The book highlights 'new perspectives' on volunteerism in sport, covering frameworks, methods, context and variables on several levels from community sport clubs to international events. In analysing the processes of control within voluntary sport clubs, a new theoretical framework - critical realism (CR) - challenges how we think about theory and how scientific inquiry should proceed. Further themes raised are: Should sports clubs be viewed as a crossing between a traditional volunteer culture dominated by collective solidarity, and a modern volunteer culture focused on the individual benefits? Are former athletes a new group of possible volunteers? Can personal narratives of experiences of being a volunteer in a big international event provide us with new insight that has not previously been considered? Identity is suggested as a motive for understanding volunteers at sporting events. Two new theoretical models are presented, one on the development of volunteer commitment and the other on a framework that incorporates both individual- and institutional-level variables. All chapters have recommendations for future research. The testing of these theories and influencing factors will provide new directions in the research of sport volunteerism. This book was originally published as a special issue of European Sport Management Quarterly.

Drawing from ethnographic work in five continents, this book demonstrates how different regimes of value in tourism can coexist, collide, and compete across a varied geographic terrain. Much theory in tourism economics defines 'value' as a measure of monetary worth, a concept governing commodity exchange, and a gauge for tourist satisfaction. The research included in this volume shows that tourism not only feeds off existing conceptions of value as a monetary category, but that it is also instrumental in reproducing and reinforcing those subjective, morally heightened, and highly intangible values that make tourism and the tourism economy a complex social, cultural, political, and psychological phenomenon. The book pushes the debate about the tourism economy beyond a simplistic understanding of producer-consumer relations, instead suggesting a refocus on the social, spatial, and temporal lags in tourism production, and the ensuing differentiated regimes of values. This book was published as a special issue of the Journal of Tourism and Cultural Change.

Volunteers make important contributions across the spectrum of event settings, most visibly at high profile mega events such as the Olympic Games they are volunteers are lauded as 'Games makers', 'unsung heroes' and the like. Less visibly volunteers are the heart and soul of community events and festivals, often undertaking multi-faceted roles from event leadership through to operations and ensuring that these celebrations are made possible in the absence of big budgets and professional event staff. This book is the first to showcase and advance international research into the volunteering experience at events, drawing on the work of key scholars in this field. Events of all sizes benefit from volunteer support but event volunteering research is frequently case study-based and individually these cases make a limited impact. This text brings together cases from around the world, specifically including those that expand theoretical and methodological boundaries. It features mega events like the 2012 Olympics and the 2011 Rugby World Cup, alongside music festivals and sports events. New areas that are examined include the benefits of event volunteering for students, the role of volunteers in social enterprise events and new methodological approaches to researching this phenomenon, specifically ethnographic and cross-national studies. This innovative book acts as a global source of key information for practitioners and researchers, an important text for students of event management and will provide stimulus for further work in this emerging area.

A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.

eBook available with sample pages: 020303368X

The Value of Events fills an important niche in the literature on events, being the first book to comprehensively deal with the subject of value creation and measurement, as opposed to impact assessment and programme evaluation. Value creation and measurement is often done routinely from specific perspectives such as tourism, event management, corporate marketing, or customer satisfaction. However, there exist a number of discourses on value and evaluation that have not yet received adequate attention, including the justification of governmental intervention and the costs and benefits of hosting major events. This edited book, written by an international group of academics with expertise in the relevant fields of events, tourism, sport and culture, offers new insight into events and their relationship to sustainability, social responsibility, cultural and social value. Fostering debate in the context of conceptual thinking, philosophising, multiple stakeholder perspectives and interdisciplinary approaches, it challenges the events industry, students, policy-makers and strategists with new perspectives on value, with implications for impact forecasting and assessment. This is a book for all students pursuing degrees in fields where planned events are important topics, while being of great interest to researchers, policy-makers, evaluators and organisers/managers of planned events. Within a subject in need of further attention, The Value of Events offers the most comprehensive overview of event value to date.

The development of the festival and event industry has seen large scale growth and extensive government support as a result of objectives to enhance and project the image of place and leverage positive sponsorship and regeneration opportunities. As we move deeper into austerity measures prompted by economic recession, community festivals and events as a sacred or profane time of celebration can be considered even more important than ever before. This book for the first time explores the role and importance of 'community', 'culture' and its impact through festivals and events. Split into two distinct sections, the first introduces key themes and concepts, contextualises local traditions and culture, and investigates how festivals and events can act as a catalyst for tourism and create a sense of community. It then questions the social and political nature of festivals and community events through examining their ownership. The second section focuses on communities themselves, seeking to examine and discuss key emerging themes in community event studies such as; the role of diaspora, imagined communities, pride and identity, history, producing and consuming space and place, authenticity, and multi-ethnic communities. Examples are drawn from Portugal, the Dominican Republic, the USA, Malaysia, Malta, Finland and Australia making this book truly international. This significant volume will be valuable reading for students and academics across the fields of Event, Tourism and Hospitality studies as well as other social science disciplines.

eBook available with sample pages: 0203181352

Praise for The Wellness Revolution

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different."
--Anthony Robbins, author Awaken the Giant Within and Unlimited Power

"The Wellness Revolution reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future--wellness."
--Randy Fields, cofounder, Mrs. Fields Cookies

"Like any machine, the body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote--and profit by--the wellness revolution."
--Michael J. Behe, Professor of Biology, Lehigh University author, Darwin's Black Box

"Paul Zane Pilzer shows how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground-floor opportunity, catch the wave of the future--The Wellness Revolution!"
--Ardath Rodale, Chairman, Rodale, Inc. publisher of Prevention and Men's Health

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice. While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources. Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Employment relations, much discussed in other industries, has often been neglected in professional sports despite its unique characteristics. The book aims to explore in detail the unique nature of the employment relationship in professional sports and the sport industry. In four parts the book examines, firstly the regulation of sporting competition both within and across sporting codes; secondly a range of employment law issues such as how contracting and negotiation are handled, how disputes are resolved, and the role of sporting representatives such as player associations. The third section discusses the economic issues related to employment such as transfers, drafts and efforts to achieve ''competitive balance''. The final section of the book explores contemporary issues in sports management and governance, including anti-discrimination and anti-doping policy. Through this analysis the book identifies the complex and unique issues surrounding employment relations within professional sports and the sport industry. Contributors include: J. Anderson, M. Barry, P. Bouris, C. Coupland, C. Depken III, J.B. Dworkin, T. Engelberg, S. Gardiner, R. Gomez, B. Keller, L. Masteralexis, G. Maynes, H. Mitchell, S. Moston, J.A.R. Nafziger, M. Nichol, R. Paul, P. Schuwalow, J. Skinner, J. Solow, M. Stewart, K. Vieweg, P. Von Allmen, A. Weinbach, R. Welch

Women hold up half the sky and Women can do what men can do are not just popular slogans peddled by Chairman Mao, but recent actualities of China's elite sport. In every Olympics since 1988 women have increased their representation over men. Their extraordinary performances have thrust Chinese women into the global limelight and sparked considerable interest, not to mention controversy, with accusations of drug violations, and yet there remains a paucity of analytical literature on Chinese elite women's sport not only in China but throughout the world.

Few forces in contemporary society influence the fortunes of tourism destinations more immediately than sport. From football fans to kayaking, Sports Tourism Destinations: issues, opportunities and analysis examines the planning, development and management of sport tourism destinations. With contributions from international experts, this book looks at the dramatic effects sports tourism has on the economy and future of tourism destinations. Divided into four parts, the book systematically covers: Sports tourism destination analysis: applies principles of destination resource analysis to the study of sport tourism destinations Destination planning and development: illustrates the mutually beneficial links between sport, tourism and destination planning. Destination marketing and management: explores theoretical and applied aspects of sport tourism destination marketing and management Sport tourism impacts and environments: identifies and discusses critical issues of sustainable development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory and practice, making this book a vital resource for lecturers and students alike.

The sports sector, apart from being of economic significance in itself, is clearly one that many citizens share a great interest in. It is not mere results, but aspects such as history, statistics, interest in labour markets and finances that often spark people's interest. The characteristics of the sports sector and the data it provides allows economists to cast light on a large number of economic issues facing society. Historical Perspectives on Sports Economics explores a variety of topics, including mega-event analysis, sports governance, anthropometrics, gambling, industrial organisation, infrastructure development and racial issues. The analysis is sufficiently non-technical and will appeal not only to academic economists and students, but to historians and sports enthusiasts as well.

A nation's heritage is one of the most potent forces for generating tourism: the Tower of London is the greatest 'visitor attraction' in Britain. But it is pushed into insignificance by comparison with the visitors travelling to Disneyland, Epcot and the other entertainment complexes in the USA; and it will be dwarfed by Euro-Disneyland east of Paris. So how should heritage attractions respond: should they find their own specific audiences and resources? This book, written by a leading hertage specialist, is essential reading for all those concerned both with heritage and leisure managment. International in scope, it examines successfgul examples of heritage management for tourism, and equally some failures. It aims to lay some useful ground rules which should underpin all heritage developments designed to attract tourism on a major scale.

Many Kentuckians and fans of intercollegiate athletics are familiar with the name Jim Host. As founder and CEO of Host Communications, he was the pioneer in college sports marketing. Host's prevailing innovation in collegiate sports was the concept of bundled licensing, which encouraged corporate partners to become official sponsors of athletic programs across media formats. Host and his team developed the NCAA Radio Network and introduced what became known as the NCAA's Corporate Partner Program, which employed companies such as Gillette, Valvoline, Coca-Cola, and Pizza Hut to promote university athletic programs and the NCAA at large. Host was involved with the construction of Rupp Arena, the Kentucky Horse Park, and the KFC Yum! Center. But few know his full story. Changing the Game is the first complete account of the entrepreneur's professional life, detailing his achievements in sports radio, management, and broadcasting; his time in minor league baseball, real estate, and the insurance business; and his foray into Kentucky politics, including his appointments under governors Louie B. Nunn and Ernie Fletcher. This memoir provides a behind-the-scenes look at the growth of big-time athletics and offers solutions for current challenges facing college sports.

* Timely: due to ever-increasing concerns around emissions, and the covid-19 travel restrictions and economic recession, both the airline and tourism industries are facing unprecedented challenges. * Coverage: provides comprehensive coverage touching on all aspects of air transport * Approach: takes a tourism perspective examining the relationship between the air transport and tourism sectors. * Level: uses an accessible style assuming no prior knowledge and gives the tourism student an introduction to the subject.

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections-brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development-and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

This is a key reference guide for the exploration of leisure and outdoor recreation. It reflects the multidisciplinary nature of these fields and contextualizes the leading research and knowledge on key concepts, theories and practices. Edited by leading authorities in the field, this volume includes a comprehensive index, and up-to-date suggestions for further reading. It is an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider subject exploration.

The London Olympics of 2012 acted as a focal point for an examination of UK sport policy. Individual chapters from leading specialists in their fields focus upon the central components of the UK's 'model' of sport - for example elite, school and community sport and talent ID policies - and discuss what kind of 'legacy' 2012 is likely to leave on the sports landscape in years to come. The concept 'legacy' is a common theme running through all contributions which themselves stem from a wide variety of academic disciplines and sub-disciplines, including sport psychology, political science, sports studies, cultural studies and sociology. A wide range of topics and organisations are covered throughout the volume, including coaching, talent ID, school sports partnerships, PE and youth sport, participation in sport, the IOC and the Olympic Charter, the Olympic Movement and Islamic Culture and, finally, issues of regeneration through sports mega-events. This book was published as a special issue of the International Journal of Sport Policy.

From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.

Increasing concerns over climate and environmental change, the global economic and financial crisis and impacts on host communities, audiences, participants and destinations has reinforced the need for more sustainable approaches to events. Sustainability now features as part of the bid process for many mega-events, such as the Olympic Games, as well as significant regional and local events, where the event organisers are required by funding bodies and governments to generate broader outcomes for the locality. This book is the first to offer students a comprehensive introduction to the full range of issues and topics relevant to event sustainability including impacts, operating and policy environments, stimulating urban regeneration and creating lasting legacies, as well as practical knowledge on how to achieve a sustainable event. Taking a holistic approach drawing on multidisciplinary theory it offers insight into the economic, socio-cultural and environmental impacts and how these can be adapted or mitigated. Theory and practice are linked through integrated case studies based on a wide range of event types from mega events to community festivals to show impacts, best practice and how better sustainable practice can be achieved in the future. Learning objectives, discussion questions and further reading suggestions are included to aid understanding and further knowledge; additional resources for lecturers and students including power point slides, video and web links are available online. Events and Sustainability is essential reading for all events management students and future managers.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry. Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

Sport has become an important avenue in how we interpret, remember, and maintain our heritage. Whether it is being applied in tourism marketing and development, employed as a vehicle for social cohesion, or utilized as a way of articulating personal and collective identities, sport heritage is a vital topic in understanding what we value about the sporting past now, and what we wish to pass on to future generations. This edited collection brings together many new and exciting international approaches to sport heritage. Each of the chapters in this collection provides a thought-provoking sport heritage case study that would be of interest to students and researchers in history, geography, anthropology, and marketing, as well as industry practitioners working at sporting events, at sports-based heritage attractions such as museums and halls of fame, and at sports stadia and facilities. In addition, this collection would be of interest to those readers with a more general interest in sport heritage and the sporting past. This book was published as a special issue of the Journal of Heritage Tourism.

In "15 Sports Myths and Why They're Wrong," authors Rodney Fort and Jason Winfree apply sharp economic analysis to bust some of the most widespread urban legends about college and professional athletics.
Each chapter takes apart a common misconception, showing how the assumptions behind it fail to add up. Fort and Winfree reveal how these myths perpetuate themselves and, ultimately, how they serve a handful of powerful parties--such as franchise owners, reporters, and players--at the expense of the larger community of sports fans. From the idea that team owners and managers are inept to the notion that revenue-generating college sports pay for athletics that don't attract fans (and their cash), "15 Sports Myths and Why They're Wrong" strips down pervasive accounts of how our favorite games function, allowing us to look at them in a new, more informed way.
Fort and Winfree argue that substituting the intuitive appeal of emotionally charged myths with rigorous, informed explanations weakens the power of these tall tales and their tight hold on the sports we love. Readers will emerge with a clearer picture of the forces at work within the sports world and a better understanding of why these myths matter--and are worthy of a takedown.