This innovative book presents a series of up-to-date analyses of the economics of outdoor recreation. The distinguished group of authors covers real-world recreation management issues and applies economic understanding to these problems. An extensive introduction by the editors details the historical background of economists' interests in this subject, and reveals how economics can provide practical insights into improving how we manage our natural recreation areas.The book is divided into three parts, each of which focuses on a specific environmental resource: mountains, forests, and rivers and the sea. An array of valuation methods - including stated preference and revealed preference techniques - are then applied to various outdoor recreation activities which occur in these different settings. These include such diverse pursuits as rock climbing, skiing, fishing, hunting and whale watching. The authors clearly demonstrate how recreation modelling can offer a productive link between people (their preferences and behaviour) and the natural environment. With extensive empirical examples from Europe and North America, this book will be of great value to economists, governments and NGOs who are interested in the environment, development and tourism. It will also be a valuable source of reference for policymakers concerned with land use and natural resource management, and students of environmental and resource economics.

The vast sums of money generated by sport worldwide have meant that the laws of economic competition, as well as sporting competition, have an important role to play in the organisation and regulation of the industry.This book offers a comparative perspective on the economics of sport and highlights both the similarities and differences in the North American and European models of sport. It tackles policy issues, such as the organising, financing and regulation of team sports alongside theoretical issues regarding income redistribution and competitive balance. It also evaluates the impact of sport and sports events on local communities and the wider economy providing a useful contrast of methods and results on the two continents. Transatlantic Sport will be of great interest to sports economists but will also be of wider interest to scholars of competition and economics in general.

The active economy incorporates several disciplines that include sport performance, sport business, recreation, tourism, physical activity, urban planning, leisure, and health and wellness, among others. From an academic and policy perspective, these disciplines are typically viewed as distinct, with only limited spillover, and consequently, limited research explores the interaction between them. However, each individual sector can be studied as interdependent rather than autonomous. By viewing the various sectors as part of a complex active ecosystem, policymakers and practitioners are better positioned to shape broad opportunities while maximizing the community value of sports, recreation, and wellness. Understanding the Active Economy and Emerging Research on the Value of Sports, Recreation, and Wellness provides a new view on the fields of sport, recreation, and health and wellness by exploring the interaction between these traditional separate disciplines. It includes sub-groups of the active economy such as health and wellness, active apparel and accessories, active equipment and sports betting but also ties in sub-groups from the ancillary sector such as tourism, design and infrastructure, media and content, and professional services. This book is intended for professionals, educators, and researchers working in the fields of sports, recreation, and health and wellness, as well as economists, executives, managers, practitioners, stakeholders, researchers, academicians, and students interested in how sports, recreation, and wellness operate in the active economy.

Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: * taking a strategic approach to developing marketing plans; * bringing together strategic planning, market research, goal setting, and marketing theory and practice; * explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional world? Implications and Impacts of eSports on Business and Society: Emerging Research and Opportunities provides innovative research exploring the immersion of competitive electronic sports and applications within global marketing, business, and society. Featuring coverage on a broad range of topics such as social networking, sponsorship branding, and risk management, this book is ideally designed for sports and entertainment practitioners, communications professionals, marketers, business consultants, researchers, professionals, and students seeking current research on potential business opportunities in the eSports industry.

From professional team sports to international events such as the Olympics and Tour de France, the modern sports industry continues to attract a large number of spectators and participants. This book, edited by John K. Wilson and Richard Pomfret, analyzes the economic evolution of sports over the last 150 years, from a pastime activity to a big business enterprise. It begins at a time when entrepreneurs and players first started making money from professional sports leagues, through to the impact of radio and TV in the twentieth century, and on to the present day. Using examples from sports across the world, the chapters cover such important issues as player migration, labor market restrictions, stadium arrangements and the rise and fall of workplace provisions. Unlike most sports economic texts, the contributors featured here provide insights into the historical origins of many practices and policies peculiar to the industry. This historical perspective casts light onto the development of practices, such as labor market regulations and public policies, which have become more prevalent in the modern age. The non-technical, user-friendly nature of this book will appeal to many students, particularly those enrolled in sports economics courses - a field of study which is increasingly common. Academics will also find this book to be a timely reference for their research and teaching. Contributors include: L. Borrowman, A. Carter, J. Cranfield, L. Frost, A.K. Halabi, K. Inwood, A. Kawaura, S. La Croix, M. Lightbody, J.-F. Mignot, R. Pomfret, J.A. Ross, W. Vamplew, J.K. Wilson

In this follow-up to "Balls and Strikes: The Money Game in Professional Baseball" (Praeger, 1990), Jennings examines the state of professional baseball's labor relations during a nearly 25 year period, focusing on the background and the outcome of the 1994 baseball strike. Jennings concludes by suggesting ways to improve future labor relations in the sport.

While the entire professional sports industry generates less revenue than sales of Fruit of the Loom underwear, a lengthy strike in professional baseball assures a national notoriety far beyond its economic impact. When the 1994 strike was underway, scores of members of Congress were involved in related investigations and legislation, while President Clinton invoked the public interest in his efforts to resolve the dispute.

In the business of professional league sports, market conditions are the key determinate of the financial success or failure of a team. In the last few years, major league sports has experienced both growth into new markets and relocations of existing teams. Owners and the leagues use demographics, economic data, and governmental support to decide on where and when to expand and relocate. This book examines the sports business from 1950 through 2000. Historical demographic, economic, and team-related data provide the context. The authors apply metropolitan area statistics such as population growth and income, game attendance, and estimated market values to examine the business decisions made by individual teams in professional baseball, football, and basketball.

The book looks at specific teams in terms of their long-term viability as a franchise and ranks their performances in economic and business terms. It also examines the related issues of taxpayer subsidies for new venues and the economic impact of professional sports on cities and regions. The book is a fascinating and comprehensive look at the business of sports and its place in American society, business, and economics.

Since the first edition of this text, sport management programs have grown tremendously. This thoroughly revised and updated edition offers a superb analysis of various sport organizations, with special emphasis on the policies which steer college athletic programs and professional sport franchises. The analysis includes a consideration of the issue(s) and problem(s) as well as the history and critique of the policies. The first part of the book deals with personnel policies related to college athletics, including mainstreaming Division I atheletes, recruiting and its violations, academic standards for freshman eligibility, and evaluation of coaching staff. There is also a chapter on professional sport free agency. The second part deals with related types of policies, such as the structure of the NCAA, funding, women's sport programs, and others.

It's hard to imagine a day passing without most Americans enjoying some form of entertainment, whether it's going to a football game, watching television at home, or listening to the radio on the way to work. At the start of the 20th century, however, the only form of entertainment was live theater. With the advent of radio, television, and ultimately the internet, entertainment could be found in our homes, quite literally at our fingertips. As American society changed and the economy grew over the 20th century, the entertainment industry evolved from vaudeville theater to big screen movies to DVDs playing in the living room. This book focuses on popular American entertainment that both appeals to and is accessible to the masses. Six forms of entertainment are covered: vaudeville, recorded sound, radio, movies, television, and spectator sports. Some forms of entertainment have changed considerably throughout the years, while others have disappeared all together as technology allowed new ones to take their place, but the desire of people to be entertained has not waned. Concepts, organizations, and individuals such as the jukebox, the Screen Actors Guild, Ted Turner, satellite television, free agents, Charlie Chaplin, made-for-TV movies, iPod, Superbowl commercials, vaudeville circuits, Columbia, FCC, Hollywood, Title IX, Amos and Andy, MTV, and the Palace Theater, among many others, are discussed. Ideal for students and general readers interested in the development and history of one of the largest and most lucrative industries today. Biographies of notable individuals in the entertainment industry and suggestions for further reading are included.

Don't let diabetes send you to the bench. These motivational stories of top athletes with diabetes will inspire you to live your best life. An ultra-marathoner, a three-time Olympic gold medalist, a major league pitcher, and an NFL star. What do these elite athletes have in common? They reached the top of their field—all while living with diabetes. Essential reading for people who have diabetes and their families, Winning with Diabetes highlights the challenges, perseverance, and successes of sixteen elite athletes living with the disease. From mountain climber Will Cross, to college softball champion Kylee Perez, to NBA legend Dominique Wilkins, and many more, these are the real-life stories of diagnosis, adapting new day-to-day routines, finding support, training, competing, and connecting with communities of other people living with diabetes. The book features advice for facing common fears and challenges, both on and off the playing field. Each chapter includes interviews with athletes about their experiences, paired with expert commentary from the authors. Chapters also include summaries of key concepts, along with illustrations and other graphics. Winning with Diabetes will inspire readers of all ages—those newly diagnosed as well as those who have lived with diabetes for years. Written by physicians who have set the standards for management of the disease, this book brings you expert insight into finding ways to live your best life. Let the experts, the athletes, and the inspiration in Winning with Diabetes give you what you need to you stay in the game.

The proceeding is a collection of research papers presented at the 2nd International Colloquium on Sports Science, Exercise, Engineering and Technology (ICoSSEET2015), a conference dedicated to address the challenges in the areas of sports science, exercise, sports engineering and technology including other areas of sports, thereby presenting a consolidated view to the interested researchers in the aforesaid fields. The goal of this conference was to bring together researchers and practitioners from academia and industry to focus on the scope of the conference and establishing new collaborations in these areas. The topics of interest are in mainly (1) Sports and Exercise Science (2) Sports Engineering and Technology Application (3) Sports Industry and Management.

This is still the only textbook to introduce the principles of diversity and inclusion in sport management Diversity and inclusion is an essential component of the sport management curriculum Strong focus on how to implement diversity and inclusion strategies in practice Includes a brand new chapter on researching diversity in sport Includes additional material on intersectionality Includes international cases and examples in every chapter Includes useful teaching and learning features in every chapter, and ancillaries include a full test bank and PowerPoint slides

The "Handbook of the London 2012 Olympic and Paralympic Games" is an authoritative and comprehensive account of the world s greatest sporting and cultural event. It tells the complete story of the 2012 Games from inception, through the successful bidding process and the planning and preparation phase, to delivery, the post-Games period and legacy. Written by a world-class team of international Olympic scholars, the book offers analysis of the full social, cultural, political, historical, economic and sporting context of the Games. From the political, commercial and structural complexities of organising an event on such a scale, to the sporting action that holds the attention of the world, this book illuminates every aspect of the 2012 Games, helping us to better understand the vital role that sport and culture play in contemporary global society.

The book is divided into two volumes. "Volume One: Making the Games, " examines the build-up to London 2012, covering key topics such as:

Richly illustrated with the personal accounts of key stakeholders, from sports administrators and politicians to athletes and spectators, and including essential data and evocative visual material, this book is essential reading for anybody with a personal or professional interest in the Olympic and Paralympic Games, global culture or the development of sport.

This book takes a multi-disciplinary approach to analyzing the nature of 'competition' and 'competitive advantage' within the U.S. pro sport industry. By many measures, the four major pro sports leagues in the U.S. - the National Football League (NFL), National Basketball Association (NBA), National Hockey League (NHL), and Major League Baseball (MLB) - are now some of the most successful business entities in the country. While these established leagues have generally been highly profitable throughout their respective existences, the past two decades have been particularly lucrative, with franchise values in all four leagues growing rapidly, and at levels well beyond market rates of return. Within this context, the book seeks to explore the nature of the competitive advantage that these leagues apparently possess. The purpose is to identify not only how these leagues have been able to get to where they are today, but also to examine the competitive threats and opportunities that these leagues face as they move forward. A key contribution of the book is that it analyzes these issues from a multi-disciplinary approach including a traditional economics perspective, public policy and public choice theory and strategic management, to provide a parallel explanation for the success of each of the four major leagues. It argues that no single conceptual approach can, in itself, adequately explain the full richness of the issue. Its stresses that these various approaches should generally be viewed as complements, rather than as being mutually exclusive, and that a full understanding of the issue requires one to adopt a multi-disciplinary perspective, making it of interest to scholars in strategic management, sport management, and economics. It can serve as an effective teaching tool in both graduate and upper-level undergraduate courses for students in these fields, and is particularly useful for faculties seeking to emphasize to their students the importance of a multi-disciplinary, integrative, approach when analyzing business and management issues. The book may also be of interest to leaders within the sport industry itself, and will help to provide insight and perspective as leagues seek to enhance their competitive advantage in the marketplace.

Exercise Personal Training 101 provides a message of empowerment for personal trainers who believe in the holistic development of their clients. The key philosophy of the book is to help personal trainers of exercise to empower their clients with good problem- solving and decision-making skills concerning their health and well-being. Good personal trainers become great personal trainers when they practise HELP with their clients and help them to become better problem-solvers and decision makers rather than telling them what to do, by offering sound and scientifically-based information that is personalised and appropriate. Personal exercise training books that address associated issues of the profession are rare and not easily available. Many personal trainers are self-taught, do not have the required qualifications and are motivated by the amount of money that they can make rather than the health and well-being of clients. Readers will learn what makes a good personal trainer and those who are in the profession can benefit by equipping themselves with the knowledge, skills and attitudes that will make them a great exercise personal trainer. Excellent personal trainers can be lifestyle and wellness coaches who are renowned for their great listening skills and high emotional quotient. They exceed client expectations at every opportunity. Special features in the book include concept statements, strategies for action, technology updates, in the news, key points and technical jargon, web-resources and follow-up references. The book is a must-read whether you are starting out in personal training or you are an experienced personal trainer.

This book lays down a marker as to the state of economists' understanding of the National Football League (NFL) by assembling sophisticated, critical surveys of by leading sports economists on major topics associated with the league. The book is divided into four parts. The first three chapters in Part I provide an overview of the business of the NFL from an economist's perspective. Part II is a collection of surveys of the economics of the NFL's most important revenue streams, including media, attendance, and merchandising. The NFL's labor economics is the focus of Part III, with chapters on player and coach labor markets, the draft, and contract structure. Part IV includes essays on competitive balance, gambling, economic impacts of the Super Bowl, behavioral economic issues associated with the league, and antitrust issues. This book will appeal to sports economists, sports management professionals, and policy-makers, and would be useful as a supplementary text for sports economics and management courses as well as a reference text."

Sport plays a collective social, political and cultural role around the world. In recent years, however, it has become associated with stories of corruption including gambling, consumption of illegal substances and institutional vote rigging. This book examines the level, depth and range of fraud and corruption in sport and the methods used to counteract and prevent fraud and corruption which damages the integrity of sport.Brooks, Aleem and Button argue that sport is often downplayed and defended as 'different' from other businesses. This book demonstrates that sport encounters the same types of fraud and corruption as business everywhere, and those specific to it such as match fixing, point shaving associated with vested gambling interests and tanking to secure better players in the future. Fraud, Corruption and Sport analyses a diverse range of cases internationally from across the sporting world including football, cricket, horse racing, basketball, baseball and boxing.This book presents a new perspective on the security of sport appealing to students, academics, practitioners and sporting enthusiasts alike.

This exciting account of the 1921 heavyweight boxing title fight between champion Jack Dempsey and Frenchman Georges Carpentier relates how it originated and how it became a template for modern sports promotion. Immortalized as the battle of the century by Ring Lardner, the Dempsey-Carpentier heavyweight title bout marked America's first experience with the intersection of show business, high society, politics, and the underworld at a single sporting event. The Battle of the Century: Dempsey, Carpentier, and the Birth of Modern Promotion offers the definitive history of this landmark event's genesis and impact. To explain why the fight had such a far-reaching influence on mass entertainment and modern culture, newspaperman Jim Waltzer invites readers to travel the path to the 1921 heavyweight championship. Along the way, they will meet a cast of outsize characters, including the savage defending champion (and alleged World War I slacker) Jack Dempsey, French pretty-boy war hero Georges Carpentier, promoter Tex Rickard, Dempsey's slippery manager Doc Kearns, and Jersey City boss Frank Hague. As the tale unfolds, so does an understanding of the forces that shaped the Roaring Twenties and established promotional hype as the MO of business. Photographs A bibliography

This book provides a complete picture of the development of competitive balance in the major European football countries over an extended period of time, along with some policy prescriptions for the governance of the European football market. It presents three new indices which show that European football competitions become less exciting over time. It is also shown that the lower the average number of goals per match, the more imperfect the referee and the stronger the home and away (dis)advantage, the higher the level of competitive balance will be. In the final chapter it is argued that to safeguard the competitive balance and the longstanding traditions of European football, a decommercialization of football is required. Using standard welfare economic theory, the author shows that free-of-charge public broadcasting is the preferred policy. This book is highly relevant for sports economists, higher vocational and academic students in sports studies and for policymakers in football governing bodies and competition policy agencies.