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Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries

Sport in the Iberian Peninsula - Management, Economics and Policy (Hardcover): Jeronimo Garcia Fernandez, Moises... Sport in the Iberian Peninsula - Management, Economics and Policy (Hardcover)
Jeronimo Garcia Fernandez, Moises Grimaldi-Puyana, Gonzalo A. Bravo
R4,136 Discovery Miles 41 360 Ships in 12 - 17 working days

This is the first book in English to offer an overview of the development of the sport industry in Spain and Portugal, examining the social, economic, cultural, and political impact sport has had in this region and on world sport more broadly. Drawing on sources in Spanish and Portuguese, the book presents important new perspectives and empirical material not previously available to English-speaking audiences. With a strong focus on management, development, economics, governance and law, set in a broader historical and socio-cultural context, the book explains the unique characteristics of the sport industry in the Iberian Peninsula. It takes a deep dive into Spanish and Portuguese football - in many ways the centre of gravity of Iberian sport - and into sport tourism, a hugely significant component of the broader economy of the region. The book also considers important emerging themes in Iberian sport, from the development of women's sport to the global profile of Cristiano Ronaldo and Rafael Nadal, and considers the wider influence of Iberian sport across the wider Hispanic diaspora. This is fascinating and illuminating reading for anybody with an interest in sport business and management, global sporting cultures, international business, or Hispanic or Latin American studies.

Managing Voluntary Sport Organizations (Paperback): Leigh Robinson, Dick Palmer Managing Voluntary Sport Organizations (Paperback)
Leigh Robinson, Dick Palmer
R2,044 Discovery Miles 20 440 Ships in 9 - 15 working days

Contemporary sport could not function without the involvement of voluntary organizations, from local grass-roots clubs to international agencies such as the International Olympic Committee. Management of this sector continues to undergo profound change, largely in response to the challenges of professionalization and increasing expectations in terms of transparency, accountability and ethical behaviour. This book fills a significant gap in the literature on sport management by setting out the principles and practices necessary for effective management of voluntary sport organizations around the world. In addition to applying and adapting established management strategies and techniques to voluntary sport organizations, this book is the first to fully relate mainstream organizational theory to this important sector of sport management. With contributions from an international team of researchers and management practitioners, the book explores key functional areas such as: governance strategy and planning human resources finance managing change marketing event management risk management. Each chapter discusses best practice and includes case study material, self test questions and guides to further reading. As the only book to outline a professional, theoretically informed and practically focused curriculum for voluntary sport management, this book is essential reading for all students of sport management and all managers working in or alongside the voluntary sector.

Advanced Theory and Practice in Sport Marketing (Hardcover, 4th edition): Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan,... Advanced Theory and Practice in Sport Marketing (Hardcover, 4th edition)
Eric C. Schwarz, Jason D. Hunter, Kyle J. Brannigan, Kevin P. Cattani
R4,583 Discovery Miles 45 830 Ships in 12 - 17 working days

The only sport marketing textbook aimed at upper-level and postgraduate courses in sport marketing Sport marketing is a core component of all sport marketing and sport business degree courses New edition covers key emerging issues including analytics and data-driven research, digital marketing communications and technologies, emotional intelligence, social entrepreneurship and post-COVID marketing Features in every chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry practitioners Full suite of ancillary materials, including a test bank, PowerPoint slides and a curriculum guide

Sustainability in the Hospitality Industry - Principles of Sustainable Operations (Hardcover, 4th edition): Willy Legrand,... Sustainability in the Hospitality Industry - Principles of Sustainable Operations (Hardcover, 4th edition)
Willy Legrand, Joseph S. Chen, Gabriel C. M. Laeis
R4,653 Discovery Miles 46 530 Ships in 12 - 17 working days

Approach/Focus & Coverage: This is the only current textbook available to introduce students to economic, environmental and social sustainable issues specifically facing the hospitality industry as well as exploring ideas, solutions, and strategies of how to manage operations in a sustainable way. Other books focus just on environmental management in hospitality or are 'how to' guides aimed at practitioners/hotel managers. International: It takes a global approach in content and examples. Offers good balance between theory and practice: Integrates excellent case studies from a variety of settings and geographical locations to showcase the successes and failures. Other specific hospitality books tend to be practical how to guides. Accessibility: Peppered with features throughout to aid understanding & spur critical thinking & unrivalled online resources including video interviews with practitioners.

Sport Management, Innovation and the COVID-19 Crisis (Hardcover): Meltem  Ince Yenilmez, Goezde Ersoez Sport Management, Innovation and the COVID-19 Crisis (Hardcover)
Meltem Ince Yenilmez, Goezde Ersoez
R4,563 Discovery Miles 45 630 Ships in 12 - 17 working days

A comprehensive introduction to the impact of the COVID-19 pandemic on sport organizations operating at the community, state/ provincial, national and professional levels Provides an alternative perception of the economic downturn's impact on sports and innovation while raising awareness on the need to rethink what is already known about sports issues regionally. Presents an accessible and detailed snapshot of policies and suggestions.

Understanding Match-Fixing in Sport - Theory and Practice (Hardcover): Bram Constandt, Argyro Elisavet Manoli Understanding Match-Fixing in Sport - Theory and Practice (Hardcover)
Bram Constandt, Argyro Elisavet Manoli
R4,584 Discovery Miles 45 840 Ships in 12 - 17 working days

Covers the topical issue of match-fixing, which has attracted substantial attention world-wide Theoretical focus, which aims to better enrich our understanding of the phenomenon Multidisciplinary nature, which will allow of the phenomenon of match-fixing to be explored multifacetedly Renowned match-fixing contributors who will add to its prestige and gravitas within academia International and multicontinental focus, which widens its potential market

International Handbook on the Economics of Mega Sporting Events (Paperback): Wolfgang Maennig, Andrew Zimbalist International Handbook on the Economics of Mega Sporting Events (Paperback)
Wolfgang Maennig, Andrew Zimbalist
R1,792 Discovery Miles 17 920 Ships in 12 - 17 working days

From the Olympics to the World Cup, mega sporting events are a source of enjoyment for tens of thousands of people, but can also be a source of intense debate and controversy. This insightful new Handbook addresses a number of central questions, including: How are host cities selected and under what economic conditions? How are these events organized, and how is local resistance overcome? Based on historical and empirical experience, what are the pitfalls for the organizers of these events? What are the potential economic benefits, including any international image effects? How can the costs be minimized and the benefits maximized for host cities and countries? How do these mega events impact the challenges of globalization and what is their environmental legacy? Compiled and edited by two internationally renowned sports economists, the expert contributions elaborate on the specific mechanisms of the bid processes, analyze the determining factors of winning bids, and illustrate how to construct future bid campaigns. Underpinned by case studies from four continents and by theoretical considerations, the reasons for seemingly systemic cost overruns are explored and analyzed, as are the effects on national and regional employment and income, property values, non-traditional economic variables (such as psychological and marketing benefits) and urban branding and transformation. The Handbook also reflects on important elements of design of the games in order to better plan, prepare and allocate resources - including, for example, sustainability issues and the use of campaigns to secure positive perceptions. This book provides an up-to-date analysis of the financing and economic impact of mega sporting events, as well as a full discussion of how host cities can maximize the benefits from their experience. As such, it will prove a fascinating read for academics, students, researchers and policy makers with an interest in economics and public sector economics generally, and more specifically, in the economics of sport. Contributors: G.M. Ahlfeldt, G. Andranovich, W. Andreff, R.A. Baade, O. Bass, R. Baumann, U. Bob, D. Brown, M.J. Burbank, R. Burton, A. Cartwright, A. Ceballos, D.M. Chin, D. Coates, L.M. de Melo, S. du Plessis, N. Eber, B. Engelhardt, A. Feddersen, R. Flores, D. Forrest, Y. Guo, C.H. Heying, Y. Hou, B.R. Humphreys, G. Kavetsos, S. Kesenne, R.H. Koning, J.G. Long, W. Maennig, B. Majumdar, V.A. Matheson, I.G. McHale, N. Mehta, N. O'Reilly, M. Olschlager, P.K. Porter, A.R. Sanderson, I. Sanz, J. Schokkaert, B. Seguin, S. Shmanske, E. Sterken, B. Sussmuth, K. Swart, J.F.M. Swinnen, S. Szymanski, J.D. Tena, R. Tomlinson, H. van Egteren, T. Vandemoortele, C. Zhou, A. Zimbalist

The Physics of Krav Maga (Paperback): John Eric Goff The Physics of Krav Maga (Paperback)
John Eric Goff
R784 Discovery Miles 7 840 Ships in 12 - 17 working days

The art and science of real-world fighting. Explore the physics behind the physical! Krav Maga ("contact combat" in Hebrew) is a hard-hitting and efficient form of self-defense that was popularized by Israeli soldiers. Stressing practical, real-world fighting and a philosophy of self-defense, its popularity has grown worldwide over the past few decades. In The Physics of Krav Maga, John Eric Goff, a physicist, best-selling author, and martial arts practitioner, explains the science behind dozens of Krav Maga moves, from headlocks to hammer fists. Focusing on Warrior Krav Maga, a fighting style that combines the key elements of Krav Maga with kickboxing, wrestling, karate, and other fighting specialties, this equation-free, conceptual introduction is aimed at martial arts practitioners interested in refining their fighting technique and all fans of the fascinating moment when sports meet science. With step-by-step descriptions and detailed photos of each critical motion, Goff takes a scientific look at everything from punch speed to power output and reaction time. Armed with this book, readers will understand the physics behind each move. They will also learn how to * enhance their level of physical fitness * disrupt an opponent's balance-while keeping theirs * make use of leverage to defeat a larger, stronger attacker * become faster and more powerful * inflict pain up close * use weapons-and "weapons of opportunity" * and much more! Anyone interested in martial arts, in how physics applies to sports and combat, and in how a physicist wins a fight will love The Physics of Krav Maga.

Strategic Sports Event Management (Paperback, 2nd Revised edition): Guy Masterman Strategic Sports Event Management (Paperback, 2nd Revised edition)
Guy Masterman
R275 Discovery Miles 2 750 Ships in 2 - 4 working days

The hosting of sports events - whether large international events, or smaller niche interest events - has huge and long-lasting impacts on the local environment, economy and industry.
Strategic Sports Event Management: Olympic edition provides students and event managers with an insight into the strategic management of sports events of all scales and nature. The framework offers a planning process that can be used to understand the importance of a strategic approach, and shows how to implement strategies that can achieve successful sports events over the short and long-term.
The text uses new international case studies throughout to offer real-world insight in both larger and smaller events. Plus, in this new Olympic edition, we see the introduction of a Beijing Olympiad case study in each chapter. Through this topical and timely addition to the text, we can understand the lessons to be learned by events mangers of events of all sizes. Written by an experienced author and using first-hand research the text looks at:
* The organisations involved such as the IOC, FIFA and IAAF, and their interactions with charities, the media and promoters.
* The short-term and long-term benefits of the planning process
* Evaluating the event, its impacts and legacies
* Operational strategies including finance, ticketing, transport, venues, IT, communications, equipment and personnel
* The bidding process and what is required for a successful bid
Strategic Sports Event Management: Olympic edition builds on the substantial success of the first edition and is vital reading for students and practitioners alike.
* Provides an established conceptual framework for planning, organizing, managing, and evaluating sports events
* Includes a range of new international case studies, with new first-hand research from the Beijing Olympiad including an Olympic case in each chapter
* Comprehensive coverage, from start to finish, of the event planning process for sports events of all scales, from smaller events to mega-events

A Sociology of the World Rally Championship - History, Identity, Memories and Place (Hardcover): H. Naess A Sociology of the World Rally Championship - History, Identity, Memories and Place (Hardcover)
H. Naess
R2,701 R2,010 Discovery Miles 20 100 Save R691 (26%) Ships in 12 - 17 working days

Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.

Sport Broadcasting for Managers (Paperback): Hunter Fujak, Stephen Frawley Sport Broadcasting for Managers (Paperback)
Hunter Fujak, Stephen Frawley
R1,295 Discovery Miles 12 950 Ships in 12 - 17 working days

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

Sport Broadcasting for Managers (Hardcover): Hunter Fujak, Stephen Frawley Sport Broadcasting for Managers (Hardcover)
Hunter Fujak, Stephen Frawley
R4,561 Discovery Miles 45 610 Ships in 12 - 17 working days

The only book to focus on sport broadcasting as a key aspect of sport business and management Introduces the history and theory of sport broadcasting, as well as examining the practical aspects of broadcasting as part of sport business Covers core functional areas of sport management that are impacted by broadcasting, such as strategy, negotiation, logistics, regulation Explains the central importance of digital media in contemporary sport broadcasting Surveys the international sport broadcasting landscape

Understanding Creative Business - Values, Networks and Innovation (Paperback): Jim Shorthose, Neil Maycroft Understanding Creative Business - Values, Networks and Innovation (Paperback)
Jim Shorthose, Neil Maycroft
R1,678 Discovery Miles 16 780 Ships in 9 - 15 working days

From authors used to operating between the commercial, public and independent sectors of the mixed cultural economy, Understanding Creative Business bridges the gap between creative practice and mainstream business organisation, entrepreneurship and management. Using stories, case studies and exercises it discusses the positioning of creative practice within professional and business development, cultural policy-making and the wider cultural economy, and suggests what the broader field of business and management studies can learn from the informal structure and working practices of creative industries networks. Consideration is given to how ethical and moral value orientations animate creative practice and how they play into the wider debate about social responsibilities within business and public policy. The authors also explore the way creative business practices often coalesce around emergent and self-organized networks and how this signals alternative approaches to management, entrepreneurship, business organisation and collaboration. Above all else this book is about relationships; the practical examples expose the ways creative business can professionalise research, develop and sustain routes to growth through 'open' collaborative innovation and the lessons this holds for more general business innovation and policy engagements with the public domain. Written in accessible language, this book will be useful to researchers, students, educators and practitioners within the creative industries; to those working within cultural policy, arts and cultural management; and to all with an interest in management and leadership.

Sport Business in Leading Economies (Hardcover): James J. Zhang, Haiyan Huang, John Nauright Sport Business in Leading Economies (Hardcover)
James J. Zhang, Haiyan Huang, John Nauright
R3,341 Discovery Miles 33 410 Ships in 12 - 17 working days

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry. Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

Data Analytics for Business - Foundations and Industry Applications (Hardcover): Fenio Annansingh, Joseph Bon Sesay Data Analytics for Business - Foundations and Industry Applications (Hardcover)
Fenio Annansingh, Joseph Bon Sesay
R5,899 R5,040 Discovery Miles 50 400 Save R859 (15%) Ships in 12 - 17 working days

Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor's manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

International Sport Business - Current Issues, Future Directions (Hardcover): Hans Westerbeek, Adam Karg International Sport Business - Current Issues, Future Directions (Hardcover)
Hans Westerbeek, Adam Karg
R4,586 Discovery Miles 45 860 Ships in 12 - 17 working days

The only up-to-date introduction to international sport business Explores the organisational and policy environment for international sport and international business, as well as the day-to-day realities of successful sport business Strong focus on new, transformative technologies and data analytics Every chapter contains real world case studies and data Every chapter includes interviews with leading sport business practitioners, examples of best practice, and discussions of key pieces of research Includes additional on-line learning resources

Power, Construction and Meaning in Festivals (Paperback): Allan Jepson, Alan Clarke Power, Construction and Meaning in Festivals (Paperback)
Allan Jepson, Alan Clarke
R1,402 Discovery Miles 14 020 Ships in 12 - 17 working days

Whether through education, sport or festivity, events form the basis on which we attribute cultural meaning, significance and value to our lives. In this light, community events have the potential to create positive and negative social, cultural, economic and environmental impacts within the community across a wide variety of genres and platforms. This book offers a deeper and more critical insight into the relationships, dynamics and planning processes of festivals and events and the impact this has upon authenticity, cultural consumption and the local communities they serve. It does so by looking at a range of key debates in power theory, event planning and design, event construction, experience and meaning, authenticity, sustainability, social inclusion, accessibility and sponsorship engagement. International case studies are embedded within the chapters, examining the role of stakeholders, local communities, organisers, local governments and infrastructure. This critical event studies text is interdisciplinary and will make valuable reading for students and researchers who are interested in the relationships and dynamics involved in the construction and planning of festivals and events, their immediate impact and their significance for the future.

Deindustrialization and Casinos - A Winning Hand? (Paperback): Alissa Mazar Deindustrialization and Casinos - A Winning Hand? (Paperback)
Alissa Mazar
R1,397 Discovery Miles 13 970 Ships in 12 - 17 working days

As governments increasingly legalize and expand the availability of casinos, hoping to offset the impacts of manufacturing decline through the advancement of gambling commerce, this book examines what casinos do-and do not do-for host communities in terms of economic growth. Examining the case generally made by those seeking to establish casino developments-that they offer benefits for the "public good"-the author draws on a case study of Canada's automotive capital (Windsor, Ontario), which was a pilot site for potential further casino development in the region. The author asks whether casinos do, in fact, offer good jobs, revenue generation, and economic diversification. A study of the benefits of casino developments that considers the question of whether they constitute a ready answer to the problems of industrial and economic decline, this volume will appeal to scholars of sociology and urban studies, with interests in the gambling industry, economic sociology, the sociology of work, and urban regeneration.

Consumer Behaviour in Sport and Events (Paperback): Daniel Funk, Kostas Alexandris, Heath McDonald Consumer Behaviour in Sport and Events (Paperback)
Daniel Funk, Kostas Alexandris, Heath McDonald
R1,674 Discovery Miles 16 740 Ships in 9 - 15 working days

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.
This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader:
-A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour
-A basis for the development of marketing actions useful in sport and related business, community and government sectors
-A comprehensive understanding of how individuals associate themselves with sport and event products and services
-A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events
-A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event.
Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries fromstudents to marketers to academics.
* The first book to address this vitally important and growth area of sports marketing
* International in flavour and written by a world renowned consumer behaviour expert
* Complete with web-based supplement providing a comprehensive planning checklist for event marketers, a Psychological Continuum Model staging score sheet, extra cases, weblinks and PowerPoint slides.

Sport Business in the United States - Contemporary Perspectives (Paperback): Brenda G. Pitts, James J. Zhang Sport Business in the United States - Contemporary Perspectives (Paperback)
Brenda G. Pitts, James J. Zhang
R1,403 Discovery Miles 14 030 Ships in 12 - 17 working days

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA. Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace. Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

Sport and Environmental Sustainability - Research and Strategic Management (Paperback): Greg Dingle, Cheryl Mallen Sport and Environmental Sustainability - Research and Strategic Management (Paperback)
Greg Dingle, Cheryl Mallen
R1,402 Discovery Miles 14 020 Ships in 12 - 17 working days

Drawing on recent work in sport studies, business and management, health, science, and law, this book offers a critical examination of the latest published research on sport and environmental sustainability. It examines how strategic management, policy and education influence the relationship between sport and the natural environment, and how the transmission and advancement of knowledge via research journals can, and should, have an impact on policy and practice. Covering sport at all levels, from professional to non-profit, and across all sectors of sport management, from marketing and events to facilities and communications, Sport and Environmental Sustainability makes a powerful argument for an awareness of, and need for, environmental sustainability in sport. Chapters outline the research and methods used, expose gaps in the literature and encourage opportunities for future inter-disciplinary research. Topics include sport and climate change, sport and safeguarding air and water quality, education for sustainability, and sport policy. This is an invaluable resource for researchers in sport and environmental sustainability, and academics working in sport management, business, recreation and leisure studies, and sustainability programs, as well as sport policymakers and industry practitioners.

Time, Leisure and Well-Being (Paperback): Jiri Zuzanek Time, Leisure and Well-Being (Paperback)
Jiri Zuzanek
R1,416 Discovery Miles 14 160 Ships in 12 - 17 working days

The significance of work and leisure as elements of our social fabric have puzzled philosophers and social scientists for generations. This ambitious new study considers historical views of work and leisure alongside contemporary survey evidence about time-use and well-being. Combining sophisticated theoretical analysis with empirical research, the book presents a contrarian argument that defines leisure as a serious and stimulating challenge rather than an unqualified benefit or good. This is vital reading for anyone with an interest in the concept of time in the social sciences, work-life balance, organisational studies, or the history, philosophy, or sociology of work and leisure.

Sports Economics for Non-Economists (Hardcover): Wray Vamplew Sports Economics for Non-Economists (Hardcover)
Wray Vamplew
R4,556 Discovery Miles 45 560 Ships in 12 - 17 working days

* Short, self-contained introduction to sports economics for readers with no prior knowledge of economics * Everybody studying or researching sport from a social sciences perspective needs to have a basic grasp of economics * Avoids jargon, focusing on the key concepts and real-world cases * Explains the most important issues in sports economics, from leagues and events to the rise of women's sport * Covers sport at all levels, from amateur to elite * Also explores the dark side of sports economics, from corruption to the impact of the COVID19 crisis

The Business of the FIFA World Cup (Paperback): Simon Chadwick, Paul Widdop, Christos Anagnostopoulos, Daniel Parnell The Business of the FIFA World Cup (Paperback)
Simon Chadwick, Paul Widdop, Christos Anagnostopoulos, Daniel Parnell
R1,346 Discovery Miles 13 460 Ships in 12 - 17 working days

The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition. The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level. No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.

Sport Marketing in a Global Environment - Strategic Perspectives (Hardcover): Ruth M. Crabtree, James J. Zhang Sport Marketing in a Global Environment - Strategic Perspectives (Hardcover)
Ruth M. Crabtree, James J. Zhang
R4,576 Discovery Miles 45 760 Ships in 12 - 17 working days

Commissioned by the WASM Executive Board, representing this organization's leadership and commitment to develop, summarize, synthesize, and analyze knowledge that help enhance global sport industry. Covers a range of key research and practical issues in globalized sport marketing in diverse national and cultural contexts of both global and local settings. Chapters are contributed by 36 scholars from 13 countries, addressing a variety of cross-cultural or comparative topics in the sport industry. Combines scholarly output derived from diverse inquiry protocols, such as review of literature, documentary analysis, qualitative research, and quantitative investigations. Signifies the continued commitment of the WASM and Taylor & Francis Co. in promoting global sport management studies and advancing the sport industry world-wide.

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