This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research.Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport. Contributors include: C. Anagnostopoulos, T. Andersson, A.-l. Balduck, N. Boehlke, A. Bourke, M. Buelens, S. Chadwick, B. Cornwell, V. deBosscher, M. Desbordes, M. Dibben, H. Dolles, B. Frick, H. Gammelsaeter, C. Gratton, S. Greyser, A. Guala, E. Gummesson, S. Hamil, K.K. Haugen, B. Hellau, P. Hogan, H. Jansson, B. Johnson, M. Maes, N. O Reilly, L. Robinson, A. Rudd, J. Santomier, T. Schlesinger, B. Senaux, S. Shibli, E. Skille, A. Smith, S. Soederman, H.A. Solberg, B. Stewart, T. Stroebel, J. Truyens, D.M. Turco, M. van Bottenburg, G. Walters, M. Winand, H. Woratschek, T. Zintz

Women's sports have received much less attention from economists than from other social scientists. This Handbook fills that gap with a comprehensive economic analysis of women's sports. It also analyzes how the behavior and treatment of female athletes reflect broad economic forces.Contributors to this volume use current theoretical models and econometric tools to examine the legal, social, and economic forces that affect the experiences of female athletes. They address such traditional topics as discrimination against female athletes and coaches and the effect of athletic events on the economies of host countries. They also apply theory and estimation to new settings, such as how women respond to tournaments in skiing and figure skating or how the growing dominance of Korean women on the LPGA tour is a form of immigration. This groundbreaking book is a valuable resource for professors, students, and researchers in sports economics, sports management, and women's studies. Contributors: S.L. Averett, D.J. Berri, R. Booth, R.W. Brown, X. Che, D. Coates, J. Congdon-Hohman, S.M. Estelle, B.E. Fairweather, B. Frick, K.F. Gilsdorf, B.R. Humphreys, R.T. Jewell, J.-H. Kang, A.C. Krautmann, Y.H. Lee, Y. Lee, E.M. Leeds, M.A. Leeds, R. Levy, V.A. Matheson, S.S. Montgomery, I. Park, M.D. Robinson, R.M. Rodenberg, F. Scheel, S. Shmanske, J. Stull, V.A. Sukhatme, J. Treber, P. von Allmen

Match-fixing represents a greater potential threat to the integrity of sport than doping. It has been linked to organised crime, illegal drugs and money-laundering. Law enforcement and sporting authorities are struggling to establish legal and regulatory responses to this emerging threat, particularly in light of cross-border internet gambling. This book examines match-fixing and the legal responses to it in three key Asian sporting nations: Australia, Japan and Korea. It explores the significance of legal, regulatory and cultural differences, and draws lessons in terms of best practice and enforcement for legal and sporting authorities around the world. Including key insights from players, the betting industry, law enforcement and prosecution authorities, it discusses the strengths and weakness of current anti-corruption strategies in the three jurisdictions. Match-Fixing in Sport: Comparative Studies from Australia, Japan, Korea and Beyond offers important insights for all students and scholars with an interest in sport studies, law, criminology and Asian studies.

Ever since the first Olympic Games in Ancient Greece, sports have become an integral part of human civilization. The last decade has been commemorated by the centennial celebration of the modern Olympic movement. With great anticipation, the Olympics return to Athens, Greece, and we are once again reminded that we live in one of the most exciting periods in the history of sports. Reflecting back on my years of service as the International Olympic Com mittee president, I cannot overlook the remarkable changes that have taken place in the world of sports during these two decades. The technological de velopment and consequent globalization of the world economy opened up a window of new opportunities for the sports industry. As a result, manage ment, economics, and other sciences have become a significant part of modern sports. It is my pleasure to introduce this volume comprising an interesting collec tion of papers dealing with various aspects of management, economics and optimization applied to sports. May this book serve as a valuable source of information to researchers and practitioners as well as to casual readers look ing for a deeper insight into the magnificent world of sports."

From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.

The first book to survey the full impact of digital technologies on sport management Digital technology is transforming sport and all students, researchers and professionals need to get up to speed on this important topic Covers key emerging topics such as social media, esport, data analytics, blockchain and artificial intelligence Examines the impact of digital on core functional areas of sport management including marketing, HRM, facilities, sales, law, and athlete development Includes cross-disciplinary pieces from scholars working in management, marketing, communication and sociology Full of cases, examples and data from sport business around the world

The international nature of the sport industry requires a global approach to sport marketing practices. Organisations need to develop a good understanding of the laws, regulations, values and norms of the countries and cultures in which they operate. This book brings together world-leading sport marketing scholars from 11 countries to address the most important global, regional, national, and community marketing issues in sport today. Presenting the latest cutting-edge research from countries including India, China, the UK and the USA, it includes case studies on successful marketing strategies in sports ranging from football and hockey to baseball and motor racing. The book combines both qualitative and quantitative studies to explore key topics such as: sport marketing in a globalized marketplace corporate social responsibility and sponsorship in sporting events the Olympic brand image and its values sport consumer behaviour and customer satisfaction new digital marketing channels. Contemporary Sport Marketing: Global perspectives is vital reading for all students and scholars of sport marketing, sport business and sport management, as well as for any professional working in the sport industry.

This interdisciplinary Handbook combines both mainstream and heterodox economics to assess the nature, scope and importance of leisure activity. Surprisingly, the field of leisure economics is not, thus far, a particularly integrated or coherent one. In this Handbook a wide ranging body of international scholars get to grips with this issue, taking in the traditional income/leisure choice model of textbook microeconomics and Becker's allocation of time model along the way. They expertly apply economics to some usually neglected topics, such as boredom, sleeping and social networking which encourages a move towards an integrate field of economics of leisure. Contributions from further afield by Veblen, Sctivosky and Bourdieu also feature prominently. Applying a mix of theoretical and empirical work, undergraduate students in modules on sport/leisure economics as well as sport/leisure management will find this important resource invaluable. Contributors: V. Ateca-Amestoy, G. Bakker, A. Balestrino, S. Banerjee, G. Black, S. Cameron, A. Collins, A. Cooke, J. Cox, L. David, G. Doyle, P.E. Earl, V.G. Fitzsimons, V. Flambard, M. Fox, S. Hussels, K. Jackson, G. Larsen, L.J.A. Lenten, L. Mintz, D. O'Reilly, D. Paton, T.-C. Peng, R.K. Pillania, S. Scott, A.B. Trigg, N. Vaillant, D.L. Wheeler, F.-C. Wolff

The social, cultural and economic significance of sport has never been more evident than it is today. Adopting a critical management perspective, this book examines the most important themes and challenges in global sport management. From match-fixing, doping, bribery and corruption to corporate social responsibility, governance, and new media, it helps students, researchers and practitioners to understand the changing face of the global sport industry. Written by leading international sport management experts, Critical Issues in Global Sport Management includes twenty chapters and real-life case studies from around the world. It examines contemporary governance and management issues as well as the ethical challenges faced by the global sport industry, including questions of integrity and accountability in recent drug scandals that have been widely reported and debated. This book deals with such questions and many more, highlighting the fact that the global sport system is in urgent need of new and innovative solutions to these ongoing problems. Based on cutting-edge research from the US, UK, Australia, Europe and beyond, this book will add depth and currency to any course in sport management, sport business, sport development, or sport events.

Health Fitness Management, Third Edition, provides an in-depth picture of the challenging and rewarding role of the health and fitness club manager. Leading experts in the fitness industry share their insights in a practical manner, making this text the most authoritative and field-tested guide to fitness management success. Whether they are providing service to members, ensuring club safety and profitability, or motivating staff to perform at their best, health and fitness club managers need the right mix of skills and flexibility to support the success and continued growth of their clubs. This third edition addresses recently emerging topics and offers practical tools that will help health club managers succeed: Opening chapter scenarios set the stage and put readers in the shoes of a club manager. New case studies emphasize the importance of thoroughly understanding legal responsibilities and obligations. Best practices and tips for managing social media pages give the reader practical ways to maximize marketing efforts and grow the business. Reproducible forms save time in creating templates for common agreements and records, such as a membership agreement, an equipment maintenance form, and a guest registration and exercise liability waiver. To further support its applied approach, Health Fitness Management, Third Edition, incorporates updated research and industry trends as it leads readers through key managerial development areas. It starts with organizational fundamentals and the payoffs of thoughtful staff recruitment, training, development, and retention. It then shifts to methods for attracting and retaining members while also increasing profitability with the right mix of products and services. Finally, it reviews operational and facility management functions, covering everything from reading financial statements and maintaining equipment to understanding and managing risk. To aid with retention and for easy reference, The Bottom Line segments sum up the key points to emphasize the most important topics in the text. Learning objectives, key terms, and a list of references round out each chapter to foster a better learning experience. Instructors will have access to an instructor guide, which contains additional practical assignments, and a test package for gauging student comprehension. Written by industry experts, Health Fitness Management, Third Edition, is the fundamental resource for the management and operation of health and fitness facilities and programs. Enhanced with practical scenarios and applied knowledge, it provides a solid foundation for students preparing for a management career in the health and fitness industry, and it serves as an essential reference for professionals already enjoying the challenges and opportunities of club management.

Casinonomics provides a comprehensive analysis of the economic and social impacts of the casino industry. Examining the latest cutting-edge research, with a mix of theory and empirical evidence, Casinonomics informs the reader on the most important facets at the forefront of the public policy debate over this controversial industry. While the casino industry has continued to expand across the United States, and around the world, critics argue that casinos bring negative social impacts that offset any economic benefits. Casinonomics examines the evidence on the frequently claimed benefits and costs stemming from expansions in the casino industry, including the impact on economic growth, consumer welfare, and government tax revenues, as well as gambling disorders, crime rates, and the impact on other businesses. Readers will come away with a better-informed opinion on the merits of these arguments for and against public policies that would expand casino gambling.

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves. The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains: *Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector. Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.

Administration of Intercollegiate Athletics brings together some of the most knowledgeable professionals in the field of athletics administration to create an essential resource for all who aspire to work in this exciting field. This wide-ranging compilation of vital material on the subject of athletics administration is the most comprehensive textbook available to instructors of upper-level courses in sport management and a valuable resource for those in Division I, Division II, Division III, junior college, and National Association of Intercollegiate Athletics levels. This textbook takes a unique approach in the domain of sport education. Contributors to the text, chosen for their widely acknowledged expertise in collegiate athletics administration, provide students with access to ideas from top researchers in the field to incorporate into their evolving professional philosophy. The text offers practical considerations and applications for financial operations, budgeting, marketing, corporate sponsorship, safety and risk assessment, ticketing, licensing, and alumni relations. These topics, in addition to those on media relations, facility and event management, and athlete services are unparalleled to any other text in the industry. There is detailed information on expectations in academics and status of standards for athletic eligibility and discussions of the importance of publicity and promotion, public relations, and media production in today's college athletics. Learning tools in Administration of Intercollegiate Athletics enrich students' understanding: * Leadership Lessons provide key points, inspiring a leadership mind-set that is critical to success in today's world of college athletics administration. * Opening scenarios and chapter objectives create a framework for learning, highlighting critical points and translating material to a real-world setting. * Sidebars and case studies call out important concepts from readings. * Industry Profile Q&As offer students a chance to see how working administrators reached their present roles. * Learning activities for each chapter present real-life situations and direct students in applying what they have learned. * Instructor ancillary materials include a test package for evaluating students' comprehension and an image bank of content for lecture slides. With content developed in partnership with working practitioners, the information presented in Administration of Intercollegiate Athletics is foundational knowledge essential to professional administrators. After reading this text, students will understand each unit in an athletics department and be able to hit the ground running in any one of these units while understanding the broader organizational context.

This edited text, intended to support a research-informed approach to learning and teaching, presents an array of concepts, collaborations and in-depth cases related to managing events, festivals and the visitor economy. Authors offer an array of philosophical, political, cultural, and ethical perspectives on how to achieve this across a range of contexts, from Cambodia, China, Egypt to the British cathedral city of Lincoln. Though recognising individual difference, each chapter unites in their common pursuit of supporting the United Nations Sustainable Development Goals (UNSDGs). This is significant as utilising the UNSDGs as a normative organising framework for how we all think about, plan, and manage a 'good' visitor economy is increasingly ubiquitous. It is with this in mind that each chapter provides explicit links to the UNSDGs and policy and/or practical implications, along with a series of critical self-assessment questions to reflect on the chapter's key arguments. This collection aims to satiate what appears to be an increasing appetite of readers and students alike who seek exposure to rigorous debate in and out of the classroom.

Since the turn of the twenty first century, there has been a trend for urban "mega events" to be awarded to cities and nations in the East and Global South. Such events have been viewed as economic stimulant as well as opportunities to promote national identity, gain greater international recognition and exercise a form of 'soft power.' However, there has also been on-going controversy about the value, impact and legacy of global mega events in these cities and nations. This book provides a critical examination of the ambition for spectacle that has emerged across the East and Global South. The chapters explore the theoretical and conceptual issues associated with mega-events and new forms of globalization, from the critical political economy of mega-events in a changing world order to the contested social and economic legacies of mega-events and the widespread opposition that increasingly accompanies these events. The book also explores questions of urban development and governance, the role of new communications technologies in global economic expansion, the high security State, and the growing global influence of international non-governmental organizations. This book offers a rich collection of original theoretical contributions and global case studies from leading international scholars from the social sciences and humanities. It offers a fresh and unique interdisciplinary perspective that synthesizes cutting edge research on mega-events and urban spectacles while simultaneously contributing to a broader understanding of the dynamics of global capitalism and international political power in the early twenty first century.

In "Two Sports Myths and Why They're Wrong," authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust a couple of the most widespread urban legends about professional athletics.
Exploring the claim that player salary demands increase ticket prices and asking whether Major League Baseball should emulate the National Football League, this quick read gives us a taste of "15 Sports Myths and Why They're Wrong," forthcoming from Stanford University Press this September.
Fort and Winfree take apart these common misconceptions, showing how the assumptions behind them fail to add up. They reveal how these myths perpetuate themselves, substituting the intuitive appeal of emotionally charged myths with rigorous, informed explanations that weaken their potency and loosen their grip on the sports we love.
"Two Sports Myths" breakdown these tall tales just in time for the MLB All-Star Game and will leave you wondering what other myths will be on the chopping block later this fall.

Competition law underpins the market economy by prohibiting anti-competitive agreements and practices, and the abuse of dominant positions in the market. Until the financial crisis it was widely assumed that the financial services industry was highly competitive. This book explores the extent to which this is the case. By analysing crisis and pre-crisis competition law cases and examples from the UK, the EU and around the world, David Harrison asks whether there exists good reason for financial services to be treated differently from the rest of the market economy. The theory of market efficiency is not borne out in practice. He particularly draws upon John Maynard Keynes in examining the differences between price mechanisms in product markets for "normal" goods, and price mechanisms in financial and investment markets where expectations of the future tend to play a greater role, leading to greater price fluctuations. In this evaluation, the book examines aspects of the practical functioning of capital markets such as the phenomenon of herding behaviour by financial participants, how short-term behaviour by intermediaries can be to the disadvantage of savers and productive investment, the relationship between investment markets and product markets and the extent to which the same competition rules apply to undertakings involved in both. The book will be invaluable to students, researchers and practitioners of banking and finance law, and commercial and competition law. .

The data that professional sport generates, which is almost unparalleled in any other industry, provides a wealth of information for the economist to analyse. Sport offers economists the opportunity to study the behaviour, choices and outcomes of the decisions of players, referees, regulators and governments. Advances in Sports Economics is a collection of newly commissioned essays that examine a wide range of different sports, including baseball, basketball, cricket, football, horse racing, rugby, tennis and Gaelic games. The contributors consider economic issues such as incentives, rule changes, labour markets, competition structure, gambling, gender equality, match official behaviour, superstar players, funding and sports infrastructure as well as interogating the methods and theories used in sports economics. The essays showcase how the application of economic analysis can provide us with a better understanding of the mechanics of professional sport.

Whereas leisure was once treated as a social service, a business culture has swept through what remains of the voluntary and public sectors today. Ken Roberts explains how and why this has happened, what it means for tourism, sport, the arts and broadcasting, and why events, in particular mega-events, have become prize acquisitions. The Business of Leisure addresses the trend towards commercialisation in the provision of leisure that has not only continued but accelerated since the 2004 publication of The Leisure Industries. This updated second edition reflects how recent developments such as the age of austerity, demographic changes and the rise of digital information technologies have transformed the leisure sector. At the same time, the book demonstrates how voluntary associations and public providers have been able to withstand the ever-growing pressures from big business and commerce. This thought-provoking text provides both a historical overview and an up-to-date introduction to the contemporary study of leisure. It is an invaluable resource for students in areas such as leisure studies and management, sports studies, tourism and events management, as well as those on management, business and sociology courses.

Traditional research methods textbooks tend to present an idealized and simplistic picture of the research process. This ground-breaking text however, features leading international sport researchers explaining how they actually carried out their real life research projects, highlighting the practical day-to-day problems, false starts and setbacks that are a normal part of the research process. This book focuses on ten pieces of research that have made a distinctive and valuable contribution to the study of sport. For each one the author of that research explains how the project was conducted and the issues that they faced. In addition, each piece of research has a commentary from a leading sport scholar outlining why it is regarded as being an important contribution to the discipline of sport studies and how that research can inform studies being carried out today. Contributors to the book describe how in their own real life research projects, they initially conceptualized and defined their research projects secured funding and/or sponsorship from relevant bodies handled enforced changes to the research plans confronted/overcame obstacles presented by outside bodies managed inter-personal/emotional relationships in the research encounter managed possible threats to their personal safety or physical integrity managed good luck, bad luck and serendipitous findings dealt with favourable and hostile media reaction to research findings. Doing Real World Research in Sport Studies enables students and researchers to develop a more realistic understanding of what the research process actually involves. It charts the development of key research projects in sport and should be essential reading for any sport research methods course.

As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the Association as well as an extended readership base. The collection of outstanding papers contained within this manuscript is drawn from over one hundred and fifty academic presentations delivered during the three day conference held in Memphis, Tennessee, November 18-20, 2004, attracting more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Fantasy sport has become big business. Recent estimates suggest that there as many as 27 million fantasy sport participants in the US alone, spending $1.5bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

The significance of work and leisure as elements of our social fabric have puzzled philosophers and social scientists for generations. This ambitious new study considers historical views of work and leisure alongside contemporary survey evidence about time-use and well-being. Combining sophisticated theoretical analysis with empirical research, the book presents a contrarian argument that defines leisure as a serious and stimulating challenge rather than an unqualified benefit or good. This is vital reading for anyone with an interest in the concept of time in the social sciences, work-life balance, organisational studies, or the history, philosophy, or sociology of work and leisure.

This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry-ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.