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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

Critical Issues in Global Sport Management (Paperback): Nico Schulenkorf, Stephen Frawley Critical Issues in Global Sport Management (Paperback)
Nico Schulenkorf, Stephen Frawley
R1,417 Discovery Miles 14 170 Ships in 9 - 15 working days

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. Written by leading international sport management experts, Critical Issues in Global Sport Management includes twenty chapters and real-life case studies from around the world. It examines contemporary governance and management issues as well as the ethical challenges faced by the global sport industry, including questions of integrity and accountability in recent drug scandals that have been widely reported and debated. This book deals with such questions and many more, highlighting the fact that the global sport system is in urgent need of new and innovative solutions to these ongoing problems. Based on cutting-edge research from the US, UK, Australia, Europe and beyond, this book will add depth and currency to any course in sport management, sport business, sport development, or sport events.

Sports Architecture (Hardcover): Rod Sheard Sports Architecture (Hardcover)
Rod Sheard
R5,402 Discovery Miles 54 020 Ships in 12 - 17 working days


This book offers a rare chance to understand how sport and architecture come together to create an outstanding building type - a symbol of our times. Rod Sheard shares the experience and expertise of HOK LOBB in this beautifully illustrated book, offering practical advice and guidance on commissioning, designing and managing sports venues around the world. The award-winning work of this firm includes the Millennium Stadium, Cardiff, the Wembley National Stadium, London and the Stadium Australia in Sydney, commissioned for the Olympic Games 2000.

Sports Economics - Theory, Evidence and Policy (Paperback): Paul Downward, Alistair Dawson, Trudo Dejonghe Sports Economics - Theory, Evidence and Policy (Paperback)
Paul Downward, Alistair Dawson, Trudo Dejonghe
R1,649 Discovery Miles 16 490 Ships in 9 - 15 working days

The Economics of Sport provides a highly accessible introduction to the main theoretical, empirical and policy issues that emanate from the economic analysis of sport.
Written in a style that makes economics accessible to sports management and policy students, this is a lively and reader-friendly examination of the crucial areas that make up the sports economy. It embraces the full scope of the sports economy, covering the three main arenas in which sport takes place - mass participation, professional sports and sports events. The key elements of the economic representation of these three markets is examined, together with the main policy issues, as well as the underlying demand for and supply of these sports.
Truly international in scope it focuses on specific comparisons between the US, the UK and mainland Europe. The breadth of discussion and international emphasis is brought to life by a thorough pedagogy which is developed throughout the book, including case studies to illustrate the key themes discussed - ideal for both lecturer and student.
* Embraces the full scope of the sports economy, including mass participation, professional sports and sports events
* Ideal resource for sports management and policy students, making economics accessible through strong pedagogy
* Illustrated by international case studies focusing on the UK, US and mainland Europe

Inside Sports (Paperback, REI): Jay Coakley, Peter Donnelly Inside Sports (Paperback, REI)
Jay Coakley, Peter Donnelly
R1,685 Discovery Miles 16 850 Ships in 12 - 17 working days


How do people become involved in sports? What can their experiences teach us?
These are two of the many questions asked by this unique collection of personal stories of people involved in sport. Told by researchers who have interviewed participants and observed what happens in the setting where people play sports, the contributions not only show how sport studies contribute to the wider study of society, but also describe the difficulties and challenges faced when doing research of this kind.
Inside Sports is divided into four main sections reflecting the social processes and developments over time that make up the experience of sport for most people, however diverse their circumstances may otherwise be:
* Early experiences: being introduced to sports
* Experience and identity: becoming an athlete
* Deep in the experience: doing sports
* Transition experiences: facing life beyond the playing field.
In its extensive coverage of the sporting experience from within, as well as its discussion of research methods, Inside Sports will be essential reading for all students studying sport in society.

Event Management for the Tourism and Hospitality Industries (Paperback): Bonita M Kolb Event Management for the Tourism and Hospitality Industries (Paperback)
Bonita M Kolb
R1,230 Discovery Miles 12 300 Ships in 12 - 17 working days

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

Doing Gender in Events - Feminist Perspectives in Critical Event Studies (Hardcover): Barbara Grabher Doing Gender in Events - Feminist Perspectives in Critical Event Studies (Hardcover)
Barbara Grabher
R1,586 Discovery Miles 15 860 Ships in 12 - 17 working days

* Innovative and novel approach to understanding gender as it is performed and embodied through events * Original and timely addition to the subject area, which is in need of more published research on gender & events. * Draws together 3 disciplines: critical events studies, ethnography/anthropology and gender studies.

Contract and Control in the Entertainment Industry - Dancing on the Edge of Heaven (Hardcover, New Ed): Steve Greenfield, Guy... Contract and Control in the Entertainment Industry - Dancing on the Edge of Heaven (Hardcover, New Ed)
Steve Greenfield, Guy Osborn
R4,046 Discovery Miles 40 460 Ships in 12 - 17 working days

This book examines the contractual relationships of creative artists within a number of areas of the entertainment industry. Whilst it focuses specifically on football, cricket, boxing and music, developments within other parts of the entertainment business are observed. The book also charts the concessions (artistic, professional and personal) that are often made by such artists in an attempt to achieve success and the consequent legal problems that may arise from their working relationships. Embracing historical materials and current legal practices, Contract and Control in the Entertainment Industry will be of interest to academics and students in the fields of law, sociology and cultural studies. It will also appeal to anyone who is interested in seeing how many areas of the entertainment industry have placed very restrictive contractual controls on the raw materials of the industry - the creative artists.

Entrepreneurship in the Hospitality, Tourism and Leisure Industries (Paperback): Alison Morrison, Michael Rimmington, Clare... Entrepreneurship in the Hospitality, Tourism and Leisure Industries (Paperback)
Alison Morrison, Michael Rimmington, Clare Williams
R2,164 Discovery Miles 21 640 Ships in 12 - 17 working days

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.
The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.
Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
Up-to-date cases throughout and a major cumulative case running through the text
The widest possible coverage of the latest research and literature with a clear focus on the dynamic hospitality, tourism and leisure sector
Foreword by Rocco Forte

Sport, Development and Environmental Sustainability (Paperback): Rob Millington, Simon Darnell Sport, Development and Environmental Sustainability (Paperback)
Rob Millington, Simon Darnell
R1,289 Discovery Miles 12 890 Ships in 12 - 17 working days

This is the first book to consider the intersections of sport, international development and environmental sustainability. It explores the tensions between sport's potential contribution to the environment and its rather poor record to date. Bringing together a diverse group of scholars who approach the topic from various disciplinary and theoretical perspectives, the book provides both critical and optimistic perspectives on the place of sport in sustainable development. Chapters examine and question how and whether sport contributes to sustainable development on an international scale. Attention is also paid to the place and role of Indigenous knowledge in sustainable Sport for Development, particularly as an alternative to modernization and/or in support of reconciliation with Indigenous peoples. Sport, Development and Environmental Sustainability is important reading for academic researchers, students and policy-makers in the fields of kinesiology, sport studies, sport sociology, leisure studies, sport management, sport media, physical cultural studies, environmental studies and sustainability and international development studies.

The Entertainment Industry - An Introduction (Paperback): Phil Clements The Entertainment Industry - An Introduction (Paperback)
Phil Clements; Edited by Stuart Moss; Contributions by Marc Etches, Penelope Griffiths, Stephen Henderson, …
R1,257 Discovery Miles 12 570 Ships in 12 - 17 working days

Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.

Sport Law - A Managerial Approach (Paperback, 4th edition): Anita M. Moorman Sport Law - A Managerial Approach (Paperback, 4th edition)
Anita M. Moorman; Contributions by Linda Sharp, Cathryn Claussen
R2,726 Discovery Miles 27 260 Ships in 12 - 17 working days

Now in its fourth edition, this text is still the only sport law textbook to introduce sport legal studies from a management perspective and integrate legal strategies to gain a competitive advantage in business. Acknowledging that students understand legal concepts better when they are tied to real sport management practice, the book is organized around the core management functions. It provides concise explanations of key concepts, as well as current industry examples and legal cases, and gives the student all the legal knowledge they need to become confident and effective professionals in sport management, recreation, or sport education. This new edition includes additional contributions from leading sport law educators and practitioners, and has expanded coverage of important contemporary issues including: * Sports injury and concussion litigation * Impact of Covid-19 on events and leagues * Gender discrimination, disability discrimination, sexual harassment, #metoo, and USWNT pay equity * Intellectual property, licensing agreements, publicity rights, social media influencers, and digital privacy * Student-athletes and marketing rights * Sport gambling and state regulation * Athlete activism, employee free speech, and collective bargaining * Olympic and Paralympic restructuring * NCAA Division 1 Coaches Contracts The book contains useful features and ancillaries to help with teaching and learning, including managerial context tables, case opinions, focus cases, strategies for competitive advantage, discussion questions, and learning activities. It is an essential text for any course on sport law or recreation law, an invaluable supplement to any course on sport business and management, and an important reference for all sport management practitioners. Online resources include a variety of exam questions for each chapter, featuring multiple choice, true or false, short answer exam questions and short essay questions, and a sample syllabus.

Community Leisure and Recreation Planning (Hardcover): Ken Marriott, John Tower, Katie McDonald Community Leisure and Recreation Planning (Hardcover)
Ken Marriott, John Tower, Katie McDonald
R4,134 Discovery Miles 41 340 Ships in 12 - 17 working days

Community Leisure and Recreation Planning offers an up-to-date, evidence-based approach to planning community leisure and recreation facilities, programs and services. It introduces readers to key theory and best practice in the planning of effective leisure and recreation projects. The book defines planning, leisure, recreation and other key concepts and explains why a thorough planning process is essential to achieving effective outcomes. It presents a comprehensive, integrative four phase model for undertaking leisure and recreation planning, including: pre-planning, planning research, preparing a plan, and implementing, monitoring and evaluating the outputs and outcomes of a plan. It provides a conceptual rationale for each component of the planning process, a detailed explanation of the tools and techniques that can be used, and extensive examples and international case study materials to demonstrate their use. The principles and techniques explained in the book are applicable at a range of community levels from small individual sites to regions, states and even countries. This is an essential course text for all leisure and recreation courses, and invaluable reading for academics, practitioners, stakeholders and students working in leisure and recreation planning, events, culture and sport.

The Beijing Olympics: Promoting China - Soft and Hard Power in Global Politics (Paperback): Kevin Caffrey The Beijing Olympics: Promoting China - Soft and Hard Power in Global Politics (Paperback)
Kevin Caffrey
R1,492 Discovery Miles 14 920 Ships in 12 - 17 working days

The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People's Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of the Games. For this global audience, the Beijing performances were a harbinger of wider regional and international ambitions; a message of intent that pointed to a larger Chinese plan to a degree not seen since the Ming dynasty. New Chinese ambitions embrace both soft power and hard power. The actor in this political drama of international scope is the Chinese state and its political ambitions on the world stage. The Beijing Olympics can be seen as its opening act, and the audience as global. Rather than the kind of "morality" play that is typically used in China to educate the people in politics, this new production - a production on many levels - was one aimed at audiences all around the world, and one that was a calculated expression of realpolitik. This book was previously published as a special issue of the International Journal of the History of Sport.

Community Leisure and Recreation Planning (Paperback): Ken Marriott, John Tower, Katie McDonald Community Leisure and Recreation Planning (Paperback)
Ken Marriott, John Tower, Katie McDonald
R1,191 Discovery Miles 11 910 Ships in 12 - 17 working days

Community Leisure and Recreation Planning offers an up-to-date, evidence-based approach to planning community leisure and recreation facilities, programs and services. It introduces readers to key theory and best practice in the planning of effective leisure and recreation projects. The book defines planning, leisure, recreation and other key concepts and explains why a thorough planning process is essential to achieving effective outcomes. It presents a comprehensive, integrative four phase model for undertaking leisure and recreation planning, including: pre-planning, planning research, preparing a plan, and implementing, monitoring and evaluating the outputs and outcomes of a plan. It provides a conceptual rationale for each component of the planning process, a detailed explanation of the tools and techniques that can be used, and extensive examples and international case study materials to demonstrate their use. The principles and techniques explained in the book are applicable at a range of community levels from small individual sites to regions, states and even countries. This is an essential course text for all leisure and recreation courses, and invaluable reading for academics, practitioners, stakeholders and students working in leisure and recreation planning, events, culture and sport.

Digital Sport Marketing - Concepts, Cases and Conversations (Hardcover): Alan Seymour, Paul Blakey Digital Sport Marketing - Concepts, Cases and Conversations (Hardcover)
Alan Seymour, Paul Blakey
R5,345 Discovery Miles 53 450 Ships in 12 - 17 working days

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.

Leisure in Contemporary Society (Paperback, 2nd edition): Ken Roberts Leisure in Contemporary Society (Paperback, 2nd edition)
Ken Roberts
R1,080 Discovery Miles 10 800 Ships in 12 - 17 working days

In Western societies, leisure has been a major force in changing people's lives. The containment of working time and the rise in spending power have been long-term trends and are likely to continue over the next decades. While growth of leisure may not have eradicated differences by social class, gender or age, it has transformed how these differences are expressed, challenged or modified. In parallel, leisure studies has itself developed significantly as an academic discipline. This second edition is a complete rewrite of the first edition published in 1999. It is an introductory undergraduate text on leisure. It has a sociological perspective and discusses recent debates and research on topics such as post-modernity, consumer cultures and lifestyles.

International Sports Volunteering (Hardcover): Angela M Benson, Nicholas Wise International Sports Volunteering (Hardcover)
Angela M Benson, Nicholas Wise
R3,988 Discovery Miles 39 880 Ships in 12 - 17 working days

Sport volunteering is becoming an increasingly popular motive for international travel. Many tourism organisations now advertise sport volunteering projects, with colleges and universities also offering students the opportunity to participate in similar projects abroad. This is the first book to bring together diverse and interdisciplinary insights into the development of the contemporary sport volunteering phenomenon. It addresses conceptual uncertainties and challenges emerging from the growing international sport volunteering market, and offers insight into its future directions, impact and sustainability. Drawing on both quantitative and qualitative methodologies, Part I examines volunteering in the context of international sporting events, while Part II evaluates volunteering initiatives related to sport development. Including case studies from Australia, Cameroon, Namibia, Norway, Russia, the UK, the US and Zambia, this substantial volume provides a truly international perspective on the changing roles of sport volunteering. Showcasing the latest research from across the globe, International Sports Volunteering is a valuable resource for any course on sport studies, sport event management, sport development, sport tourism, sport geography, the sociology of sport or leisure studies.

The Routledge Handbook of Digital Sport Management (Hardcover): Michael L. Naraine, Ted Hayduk III, Jason P. Doyle The Routledge Handbook of Digital Sport Management (Hardcover)
Michael L. Naraine, Ted Hayduk III, Jason P. Doyle
R5,928 Discovery Miles 59 280 Ships in 12 - 17 working days

The first book to survey the full impact of digital technologies on sport management Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology Full of cases, examples and data from sport business around the world

Winning with Diabetes - Inspiring Stories from Athletes to Help You Thrive (Paperback): Mark D. Corriere, Rita R. Kalyani,... Winning with Diabetes - Inspiring Stories from Athletes to Help You Thrive (Paperback)
Mark D. Corriere, Rita R. Kalyani, Patrick J. Smith; Illustrated by Jennifer E. Fairman
R545 Discovery Miles 5 450 Ships in 12 - 17 working days

Don't let diabetes send you to the bench. These motivational stories of top athletes with diabetes will inspire you to live your best life. An ultra-marathoner, a three-time Olympic gold medalist, a major league pitcher, and an NFL star. What do these elite athletes have in common? They reached the top of their field—all while living with diabetes. Essential reading for people who have diabetes and their families, Winning with Diabetes highlights the challenges, perseverance, and successes of sixteen elite athletes living with the disease. From mountain climber Will Cross, to college softball champion Kylee Perez, to NBA legend Dominique Wilkins, and many more, these are the real-life stories of diagnosis, adapting new day-to-day routines, finding support, training, competing, and connecting with communities of other people living with diabetes. The book features advice for facing common fears and challenges, both on and off the playing field. Each chapter includes interviews with athletes about their experiences, paired with expert commentary from the authors. Chapters also include summaries of key concepts, along with illustrations and other graphics. Winning with Diabetes will inspire readers of all ages—those newly diagnosed as well as those who have lived with diabetes for years. Written by physicians who have set the standards for management of the disease, this book brings you expert insight into finding ways to live your best life. Let the experts, the athletes, and the inspiration in Winning with Diabetes give you what you need to you stay in the game.

The Sports Management Toolkit (Paperback): Paul Emery The Sports Management Toolkit (Paperback)
Paul Emery
R1,865 Discovery Miles 18 650 Ships in 12 - 17 working days

The Sports Management Toolkit is a practical guide to the most important management tools and techniques available to those working in the sport and leisure industries. Designed to bridge the gap between the classroom and the workplace, it includes ten free-standing chapters, each of which provides a detailed introduction to best practice in one of the core sports management disciplines. Written in a clear and straightforward style, and free of management jargon, the book covers all the key functional areas of contemporary sports management, including:

  • marketing
  • performance management
  • risk management
  • human resource management
  • project management
  • finance.

Each chapter includes a detailed, step-by-step description of the key tools and techniques and their application; a real world case study to demonstrate the technique in action, plus an extensive guide to further resources and a series of self-test questions. The final chapter offers an extended, integrated case-study, demonstrating how all the key management techniques are combined within the everyday operation of a successful sport or leisure organization. This book is essential reading for all students of sport and leisure management, and for all managers looking to improve their professional practice.

Consumer Behaviour in Sport and Events (Hardcover): Daniel Funk, Kostas Alexandris, Heath McDonald Consumer Behaviour in Sport and Events (Hardcover)
Daniel Funk, Kostas Alexandris, Heath McDonald
R5,335 Discovery Miles 53 350 Ships in 12 - 17 working days

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Recreational and Environmental Markets for Forest Enterprises (Hardcover): Udo Mantau Recreational and Environmental Markets for Forest Enterprises (Hardcover)
Udo Mantau; Edited by Borris Welcker; Maurizio Merlo, Walter Sekot
R4,200 Discovery Miles 42 000 Ships in 12 - 17 working days

It is now increasingly recognized that forests have multiple functions and can provide opportunities for leisure, recreation and tourism, ecological and other environmental benefits as well as timber. In general such "public goods" are assumed not to be marketable. However, this book challenges this assumption and shows how these issues can be tackled from an economics and marketing perspective The work is based on an EU-funded project, conducted from four university or research centres: Hamburg (Germany), Padua (Italy); Vienna (Austria) and Wageningen (The Netherlands). Many case studies and original surveys are presented from these countries which provide practical solutions to market these forest goods and services. These empirical data are then related to economic models concerning public goods. This book is relevant to those studying or involved in forest management, natural resource and environmental economics and also marketing aspects of the tourism, recreation and leisure industries.

The Q Factor - The Elusive Search for the Next Great NFL Quarterback (Hardcover): Brian Billick, James Dale The Q Factor - The Elusive Search for the Next Great NFL Quarterback (Hardcover)
Brian Billick, James Dale
R858 R548 Discovery Miles 5 480 Save R310 (36%) Ships in 9 - 15 working days
Sports Tourism - Participants, Policy and Providers (Paperback, 2 Rev Ed): Mike Weed, Chris Bull Sports Tourism - Participants, Policy and Providers (Paperback, 2 Rev Ed)
Mike Weed, Chris Bull
R1,581 Discovery Miles 15 810 Ships in 9 - 15 working days

Sports Tourism: participants, policy and providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it established sports tourism as a unique area that produces its own unique issues, concerns and controversies.
The text tackles these issues from three viewpoints:
* participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a typology of participants
* policy: analyses the response by policy makers to this phenomenon and the problems of achieving integration between two sectors with historically different cultures
* providers: their motivations, aims, objectives and strategies
Now in its second edition the text has been further developed to include material on cutting-edge developments in the field and is illustrated by all new case studies including a chapter on cycling tourism and North American professional team sports.
Sports Tourism: participants, policy and providers is an essential text for anybody studying this unique topic.
* Completely revised with cutting edge new material
* Illustrated with all new international case studies
* Further development of theoretical frameworks established by first edition

The Digital Transformation of the Fitness Sector - A Global Perspective (Hardcover): Jeronimo Garcia Fernandez, Manel... The Digital Transformation of the Fitness Sector - A Global Perspective (Hardcover)
Jeronimo Garcia Fernandez, Manel Valcarce-Torrente, Sardar Mohammadi, Pablo Galvez-Ruiz
R2,452 Discovery Miles 24 520 Ships in 12 - 17 working days

The fitness sector is a growing economy where suppliers, managers and consumers are in continuously evolving relationships, and in which technology plays a key role in optimization. The Digital Transformation of the Fitness Sector highlights the challenges and opportunities of digitalization uncovered in the wake of recent global challenges in countries around the world. The innovations that have arisen during the COVID-19 pandemic have led to a digital transformation of sports services: facilitating interactions between trainers and consumers, establishing social media as a means of boosting a sector already witnessing great growth, and organising exercise spaces. Yet, as explored by the authors in this edited collection, disparities in accessibility to economic and digital resources that enable digitalization vary depending on the providers, the managers, and the geographical situation facing the organization. With contributions from leading academics and professionals, The Digital Transformation of the Fitness Sector is an excellent read for all practitioners working in fitness technologies, sports marketing, sports management, researchers, and students.

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