Cultural tourism has been identified as one of the most important of the global tourism markets. Europe hosts a vast treasure house of cultural attractions and the level of competition between cities, regions and nations to attract cultural tourists is increasing. This book reviews the cultural tourism market in Europe, based on recent surveys. It analyzes the way in which cultural attractions are produced for and used by cultural tourists and pays attention to specific types of cultural attractions including museums, art galleries, monuments and heritage attractions and the management, marketing and cultural issues surrounding them.

Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which reflects the unique characteristics of research in the field this title provides students with innovative ideas and inspiration to undertake their own research work and informs them of the wide diversity of research strategies and contexts that are available.

Content is written from a researcher s point of view and provides a step by step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. They are then shown how to analyze and interpret their data as well as writing up the project.

Whilst many current texts are skewed either towards qualitative or quantitative methods, Doing Events Research provides a balanced coverage of both. It incorporates not only traditional research methods, but also contemporary techniques such as using social networking websites and Google analytics. Specific research case studies are integrated to make applications accessible to events students and show the unique characteristics of researching in this field. A range of useful learning aids spur critical thinking and further students knowledge.

This book is visually accessible and whilst written in an engaging style nonetheless maintains academic rigor grounded in research and scholarship. This is essential reading for all events students.
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Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which reflects the unique characteristics of research in the field this title provides students with innovative ideas and inspiration to undertake their own research work and informs them of the wide diversity of research strategies and contexts that are available.

Content is written from a researcher s point of view and provides a step by step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. They are then shown how to analyze and interpret their data as well as writing up the project.

Whilst many current texts are skewed either towards qualitative or quantitative methods, Doing Events Research provides a balanced coverage of both. It incorporates not only traditional research methods, but also contemporary techniques such as using social networking websites and Google analytics. Specific research case studies are integrated to make applications accessible to events students and show the unique characteristics of researching in this field. A range of useful learning aids spur critical thinking and further students knowledge.

This book is visually accessible and whilst written in an engaging style nonetheless maintains academic rigor grounded in research and scholarship. This is essential reading for all events students.
"

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.

Volunteer tourism describes a field of tourism, in which travellers visit a destination and take part in projects in the local community. Projects are commonly nature-based, people-based or involve retoration of buildings and artefacts (e.g. restoration of a Buddhist temple in Mongolia) This book provides an overview of the phenomenon of volunteer tourism, its sources and its development as a concept. Contemporary volunteer tourism has tended to suffer from a lack of differentiation from other forms of tourism or volunteering, falling into areas such as alternative tourism, international volunteering, social work and conservation corps work. The aim of this book is to provide it with a more specific identity. The book focuses on the potential positive social and environmental benefits of volunteer tourism, and the prerequisites for a successful experience.

The decline in agricultural and other forms of rural employment in developed countries has created a need for a diversified range of rural businesses. Tourism and recreation are recognized as prime contributors to this process. This book reviews both the theory and practice of rural tourism and recreation. Including numerous case studies and contributions from both academics and practitioners, it illustrates how small enterprises can create and adapt products and markets.

Marine tourism has become one of the fastest growing areas within the tourism industry. With the increased use of marine environments comes the need for informed planning and sustainable management as well as for the education and training of planners, managers and operators. Combining the disciplines of marine scientists and tourism researchers, this encyclopedia will bring together the terms, concepts and theories related to recreational and tourism activities in marine settings. Entries range from short definitions to medium and long articles.

In the multi-billion dollar sport industry that captures the interest of a global audience, opportunities abound on the front lines and behind the scenes for those who have the education, skill, and drive to succeed. Often the biggest hurdles for those who want to work in the sport industry is breaking through with an initial opportunity. Experiential Learning in Sport Management: Internships and Beyond, 2nd Edition, presents aspiring sport practitioners with a wealth of information about the industry and provides professors within sport management programs a framework for how to lead students through the experiential learning experience. Authors Susan Brown Foster and John E. Dollar draw from more than 50 years of combined experience in teaching, research, and internship supervision in writing a comprehensive yet concise manual for students preparing for a career in sport. This new edition includes enhanced content on trending topics such as social media and eSports.

Soccer is the world's most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football's key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women's game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

This is a comprehensive introduction for higher education students to the provision, organization, and governance of sport in the UK. Supported by case study material, Sport in the UK introduces the reader to key government policies, and to the ways in which the public, private, and voluntary sectors provide sporting opportunities. The book focuses on issues of participation, employment, media coverage, and commercialization, and it critically examines them in light of the key themes of equality and diversity. Pedagogical features - learning outcomes and learning activities - help students develop an active approach to the study of sport in the UK.

The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.

Advances in Hospitality and Leisure, a peer-review volume, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this volume is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This volume is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Can a sports franchise "blackmail" a city into getting what it wants--a new stadium, say, or favorable leasing terms--by threatening to relocate? In 1982, the owners of the Chicago White Sox pledged to keep the team in Chicago if the city approved a $5-million tax-exempt bond to finance construction of luxury suites at Comiskey Park. The city council approved it. A few years later, when Comiskey Park was in need of renovation, the owners threatened to move the team to Florida unless a new stadium was built. A site was chosen near the old stadium, property condemned, residents evicted, and a new stadium built. "We had to make threats," the owners said. "If we didn't have the threat of moving, we wouldn't have gotten the deal."

"Sports is not a dominant industry in any city," writes Charles Euchner, "yet it receives the kind of attention one might expect to be lavished on major producers and employers." In "Playing the Field," Euchner looks at why sports attracts this kind of attention and what that says about the urban political process. Examining the relationships between Los Angeles and the Raiders, Baltimore and the Colts and the Orioles, and Chicago and the White Sox, Euchner argues that, in the absence of public standards for equitable arbitration between cities and teams, the sports industry has the ability to steer negotiations in a way that leaves cities vulnerable.

According to Euchner, this greater leverage of sports franchises is due, at least in part, to their overall economic insignificance. Since the demands of a franchise do not directly affect many interest groups, opponents of stadium projects have difficulty developing coalitions to oppose them. The result is that civic leaders tend to succumb to the blackmail tactics of professional sports, rather than developing and supporting sound economic policies.

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.

This book critically examines the planning, management, and operations of the world's premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the Olympics and what this means for their management. Managing the Paralympics explores how the organizers and connected stakeholders effectively organize and deliver the Paralympics, taking into account what has been learned from previous events. Including emergent models of best practice from event management, project management and sport management literature, the book gives an insight into the planning of one of the world's biggest sporting events that encompasses ten impairment types and multiple sport classes within sports.

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events. Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as: managing organisational performance communication and social media sponsorship and marketing the impact of sport on society future directions for sport management. Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.

Running is one of the world's most widely practiced sports and recreations but until now it has intended to elude serious study outside of the natural sciences. John Bale brings the sport into the realm of the humanities by drawing on sources including literature, poetry, film, art and sculpture as well as statistics and training manuals to highlight the tensions, ambiguities and complexities that lie hidden beneath the commonplace notion of running.
The text explores both local and personal, as well as communal and global aspects of running and its practitioners. It examines the streets, tracks and stadiums where athletes run, the races in which they compete, and the running relationships such as exist between the athlete and the coach, between runners and between the athlete and spectator. It discusses the importance of speed and records, how running has been used to symbolise resistance and transgression, and the extent to which it can be associated with a healthy lifestyle.
Running Cultures provides new ways of seeing a familiar sporting phenomenon. it will appeal to both students and researchers with an interest in running in particular, and sport and leisure cultures more generally.

The Money Shot provides a real look into the lives of a professional athlete and how this new-found fame and fortune can change their lives. Walking through the financial maze can be challenging for athletes who really need to focus on game performance. The tips and tools in the Money Shot allows athletes and their families to clearly identify how to find success in the money game so they can focus on career success as an athlete. Exploring the "do's" and "don'ts" of saving, spending, using, and growing money, the Money Shot is designed to provide the roadmap to successful financial performance by laying out the steps play byplay. Athletes and their families gain knowledge to make the right moves for their financial present and future, and confidence to know they are performing at peak levels in the money game.

This book is a result of an output of a Commission of the World Leisure and Recreation Association (WLRA) to examine the role of leisure and education for leisure activities among people with special needs living in the community, and requiring social or health services outside hospital. It provides a conceptual and practical framework for understanding the role of leisure education for community development with a special emphasis on special populations. It will also serve the reader as a foundation for developing models and programs for leisure education within community settings.

Electronic information distribution has become undeniably important in the hospitality and tourism sectors. Using a combination of narrative, analysis and case studies, this text traces the origins of electronic distribution in tourism and places current developments in context, while also looking at developing technologies and assessing their potential effect on the industry of the future. It is written from a managerial (rather than a technical) perspective, and takes an international approach with worldwide analysis and case studies encompassing Europe and the USA as well as the global marketplace. These include discussions of the distribution strategies of companies such as SABRE, Group Accor, Holiday Inn, Utell International, Best Western, as well as examinations of developing systems such as TIS, Gulliver, TravelWeb, Microsoft Expedia, Degriftour, Imminus and THG. Developments in all sectors of the tourism and hospitality industries are explored, but particular emphasis is placed on the accommodation product, illustrating its information distribution through each of the different systems.

The World Leisure and Recreation Association (WLRA) held its fourth World Congress in Cardiff, Wales, in July 1996. The overall theme was "Leisure and the Quality of Life In the 21st Century". At the congress, the Management Commission, the newest of WLRA's Commissions, attracted 78 papers in the management and access theme, from 16 countries. This book presents edited and revised versions of 18 of the most significant papers from the management section of the congress. The papers are diverse in topic, focus and geography, but demonstrate the vigour and developing nature of management studies in leisure, both of an applied and theoretical nature. Two themes in particular are developed: issues, such as access to leisure services, pressures of visitor numbers on rural areas, and contracting out of services to the private sector; and applications of different theories and approaches to managing leisure resources and customers. Case study material is presented from locations as diverse as Australia, Brazil, Canada, Spain and the UK. Overall, the book will be invaluable as supplementary reading for students of leisure studies and for lecturers, researchers and practitioners in leisure management.

What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating step-by-step look at the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in the sports world, both on and off the field. Noted economist Stefan Szymanski explains how modern sporting contests have evolved; how sports competitions are organized; and how economics has guided antitrust, monopoly, and cartel issues in the sporting world. Szymanski considers the motivation provided by prize money, uncovers discrepancies in players' salaries, and shows why the incentive structure for professional athletes encourages them to cheat through performance-enhancing drugs and match fixing. He also explores how changes in media broadcasting allow owners and athletes to play to a global audience, and why governments continue to publicly fund sporting events such as the Olympics, despite almost certain financial loss. Using economic tools to reveal the complex arrangements of an industry, Playbooks and Checkbooks illuminates the world of sports through economics, and the world of economics through sports.

In today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life.

Home of the legendary Tar Heels basketball team, the University of North Carolina-Chapel Hill enjoys a sporting brand known the world over. The alma mater of Michael Jordan and Mia Hamm, winner of forty national championships in six different sports, and a partner in what Sporting News calls "the best rivalry in sports," UNC-Chapel Hill is a colossus of college athletics. Now, it has become ground zero in the debate on how the $16 billion college sports industry operates--an industry that coexists uneasily within a university system professly dedicated to education and research. Written by notorious UNC athletics department whistleblower, Mary Willingham, and her close faculty ally, Jay Smith, Cheated: The UNC Scandal, the Education of Athletes, and the Future of Big-Time College Sports exposes the fraudulent inner workings that for decades have allowed barely literate basketball and football players to take fake courses, earning fake degrees from one of the nation's top universities while faculty and administrators looked the other way. In unobscured detail, Cheated recounts the academic fraud in UNC's athletic department, even as university leaders attempted to sweep the matter under the rug in order to keep the billion-dollar college sports revenue machine functioning, and it makes an impassioned argument that the"student-athletes" in these programs are being cheated of what, after all, has been promised them from the start--a college education.