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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

License to Steal - Nevada's Gaming Control System in the Megaresort Age (Paperback, New Ed): License to Steal - Nevada's Gaming Control System in the Megaresort Age (Paperback, New Ed)
R708 R606 Discovery Miles 6 060 Save R102 (14%) Ships in 12 - 17 working days

These seven precedent-setting case studies taken from the files of the Nevada Gaming Control Board and Commission illustrate vital issues addressed in the first decade of Las Vegas' megaresorts.

Routledge Handbook of International Sport Business (Paperback): Mark Dodds, Kevin Heisey, Aila Ahonen Routledge Handbook of International Sport Business (Paperback)
Mark Dodds, Kevin Heisey, Aila Ahonen
R1,446 Discovery Miles 14 460 Ships in 9 - 15 working days

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Strategic Planning Systems in Hospitality and Tourism (Hardcover): Luiz Moutinho Strategic Planning Systems in Hospitality and Tourism (Hardcover)
Luiz Moutinho
R2,361 Discovery Miles 23 610 Ships in 12 - 17 working days

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.

The Market Structure of Sports (Paperback, New): Gerald W. Scully The Market Structure of Sports (Paperback, New)
Gerald W. Scully
R808 Discovery Miles 8 080 Ships in 12 - 17 working days

Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.
This book offers technical insights that will interest business economists and professionals in sports management.

How To Be A Sports Agent (Paperback, 3 Revised Edition): Mel Stein How To Be A Sports Agent (Paperback, 3 Revised Edition)
Mel Stein
R492 R406 Discovery Miles 4 060 Save R86 (17%) Ships in 9 - 15 working days

NEW EDITION A sports agent. In its simplest form, a sports agent is an individual or company who represents a sportsperson. They try to get them a better contract, a better endorsement, a better sponsorship, a better deal. Nothing wrong with that, is there? Or is there? The problem, inevitably, is money. So much money now sloshing around in professional sport today. And human greed - which can lead to conflicts of interest...So How to be a Sports Agent is a practical and down-to-earth book that reveals the secrets behind the art of being not just a good sports agent, but a good, honest sports agent. It includes: Analysis of what it is to be an agent and how to ensure a watertight legal contract between the agent and his client. The regulation of agents in various sports, and how to comply. The difference between a good agent and a bad agent. Creation of playing contracts, particularly in regard to soccer, cricket and rugby and covers the most common pitfalls. Marketing, merchandising, licensing and sponsorship deals. How to negotiate them and how to draft them. The art of negotiation, and the balance between on and off pitch activities. The role of the lawyer as agent and adviser. Keeping the clients happy, getting new clients and keeping the clients happy when you have new clients.

Muscletown USA - Bob Hoffman and the Manly Culture of York Barbell (Paperback): John D. Fair Muscletown USA - Bob Hoffman and the Manly Culture of York Barbell (Paperback)
John D. Fair
R1,065 Discovery Miles 10 650 Ships in 12 - 17 working days

From the 1930s to the 1980s, the capital of weightlifting in America was York, Pennsylvania, the home of the York Barbell Company. Bob Hoffman, the founder of York Barbell, propagated an ideology of success for Americans seeking physical improvement. Often called the "Father of World Weightlifting," Hoffman was a pioneer in marketing barbells and health foods. He popularized weight training and inaugurated a golden age of American weightlifting. Muscletown USA--part biography, part business history, and part sports history--chronicles how Hoffman made York the mecca of manly culture for millions of followers worldwide.

Hoffman created his so-called muscle empire out of an oil-burner business that he started in the early 1920s. Within a decade, his passion for sport exceeded his need to produce oil burners and by the outset of the Depression he began manufacturing barbells at the factory. He soon discovered a willing public of aspiring weightlifters like himself who would buy not only barbells but also health and fitness products. Hoffman soon recruited a remarkable group of athletes, whom he tagged his "York Gang." He gave these men jobs in the factory, where they trained for national and international meets. Gradually, Hoffman emerged as one of the most prominent muscle peddlers in America, using his fame and fortune to promote competitive weightlifting, bodybuilding, and powerlifting. Muscletown USA reveals other innovations in which Hoffman played a major role, including weight training for athletes, health foods, bottled spring water, isometrics, and women's weightlifting. Even anabolic steroids, first used by weightlifters in the early 1960s, were a direct outgrowth of the fitness culture spawned by Hoffman.

Meticulously researched and engagingly written, Fair's book will appeal to a wide range of readers, including anyone fascinated by American sports history and the iron game.

Baseball And Billions - A Probing Look Inside The Big Business Of Our National Pastime (Paperback, Updated ed. /): Andrew... Baseball And Billions - A Probing Look Inside The Big Business Of Our National Pastime (Paperback, Updated ed. /)
Andrew Zimbalist
R520 Discovery Miles 5 200 Ships in 12 - 17 working days

With updated financial data throughout, this book exposes baseball's secret financial statistics. A postscript chapter presents recent events such as the dismissal of Fay Vincent as baseball's commissioner, the multimillion-dollar suit over decisions by the Seattle Mariners and San Francisco, a joint economic study report by the players and owners and the House and Senate hearing on Baseball's exemption from antitrust laws.

Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover): Arch Woodside, Geoffrey Crouch, Josef Mazanec,... Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover)
Arch Woodside, Geoffrey Crouch, Josef Mazanec, Martin Oppermann, Marcia Sakai
R4,006 Discovery Miles 40 060 Ships in 12 - 17 working days

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.

Vendere Fitness nella Nuova Era - con il metodo Wellness Vincente (Italian, Paperback): Libri D'Impresa Vendere Fitness nella Nuova Era - con il metodo Wellness Vincente (Italian, Paperback)
Libri D'Impresa; Preface by Mirco Gasparotto; Luigi Cacciapaglia
R481 Discovery Miles 4 810 Ships in 10 - 15 working days
Sport Inc. - Why money is the winner in the business of sport (Paperback): E. D. Warner Sport Inc. - Why money is the winner in the business of sport (Paperback)
E. D. Warner 1
R298 R248 Discovery Miles 2 480 Save R50 (17%) Ships in 9 - 15 working days

Why would someone pull the plug on a Premier League match? What prompts an athlete to search for sponsorship on eBay? How can the decision of a drinks brand CEO make or break an entire sport? Why would a sprinter think they can't afford not to dope? Sport Inc. reveals the behind-the-scenes finances that drive sport - who gets rich and who gets left on the bench. Through investigations into a wide range of sports, including how football agents really work, the betting industry and corruption, esports, the NFL's efforts to take over the world and the real cost of hosting events like the World Cup and the Olympics, the financial realities of our obsession with sport are exposed. As spectators our choices make us key players in this game of riches - it's time to find out who's winning and who's losing.

River, La Maquina - Copas, Superavit, Compromiso Social (Spanish, Paperback): Manuel Sbdar, Rodolfo D'Onofrio, Gustavo... River, La Maquina - Copas, Superavit, Compromiso Social (Spanish, Paperback)
Manuel Sbdar, Rodolfo D'Onofrio, Gustavo Silikovich
R645 Discovery Miles 6 450 Ships in 10 - 15 working days
Applied Motor Learning in Physical Education & Sports (Paperback): Jin Wang, Shihui Chen Applied Motor Learning in Physical Education & Sports (Paperback)
Jin Wang, Shihui Chen
R1,212 R852 Discovery Miles 8 520 Save R360 (30%) Ships in 12 - 17 working days

The importance of the study of the scientific principles of learning human motor skills is evident in that motor learning is a required core course as set forth by the NASPE standards. Applied Motor Learning in Physical Education and Sports goes further than simply providing valuable scientific theories. Authors Jin Wang and Shihui Chen transform those theories into practice in an understandable approach by incorporating case studies and practitioners' implications, making this a comprehensive authority on the topic of motor learning. Written for undergraduate students, PE teachers, coaches, athletes and practitioners, each chapter includes: an introduction to the imperative theoretical models of motor learning, case studies and life examples that illustrate theoretical concepts that can be effectively applied to practical teaching, coaching, or motor learning settings, project topics that integrate theory with practice, clear illustrations, diagrams, and key components of concepts depicting the main ideas.

Materials in Sports Equipment (Paperback, 2nd edition): Aleksandar Subic Materials in Sports Equipment (Paperback, 2nd edition)
Aleksandar Subic
R6,978 R6,417 Discovery Miles 64 170 Save R561 (8%) Ships in 12 - 17 working days

Materials in Sports Equipment, Second Edition, provides a detailed review on the design and performance of materials in sports apparel, equipment and surfaces in a broad range of sporting applications. Chapters cover materials modeling, non-destructive testing, design issues for sports apparel, skull and mouth protection, and new chapters on artificial sport surfaces, anthropometric design customization, and 3D printing in sports equipment. In addition, the book covers sports-specific design and material choices in a range of key sports, from baseball, rowing, and archery, to ice hockey, snowboarding, and fishing. Users will find a valuable resource that explicitly links materials, engineering and design principles directly to sports applications, thus making it an essential resource to materials scientists, engineers, sports equipment designers and sports manufacturers developing products in this evolving field.

Football Supporters and the Commercialisation of Football - Comparative Responses across Europe (Paperback): Peter Kennedy,... Football Supporters and the Commercialisation of Football - Comparative Responses across Europe (Paperback)
Peter Kennedy, David Kennedy
R1,287 Discovery Miles 12 870 Ships in 10 - 15 working days

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by 'thinking business' - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the 'loyal fan'. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.

Museums and Public Value - Creating Sustainable Futures (Paperback): Carol A Scott Museums and Public Value - Creating Sustainable Futures (Paperback)
Carol A Scott
R1,398 Discovery Miles 13 980 Ships in 10 - 15 working days

Public Value speaks to our time - to the role that museums can play in creating civil societies, to the challenges involved in using limited assets strategically, to the demand for results that make a difference and to the imperative that we build the kind of engagement that sustains our futures. This book assists museum leaders to implement a Public Value approach in their management, planning, programming and relationship building. The benefits are long term public engagement and support, which can be used to demonstrate that valuable returns result from public investment in museums. A range of authors from around the world unpack the concept of Public Value and examine its implications for museums. They situate Public Value within current management theory and practice, offer tools for implementation, highlight examples of successful practice and examine the evidence of Public Value that governments seek to inform policy and funding decisions. The book will be required reading for senior professionals in museums, as well as museum and heritage studies students.

International Spa Management - Principles and practice (Hardcover): Sarah Rawlinson, Tim Heap International Spa Management - Principles and practice (Hardcover)
Sarah Rawlinson, Tim Heap
R2,335 Discovery Miles 23 350 Out of stock

* The first text to provide a thorough insight into the world of spa management - an international growth phenomenon; * Written by a team of industry and academic experts from a leading intuition in the field of spa management education; * Look at all aspects of spa management from HR and training, to marketing and finance; * Responds to calls for more rigorous research in the field of spa and provides a much needed text for the study of spa. The spa industry is big business - it's estimated worth is $60 billion, and averages 18% annual growth. The number of day spas has increased by 34.4% globally, from 2003 to 2006; in the same period the number of medical spa locations more than doubled. Even though spa has a long and extensive history, spa education is relatively new, with education at degree level newly introduced across the world. This is in response to the current recognised shortage currently of adequately trained and experienced individuals across all levels in the industry. International Spa Management is the first text to address these industry needs. It provides a sound and though guide for all future spa managers looking at all aspects on the successful running of a spa facility. Divided into four parts it discusses the following: * The spa industry: types (mineral and thermal) and destinations * The spa consumer: behaviour, service and spa design * The business of spas: marketing, operations, finance and training * Future directions: strategizing for the future

American Huckster - How Chuck Blazer Got Rich from-and Sold Out-the Most Powerful Cabal in World Sports (Paperback): Mary... American Huckster - How Chuck Blazer Got Rich from-and Sold Out-the Most Powerful Cabal in World Sports (Paperback)
Mary Papenfuss, Teri Thompson
R441 R401 Discovery Miles 4 010 Save R40 (9%) Ships in 10 - 15 working days

The first inside account of the international soccer scandal that rocked the world and the American at its center-the incredible story of how a stay-at-home New York soccer dad illegally made millions off the world's most powerful and corrupt sports organization and became an unlikely FBI whistleblower. He was the middle-class Jewish kid from Queens who rose from local youth soccer leagues to the heights of FIFA, becoming a larger-than-life, jet-setting buccaneer-and the most notorious FBI informant in sports history. For years, Chuck Blazer skimmed over $20 million from FIFA, stashing his money in offshore accounts and real estate holdings that included a luxury apartment in Trump Tower, a South Beach condo, and a hideaway in the Bahamas. Instantly recognizable with his unruly mass of salt-and-pepper hair and matching beard-and a rotating crop of arm candy-Blazer was one of the most flamboyant figures in the glitzy social and political circles of international soccer. Over the course of thirty years, Blazer leveraged his friendships with the likes of Vladimir Putin, Hillary Clinton and Nelson Mandela, to increase his influence with the mandarins of global soccer-most notably Sepp Blatter, FIFA's long-time godfather. Once Blatter tapped Blazer to be the first American in almost fifty years to sit on FIFA's executive committee, the erstwhile accountant steadily accumulated money and power-until 2013 when the FBI and IRS nabbed Blazer and charged him with fraud, money laundering, and tax evasion. In exchange for immunity, Blazer agreed to let the Feds install a microphone in his keychain to entrap his larcenous band of brothers-leading to the shocking arrest and indictment of eighteen FIFA officials for racketeering and bribery. In this taut and suspenseful tale of white-collar crime and betrayal at the highest levels of international business, investigative reporters Mary Papenfuss and Teri Thompson draw on sources in U.S. law enforcement as well as in Blazer's inner circle to tell the surreal tale of this astonishing character and the scandal that rocked the world.

La Industria del Futbol (Spanish, Paperback): Dr Paulo Cesar Morocho La Industria del Futbol (Spanish, Paperback)
Dr Paulo Cesar Morocho; As told to Ing Manuel Hidalgo Morocho
R709 Discovery Miles 7 090 Ships in 10 - 15 working days
Music Distribution and the Internet - A Legal Guide for the Music Business (Paperback): Andrew Sparrow Music Distribution and the Internet - A Legal Guide for the Music Business (Paperback)
Andrew Sparrow
R1,833 Discovery Miles 18 330 Ships in 10 - 15 working days

There is hardly an aspect of internet music promotion, sale and distribution which does not have a legal dimension. Since the stakeholders in the process includes artists, their managers, music publishers, record companies, distribution companies and the consumer, the law relating to internet music distribution is extremely complex. Andrew Sparrow's Music Distribution and the Internet provides those connected to the music and media industries with a guide to the legal requirements they must meet, answering questions such as: c How should you conclude contracts with consumers over the internet? c What are the various legal terms and conditions that should govern the sale of physical product to online music buyers? c How should a website user's personal information be handled? c What limitations are there on the way this data may be used for ongoing marketing of an artist's work or the merchandise associated with it? c What are the latest copyright laws in this area and how do they apply to the internet? The book provides practical advice on how to approach key relationships with the internet buying consumer and other online media providers. The law is explained in straightforward terms and applied throughout in a music business context. Music Distribution and the Internet is an essential reference for anyone seeking to exploit and protect their rights and those of their artists in the rapidly expanding, constantly evolving and fascinating arena that is new media.

Foundations of Managing Sporting Events - Organising the 1966 FIFA World Cup (Hardcover): Kevin Tennent, Alex Gillett Foundations of Managing Sporting Events - Organising the 1966 FIFA World Cup (Hardcover)
Kevin Tennent, Alex Gillett
R4,936 Discovery Miles 49 360 Ships in 10 - 15 working days

2016 marks the 50th anniversary of the 1966 FIFA World Cup, hosted in England. Unlike previous literature, which has tended to focus activities on the field, this book brings an institutional level approach to organizing the 1966 FIFA World Cup and examines the management process in the buildup and execution of the event. This intriguing new volume looks at the first significant UK government intervention in football and how this created a significant legacy as the government started to take a real interest in leisure facilities and stadium safety as policy areas after this competition. Foundations of Managing Sporting Events will be of considerable interest to research academics working on aspects of post war British, Imperial, and World history including sport, social, business, economic, and political history.

Confessions of a Spoilsport - My Life and Hard Times Fighting Sports Corruption at an Old Eastern University (Hardcover):... Confessions of a Spoilsport - My Life and Hard Times Fighting Sports Corruption at an Old Eastern University (Hardcover)
William C. Dowling
R729 Discovery Miles 7 290 Ships in 12 - 17 working days

In 1998, Milton Friedman's statement drew national attention to Rutgers 1000, a campaign in which students, faculty, and alumni were resisting the takeover of their university by commercialized Division I-A athletics. Subsequently, the movement received extensive coverage in the New York Times, the Wall Street Journal, the Chronicle of Higher Education, Sports Illustrated, and other publications.

Today, "big-time" college athletics remains a hotly debated issue at Rutgers. Why did an old eastern university that had long competed against such institutions as Colgate, Columbia, Lafayette, and Princeton, choose, by joining the Big East conference in 1994, to plunge into the world of such TV-revenue-driven extravaganzas as "March Madness" and the Tostitos Fiesta Bowl? What is the moral for universities where big-time college sports have already become the primary source of institutional identity?

Confessions of a Spoilsport is the story of an English professor who, having seen the University of New Mexico sink academically in the period of a major basketball scandal, was galvanized into action when Rutgers joined the Big East. It is also the story of the Rutgers 1000 students and alumni who set out against enormous odds to resist the decline of their university--eviscerated academic programs, cancellation of minor sports, loss of the "best and brightest" in-state students to the nearby College of New Jersey--while tens of millions of dollars were being lavished on Division I-A athletics. Ultimately, however, the story of Rutgers 1000 is what the New York Times called it when Milton Friedman issued his ringing statement: a struggle for the soul of a major university.

Handbook of the London 2012 Olympic and Paralympic Games - Volume One: Making the Games (Paperback): Vassil Girginov Handbook of the London 2012 Olympic and Paralympic Games - Volume One: Making the Games (Paperback)
Vassil Girginov
R2,147 Discovery Miles 21 470 Ships in 10 - 15 working days

The Handbook of the London 2012 Olympic and Paralympic Games is an authoritative and comprehensive account of the world's greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international Olympic scholars, the book offers analysis of the full social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates every aspect of the 2012 Games, helping us to understand better the vital role that sport and culture play in contemporary global society. The book is divided into two volumes. Volume One: Making the Games, examines the build-up to London 2012, covering key topics such as: the bidding process planning and decision making financing the Games developing the infrastructure engaging national and international governing bodies of sport engaging the UK public engaging a global public developing a legacy programme the Cultural Olympiad. Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.

Handbook of the London 2012 Olympic and Paralympic Games - Volume Two: Celebrating the Games (Paperback): Vassil Girginov Handbook of the London 2012 Olympic and Paralympic Games - Volume Two: Celebrating the Games (Paperback)
Vassil Girginov
R2,153 Discovery Miles 21 530 Ships in 10 - 15 working days

The Handbook of the London 2012 Olympic and Paralympic Games is the first authoritative and comprehensive account of the world's greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international Olympic scholars, the book offers critical analysis of the social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates the key aspects of the 2012 Games, helping us to understand better the vital role that sport and culture play in contemporary global society. The book is divided into two volumes: Volume Two - Celebrating the Games, examines the period of competition and immediately afterwards, covering key topics such as: London welcomes the world - hospitality and the look of the games experiencing the games -spectators, tourists, volunteers, shoppers, viewers media and communications running the games creating Olympic celebrities protesting the games commerce, retail and consumption documenting London 2012 in films and books the legacy of the 2012 Games for London, the UK and the Olympic Movement. Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.

Winter Sport Tourism - Working in Winter Wonderlands (Paperback): Simon Hudson, Louise Hudson Winter Sport Tourism - Working in Winter Wonderlands (Paperback)
Simon Hudson, Louise Hudson
R1,034 Discovery Miles 10 340 Out of stock

The snow sports industry has experienced remarkable growth in the last fifty years. It is estimated that there are about 115 million skiers worldwide and around 2,000 ski resorts in 70 countries catering to this growing market. New resorts in Asia and Eastern Europe are competing for these visitors with already well established destinations. But the industry is changing. Technology is having a huge impact on the skiing product and how it is distributed; demographic shifts are affecting the ski industry landscape; and climate change is impacting hills all over the world. Such dramatic changes require a fresh look at this exciting and dynamic industry. Comprised of 12 chapters for easy semester teaching, each chapter follows the theme of 'working in winter wonderlands'. It covers a breadth of issues including: * The evolution of winter sport tourism, with skiing's earliest emergence as a leisure pastime during the mid-nineteenth century in Europe, to the present day; * The winter sport tourism product - the activities, resorts, and supporting industries such as clothing and equipment; * Design and planning for winter sports resorts including management and operations, both on- and off-mountain; * Marketing, public relations and media; * Planning, marketing and leveraging of events in the winter sports industry * Economic, social and environmental impacts of winter sport tourism; * Understanding the consumer, customer service and how to develop a service culture. * The future for the ski industry, how resorts need to cater to the future consumer, and how to deal with seasonality. The book has a sound pedagogic structure, with key chapter features including: * Spotlight' sections focusing on the occupation of a frontline individual in the snow sports industry in various roles including marketing, resort designer, entertainment and director of communications; * 'Profiles' on a particular resort, organization or individual that illustrates a particular concept or theoretical principle presented in the chapter. Interesting profiles include Patrick Bruchez, owner and manager of Verbier's olderst hotel; Joe Nevin, creator of Bumps for Boomers in Aspen; and Darren Turner developer of an innovative ski instruction app. The book also profiles Crystal Holidays, one the UK'S largest ski operators, and China's emergence as a key player in the global ski industry. * A detailed 'Case Study' which ,as a collection, cover a variety of organizations and regions. Designed to foster critical thinking, these cases illustrate actual business scenarios that stress several concepts found in the chapters. Case studies include women's instruction camps, Vail's development plans in Utah, ski resort infrastructure in Japan, DreamSki Adventures in South America, the EpicMix app in Colorado, the upcoming Olympics in South Korea, and Slovenia's growing ski scene. * Online tutor resources including Powerpoint slides with links to relevant videos. All spotlights, profiles and cases have been developed following a personal visit or in-depth interviews conducted by the authors, and there is an international flavor throughout the book. Essential reading for tourism students, researchers, and practitioners - particularly those working in the ski industry.

Global Media Sport - Flows, Forms and Futures (Paperback, Nippod): David Rowe Global Media Sport - Flows, Forms and Futures (Paperback, Nippod)
David Rowe
R1,573 Discovery Miles 15 730 Ships in 10 - 15 working days

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. How has globalization impacted on sports media? What are the economic ramifications? And what is the future of sports media? In order to answer these questions, this book investigates the constituents, dimensions and implications of the flows of media sport from the Global West to the Global East, and in the reverse direction. At an historical moment when the relative stability of the Western media sport order is under challenge, it analyses a range of key structures, practices and issues whose ramifications extend far beyond the fields of play and national contexts in which sport events take place. The book will appraise and analyse the state of sports television, rise of new sports media, emergence of hybrid sport cultural forms, eruption of sport-related political controversies, scandals and power struggles, mutations of forms of global sport fandom, and projections of the future of global media sport. In bringing together the latest research from across a number of disciplines, this book offers an exciting contribution to the emerging field of global sports media.

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