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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

Routledge Handbook of Sport Management (Hardcover): Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward Routledge Handbook of Sport Management (Hardcover)
Leigh Robinson, Packianathan Chelladurai, Guillaume Bodet, Paul Downward
R6,650 Discovery Miles 66 500 Ships in 10 - 15 working days

The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Global Sport Business - Community Impacts of Commercial Sport (Hardcover): Hans Westerbeek Global Sport Business - Community Impacts of Commercial Sport (Hardcover)
Hans Westerbeek
R4,204 Discovery Miles 42 040 Ships in 10 - 15 working days

Global Sport Business: The Community Impact of Commercial Sport involves a range of pressing issues that come with the arrival of sport as a commodity in the world economy. It can be argued that, throughout the past two centuries, sport has always been recognized as both a frivolous pursuit of spending leisure time with friends and family, and as an activity that has substantial commercial value to be mined by entrepreneurs. However, only during the most recent wave of globalization, spurred by technological advancements that have led to achieving global reach in regard to potential customers, has sport entered a global marketplace that offers tremendous financial rewards for those who manage to control international sport organizations and events. In this book, global sport business is viewed from a number of different perspectives including a value chain approach to describing the sport industry; the ever increasing impact of the international media on sport business; how globalization influences the style of (sport) management; how social capital can be generated through sport business; and the emergence of social sport business. Overall, the different contributors to the book reflect on how sport's global (and as such commercial) attractiveness can, and often will impact locally, on communities of people and individuals. This book was published as a special issue of Sport in Society.

Routledge Handbook of Sports Development (Hardcover): Barrie Houlihan, Mick Green Routledge Handbook of Sports Development (Hardcover)
Barrie Houlihan, Mick Green
R6,674 Discovery Miles 66 740 Ships in 10 - 15 working days

Sports development has become a prominent concern within both the academic study of sport and within the organisation and administration of sport. Now available in paperback, the Routledge Handbook of Sports Development is the first book to comprehensively map the wide-ranging territory of sports development as an activity and as a policy field, and to offer a definitive survey of current academic knowledge and professional practice. Spanning the whole spectrum of activity in sports development, from youth sport and mass participation to the development of elite athletes, the book identifies and defines the core functions of sports development, exploring the interface between sports development and cognate fields such as education, coaching, community welfare and policy. The book presents important new studies of sports development around the world, illustrating the breadth of practice within and between countries, and examines the most important issues facing practitioners within sports development today, from child protection to partnership working. With unparalleled depth and breadth of coverage, the Routledge Handbook of Sports Development is the definitive guide to policy, practice and research in sports development. It is essential reading for all students, researchers and professionals with an interest in this important and rapidly evolving discipline.

Performing Arts Center Management (Paperback): Patricia Lambert, Robyn Williams Performing Arts Center Management (Paperback)
Patricia Lambert, Robyn Williams
R1,418 Discovery Miles 14 180 Ships in 10 - 15 working days

Performing arts centers (PACs) are an integral part of the cultural and creative industries, significantly influencing the cultural, social, and economic vitality of communities around the world. Virtually all PACs are community-based and serve the public interest, whether structured as a public, nonprofit, for-profit, or hybrid entity. However, there is a lack of knowledge about the important community role of performing arts centers, especially those that mainly host and present work produced by other arts organizations. This gap is startling, given the ubiquitous presence of PACs in urban centers, small communities, as well as colleges and universities. This co-edited reference book provides valuable information at the intersection of theory and practice in the professional field of executive leadership of performing arts centers. Drawing on the expertise of leading academics, consultants, and executives, this book focuses on institutions and practices in the United States, and is contextualized within additional fields such as cultural planning, urban revitalization, and economic development. Performing Arts Center Management aims to provide valuable theoretical, conceptual, empirical, and practice-based information to current and future leaders in creative and cultural industries management. It serves as a unique reference for researchers, university students, civic leaders, urban planners, public venue managers, and arts administrators aspiring to improve or advance their work in successfully managing performing arts centers.

Anti-Sport Sentiments in Literature - Batting for the Opposition (Paperback): John Bale Anti-Sport Sentiments in Literature - Batting for the Opposition (Paperback)
John Bale
R1,405 Discovery Miles 14 050 Ships in 10 - 15 working days

This book draws on literature, specifically on the writings of selected novelists and poets to widen an existing anti-sport discourse to include hitherto excluded voices from the world of literature. The book commences with a review of exiting pro- and anti-sport discourses and then proceeds to examine, in turn, the written works of five eminent authors, excavating from their writings their anti-sports rhetorics. These writers are Lewis Carroll (Charles Dodgson), Charles Hamilton Sorley, Jerome K. Jerome, John Betjeman and Alan Sillitoe. In its conclusion, the book draws together the broad themes discussed in the preceding chapters. Innovative in its approach to sport and literature and remarkable for its not having been previously explored in any depth, this book will be of interest to readers from both social sciences and humanities backgrounds.

Innovative Approaches to Tourism and Leisure - Fourth International Conference IACuDiT, Athens 2017 (Hardcover, 1st ed. 2018):... Innovative Approaches to Tourism and Leisure - Fourth International Conference IACuDiT, Athens 2017 (Hardcover, 1st ed. 2018)
Vicky Katsoni, Kathy Velander
R4,802 Discovery Miles 48 020 Ships in 18 - 22 working days

This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations. The aim is to elucidate the ways in which ICTs can be used to create a high-quality experience for citizens and visitors while ensuring the wise, ecologically sound management of human and natural resources. Attention is also focused on the globalized environment in which these advances are occurring, and on the impacts of broader social, economic, and political forces in transforming our understanding of "tourism" in the era of online devices. The book is based on the proceedings of the Fourth International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) and is edited in collaboration with IACuDiT. It will have broad appeal to professionals from academia, industry, government, and other organizations who wish to learn about the latest perspectives in the fields of tourism, travel, hospitality, culture and heritage, leisure, and sports within the context of a knowledge society and smart economy.

The Impact and Evaluation of Major Sporting Events (Paperback): Holger Preuss The Impact and Evaluation of Major Sporting Events (Paperback)
Holger Preuss
R1,084 Discovery Miles 10 840 Ships in 10 - 15 working days

The aim of politicians is to attract new investment to their city or region in order to develop infrastructure such as telecommunications, transportation, housing or even sport and entertainment facilities. Sporting events are also intended to achieve intangible ends such as a better image, more know-how, stronger networks, emotional commitment and additional cultural benefits and enhanced identity. All these so called 'event structures' can improve sites in a city/region by strengthening certain location factors. They may improve general living conditions in the longer term and also boost the income of citizens by attracting new businesses, tourists, conventions or new events. Finally they may foster economic growth at the city, regional or national level. This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the host of an event a good introduction to the potential ways to generate economic benefits and will enhance understanding of the economics behind major sporting events. This book was previously published as a special issue of European Sport Management Quarterly

Volunteering as Leisure/Leisure as Volunteering - An International Assessment (Hardcover, Marshall Cavend): Robert Stebbins,... Volunteering as Leisure/Leisure as Volunteering - An International Assessment (Hardcover, Marshall Cavend)
Robert Stebbins, Margaret Graham
R2,617 Discovery Miles 26 170 Ships in 10 - 15 working days

Volunteerism is a topic of increasing importance in this age of budget cuts, declining employment and amid the threat posed by other competing leisure pursuits. There are both social and economic benefits of volunteering. As we are becoming more reliant on volunteers, there is a need for a better understanding of why people take up volunteering, and how to recruit, manage, motivate, and support volunteers most effectively. In order for organisations that host volunteers to achieve the most from their volunteers, they must understand how to give them the best "leisure" experience. This book examines critical aspects of contemporary volunteerism, from the perspective of a variety of volunteering contexts. It will appeal to academic researchers and students in disciplines such as leisure, recreation, tourism, management and sociology as well as practitioners in the voluntary sector (including volunteers), National and Local Government and those organizing special events that depend on voluntary support.

Design for Outdoor Recreation (Paperback, 2nd edition): Simon Bell Design for Outdoor Recreation (Paperback, 2nd edition)
Simon Bell
R2,935 Discovery Miles 29 350 Ships in 10 - 15 working days

Design for Outdoor Recreation takes a detailed look at all aspects of design of facilities needed by visitors to outdoor recreation destinations. The book is a comprehensive manual for planners, designers and managers of recreation taking them through the processes of design and enabling them to find the most appropriate balance between visitor needs and the capacity of the landscape. A range of different aspects are covered including car parking, information signing, hiking, waterside activities, wildlife watching and camping.
This second edition incorporates new examples from overseas, including Australia, New Zealand, Japan and Eastern Europe as well as focusing on more current issues such as accessibility and the changing demands for recreational use.

Film and Television Distribution and the Internet - A Legal Guide for the Media Industry (Hardcover, New Ed): Andrew Sparrow Film and Television Distribution and the Internet - A Legal Guide for the Media Industry (Hardcover, New Ed)
Andrew Sparrow
R4,216 Discovery Miles 42 160 Ships in 10 - 15 working days

There is no area of business that is more dramatically affected by the explosion of web-based services delivered to computers, PDAs and mobile phones than the film and television industries. The web is creating radical new ways of marketing and delivering television and film content; one that draws in not simply traditional broadcasters and producers but a whole new range of organizations such as news organizations, web companies and mobile phone service providers. This companion volume to Andrew Sparrow's Music Distribution and the Internet: A Legal Guide for the Music Business focuses on the practical application of UK and EU law as it applies to the distribution of television and film through the internet. This includes terms of contract and copyright as they affect studios, broadcasters, sales agents, distributors, internet service providers, film financiers, and online film retailers; as well as areas such as the licensing of rights. It also covers the commercial aspects of delivering film and television services to a customer base, including engaging with new content platforms, strategic agreements with content aggregators, protecting and exploiting intellectual property rights, data and consumer protection, and payment, online marketing and advertising. The opportunities for companies operating in this area are extraordinary (as are the legal implications) and Andrew Sparrow's highly practical guide provides an excellent starting point for navigating through what is a complex area of regulation, contract, copyright and consumer law.

Anti-Sport Sentiments in Literature - Batting for the Opposition (Hardcover, New): John Bale Anti-Sport Sentiments in Literature - Batting for the Opposition (Hardcover, New)
John Bale
R4,349 Discovery Miles 43 490 Ships in 10 - 15 working days

This book draws on literature, specifically on the writings of selected novelists and poets to widen an existing anti-sport discourse to include hitherto excluded voices from the world of literature.

The book commences with a review of exiting pro- and anti-sport discourses and then proceeds to examine, in turn, the written works of five eminent authors, excavating from their writings their anti-sports rhetorics. These writers are Lewis Carroll (Charles Dodgson), Charles Hamilton Sorley, Jerome K. Jerome, John Betjeman and Alan Sillitoe. In its conclusion, the book draws together the broad themes discussed in the preceding chapters.

Innovative in its approach to sport and literature and remarkable for its not having been previously explored in any depth, this book will be of interest to readers from both social sciences and humanities backgrounds.

The Entertainment Industry - An Introduction (Paperback): Phil Clements The Entertainment Industry - An Introduction (Paperback)
Phil Clements; Edited by Stuart Moss; Contributions by Marc Etches, Penelope Griffiths, Stephen Henderson, …
R1,260 Discovery Miles 12 600 Ships in 10 - 15 working days

Entertainment studies are an important emerging subject in tourism, and this introductory textbook provides a detailed overview of the entertainment industry discipline in order to prepare students for roles such as promoters, festival managers and technical support workers. Covering key aspects of entertainment by profiling individual sectors, each chapter is written by an expert working in the field and covers the history and background, products and segmentation, contemporary issues, micro and macro business, environmental influences, detailed case studies and future directions of that sector. It will be an essential text for undergraduate students in entertainment management, events management and related tourism subjects.

Sport & Tourism: A Reader (Paperback, New): Mike Weed Sport & Tourism: A Reader (Paperback, New)
Mike Weed
R2,080 Discovery Miles 20 800 Ships in 10 - 15 working days

This Reader provides comprehensive coverage of the scholarly literature in sports tourism. Divided into four parts, each prefaced by a substantial introduction from the editor, it presents the key themes, state of the art research and new conceptual thinking in sports tourism studies. Topics covered include: understanding the sports tourist impacts of sports tourism policy and management considerations for sports tourism approaches to research in sports tourism Articles cover a broad range of the new research that has a bearing on sports tourism and include diverse areas such as the economic analysis of sports events, sub-cultures in sports tourism, adventure tourism and tourism policy.

Olympic Tourism (Hardcover): Mike Weed Olympic Tourism (Hardcover)
Mike Weed
R1,880 Discovery Miles 18 800 Ships in 10 - 15 working days

Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. The awarding of the 2012 Olympics to London will see an increasing interest in the phenomena of organising, managing and analysing the issues which surround mega-event sport tourism. This text will address these issues and using detailed case analysis of previous and future games, discuss how to maximise the success of managing tourism at these events. Written from an international perspective this text provides the reader with:
* An exploration of the relationship between sport, tourism and the Olympic Games
* A guide on how to establish Olympic tourism as a phenomenon that goes far beyond the visits of spectators, athletes, officials and dignitaries during the Games themselves.
* An examination of the detail of Olympic tourism flows before, during and after the Games
* Analysis of the requisite partnerships between a range of sport, tourism, Olympic and other agencies to successfully leverage and deliver maximum tourism benefits
* The tools to draw lessons from case studies of previous and forthcoming winter and summer Olympic Games in the 21st Century
* A discussion of the potential tourism legacies of the Olympic Games
The World Tourism Organisation and International Olympic Committee hosted a major international conference on sport and tourism in Barcelona, Spain (February 2001). This conference represented a defining moment in the growing recognition of the relationship between sport and tourism, and specifically in the recognition of the role the Olympic Games can playin tourism generation. The conference represented official recognition of the tourism potential of sport and the Olympic Games by these leading international organisations. Olympic Tourism is a timely response to this international interest and will be an essential resource for all.
* Examines both the impacts of the pre- and post-games periods and the key aspects of policy, planning and strategy required to effectively maximise Olympic tourism
* Underpinned by established theoretical perspectives from tourism and sports tourism it explores the relationship between sport, tourism and the Olympic Games
* Case studies based on cutting edge research in the field, draw lessons from the most recent and forthcoming Olympics

Football in the Americas - FayTbol, Futebol, Soccer (Paperback): Rory M. Miller, Liz Crolley Football in the Americas - FayTbol, Futebol, Soccer (Paperback)
Rory M. Miller, Liz Crolley
R862 Discovery Miles 8 620 Ships in 10 - 15 working days

Football (soccer in the United States) has a long history in the Americas, but it currently displays many signs of crisis. In South America the combination of spectator violence, poor business management, and the emigration of players is undermining professional football. In the United States, in contrast, a professional league (Major League Soccer) has taken root in the last decade, and the U.S. women's team has gained international success. Football has always provided its players and fans with identity and belonging, whether to a nation or to a particular social group. It has been both a vehicle for the politically ambitious and an arena in which citizens can make sense of national failings and contest existing power structures. This volume explores many of these themes. The fifteen essays range widely, with theoretical and empirical contributions on the region as whole, as well as chapters specifically on Argentina, Brazil, Peru, Mexico, and the United States.

The Sport Studies Reader (Hardcover, New): Alan Tomlinson The Sport Studies Reader (Hardcover, New)
Alan Tomlinson
R5,517 Discovery Miles 55 170 Ships in 10 - 15 working days

The sociology and cultural analysis of sport is a compulsory element of all sports studies and some sports science degrees at the introductory level as well as a key component of PE. The number of students taking a sports related course at undegraduate level continues to grow every year. Library budgets are being cut and photocopying laws are being sharpened up so gaining access to key texts is becoming increasingly difficult for students.

The 'C-Suite' Executive Leader in Sport - Contemporary Global Challenges for Elite Professionals (Hardcover): Ian... The 'C-Suite' Executive Leader in Sport - Contemporary Global Challenges for Elite Professionals (Hardcover)
Ian Lawrence
R2,489 Discovery Miles 24 890 Ships in 10 - 15 working days

The 'C-Suite' Executive Leader in Sport explores the challenges of this unique role within elite professional sport. Taking a multidisciplinary approach, the book blends academic theory with practitioner interviews from leading figures working a range of elite sporting disciplines and organisations, enhancing understanding of the C-Suite executive within the world of elite sports, where the exploration of the role remains ambiguous and conflicted. The 'C-Suite' Executive Leader in Sport studies a range of issues including global sport governance and best practice, high performance organisations, masterminding innovation and change, diversity and inclusion, current and future key challenges faced by sports organisations, C-Suite leader education and professional development, and the future of the C-Suite leader in elite sport. Examining the lived experience of C-Suite executives, contributors analyse how this relates to existing research, seeking to inform and challenge those individuals responsible for identification, recruitment and promotion of C-Suite sports industry personnel. The book's findings have far reaching implications for analysis of C-Suite effectiveness and efficiency across sporting sectors.

The Sport Studies Reader (Paperback, New Ed): Alan Tomlinson The Sport Studies Reader (Paperback, New Ed)
Alan Tomlinson
R1,898 Discovery Miles 18 980 Ships in 10 - 15 working days

The sociology and cultural analysis of sport is a compulsory element of all sports studies and some sports science degrees at the introductory level as well as a key component of PE. The number of students taking a sports related course at undegraduate level continues to grow every year. Library budgets are being cut and photocopying laws are being sharpened up so gaining access to key texts is becoming increasingly difficult for students.

Marketing and Football - An international perspective (Paperback): Michel Desbordes Marketing and Football - An international perspective (Paperback)
Michel Desbordes; Series edited by Simon Chadwick
R1,612 Discovery Miles 16 120 Ships in 10 - 15 working days

Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for other sports to learn from worldwide. The practices and processes of such an established industry are important lessons for those sports which are yet to maximise on their potential earnings, and provide interesting lessons in sports marketing in general.
Marketing and Football: an international approach is the first book to provide a comprehensive and entirely global approach to this subject. Written by an international team of contributors who are keen researchers in the field, it examines in two parts: the study of football marketing in Europe and the development of a marketing dedicated to football, with the question of the European example being used worldwide. A ground breaking text, it provides the reader with:
* Contributions from the UK, Norway, France, Italy, Germany, Spain, Portugal, Ireland, Finland, Scotland, Brazil, Japan, USA, Canada, Argentina, Korea and Australia
* Interviews with professional sports marketers representing some of the biggest clubs worldwide: Juventus Turin, FC Barcelona, Milan AC, Inter Milan, AS Rome, Olympique Lyonnais, Vicenza, SE Palmeiras, Atletico Mineiro, Atletico PR
Marketing and Football: an international approach is a seminal text which will pave the way for future academics and practitioners to work, it is the first book to discuss and move towards a marketing dedicated to football.
* The first and only book ever published on theMarketing of Football
* Written by a team of international and well renowned contributors
* Every chapter includes an interview with a practitioner of football marketing, for insider insight

Sport Startups - New Advances in Entrepreneurship (Hardcover): Vanessa Ratten Sport Startups - New Advances in Entrepreneurship (Hardcover)
Vanessa Ratten
R2,457 Discovery Miles 24 570 Ships in 10 - 15 working days

Sport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory. Sport Startups is one of the first books to specifically focus on the role of startups in sport. Analyzing the inherent start-up aspect of the sporting sector, due to the combination of profit and non-profit ties, which means that many sport enterprises are developed as new start-up business ventures as they link in with the community. The book foregrounds how startups in sport are vital in developing a better global society that emphasizes the role of health and fitness in communities. Sport Startups will be illuminating reading for all scholars of innovation, entrepreneurship, sports management and business studies.

Cricket and the Law - The Man in White is Always Right (Paperback, New edition): David Fraser Cricket and the Law - The Man in White is Always Right (Paperback, New edition)
David Fraser; Series edited by Steven Greenfield, Guy Osborn
R1,751 Discovery Miles 17 510 Ships in 10 - 15 working days

Cricket, law and the meaning of life ...

In a readable, informed and absorbing discussion of cricketa (TM)s defining controversies a " bodyline, chucking, ball-tampering, sledging, walking and the use of technology, among many others a " David Fraser explores the ambiguities of law and social order in cricket.

Cricket and the Law charts the interrelationship between cricket and legal theory a " between the law of the game and the law of our lives a " and demonstrates how cricketa (TM)s cultural conventions can escape the confines of the game to carry far broader social meanings.

This engaging study will be enjoyed by lawyers, students of culture and cricket lovers everywhere.

Advances in Hospitality and Leisure (Hardcover): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover)
Joseph S. Chen
R2,782 Discovery Miles 27 820 Ships in 10 - 15 working days

Advances in Hospitality and Leisure (AHL), a peer-reviewed research journal, has been published annually since 2004. AHL is indexed in Scopus and included in the Australian Business Deans Council (ABDC) journal quality list. Its editors, editorial board members, ad-hoc reviewers entail scholars from North America, Europe and Asia-Pacific. AHL with international in focus attempts to divulge the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected in the context of hospitality, tourism, and leisure. It strives to address the needs of the populace willing to disseminate seminal ideas, concepts, and theories derived from scholarly inquiries. AHL covers full papers and research notes in the matter of conceptual models and empirical investigations using inductive and deductive methods. The authors of this publication come from America, Europe, Africa, Middle East, Asia, and Pacific. Potential readers may retrieve useful articles to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the new subjects of learning.

The Tourism and Leisure Industry - Shaping the Future (Paperback, New): Kaye Sung Chon The Tourism and Leisure Industry - Shaping the Future (Paperback, New)
Kaye Sung Chon
R1,259 R942 Discovery Miles 9 420 Save R317 (25%) Ships in 10 - 15 working days

Find out how the ways we live and work are changing the ways in which we play! As populations grow and urbanization increases, social class, income, and ethnicity are influencing where and when people travel. The Tourism and Leisure Industry: Shaping the Future gives you the knowledge and skills you need to keep your business on top of this competitive field. An essential read for all leisure and tourism experts, this book analyzes and explains demographics, global supply and demand, globalization, intercultural behavior, and mobility to help you forecast future consumer needs. This insightful book also predicts new markets and products to help you tailor your business to the tourism and leisure trends of the next generation. The Tourism and Leisure Industry: Shaping the Future evaluates traditional leisure time activities, such as theme parks and sporting events as well as the fastest growing activities, such as leisure-based wellness resorts. Find out what the populations of different countries are expecting from their free time in terms of temporal aspects, benefits, and location. Get up-to-date advice on information technology and see how it will be changing the way you do business. The Tourism and Leisure Industry: Shaping the Future focuses on a variety of factors impacting tourism today, including: changes in social values intercultural technology races changed economic market conditions changing lifestyle trends population growth networked economies the growing market for senior travelers The Tourism and Leisure Industry: Shaping the Future is your contemporary guide to the next steps in the evolution of tourism and leisure. Filled with tables and figures to help you organize and understand the information it presents, this book is easy to read yet suitable for any expert in the leisure field. With case studies, research reports, and extensive bibliographies, it is a vital resource for destination managers, consultants, and teachers alike.

Sports Marketing and the Psychology of Marketing Communication (Paperback, illustrated edition): Lynn R. Kahle, Chris Riley Sports Marketing and the Psychology of Marketing Communication (Paperback, illustrated edition)
Lynn R. Kahle, Chris Riley
R1,885 Discovery Miles 18 850 Ships in 10 - 15 working days

Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.

Sports Tourism - Participants, Policy and Providers (Paperback, 3rd Edition): Chris Bull, Mike Weed Sports Tourism - Participants, Policy and Providers (Paperback, 3rd Edition)
Chris Bull, Mike Weed
R761 Discovery Miles 7 610 Ships in 2 - 4 working days

Sports Tourism: Participants, Policy and Providers is an unparalleled text that explains sports tourism as a social, economic and cultural phenomenon that stems from the unique interaction of activity, people and place. Unlike other texts, it establishes sports tourism as a unique area that produces its own unique issues, concerns and controversies. Extensively revised with cutting edge new material based on the latest research in the field, this edition uses recent international case studies to illustrate how theory is used in practice. The text tackles the complex and distinctive issues this sector faces from three viewpoints:

participants: examining the profiles, motivations and behaviour patterns of sports tourists to create a participation model

policy: analyzes the response by policy makers to this phenomenon and the problems of achieving integration between two sectors with historically different cultures

providers: their motivations, aims, objectives and strategies.

Now in its second edition, this book is an essential resource for those studying, teaching or working in sports tourism.

Table of Contents

Part 1: Context 1. Tracing the Development of the Sport-Tourism Link 2. Contemporary Concepts, Issues and Research Part 2: Participants 3. Conceptualizing the Sports Tourism Experience 4. Sports Tourism Behaviours and the Trip Decision-Making Process 5. A Sports Tourism Participation Model Part 3: Policy 6. The Policy Context 7. Prospects for Integration Part 4: Providers 8. Sports Tourism Products 9. Provision Strategies Part 5: Case Studies 10. Sports Tourism as a Diversification Strategy in Malta 11. Urban Sports Tourism – The Case of Sheffield 12. Rural Sports Participation Tourism in Wales 13. Winter Skiing in the European Alps 14. Cycling Sports Tourism Epilogue

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