the Olympics for the first time in 112 years, they also began to spend unprecedented sums on their own national golf team. Through the lives of three men intimately involved in China's bizarre golf scene, Dan Washburn paints an arresting portrait of a country of contradictions. A villager named Wang sees his life transformed when a top-secret golf resort springs up next to his farm - despite the building of golf courses being illegal. Western executive Martin, whose firm manages the construction of golf courses, is always looking over his shoulder for Beijing's "golf police". And for security guard Zhou, making it as a professional golfer could be his way into China's new middle class. Using the unique lens of The Forbidden Game, Washburn gleans rich insights into the politics and people of one of the most powerful and enigmatic nations on earth.

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment - Analysing the consequences of increasing commercialisation by looking at the multi-billion dollar sports goods industry; the effects of globalisation and how commercial influences have made running one of Europe's most popular sports. Sport Marketing and Media - Investigating the role media and marketing has in commercialisation, with emphasis on the growth of sponsorship; media rights in European club football and the growing influence of social media in sport. Sport and Finance - Relating to the economics of European sport: there is an investigation into the financial policies employed by European Football clubs, specifically in regards to the Financial Fair Play regulations, and the topical issue of high level corruption. Sporting Events - Looking at additional factors that affect professional sport: highlighting the impact an Olympic Games can have on a host city and the longevity of an Olympic urban legacy. The authors have included insightful case studies from across the continent, including anti RB-Leipzig media campaigns in Germany, financial policies at England's Chelsea FC, French Tennis Federation corporate responsibility, Media rights in Spain's LaLiga, the sponsorship viability for Ukraine's Klitschko brothers and the case of Denmark's Viborg F.F. Suitable for undergraduate and postgraduate students in sport related courses, including sport management, sport economics, sport marketing and the sociology of sport.

Balloons, fun, games, magic, and more -- they are all here. From entertaining and food to marketing and promotion, this book features comprehensive and detailed guidance on how to succeed in the birthday party business. At the heart of the birthday party business is the entertainment. In this book you will find detailed information on the art of entertaining children of all ages. You will learn how to work with children, what they like, what they don't like, how to make them laugh, and how to control them. You will learn the secrets of entertaining kids using magic, clowning, puppetry, storytelling, ballooning, and face painting, as well as gain valuable information on catering, party games, and creating enchanting theme parties. This book has everything you need to get started in the birthday party business; included are samples of advertisements, sales letters, thank you notes, news releases, contracts, party planning guides, flyers, business cards, stationery, and promotional give-aways, as well as dozens of comedy skits and party routines.

This book deals with the topic of mass customisation in sports and focuses on the sneaker market. In this context, this well known marketing tool is examined from the consumers point of view. Moreover, a short consideration from the producers point of view has been implemented. The main subject areas are the willingness to pay by consumers and the consumers confusion as well as the topic brand loyalty in combination with mass customisation in the sneaker market. For this reason, the literature on individualisation and mass customisation is firstly analyzed to subsequently discuss the market for mass customised sneakers. Later, a total of 23 research hypotheses are proposed and empirically tested. To achieve this goal, an online-based quantitative research study including 254 questionnaires was conducted. On top of this, a comparison between the consumer's and producer's point of view has been addressed. Results reveal that creating individuality is an important intention for consumers to purchase customised sneakers. This is also positively associated with a higher willingness to pay. Regarding consumer confusion, the present work clearly points out that consumers prefer transparent and clean interactions. From a brand loyalty standpoint, this study confirms that the effect on the brand loyalty from mass customisation does not depend on the existing brand loyalty. Beyond this research contribution, an interesting view concerning the practical application of these findings is also offered. Specifically, what needs to be done to improve the attractiveness of mass-customised sneakers? How can manufacturers increase the willingness to pay? What is crucial in strengthening brand loyalty through mass customisation?

ACSM's Health/Fitness Facility Standards and Guidelines, Fifth Edition, presents the current standards and guidelines to help health and fitness establishments provide high-quality service and program offerings in a safe environment. Revised by an expert team of professionals with expertise in architecture, health and wellness, law, safety-related practices and policies, and the health and fitness club industry, this authoritative guide provides a blueprint for health and fitness facilities to elevate the standard of care they provide their members, as well as enhance their exercise experience. The fifth edition includes 35 standards and 38 guidelines on the topics of preparticipation screening; orientation, education, and supervision of members; emergency planning and procedures; professional staff and independent contractors; operating procedures; facility design and construction; facility equipment; and signage. It also addresses the following: * Developing policies related to the reporting of unlawful discrimination or harassment * Serving individuals with special needs * Training for and using automated external defibrillators (AEDs) in both staffed and unstaffed facilities * Keeping up with changing directions and business models in the industry, including 24/7 fitness facilities, medically integrated facilities, and demographic-specific facilities * Properly equipping facilities to care for children and young people This easy-to-use reference will help managers and staff save time and expense with ready-to-use templates, including questionnaires, informed consent forms, and evaluation forms. The appendixes contain supplemental forms, including sample preventive maintenance schedules, checklists, and court and facility dimensions, and they point to sources that offer additional support materials for operating a facility. Health and fitness facilities play an important role in providing opportunities for individuals to become and remain physically active. To help those facilities establish and maintain an exceptional standard of operation, client care, and service, the fifth edition of ACSM's Health/Fitness Facility Standards and Guidelines should be on the bookshelf of every health and fitness facility manager and owner.

This is the story of one man's fight against a multibillion dollar colossus. A man who stood up for what was right, whatever the cost. The brilliant young forensic pathologist had no idea that the body on the slab in front of him would change his life, and ultimately change the world. The body belonged to legendary American Footballer Mike Webster, whose mental health had rapidly declined after he had stopped playing - he had ended up Tasering himself to relieve his chronic back pain and fixing his rotting teeth with Superglue. Dr Bennet Omalu found that the psychosis suffered by "Iron Mike" was no accident. His autopsy unearthed evidence of a trauma-related disease - the direct result of years of blows to the head in games. He knew it would keep killing scores of other sportsmen unless something was done. He believed that the NFL (National Football League), one of the most powerful corporations in America, would welcome the discovery. But it was the one truth they wanted to ignore. Omalu himself became a target. 'This is classic David and Goliath stuff, and as exciting as a great courtroom drama. A riveting, powerful human tale . . . a masterclass on how to tell a story' Charles Duhigg, New York Times columnist and bestselling author of The Power of Habit

A look at the future of the business of sports in America

Your site and facilities, whether a beautiful building, a welcoming camp setting, or a natural wilderness area, are a large part of what draws participants to your property. They are also your largest financial investment, so proper management of them is crucial. "Outdoor Site and Facility Management: Tools for Creating Memorable Places" is a comprehensive resource for staff, board members, management, and owners charged with the complex and challenging task of managing and maintaining properties. The book offers a step-by-step property management plan that will help you to provide the safe environment and positive atmosphere so important to creating memorable experiences for your participants.

Rather than focus on the technical skills of facility maintenance or site development, this book offers a broad perspective of property management. It introduces an integrated systems approach to the management of a variety of organizations, such as overnight and day camps, conference centers, outdoor learning centers, government parks, dude and guest ranches, commercial camp grounds, schools, not-for-profit organizations, and religious organizations. You'll have creative strategies to manage day-to-day operations, such as these:

-Planning and forecasting

-Board and administrator responsibilities

-Working with volunteers

-Natural resource management

-Hiring staff

-Budgeting and financial oversight

-Time management

-Record keeping

-Risk managementYou'll also find practical advice to help you make sound decisions and form solutions that are tailored to your unique property.

The book spends a chapter on each of the key components of property management and includes 48 practical tools, such as forms and checklists; practical techniques and examples; sample job descriptions; a glossary; and a list of the indicators of successful management discussed in the chapter.

The bound-in CD-ROM contains the following features:

-65 editable forms and checklists, including maintenance schedules, staffing needs charts, inspection forms, financial plans, feedback forms, and strategic planning

-A list of editable job descriptions that you can use for defining job responsibilities and establishing the hiring process

-A comprehensive list of resources, including Web sites, articles, and books, so you can easily find specialized information and local resources

With "Outdoor Site and Facility Management: Tools for Creating Memorable Places," you'll gain a complete picture of your property's physical, ecological, financial, and personnel assets. Most important, you'll discover the best way to manage your property and ultimately increase the equity of your assets and the marketability and long-term viability of your operation.

These seven precedent-setting case studies taken from the files of the Nevada Gaming Control Board and Commission illustrate vital issues addressed in the first decade of Las Vegas' megaresorts.

Whereas leisure was once treated as a social service, a business culture has swept through what remains of the voluntary and public sectors today. Ken Roberts explains how and why this has happened, what it means for tourism, sport, the arts and broadcasting, and why events, in particular mega-events, have become prize acquisitions. The Business of Leisure addresses the trend towards commercialisation in the provision of leisure that has not only continued but accelerated since the 2004 publication of The Leisure Industries. This updated second edition reflects how recent developments such as the age of austerity, demographic changes and the rise of digital information technologies have transformed the leisure sector. At the same time, the book demonstrates how voluntary associations and public providers have been able to withstand the ever-growing pressures from big business and commerce. This thought-provoking text provides both a historical overview and an up-to-date introduction to the contemporary study of leisure. It is an invaluable resource for students in areas such as leisure studies and management, sports studies, tourism and events management, as well as those on management, business and sociology courses.

This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future. The content Sports marketing at the centre of different markets Basics of sports marketing Performance aspects in sports marketing Prices and contracts in sports marketing Communication issues in sports marketing Distribution channels in sports marketing Perspectives of sport - opportunities and risks in sports marketing