Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis. The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today's rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice. This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens. Useful online materials include recommended readings and PowerPoint slides.

Now in its fourth edition, this text is still the only sport law textbook to introduce sport legal studies from a management perspective and integrate legal strategies to gain a competitive advantage in business. Acknowledging that students understand legal concepts better when they are tied to real sport management practice, the book is organized around the core management functions. It provides concise explanations of key concepts, as well as current industry examples and legal cases, and gives the student all the legal knowledge they need to become confident and effective professionals in sport management, recreation, or sport education. This new edition includes additional contributions from leading sport law educators and practitioners, and has expanded coverage of important contemporary issues including: * Sports injury and concussion litigation * Impact of Covid-19 on events and leagues * Gender discrimination, disability discrimination, sexual harassment, #metoo, and USWNT pay equity * Intellectual property, licensing agreements, publicity rights, social media influencers, and digital privacy * Student-athletes and marketing rights * Sport gambling and state regulation * Athlete activism, employee free speech, and collective bargaining * Olympic and Paralympic restructuring * NCAA Division 1 Coaches Contracts The book contains useful features and ancillaries to help with teaching and learning, including managerial context tables, case opinions, focus cases, strategies for competitive advantage, discussion questions, and learning activities. It is an essential text for any course on sport law or recreation law, an invaluable supplement to any course on sport business and management, and an important reference for all sport management practitioners. Online resources include a variety of exam questions for each chapter, featuring multiple choice, true or false, short answer exam questions and short essay questions, and a sample syllabus.

In the global sport business industry, growth, and development within and across various sport businesses are essential for competitive advantage. This fascinating collection of chapters examines how the development and management of resources and opportunities in sport business is vital to success. Commissioned by the World Association for Sport Management (WASM) and featuring global perspectives from leading international scholars and original research data drawn from both qualitative and quantitative inquiry, the book presents cases as diverse as customer demand in the NBA, sport and physical activity human resources in Spain and stakeholder relationships in Chinese football. Presented in three parts (global perspectives, managing resources, and managing opportunities), Global Sport Business examines key research and practical issues in sport business management and marketing studies in both global and local contexts. This is an important read for professors, scholars, and students in sport business management, a useful resource for sport business management professionals and practitioners, and illuminating reading for anyone with an interest in sport management.

How is sport marketing being transformed by new media and technology, by globalization and by the opening of new markets and sources of revenue? This book examines the most important trends and developments in contemporary sport marketing around the world, shining new light on the importance of marketing and markets as the drivers of international sport business. The book introduces essential concepts and best practice in international sport marketing today and presents original case studies from around the world, looking at leagues, commercial sponsors, consumer behavior, and the role of athletes and their representatives. It covers important topics from "place branding" and experiential marketing to equipment manufacture and sports arenas, as well as the economic impact and regulation of sports events, the "financiarization" and "vipization" of sport, and marketing in the sport for the development and peace sector. International Sport Marketing is essential reading for all students, scholars and practitioners working in sport marketing, especially those concerned with the globalization of the sports industry.

Good qualitative research can help sport management researchers and industry professionals solve difficult problems and better understand their organisations, stakeholders and performance. Now in a fully revised and extended new edition, this book is a user-friendly introduction to qualitative methods in sport management. Covering the full research process from research planning to reporting results, this edition includes expanded coverage of cutting-edge areas including digital and social media research, critical realism, and social network analysis. The book examines the reflective and interrogative processes required for developing effective qualitative research questions and includes a deeper discussion of ontology and epistemology in the light of today's rapidly changing society. It takes the reader step-by-step through essential and emerging qualitative methods, from actor network theory and ethnography to computer-assisted data analysis and sampling typologies. Every chapter includes examples of real qualitative research, including shorter "research briefs" and extended case studies, reflecting the exciting qualitative research that is currently occurring in sport business and management, and highlighting the links between research and sport management practice. This is essential reading for courses in sport management, sport business, sport policy, sport marketing, sport media, and communications. It provides students, researchers, and practitioners with the knowledge and skills to undertake qualitative research while deepening their understanding of how the social world can be perceived and interpreted through a particular theoretical lens. Useful online materials include recommended readings and PowerPoint slides.

In the last two decades, innovation, data analysis and technology have driven a tectonic shift in the sports business. Game of Edges is the story of how sports franchises evolved, on and off the field, from raggedly run small businesses into some of the most systematically productive companies around. In today’s game, everyone from the owners to the marketing staff are using information—data—to give their team an edge. For analysts, an edge is their currency. Figuring out that bunting hurts your offence? That’s an edge. So is discovering metrics that can predict the career arc of your free agent shooting guard. Or combing through a decade of ticket-buying data to target persuadable fans. These small, incremental steps move a sports franchise from merely ordinary to the leading edge. Franchises today are more than just sports; they integrate a whole suite of other businesses—television and digital content, gambling and real estate, fashion and clothing, entertainment, catering and concessions and much more. But an optimised franchise has no room for error. Teams must do what the numbers say, reducing the element of chance, limiting those random moments of athletic heroism that make sports thrilling to watch. Optimisation also means the franchise’s main goal isn’t championships anymore; it’s keeping you, the viewer, engaged with the product. Drawing on extensive interviews with franchise owners, managers, executives and players, Bruce Schoenfeld introduces dynamic leaders who are radically reimagining the operations of these decades-old teams—and producing mind-boggling valuations. He joins the architects of the Golden State Warriors dynasty for an exclusive reception before tip-off. He stands among the faithful at Anfield, watching Liverpool’s analytics guru size up a prized midfielder. And he watches the president of the Chicago Cubs break ground on a new DraftKings gambling parlour at Wrigley Field, not ten miles from the site of the original Black Sox betting scandal. Essential reading for anyone interested in sports, business or technology Game of Edges explores a world where winning the game is only the beginning.

Managing Major Sports Events: Theory and Practice is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability. Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills. It covers every key area in the event management process, including: * Bidding, leadership, and planning; * Marketing and human resource management; * Venues and ceremonies; * Communications and technology (including social media); * Functional area considerations (including sport, protocol, and event services); * Security and risk management; * Games-time considerations; * Event wrap-up and evaluation; * Legacy and sustainability. This revised edition includes expanded coverage of cutting-edge topics such as digital media, culture, human resources, the volunteer workforce, readiness, security, and managing Games-time. Each chapter combines theory, practical decision-making exercises, and case studies of major sports events from around the world, helping students and practitioners alike to understand and prepare for the reality of executing major events on an international scale. Also new to this edition is an "Outlook, Trends, and Innovations" section in each chapter, plus "tips" from leading events professionals. Managing Major Sports Events: Theory and Practice is an essential textbook for any course on sports event management or international sports management, and an invaluable resource for all sport management researchers, practitioners and policymakers. Online resources include PowerPoint slides, multiple choice questions, essay questions, stories, and decision-making exercises.

First published in 1987. Following an introductory chapter on the nature of theory and the outline of the book, there are eight chapters on the explanatory approaches, or models, employed in this dialectical analysis of the leisure industry. These models focus on particular elements of leisure: experience, decision, development, identities, interaction, institutions, political forces, and human definitions. With a new preface to the re-issue by the author, this title will be of great interest to students of Sociology and Leisure Studies.

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Offering a cutting-edge analysis of competitive balance and outcome uncertainty, this book explores the topic from multiple perspectives. Chapters address competitive balance and outcome uncertainty in different sports in a range of countries to help understand its significance. Highlighting important new insights into previously unexplored dimensions, the book also provides a rich context for better understanding why fans, teams and leagues value competitive balance. It challenges readers to think about the topic in a broad and rigorous way, and in some cases to question widely held beliefs about how outcome uncertainty motivates competitive balance and how sports fans actually view competitive balance. Key case studies and the use of new data in the chapters makes this an interesting read for sports economics researchers and students looking for current analysis of the topic. Managers of sports organizations will also appreciate the insights that the book gives into what their customers value. Contributors include: A. Barajas, O. Budzinski, D. Coates, J. del Corral, A. Feddersen, B. Frick, T. Gasparetto, C. Gomez-Gonzalez, T.J. Gopane, B.R. Humphreys, S. Jenkins, S. Kesenne, M. Lowrance, J. Miller, K.T. Mokgatle, J. Price, J. Reade, P. Rodriguez, L.C. Sanchez, P. Sanchez-Fernandez, E.F. Stephenson, H. Winner

Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument for an awareness of, and need for, environmental sustainability in sport. Chapters outline the research and methods used, expose gaps in the literature and encourage opportunities for future inter-disciplinary research. Topics include sport and climate change, sport and safeguarding air and water quality, education for sustainability, and sport policy. This is an invaluable resource for researchers in sport and environmental sustainability, and academics working in sport management, business, recreation and leisure studies, and sustainability programs, as well as sport policymakers and industry practitioners.

"Advances in Hospitality and Leisure" ("AHL"), a peer-reviewed series, seeks to deliver refreshing insights from a host of scientific investigations pertaining to hospitality, leisure, and tourism while rendering an academic forum to stimulate discussion on current literature, contemporary issues and emerging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this journal is to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. AHL strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. Potential readers may retrieve useful texts helping outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

LONGLISTED FOR THE CRICKET SOCIETY AND MCC BOOK OF THE YEAR AWARD 2023. "Fascinating" The Observer "Illuminating" The Times "Crickonomics is packed with sufficient statistical analysis to have the most ardent cricket geek purring with pleasure" Mail on Sunday "An insightful, Hawk-Eye-like analysis of the numbers behind cricket" Financial Times An engaging tour of the modern game from an award-winning journalist and the economist who co-authored the bestselling Soccernomics. Why does England rely on private schools for their batters - but not their bowlers? How did demographics shape India's rise? Why have women often been the game's great innovators? Why does South Africa struggle to produce Black Test batters? And how does the weather impact who wins? Crickonomics explores all of this and much more - including how Jayasuriya and Gilchrist transformed Test batting but T20 didn't; English cricket's great missed opportunity to have a league structure like football; why batters are paid more than bowlers; how Afghanistan is transforming German cricket; what the rest of the world can learn from New Zealand and even the Barmy Army's importance to Test cricket. This incisive book will entertain and surprise all cricket lovers. It might even change how you watch the game.

Sports betting has become a truly global phenomenon, facilitated by new communication technologies. As a result, the development of deviances, from match-fixing to money laundering, has accelerated. This new reality has numerous implications, for both the regulation of this billion-dollar industry and the very integrity of sport, sport financing and betting operations. Written by an international team of academic researchers and industry professionals, International Sports Betting explores the central concepts of integrity and deviance, governance and policy, as well as perennial issues linked to the gambling sector, such as regulatory responsibilities and the fight against gambling addiction. Unlike other treatments of the gambling industry, the book offers a multi-disciplinary sociological and managerial critique that goes beyond a traditional focus on law and regulation. This is fascinating reading for any student, researcher or practitioner working in the areas of sport business, international business, international regulation, policy studies or gambling studies.

The global health and fitness industry is worth an estimated $4 trillion. We spend $90 billion each year on health club memberships and $100 billion each year on dietary supplements. In such an industrial climate, lax regulations on the products we are sold (supplements, fad-diets, training programs, gadgets, and garments) result in marketing campaigns underpinned by strong claims and weak evidence. Moreover, our critical faculties are ill-suited to a culture characterized by fake news, social media, misinformation, and bad science. We have become walking, talking prey to 21st-Century Snake Oil salesmen. In The Skeptic's Guide to Sports Science, Nicholas B. Tiller confronts the claims behind the products and the evidence behind the claims. The author discusses what might be wrong with the sales pitch, the glossy magazine advert, and the celebrity endorsements that our heuristically-wired brains find so innately attractive. Tiller also explores the appeal of the one quick fix, the fallacious arguments that are a mainstay of product advertising, and the critical steps we must take in retraining our minds to navigate the pitfalls of the modern consumerist culture. This informative and accessible volume pulls no punches in scrutinizing the plausibility of, and evidence for, the most popular sports products and practices on the market. Readers are encouraged to confront their conceptualizations of the industry and, by the book's end, they will have acquired the skills necessary to independently judge the effectiveness of sports-related products. This treatise on the commercialization of science in sport and exercise is a must-read for exercisers, athletes, students, and practitioners who hope to retain their intellectual integrity in a lucrative health and fitness industry that is spiraling out-of-control.

Approach/Focus & Coverage: This is the only current textbook available to introduce students to economic, environmental and social sustainable issues specifically facing the hospitality industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Other books focus just on environmental management in hospitality or are 'how to' guides aimed at practitioners/hotel managers. International: It takes a global approach in content and examples. Offers good balance between theory and practice: Integrates excellent case studies from a variety of settings and geographical locations to showcase the successes and failures. Other specific hospitality books tend to be practical how to guides. Accessibility: Peppered with features throughout to aid understanding & spur critical thinking & unrivalled online resources including video interviews with practitioners.

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Surfing and Sustainability presents a new way of understanding the impact of surfing on the environment, society and the economy, providing important insights into the field of sustainability and arguing that the activity of surfing offers a unique opportunity to explore the ambiguity of sustainability. The book contextualises surfing within current debates on sustainability and applies these debates to an innovative theoretical framework drawn from elements of a risk society and sociotechnical transitions. The book discusses the capacity of surfing to influence behaviour, both at an individual and organisational level, exploring sustainability from a range of perspectives including industry, the charity sector, media and celebrity culture. Featuring a range of international case studies, it analyses the greening of the surf industry through topics such as ECOBOARD surfboard manufacturing, business innovation and branding, environmental activism, information technology and surf forecasting, as well as the expansion of artificial wave technology. The book also considers the future directions of surfing and how the inclusion of surfing in the 2020 Olympic Games will impact sustainability debates. This is important reading for academics and scholars, as well as undergraduate and postgraduate students working and studying in sports studies, sociology, geography, economics, psychology, marine science, coastal management and economics. It is also a valuable resource for practitioners across the globe.

Just One More Hand tells a story that workers all over can relate to: an industry that promised a solid and stable livelihood is being transformed by competitive pressures, causing employees to lose their economic footing. What seemed like a good job one day becomes a bad job the next. Incorporating the real experiences of casino employees, the book demonstrates the difficulties for local communities that are building new casinos in the hopes of luring tourists. Local communities placing all their chips on casinos as an economic development strategy face increasingly long odds. Life stories of individual workers in Atlantic City are explored in the context of the history of the city and the now-global gaming industry. With more and more casinos competing for customers, employees are feeling the brunt of cost-cutting measures, including the wholesale closure of some casinos. While long-time employees are fighting against concessions and wage stagnation, younger workers juggle multiple part-time and seasonal jobs at several casinos. Policy makers hoping to offset these trends are trying to rebrand Atlantic City for a younger, hipper, and more well-to-do clientele using public-private partnerships. Unfortunately, scant attention is being paid to the core issue in economic development-the need for sustainable livelihoods and meaningful work. Here, Ellen Mutari and Deborah Figart explore the realities of the industry and the lives and challenges the workers within it are facing.

What are the social, political and economic consequences of staging sport mega events such as the Olympics and the World Cup? Capitalism, Sport Mega Events and the Global South presents a new approach to sport mega events and related issues, exploring elements that are not present or are not developed in the existing literature. This book explores the socioeconomic impact of these events on host countries in the Global South. Drawing on a thorough case study of the 2014 FIFA World Cup in Brazil, it examines how the residents of Porto Alegre perceived how they were affected and considers the relationship between sport mega events and the wider social sphere of global capitalism. Supported by original socioeconomic research conducted in the area, this is fascinating reading for all students and scholars interested in sport mega events, sport tourism, international development, sport geography and the sociology of sport.

This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies, and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League - one of the world's most successful sporting properties - before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.

This book walks students through the selection and application of research methods within Tourism. Experienced authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique and provides: * authoritative and reliable data * informative cross-referencing * detailed discussion of theories and their critics * suggestions for further reading The book is a vital resource for all students of tourism, leisure and management.

Cultural policy intersects with political, economic, and socio-cultural dynamics at all levels of society, placing high and often contradictory expectations on the capabilities and capacities of the media, the fine, performing, and folk arts, and cultural heritage. These expectations are articulated, mobilised and contested at - and across - a global scale. As a result, the study of cultural policy has firmly established itself as a field that cuts across a range of academic disciplines, including sociology, cultural and media studies, economics, anthropology, area studies, languages, geography, and law. This Routledge Handbook of Global Cultural Policy sets out to broaden the field's consideration to recognise the necessity for international and global perspectives. The book explores how cultural policy has become a global phenomenon. It brings together a diverse range of researchers whose work reveals how cultural policy expresses and realises common global concerns, dominant narratives, and geopolitical economic and social inequalities. The sections of the book address cultural policy's relation to core academic disciplines and core questions, of regulations, rights, development, practice, and global issues. With a cross-section of country-by-country case studies, this comprehensive volume is a map for academics and students seeking to become more globally orientated cultural policy scholars.

Sport volunteering is becoming an increasingly popular motive for international travel. Many tourism organisations now advertise sport volunteering projects, with colleges and universities also offering students the opportunity to participate in similar projects abroad. This is the first book to bring together diverse and interdisciplinary insights into the development of the contemporary sport volunteering phenomenon. It addresses conceptual uncertainties and challenges emerging from the growing international sport volunteering market, and offers insight into its future directions, impact and sustainability. Drawing on both quantitative and qualitative methodologies, Part I examines volunteering in the context of international sporting events, while Part II evaluates volunteering initiatives related to sport development. Including case studies from Australia, Cameroon, Namibia, Norway, Russia, the UK, the US and Zambia, this substantial volume provides a truly international perspective on the changing roles of sport volunteering. Showcasing the latest research from across the globe, International Sports Volunteering is a valuable resource for any course on sport studies, sport event management, sport development, sport tourism, sport geography, the sociology of sport or leisure studies.