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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

Doing Events Research - From Theory to Practice (Hardcover, New): Dorothy Fox, Mary Beth Gouthro, Yeganeh Morakabati, John... Doing Events Research - From Theory to Practice (Hardcover, New)
Dorothy Fox, Mary Beth Gouthro, Yeganeh Morakabati, John Brackstone
R5,385 Discovery Miles 53 850 Ships in 12 - 19 working days

Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which reflects the unique characteristics of research in the field this title provides students with innovative ideas and inspiration to undertake their own research work and informs them of the wide diversity of research strategies and contexts that are available.

Content is written from a researcher s point of view and provides a step by step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. They are then shown how to analyze and interpret their data as well as writing up the project.

Whilst many current texts are skewed either towards qualitative or quantitative methods, Doing Events Research provides a balanced coverage of both. It incorporates not only traditional research methods, but also contemporary techniques such as using social networking websites and Google analytics. Specific research case studies are integrated to make applications accessible to events students and show the unique characteristics of researching in this field. A range of useful learning aids spur critical thinking and further students knowledge.

This book is visually accessible and whilst written in an engaging style nonetheless maintains academic rigor grounded in research and scholarship. This is essential reading for all events students.
"

Doing Events Research - From Theory to Practice (Paperback): Dorothy Fox, Mary Beth Gouthro, Yeganeh Morakabati, John Brackstone Doing Events Research - From Theory to Practice (Paperback)
Dorothy Fox, Mary Beth Gouthro, Yeganeh Morakabati, John Brackstone
R1,691 Discovery Miles 16 910 Ships in 12 - 19 working days

Events Management is a rapidly expanding discipline with growing student numbers however currently there are no specifically focused Research Methods texts available to serve this growing cohort. Fulfilling the need for a relevant book which reflects the unique characteristics of research in the field this title provides students with innovative ideas and inspiration to undertake their own research work and informs them of the wide diversity of research strategies and contexts that are available.

Content is written from a researcher s point of view and provides a step by step guide to accomplishing a project or dissertation in the field of events. The reader is guided right from the beginning in selecting a topic for research, identifying aims, objectives and questions and then determining which research methods are the most appropriate and practical. They are then shown how to analyze and interpret their data as well as writing up the project.

Whilst many current texts are skewed either towards qualitative or quantitative methods, Doing Events Research provides a balanced coverage of both. It incorporates not only traditional research methods, but also contemporary techniques such as using social networking websites and Google analytics. Specific research case studies are integrated to make applications accessible to events students and show the unique characteristics of researching in this field. A range of useful learning aids spur critical thinking and further students knowledge.

This book is visually accessible and whilst written in an engaging style nonetheless maintains academic rigor grounded in research and scholarship. This is essential reading for all events students.
"

Volunteer Tourism: Experiences that Make a Difference (Hardcover): Stephen Wearing Volunteer Tourism: Experiences that Make a Difference (Hardcover)
Stephen Wearing
R2,603 Discovery Miles 26 030 Ships in 12 - 19 working days

Volunteer tourism describes a field of tourism, in which travellers visit a destination and take part in projects in the local community. Projects are commonly nature-based, people-based or involve retoration of buildings and artefacts (e.g. restoration of a Buddhist temple in Mongolia) This book provides an overview of the phenomenon of volunteer tourism, its sources and its development as a concept. Contemporary volunteer tourism has tended to suffer from a lack of differentiation from other forms of tourism or volunteering, falling into areas such as alternative tourism, international volunteering, social work and conservation corps work. The aim of this book is to provide it with a more specific identity. The book focuses on the potential positive social and environmental benefits of volunteer tourism, and the prerequisites for a successful experience.

Encyclopedia of Tourism and Recreation in Marine Environments (Hardcover): Michael Luck Encyclopedia of Tourism and Recreation in Marine Environments (Hardcover)
Michael Luck
R4,282 Discovery Miles 42 820 Ships in 12 - 19 working days

Marine tourism has become one of the fastest growing areas within the tourism industry. With the increased use of marine environments comes the need for informed planning and sustainable management as well as for the education and training of planners, managers and operators. Combining the disciplines of marine scientists and tourism researchers, this encyclopedia will bring together the terms, concepts and theories related to recreational and tourism activities in marine settings. Entries range from short definitions to medium and long articles.

Managing Tourism and Hospitality Services - Theory and International Applications (Hardcover): Bruce Prideaux, Gianna Moscardo,... Managing Tourism and Hospitality Services - Theory and International Applications (Hardcover)
Bruce Prideaux, Gianna Moscardo, Eric Laws
R3,133 Discovery Miles 31 330 Ships in 12 - 19 working days

The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being applied to further develop tourism and hospitality service management research. It is hoped that this book will stimulate new research questions by highlighting tensions and challenges in the area.

The Club - How the Premier League Became the Richest, Most Disruptive Business in Sport (Paperback): Jonathan Clegg, Joshua... The Club - How the Premier League Became the Richest, Most Disruptive Business in Sport (Paperback)
Jonathan Clegg, Joshua Robinson 1
R347 R319 Discovery Miles 3 190 Save R28 (8%) Ships in 9 - 17 working days

An excellent recap, with wonderful access and forensic detail on the Premier League's rise to global alpha status... All told with an arch sense of humour The Guardian How did English football - once known for its stale pies, bad book-keeping and hooligans - become a commercial powerhouse and the world's premium popular entertainment? This was a business empire built in only twenty-five years on ambition, experimentation and gambler's luck. Lead by a motley cast of executives, Russian oligarchs, Arab Sheikhs, Asian Titans, American Tycoons, battle-hardened managers, ruthless agents and the Murdoch media - the Premier League has been carved up, rebranded and exported to phenomenal 185 countries. The United Nations only recognizes 193. But the extraordinary profit of bringing England's ageing industrial towns to a compulsive global attention has come at a cost. Today, as players are sold for hundreds of millions and clubs are valued in the billions, local fans are being priced out - and the clubs' local identities are fading. The Premier League has become the classic business fable for our globalised world. Drawing on dozens of exclusive and revelatory interviews from the Boardrooms - including Liverpool's John W. Henry, Tottenham's Daniel Levy, Martin Edwards and David Gill at Manchester United, Arsene Wenger and Stan Kroenke at Arsenal, Manchester City's sporting director Txiki Begiristain, and executives at Chelsea, West Ham, Leicester City and Aston Villa - this is the definitive bustand boom account of how the Premier League product took over the world.

Advances in Hospitality and Leisure (Hardcover, New): Joseph S. Chen Advances in Hospitality and Leisure (Hardcover, New)
Joseph S. Chen
R3,270 Discovery Miles 32 700 Ships in 9 - 17 working days

Advances in Hospitality and Leisure, a peer-review volume, delivers refreshing insights from a host of scientific studies in the domains of hospitality, leisure and tourism. It provides a platform to galvanize thoughts on contemporary issues and merging trends essential to theory advancement as well as professional practices from a global perspective. The main focus of this volume is to transcend the innovative methods of inquiry so as to inspire new research topics that are vital and have been in large neglected. This volume is keen to address the needs of the populace having interests in disseminating ideas, concepts and theories derived from scholarly investigations. Potential readers may retrieve useful texts to outline new research agendas, suggest viable topics for a dissertation work, and augment the knowledge of the subjects of interest.

Routledge Handbook of Football Business and Management (Hardcover): Simon Chadwick, Daniel Parnell, Paul Widdop, Christos... Routledge Handbook of Football Business and Management (Hardcover)
Simon Chadwick, Daniel Parnell, Paul Widdop, Christos Anagnostopoulos
R6,784 Discovery Miles 67 840 Ships in 12 - 19 working days

Soccer is the world's most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football's key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women's game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Casino Security and Gaming Surveillance (Hardcover): Derk J. Boss, Alan W. Zajic Casino Security and Gaming Surveillance (Hardcover)
Derk J. Boss, Alan W. Zajic
R4,493 Discovery Miles 44 930 Ships in 12 - 19 working days

Almost all incidences of cheating, theft, fraud, or loss can be detected through the surveillance of critical transactions, audit observations, and reviews of key metrics. Providing proven-techniques for detecting and mitigating the ever-evolving threats to casino security, this book covers the core skills, knowledge, and techniques needed to protect casino assets, guests, and employees.

Drawing on the authors? six decades of combined experience in the industry, Casino Security and Gaming Surveillance identifies the most common threats to casino security and provides specific solutions for addressing these threats. From physical security and security management to table and gaming surveillance, it details numerous best practice techniques, strategies, and tactics, in addition to the metrics required to effectively monitor operations.

The authors highlight valuable investigation tools, including interview techniques and evidence gathering. They also cover IOU patrol, tri-shot coverage, surveillance audits, threat analysis, card counting, game protection techniques, players? club theft and fraud, surveillance standard operating procedures, nightclub and bar security, as well as surveillance training.

Complete with a glossary of gaming terms and a resource-rich appendix that includes helpful forms, this book covers everything surveillance and security professionals need to know to avoid high-profile incidents, costly compliance violations and damage to property and revenue.

It's professionals like Al and Derk who personify the professionalism that is crucial when establishing and operating modern casino security and surveillance departments. This book will quickly become the Bible for any security and surveillance officer.
?Roger Gros, Publisher, Global Gaming Business Magazine

Routledge Handbook of Sports Marketing (Paperback): Simon Chadwick, Nicolas Chanavat, Michel Desbordes Routledge Handbook of Sports Marketing (Paperback)
Simon Chadwick, Nicolas Chanavat, Michel Desbordes
R1,696 Discovery Miles 16 960 Ships in 12 - 19 working days

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Leisure Education, Community Development and Populations with Special Needs (Hardcover): Atara Sivan, Hillel Ruskin Leisure Education, Community Development and Populations with Special Needs (Hardcover)
Atara Sivan, Hillel Ruskin
R2,945 Discovery Miles 29 450 Ships in 12 - 19 working days

This book is a result of an output of a Commission of the World Leisure and Recreation Association (WLRA) to examine the role of leisure and education for leisure activities among people with special needs living in the community, and requiring social or health services outside hospital. It provides a conceptual and practical framework for understanding the role of leisure education for community development with a special emphasis on special populations. It will also serve the reader as a foundation for developing models and programs for leisure education within community settings.

Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover): Arch Woodside, Geoffrey Crouch, Josef Mazanec,... Consumer Psychology of Tourism, Hospitality and Leisure, Volume 1 (Hardcover)
Arch Woodside, Geoffrey Crouch, Josef Mazanec, Martin Oppermann, Marcia Sakai
R4,305 Discovery Miles 43 050 Ships in 12 - 19 working days

Developed from a symposium held in Hawaii in August 1998, this book focuses on the diverse subject of consumer psychology as applied to the fields of tourism, hospitality and leisure. It provides a general review of current thinking and presents several new theories and methods of analysis. It consists of 20 chapters, divided into five parts, and is essential reading for researchers and practitioners dealing with consumers and their choices and perceptions. The examples included are international in nature and provide a well-balanced book. Authors contributing to the book are well-respected authorities from the UK, USA, Australia, New Zealand and continental Europe.

Experiential Learning in Sport Management Internships and Beyond (Paperback): Susan Brown Foster, John E. Dollar Experiential Learning in Sport Management Internships and Beyond (Paperback)
Susan Brown Foster, John E. Dollar
R1,766 R1,654 Discovery Miles 16 540 Save R112 (6%) Ships in 12 - 19 working days

In the multi-billion dollar sport industry that captures the interest of a global audience, opportunities abound on the front lines and behind the scenes for those who have the education, skill, and drive to succeed. Often the biggest hurdles for those who want to work in the sport industry is breaking through with an initial opportunity. Experiential Learning in Sport Management: Internships and Beyond, 2nd Edition, presents aspiring sport practitioners with a wealth of information about the industry and provides professors within sport management programs a framework for how to lead students through the experiential learning experience. Authors Susan Brown Foster and John E. Dollar draw from more than 50 years of combined experience in teaching, research, and internship supervision in writing a comprehensive yet concise manual for students preparing for a career in sport. This new edition includes enhanced content on trending topics such as social media and eSports.

Electronic Information Distribution in Tourism and Hospitality (Hardcover): Peter O'Connor Electronic Information Distribution in Tourism and Hospitality (Hardcover)
Peter O'Connor
R1,746 Discovery Miles 17 460 Ships in 12 - 19 working days

Electronic information distribution has become undeniably important in the hospitality and tourism sectors. Using a combination of narrative, analysis and case studies, this text traces the origins of electronic distribution in tourism and places current developments in context, while also looking at developing technologies and assessing their potential effect on the industry of the future. It is written from a managerial (rather than a technical) perspective, and takes an international approach with worldwide analysis and case studies encompassing Europe and the USA as well as the global marketplace. These include discussions of the distribution strategies of companies such as SABRE, Group Accor, Holiday Inn, Utell International, Best Western, as well as examinations of developing systems such as TIS, Gulliver, TravelWeb, Microsoft Expedia, Degriftour, Imminus and THG. Developments in all sectors of the tourism and hospitality industries are explored, but particular emphasis is placed on the accommodation product, illustrating its information distribution through each of the different systems.

Understanding Sport Management - International perspectives (Hardcover): Trish Bradbury, Ian O'Boyle Understanding Sport Management - International perspectives (Hardcover)
Trish Bradbury, Ian O'Boyle
R5,087 Discovery Miles 50 870 Ships in 12 - 19 working days

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive and engaging textbook offers a complete introduction to core principles and best practice in contemporary sport management. Adopting an issues-based approach and drawing on the very latest research, it demonstrates how theory translates into practice across all the key functional areas of sport management, from governance and leadership to tourism and events. Written by a team of experts from across the globe, the book explores sport management from a truly international perspective and looks at all levels from professional, high-performance sport to non-profit and grassroots. With extended real-world case studies and an array of helpful features in every chapter, it addresses crucial topics such as: managing organisational performance communication and social media sponsorship and marketing the impact of sport on society future directions for sport management. Complemented by a companion website full of additional teaching and learning resources for students and instructors, this is an essential textbook for any degree-level sport management course.

Leisure Management - Issues and Applications (Hardcover, New): Michael Collins, Ian Cooper Leisure Management - Issues and Applications (Hardcover, New)
Michael Collins, Ian Cooper
R3,585 Discovery Miles 35 850 Ships in 12 - 19 working days

The World Leisure and Recreation Association (WLRA) held its fourth World Congress in Cardiff, Wales, in July 1996. The overall theme was "Leisure and the Quality of Life In the 21st Century". At the congress, the Management Commission, the newest of WLRA's Commissions, attracted 78 papers in the management and access theme, from 16 countries. This book presents edited and revised versions of 18 of the most significant papers from the management section of the congress. The papers are diverse in topic, focus and geography, but demonstrate the vigour and developing nature of management studies in leisure, both of an applied and theoretical nature. Two themes in particular are developed: issues, such as access to leisure services, pressures of visitor numbers on rural areas, and contracting out of services to the private sector; and applications of different theories and approaches to managing leisure resources and customers. Case study material is presented from locations as diverse as Australia, Brazil, Canada, Spain and the UK. Overall, the book will be invaluable as supplementary reading for students of leisure studies and for lecturers, researchers and practitioners in leisure management.

The Money Shot - The Professional Athlete's Financial Playbook to Make the Big Time Last a Lifetime (Paperback): Dr.... The Money Shot - The Professional Athlete's Financial Playbook to Make the Big Time Last a Lifetime (Paperback)
Dr. Crystal D. Gifford; Foreword by Nick Lowery
R449 R421 Discovery Miles 4 210 Save R28 (6%) Ships in 10 - 15 working days

The Money Shot provides a real look into the lives of a professional athlete and how this new-found fame and fortune can change their lives. Walking through the financial maze can be challenging for athletes who really need to focus on game performance. The tips and tools in the Money Shot allows athletes and their families to clearly identify how to find success in the money game so they can focus on career success as an athlete. Exploring the "do's" and "don'ts" of saving, spending, using, and growing money, the Money Shot is designed to provide the roadmap to successful financial performance by laying out the steps play byplay. Athletes and their families gain knowledge to make the right moves for their financial present and future, and confidence to know they are performing at peak levels in the money game.

Rethinking Park Protection - Treading the Uncommon Ground of Environmental Beliefs (Hardcover, New): Will Lapage Rethinking Park Protection - Treading the Uncommon Ground of Environmental Beliefs (Hardcover, New)
Will Lapage
R2,076 Discovery Miles 20 760 Ships in 12 - 19 working days

In today's society, hidden beliefs can subtly guide the management of parks, such as treating them as natural resources rather than national assets. Resulting management practices often lead to deferred maintenance on park infrastructure, causing inadequate protection from vandalism, poaching, and theft of artefacts. A sad demise, often due to an out-dated belief that parks are non-essential leisure services rather than necessities for a vibrant modern life. This book challenges the reader to examine the core beliefs that created our public parklands, comparing them with the beliefs that guide contemporary park stewardship in an effort to improve the management of parks and reassess their purpose in modern life.

Leisure Activities in the Outdoors - Learning, Developing and Challenging (Hardcover): Mandi Baker, Neil Carr, Emma Stewart Leisure Activities in the Outdoors - Learning, Developing and Challenging (Hardcover)
Mandi Baker, Neil Carr, Emma Stewart
R3,113 Discovery Miles 31 130 Ships in 12 - 19 working days

The benefits of being outdoors in a leisure context are widely acknowledged across a range of disciplinary perspectives (including tourism, therapeutics, education and recreation). These benefits include the development of: health and wellbeing; social skills; leadership and facilitation skills; personal, emotional and reflective abilities; confidence and identity creation. Drawing on a variety of perspectives, geographies and approaches, this book explores the opportunities that leisure in the outdoors provides for learning, developing and challenging. The authors in this collection challenge dominant discourses of outdoor leisure through their selection of outdoor activities, theoretical approaches and modes of representation. All offer fresh insights and thinking into how leisure in the outdoors can be understood. The book covers a range of outdoor conceptualisations that challenge the reader to think deeply and broadly about the common threads which bind the broad field of outdoor leisure together. The experiences explored in this book range from suburban outdoors to wild places, surfing to mindful reflection, and trail walking to Nordic skiing, and encompass a broad spectrum of people. This book will appeal to outdoor scholars from a variety of contexts, including recreation, tourism, and adventure. It provides: *original and leading research across layers of meaning attributed to and drawn from leisure experiences in the outdoors; *value in theorising the notions of outdoor experiences; *a variety and scope of contexts and approaches for students to draw on when learning about the field of outdoor leisure.

Sport Development in the United States - High Performance and Mass Participation (Hardcover): Peter Smolianov, Joseph Gallo,... Sport Development in the United States - High Performance and Mass Participation (Hardcover)
Peter Smolianov, Joseph Gallo, Dwight Zakus
R4,926 Discovery Miles 49 260 Ships in 12 - 19 working days

The development of both elite, high performance sport and mass participation, grassroots-level sport are central concerns for governments and sports governing bodies. This important new study is the first to closely examine the challenges and opportunities for sports development in the United States, a global sporting giant with a unique, market-driven sporting landscape. Presenting an innovative model of integrated sports development, the book explores the inter-relationship between elite and mass sport across history, drawing on comparative international examples from Australia to the former USSR and Eastern bloc countries. At the heart of the book is an in-depth empirical study of three (traditional and emerging) sports in the US - tennis, soccer and rugby - that offer important lessons on the development of elite sport, methods for increasing participation, and the establishment of new sports in new markets. No other book has attempted to model sports development in the United States in such depth before. Therefore this should be essential reading for all students, researchers, administrators or policy-makers with an interest in sports development, sports management, sports policy, or comparative, international sport studies.

Playbooks and Checkbooks - An Introduction to the Economics of Modern Sports (Paperback): Stefan Szymanski Playbooks and Checkbooks - An Introduction to the Economics of Modern Sports (Paperback)
Stefan Szymanski
R1,288 Discovery Miles 12 880 Ships in 10 - 15 working days

What economic rules govern sports? How does the sports business differ from other businesses? Playbooks and Checkbooks takes a fascinating step-by-step look at the fundamental economic relationships shaping modern sports. Focusing on the ways that the sports business does and does not overlap with economics, the book uncovers the core paradox at the heart of the sports industry. Unlike other businesses, the sports industry would not survive if competitors obliterated each other to extinction, financially or otherwise--without rivals there is nothing to sell. Playbooks and Checkbooks examines how this unique economic truth plays out in the sports world, both on and off the field. Noted economist Stefan Szymanski explains how modern sporting contests have evolved; how sports competitions are organized; and how economics has guided antitrust, monopoly, and cartel issues in the sporting world. Szymanski considers the motivation provided by prize money, uncovers discrepancies in players' salaries, and shows why the incentive structure for professional athletes encourages them to cheat through performance-enhancing drugs and match fixing. He also explores how changes in media broadcasting allow owners and athletes to play to a global audience, and why governments continue to publicly fund sporting events such as the Olympics, despite almost certain financial loss. Using economic tools to reveal the complex arrangements of an industry, Playbooks and Checkbooks illuminates the world of sports through economics, and the world of economics through sports.

On the Sidelines - Gendered Neoliberalism and the American Female Sportscaster (Hardcover): Guy Harrison On the Sidelines - Gendered Neoliberalism and the American Female Sportscaster (Hardcover)
Guy Harrison; Foreword by Julie Dicaro
R2,266 Discovery Miles 22 660 Ships in 12 - 19 working days

2022 Outstanding Book Award in the Communication and Sport Division from the National Communication Association When sports fans turn on the television or radio today, they undoubtedly find more women on the air than ever before. Nevertheless, women sportscasters are still subjected to gendered and racialized mistreatment in the workplace and online and are largely confined to anchor and sideline reporter positions in coverage of high-profile men's sports. In On the Sidelines Guy Harrison weaves in-depth interviews with women sportscasters, focus groups with sports fans, and a collection of media products to argue that gendered neoliberalism-a cluster of exclusionary twenty-first-century feminisms-maintains this status quo. Spinning a cohesive narrative, Harrison shows how sportscasting's dependence on gendered neoliberalism broadly places the onus on women for their own success despite systemic sexism and racism. As a result, women in the industry are left to their own devices to navigate double standards, bias in hiring and development for certain on-air positions, harassment, and emotional labor. Through the lens of gendered neoliberalism, On the Sidelines examines each of these challenges and analyzes how they have been reshaped and maintained to construct a narrow portrait of the ideal neoliberal female sportscaster. Consequently, these challenges are taken for granted as "natural," sustaining women's marginalization in the sportscasting industry.

Building the Bear - A Mid-Major Fundraising Story (Paperback): Brian Gerrity Building the Bear - A Mid-Major Fundraising Story (Paperback)
Brian Gerrity; Designed by Jordon Bruner
R237 R218 Discovery Miles 2 180 Save R19 (8%) Ships in 10 - 15 working days
Relationship Marketing in Sports (Paperback, New): Andre Buhler, Gerd Nufer Relationship Marketing in Sports (Paperback, New)
Andre Buhler, Gerd Nufer
R1,821 Discovery Miles 18 210 Ships in 12 - 19 working days

Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial approach to marketing has yet to be fully recognised either in literature or in the sports business itself.
Relationship Marketing in Sports aims to fill this void by discussing and reformulating the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context. Written by a unique author team of academic and practitioner experience, the book provides the reader with:

  • the first book to apply the principles of relationship marketing specifically to a sports context
  • case studies from around the world to provide a uniquely global approach applicable worldwide
  • strong pedagogical features including learning outcomes, overviews, discussion questions, glossary, guided reading and web links
  • practical advice for professional, semi-professional and non-professional sporting organisations
  • a companion website providing web links, case studies and PowerPoint slides for lecturers.

Relationship Marketing in Sports is crucial reading for both students and professionals alike and marks a turning point in the marketing of sports.

Sports Leagues Scheduling - Models, Combinatorial Properties, and Optimization Algorithms (Paperback, 2008 ed.): Dirk Briskorn Sports Leagues Scheduling - Models, Combinatorial Properties, and Optimization Algorithms (Paperback, 2008 ed.)
Dirk Briskorn
R2,873 Discovery Miles 28 730 Ships in 10 - 15 working days

In the context of sports leagues scheduling (SLS) several groups' interests must be taken into account. This book treats requirements for sport leagues schedules to be realizable from an operational and a security point of view, attractive for spectators and tv channels, and fair for the conampeting teams. Formal problem definitions as well as integer programming models are presented and analyzed. Additionally, several fairness concepts are developed and their operability is investigated by means of graph theory. Moreover, this book presents algorithmic concepts that can be drawn upon to construct suitable schedules. This volume provides a deep understanding of problems arising in the context of SLS as well as approaches for dealing with these problems, being relevant for both theoreticians and practitioners.

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