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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
An unvarnished look at the economic and political choices that
reshaped contemporary Chicago--arguably for the worse. The 1990s
were a glorious time for the Chicago Bulls, an age of historic
championships and all-time basketball greats like Scottie Pippen
and Michael Jordan. It seemed only fitting that city, county, and
state officials would assist the team owners in constructing a
sparkling new venue to house this incredible team that was
identified worldwide with Chicago. That arena, the United Center,
is the focus of Bulls Markets, an unvarnished look at the economic
and political choices that forever reshaped one of America's
largest cities--arguably for the worse. Sean Dinces shows how the
construction of the United Center reveals the fundamental problems
with neoliberal urban development. The pitch for building the arena
was fueled by promises of private funding and equitable
revitalization in a long-blighted neighborhood. However, the effort
was funded in large part by municipal tax breaks that few ordinary
Chicagoans knew about, and that wound up exacerbating the rising
problems of gentrification and wealth stratification. In this
portrait of the construction of the United Center and the urban
life that developed around it, Dinces starkly depicts a pattern of
inequity that has become emblematic of contemporary American
cities: governments and sports franchises collude to provide
amenities for the wealthy at the expense of poorer citizens,
diminishing their experiences as fans and--far worse--creating an
urban environment that is regulated and surveilled for the comfort
and protection of that same moneyed elite.
Written by European professors and focusing on the specificities of
European sport, When Sport Meets Business analyses the growing
commercialisation of professional sport in recent years and
explains how it has developed into a major global industry.
Structured into four sections, the book covers the key issues in
the Business of professional sport: The New Sport Environment -
Analysing the consequences of increasing commercialisation by
looking at the multi-billion dollar sports goods industry; the
effects of globalisation and how commercial influences have made
running one of Europe's most popular sports. Sport Marketing and
Media - Investigating the role media and marketing has in
commercialisation, with emphasis on the growth of sponsorship;
media rights in European club football and the growing influence of
social media in sport. Sport and Finance - Relating to the
economics of European sport: there is an investigation into the
financial policies employed by European Football clubs,
specifically in regards to the Financial Fair Play regulations, and
the topical issue of high level corruption. Sporting Events -
Looking at additional factors that affect professional sport:
highlighting the impact an Olympic Games can have on a host city
and the longevity of an Olympic urban legacy. The authors have
included insightful case studies from across the continent,
including anti RB-Leipzig media campaigns in Germany, financial
policies at England's Chelsea FC, French Tennis Federation
corporate responsibility, Media rights in Spain's LaLiga, the
sponsorship viability for Ukraine's Klitschko brothers and the case
of Denmark's Viborg F.F. Suitable for undergraduate and
postgraduate students in sport related courses, including sport
management, sport economics, sport marketing and the sociology of
sport.
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Conifer
(Hardcover)
John Steinle
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R781
R686
Discovery Miles 6 860
Save R95 (12%)
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Ships in 10 - 15 working days
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