Marketing and the world of sport overlap in two main ways: in the marketing of sports related products and services, and in the use of sports events to market a broader range of products and services. Marketing the Sports Organisation introduces the most effective marketing methods and tools available to sports organizations, and offers practical, step-by-step advice for sports organizations in the use of relationship marketing techniques. Comprehensive and innovative in its approach, the book includes: a practical framework for implementing relationship marketing throughout the product and service range an in-depth examination of tools and methods that increase the value of the product for the consumer a genuinely international approach, applicable in all countries detailed international case studies from the world of sport. Offering a thorough introduction to first principles in sports marketing, and focused throughout on best practice, this book is essential reading for all students of sport and business marketing, and for all professionals seeking to improve their sports marketing activity, in both commercial and non-profit contexts.

Global sports events are rarely far from the public eye. Such mega-events are about much more than the sporting competitions themselves. They entail global exposure and intense struggles by different stakeholders. This is the first book to examine sports mega-events from a mobilities perspective. It analyses the 'mobile construction' of global sports mega-events and the role this plays in managing labour, imaginaries, policies and legacies. In particular, the book focuses on the tension between the various mobilities and immobilities that are implied in the process of constructing a mega-event. It seeks to uncover the ways in which an event is a series of fluid interactions that occur sequentially and simultaneously at multiple scales in diverse spheres of interaction. Contributions explore the dynamics through which mega-events occur, revealing the textures and nuance of the complex systems that sustain them, and the ways that events ramify throughout the international system.

Provides a historical perspective for understanding the exponential growth of casinos in the United States since 1990, by telling the story of Atlantic City, New Jersey since the 1970s. This work uses oral history to focus on the human stories of the region in addition to the broader story of economic and social impacts.

Sport and leisure managers need to understand the financial side of their industry to offer the most cost-effective facilities and to make sound business decisions. However, to the non-expert the language and practice of finance is often bewildering and perceived as complicated, difficult and impenetrable. This textbook guides the reader through the maze of financial terms and concepts, illustrating theory with examples drawn specifically from sport-based contexts to make this the most relevant, transparent and helpful handbook for students of leisure management available.

Written by experts in accounting and sport management, this book enables readers to work through the subject at their own pace, with case studies, worked examples and self-tests to ensure students can apply their knowledge to industry-specific situations. Ideal for students on sport and leisure management courses, this book will also be valuable to practising managers who need a quick-reference guide to everyday financial questions.

Sport and leisure managers need to understand the financial side of their industry to offer the most cost-effective facilities and to make sound business decisions. However, to the non-expert the language and practice of finance is often bewildering and perceived as complicated, difficult and impenetrable. This textbook guides the reader through the maze of financial terms and concepts, illustrating theory with examples drawn specifically from sport-based contexts to make this the most relevant, transparent and helpful handbook for students of leisure management available. Written by experts in accounting and sport management, this book enables readers to work through the subject at their own pace, with case studies, worked examples and self-tests to ensure students can apply their knowledge to industry-specific situations. Ideal for students on sport and leisure management courses, this book will also be valuable to practising managers who need a quick-reference guide to everyday financial questions.

In this book, Julian Hellaby presents a detailed study of English piano playing and career management as it was in the middle years of the twentieth century. Making regular comparisons with early twenty-first-century practice, the author examines career-launching mechanisms, such as auditions and competitions, and investigates available means of career sustenance, including artist management, publicity outlets, recital and concerto work, broadcasts, recordings and media reviews. Additionally, Hellaby considers whether a mid-twentieth-century school of English piano playing may be identified and, if so, whether it has lasted into the early decades of the twenty-first century. The author concludes with an appraisal of the state of English pianism in recent years and raises questions about its future. Drawing on extensive research from a wide variety of primary and secondary sources, this book is structured around case-studies of six pianists who were commencing and then developing their careers between approximately 1935 and 1970. The professional lives and playing styles of Malcolm Binns, Peter Katin, Moura Lympany, Denis Matthews, Valerie Tryon and David Wilde are examined, and telling comparisons are made between the state of affairs then and that of more recent times. Engagingly written, the book is likely to appeal to professional and amateur pianists, piano teachers, undergraduate and postgraduate music students, academics and anyone with an interest in the history of pianists, piano performance and music performance history in general.

Sport and Exercise Science can measure many aspects of human performance but the spiritual dimensions of sport experience are less easily quantifiable. The spiritual experience of sport - be it described as 'flow', 'transcendence' or simply deep personal satisfaction - is central both to achieving success and to our basic motivation to take part in sports.

Exploring these human aspects of the sport experience through the perspectives of sport psychology, philosophy, ethics and religious studies, this valuable and broad-ranging text includes:

• introduction to Spirituality in the postmodern era
• spirituality, health and wellbeing
• theistic and atheistic perspectives on sport and the spiritual
• nature and transcendence - the mystical and sublime in outdoor sport
• sport and the Existential - applied sport psychology
• suffering and Destiny - spiritual perspectives on pain and mental toughness
• sport and the Virtues - ethical and moral development in the spirit of the game
• the Olympics - de Coubertin's religion of athletics.

Written by leading authors in the field, this groundbreaking and provocative text is likely to inspire much debate, making it the excellent choice for students of sport studies, sports coaching, sport and health psychology. It is also essential reading for those interested in the preparation, performance and wellbeing of athletes.

Where is Creativity? A Multi-disciplinary Approach goes beyond the orthodox image of creativity as laying inside the brain-mind, to explore how and why it also emerges from relationships between people, from physical spaces such as workplaces and cities, as a result of new media technology and the Web, and due to the effects of broad contexts of the economy and industry. It explores contemporary psychological, sociological, anthropological, economic and philosophical debates concerning creativity in an accessible way, which non-specialist and creative practitioners can appreciate, culminating in a picture of the anatomy of creativity which seeks to provide a concrete guide to the 'doing' of creativity to complement a deeper understanding of its nature and origins. The book will be useful for teaching staff and students; businesses and practitioners; and professionals and policy-makers working within a wide range of creative and innovation-based industries.

The first book of its kind dedicated to an assessment of the legality of boxing, The Legality of Boxing: A Punch Drunk Love? assesses the legal response to prize fighting and undertakes a current analysis of the status of boxing in both criminal legal theory and practice.

In this book, Anderson exposes boxing's 'exemption' from contemporary legal and social norms. Reviewing all aspects of boxing - historical, legal, moral, ethical, philosophical, medical, racial and regulatory - he concludes that the supposition that boxing has a (consensual) immunity from the ordinary law of violence, based primarily on its social utility as a recognised sport, is not as robust as is usually assumed.

It:

• suggests that the sport is extremely vulnerable to prosecution and might in fact already be illegal under English criminal law
• outlines the physical and financial exploitation suffered by individual boxers both inside and outside the ring, suggesting that standard boxing contracts are coercive thus illegal and that boxers do not give adequate levels of informed consent to participate
• advocates a number of fundamental reforms, including possibly that the sport will have to consider banning blows to the head
• proposes the creation of a national boxing commission in the US and a similar entity in the United Kingdom, which together would attempt to restore the credibility of a sport long know as the red-light district of sports administration.

An excellent book, it is a must read for all those studying sports law, popular culture and the law and jurisprudence.

One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to enjoy and pass an economics module as part of tourism, recreation, events or sport management degrees. International in its outlook, it will equip you with vital skills and knowledge for your future career as well as critical skills to help you understand and help tackle crucial challenges facing the world. It is written in a clear and engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. It concludes with a powerful critique of traditional economics and a set of twenty-one issues that demand action. This sixth edition has been revised and updated to include: recent and time series international economic data to provide a sense of the dynamics of world economies topical analysis to aid decision making for industry, governments and pressure groups a renewed emphasis on environmental and climate change issues new and revised international case studies that demonstrate theoretical principles of economics as applied to the sector a companion website with PowerPoint slides.

In Manifesto for an Independent Revolutionary Art Andre Breton and Diego Rivera, under the effects of German fascism and Russian Stalinism in society, argued that art can only impact society and be revolutionary if it becomes independent of any social constructs. Almost six decades later, in the rise of what became known as "relational aesthetics", the field of multidisciplinarity is expanding and many artistic projects for social change claim to be multidisciplinarity. However, such projects show that we are still far from a broad discourse of multidisciplinarity. Multidisciplinarity takes a step towards a down-to-earth discussion of the relation between disciplinary discourses and grand narratives in three different projects, focusing mainly on its artistic, cultural and management aspects. Indeed, drawing from the eclectic construction of these three multidisciplinary projects, this volume serves to bridge the gap between the theoretical debates of disciplinary discourses and the harshness of everyday life in communities where projects for social change are being implemented. Presenting a panoptical view that places academic research side by side with daily life, Multidisciplinarity unveils the bigger picture of both projects and interdisciplinary discourses. This insightful volume will appeal to students and researchers interested in fields such as Project Management, Multidisciplinarity, Culture Studies and Organisational Studies.

What is the relationship between creativity, cultural heritage institutions and copyright? Who owns culture and cultural heritage? The digital age has expanded the horizon of creative possibilities for artists and cultural institutions - what is the impact on legal regimes that were constructed for an analogue world? What are the tensions between the safeguarding of cultural heritage and the dissemination of knowledge about culture? Inspired by a three year research project involving leading European universities, this book explores the relationship between copyright and intellectual property, creativity and innovation, and cultural heritage institutions. Its contributors are scholars from both the humanities and the social sciences - from cultural studies to law - as well as cultural practitioners and representatives from cultural heritage institutions. They all share an interest in the contribution of intellectual property to the role of cultural institutions in making culture accessible and encouraging new creativity.

The wealth of data available on sports makes the industry a singular laboratory for observing economic and business behavior and theory. This unique reference on sports economics research provides a detailed perspective on the current state of the discipline. Covering both team and individual sports that include tennis, golf, and motor racing, the handbook explores what we know, what we do not know, what is stable, what is changing, what is certain, and what is controversial in sports economics. The expert contributors address issues in particular sports or comparisons among sports along major topics such as revenue and costs, labor markets, market structure, market outcomes, and public policy.

Mega-events have long been used by cities as a strategy to secure global recognition and attract future economic investment. However, while cultural mega-events like the European Capital of Culture have become increasingly popular, cities have begun questioning the traditional model of other events such as the Olympic Games with many candidate cities cancelling bids in recent years. This approach to planning and developing cities through mega-events introduces a broad range of physical effects and nuanced institutional changes for cities, particularly for the more sensitive heritage areas of cities. This book explores these issues by first examining the dynamics of cities' attempts to reduce overall costs and increase the sustainability of these large events by further embedding them within the existing fabric of the city and second by studying in depth the impact on the heritage of host cities. This book investigates three World Heritage Cities: Genoa, Liverpool and Istanbul, each of which have hosted the European Capital of Culture and introduced a variety of opportunities and risks for their heritage. The book highlights the potential benefits and challenges of integrating event and heritage planning to provide lessons that can help future historic cities and heritage decision makers better prepare for such events.

The word disaster is much used in the world of soccer - conceding a penalty, a sending off, an untimely defeat. Comparing these with real life disasters puts things into perspective and the results of the games become insignificant. Soccer is not more important than life or death!
For the first time, real life tragedies in the world of soccer are explored in one volume. From the loss of life of talented young players in the Munich and Zambian air disasters to fatal overcrowding at Hillsborough and Moscow. During the history of the game, fans and players alike have been the victims of negligence, complacency and misfortune. The causes, consequences and legacies of these and other disasters are examined in this book that reveals frightening parallels and important lessons.
A powerful book suitable for students of sociology, sports studies and social history.
This volume was previously published as a special issue of the journal Sport in the Global Society.

The word disaster is much used in the world of soccer - conceding a penalty, a sending off, an untimely defeat. Comparing these with real life disasters puts things into perspective and the results of the games become insignificant. Soccer is not more important than life or death!
For the first time, real life tragedies in the world of soccer are explored in one volume. From the loss of life of talented young players in the Munich and Zambian air disasters to fatal overcrowding at Hillsborough and Moscow. During the history of the game, fans and players alike have been the victims of negligence, complacency and misfortune. The causes, consequences and legacies of these and other disasters are examined in this book that reveals frightening parallels and important lessons.
A powerful book suitable for students of sociology, sports studies and social history.
This volume was previously published as a special issue of the journal Sport in the Global Society.

What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and advertisers pay a premium to promote products during the screening of these events. Cities invest, at the expense of other social projects, in the staging of major sports events and to attract professional teams to their areas. Star athletes are transferred for multi-million fees and professional sport franchises are sold for sums higher than the gross domestic products of some countries. Even recreational athletes are subject to a constant barrage of commercial pressures to improve their game. Sport's links to commerce have intensified over the past 30 years but have been subjected to little academic analysis. This book represents an attempt to fill that significant gap in the literature by examining five different aspects of the commercialisation of sport: * The sports industry * The public sector * The commercialisation of 'amateur' sport * Sport and television * Sports sponsorship There has been a rapid and widespread commercialisation of sport and it is vital that we now raise critical questions and analyse the changes that have taken place.

First published in 1979, this classic study of the development of rugby from folk game to its modern Union and League forms has become a seminal text in sport history. In a new epilogue the authors provide sociological analysis of the major developments in international ruby that have taken place since 1979, with particular attention to the professionalism that was predicted in the first edition of this text. Sports lovers, rugby fans and students of the history and sociology of sport will find it invaluable. Rugby football is descended from winter 'folk games' which were a deeply rooted tradition in pre-industrial Britain. This was the first book to study the development of Rugby from this folk tradition to the game in its modern forms. The folk forms of football were extremely violent and serious injuries - even death - were a common feature. The game was refined in the public schools who played a crucial role in formulating the rules which required footballers to exercise greater self-control. With the spread of rugby into the wider society, the Rugby Football Union was founded but class tensions led to the split between Rugby Union and Rugby League. The authors examine the changes that led to the professionalisation of Rugby Union as well as the alleged resurgence of violence in the modern game.

The 1930s saw the birth of the football idol - prototype for today's powerful media sport stars.
The players of the 1930s were the first generation of professionals, yet until recently the life and careers of footballers of this generation has been little studied.
In 1930s Britain, football became increasingly commercialized, and the rise and development of both local and national media enabled players to become widely recognized outside of their immediate local context for the first time.
Tracing the origins, playing careers and 'afterlives' of several First Division players of the era, Graham Kelly's revealing history explores the reality of living in Britain between the wars and draws interesting comparisons with lives of the modern football hero today.

Cricket, law and the meaning of life ...

In a readable, informed and absorbing discussion of cricketa (TM)s defining controversies a " bodyline, chucking, ball-tampering, sledging, walking and the use of technology, among many others a " David Fraser explores the ambiguities of law and social order in cricket.

Cricket and the Law charts the interrelationship between cricket and legal theory a " between the law of the game and the law of our lives a " and demonstrates how cricketa (TM)s cultural conventions can escape the confines of the game to carry far broader social meanings.

This engaging study will be enjoyed by lawyers, students of culture and cricket lovers everywhere.

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

This book takes stock of British football at the beginning of the twenty-first century. It is written by a range of concerned academics and writers, all of whom have an active relationship with the contemporary football world. The book assesses the changes that have occurred in many areas of football culture and the political and academic debates that have accompanied these changes.
English football in particular, it seems, is 'fat city'. The Premiership, now eight years old, has, via satellite television, become a globalised phenomenon: there are Liverpool supporters in Bangladesh, Chelsea fans in sub-Saharan Africa and Manchester United followers across the globe. Grounds are full. Top class football attracts people to bars and pubs in huge numbers. Hooliganism appears a thing of the past. Everyone seems to love football and/or to support a team. The British football media are generally euphoric in their rendering of contemporary football culture.
However, the contributors to this book argue that the heavily commodified, PR-driven and cartelised British football world, with which so many contemporary politicians and other public figures rush to identify themselves, has either created, exacerbated or continued to ignore serious problems of social exclusion problems of class and community, race and ethnicity, gender, sexuality and age.

This book takes stock of British football at the beginning of the twenty-first century. It is written by a range of concerned academics and writers, all of whom have an active relationship with the contemporary football world. The book assesses the changes that have occurred in many areas of football culture and the political and academic debates that have accompanied these changes.
English football in particular, it seems, is 'fat city'. The Premiership, now eight years old, has, via satellite television, become a globalised phenomenon: there are Liverpool supporters in Bangladesh, Chelsea fans in sub-Saharan Africa and Manchester United followers across the globe. Grounds are full. Top class football attracts people to bars and pubs in huge numbers. Hooliganism appears a thing of the past. Everyone seems to love football and/or to support a team. The British football media are generally euphoric in their rendering of contemporary football culture.
However, the contributors to this book argue that the heavily commodified, PR-driven and cartelised British football world, with which so many contemporary politicians and other public figures rush to identify themselves, has either created, exacerbated or continued to ignore serious problems of social exclusion problems of class and community, race and ethnicity, gender, sexuality and age.

In a sporting world dominated by media and money, an understanding of sport branding is an essential skill for any sport manager. Success means being able to 'brand' - and therefore differentiate - a sport club, player, code, or event in a highly competitive entertainment market. For anyone seeking to understand or manage sport, this book offers an immediate and salient insight into the complex and dynamic process of creating a powerful sport brand. The book explains how a sport brand goes beyond just an identifying badge, reinforced by a name or a logo that helps sport consumers recognise a product or an organisation. It reveals how a brand becomes linked with consumers' opinions and perceptions of a sport product and the organisation that owns it. Readers will learn how to create a powerful brand that has both recognition in the market and strong associated imagery, by imbuing it with a spirit of the past through appeals to tradition, by endowing it with human qualities of emotionality, thought, and volition, and through the use of characters, colours, texts, and symbols. It also provides a brief guide to the new domains of digital sport branding and social media. Concise, informative, and entertaining, this is an essential resource for anyone exploring or practising the business of sport.

Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.