Any successful sports business or organization has to understand in detail its customers, products, and market opportunities. Sports Marketing: Data-Driven Practice is a comprehensive, engaging and practice-focused textbook that demonstrates how effective sports marketing should be research-based and data-driven. Covering the full spectrum of marketing approaches, techniques, strategies and tactics, the book shows how all sports-related organizations can benefit from rigorous, applied empirical research and analysis, and explains how students can develop the skills they need to become effective sports marketing professionals. The book explores key topics such as: Sports markets and business markets (b2b) Fan development Brand management Media audiences, rights and revenue Live sports events Sponsorship Merchandise and retail Integrating real industry-generated research into every chapter, the book also includes profiles of leading industry executives and guidance for developing a career in sports marketing.It goes further than any other sports marketing textbook in surveying the international sports market, including international cases and detailed profiles of international consumer and business markets throughout. A companion website offers a testbank, slides, web links and other useful features for teaching and learning. No other textbook offers such a relevant, practice-focused overview of contemporary sports marketing. It is the ideal companion to any sports marketing course.

The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region. Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business and management of sport in the region. Written by a team of world leading researchers in Middle Eastern sport, and illustrated in full colour throughout, the book examines the importance of sport in the Middle East and introduces its particular management processes, structures and cultures. As well as providing an overview of the region's sporting strategy and key stakeholders, the book also offers a number of detailed case-studies of sport in individual Middle Eastern countries. A unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society.

Unlike general economics texts, this book is written specifically for students taking a core first year economics module on a tourism, sport or leisure management degree. It ensures they have all they need to fully understand economic issues in the context of the industries they study. It explains the theories from first principles and applies them to a range of specific leisure and tourism issues, at the consumer, business, national and international level. The layout has been improved with visual maps of chapter contents, objectives and end-of-chapter summaries to help students engage with the subject material. Economics is a core part of these courses, which continue to attract increasing numbers of students each year.

The Mobile DJ Handbook, Second Edition continues to be an excellent guide for novice and experienced DJs looking to build a successful career as the owner-operator of a mobile disc jockey service. Complete with practical tips, expert advice, and creative strategies, this book serves as the perfect guide on how to market and sell your services as well as develop and expand your business.

This book contains information on becoming a professional, securing bookings, buying equipment and music, and running party dances, contests, and games. Included within the text are sample contracts, an advertisement and brochure, and resource information. The Mobile DJ Handbook is an essential reference guide which offers readers all the knowledge and inspiration needed to run a profitable enterprise.
*New equipment, technology, and practical business advice are integrated
*Includes chapters ranging from performance and professionalism, sales and mareting, dancing and games, to booking opportunities
*Provides essentials forms, contracts, and brochures

This book critically examines the planning, management, and operations of the world's premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the Olympics and what this means for their management. Managing the Paralympics explores how the organizers and connected stakeholders effectively organize and deliver the Paralympics, taking into account what has been learned from previous events. Including emergent models of best practice from event management, project management and sport management literature, the book gives an insight into the planning of one of the world's biggest sporting events that encompasses ten impairment types and multiple sport classes within sports.

In Disordered Thinking and the Rorschach, James Kleiger provides a thoroughly up-to-date text that covers the entire range of clinical and diagnostic issues associated with the phenomenon of disordered thinking as revealed on the Rorschach. Kleiger guides the reader through the history of psychiatric and psychoanalytic conceptualizations of the nature and significance of different kinds of disordered thinking and their relevance to understanding personality structure and differential diagnosis. He then moves on to thorough reviews of the respective contributions of David Rapaport, Robert Holt, Philip Holzman, and John Exner in conceptualizing and scoring disordered thinking on the Rorschach. These synopses are followed by an equally fascinating examination of less well known research conceptualizations, which, taken together, help clarify the basic interpretive conundrums besetting the major systems. Finally, having brought the reader to a full understanding of systematic exploration to date, Kleiger enters into a detailed analysis of the phenomenological and psychodynamic aspects of disordered thinking per se. Even experienced clinicians will find themselves challenged to reconceptualize such familiar categories as confabulatory or combinative thinking in a manner that leads not only to new diagnostic precision, but also to a richer understanding of the varieties of thought disturbances with their equally variable therapeutic and prognostic implications. With Disordered Thinking and the Rorschach, Kleiger has succeeded in summarizing a wealth of experience pertaining to the rigorous empirical detection and classification of disordered thinking. Equally impressive, he has taken full advantage of the Rorschach as an assessment instrument able to capture the richness of personality and thus capable of providing a unique clinical window into those crucially important differences in the quality of thought that patients may evince.

ESPN: The Uncensored History traces the first 24-hour sports network from its inception through its evolution into a slick media outlet reaching more than 60 million homes via more than 26,000 cable providers. Entertainment and Sports Programming Network, ESPN, has blazed a stunning path of achievement with its expansive coverage of broadcast sports spinning off into ESPN2, ESPN Classic Sports, ESPNews, and ESPN Magazine but has also experienced its share of controversy. Along the way, this American entrepreneurial triumph has alienated on-air talent, drawn charges of racial discrimination, and seen employees accused of blatant sexual harassment. ESPN's success story is no fairy tale. Among the colorful lore and amusing anecdotes lurk serious complications and controversies. Through information gleaned from internal documents, police and court records, and interviews with network employees, on-air talent, producers, and executives, ESPN: The Uncensored History probes the inside story of America's premiere sports network. Part corporate history, part media and cultural analysis, and part expose, the book examines both the positive developments effected by the network and the bad habits it has picked up from the business it covers. This paperback reveals the most recent developments at ESPN since the publication of the hardback, including the network's aggressive reactions to the book."

A guide for clinicians from all disciplines to help conceptualize and control stress in clients in a clinical setting. Presents a definition of stress that is operational in a therapeutic context, and suggests ways of translating this understanding into effective counseling. Annotation copyright Bo

Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional sports leagues of the US and Europe as an international benchmark, and explains why the financial context is so important for all managers working in sport. The book also provides a step-by-step introduction to the principles and practice of effective financial management, providing the reader with a complete set of professional tools and skills for use in the sport industry. Now in a fully revised and updated new edition, the book develops the reader's understanding by first explaining basic concepts in finance and accounting before progressing to more complex issues and ideas. It covers every key topic in financial management, including: Planning and strategy Budgeting Financial projections Fundraising Pricing Costing Feasibility studies Economic impact analysis Ratio analysis Every chapter includes a blend of theory, contextual material and real-world data and case studies from around the world, clearly linking principles to practice, as well as review questions and problem-solving exercises to test the reader's understanding. Sport Funding and Finance is the perfect foundation text for any degree-level course in sport finance, and an invaluable reference for any sport management professional looking to deepen their understanding of funding and finance.

Entertainment Industries is the first book to map entertainment as a cultural system. Including work from world-renowned analysts such as Henry Jenkins and Jonathan Gray, this innovative collection explains what entertainment is and how it works.

Entertainment is audience-centred culture. The Entertainment Industries are a uniquely interdisciplinary collection of evolving businesses that openly monitor evolving cultural trends and work within them. The producers of entertainment central to that practice are the new artists. They understand audiences and combine creative, business and legal skills in order to produce cultural products that cater to them.

Entertainment Industries describes the characteristics of entertainment, the systems that produce it, and the role of producers and audiences in its development, as well as explaining the importance of this area of study, and how it might be better integrated into Universities.

This book was originally published as a special issue of Continuum: Journal of Media & Cultural Studies."

This book examines the economic, social and environmental impacts and issues associated with the development of sport tourism globally, including the lack of research and coordination between industry and government. The book suggests the need for a more balanced analysis of the impacts and issues associated with future sport tourism development.

The football industry has long been the subject of theoretical and empirical analysis by economists. A study of the economics of football throws up a range of intriguing questions - from what determines the level of attendance at football matches to how efficient football managers are in producing team performance, given the playing resources available. This important collection considers these and other questions - such as: What drives the transfer value of players? How has the changing structure of football's labour market affected sporting and financial outcomes? How effective have football leagues been in maintaining competitive balance? Do football clubs seek to maximise profits? How predictable are football matches? Is the football betting market efficient? This authoritative two volume collection pulls together the work of leading sports economists over the last five decades to answer these and other questions using consumer theory, labour economics, industrial organisation and a range of other theoretical insights combined with econometric analysis. These innovative volumes bring together a careful synthesis of applied economics that will be of interest to all those concerned with analysing the real world.

'Written by some of the most prominent scholars in sports economics, this book focuses on issues that have been less investigated in the traditional literature so far. The covered topics range from specific questions of sport governance and sport finance to sport betting. In my view, the collection is a 'must' for all readers seeking to overstep the beaten track.' - Egon Franck, University of Zurich, SwitzerlandThe development of sports economics has exploded in recent years, and this well-researched and relevant book explores some of the most critical themes. Contemporary Issues in Sports Economics examines topics that have previously received little attention in the literature, such as the determinants and social impacts of sports participation including the link to crime levels. The distinguished authors also discuss some of the less investigated aspects of professional team sports, including: * sports betting, financing and governance * the impact of low scoring matches on competitive balance and fan appeal in European football * the effect on player transfers of a luxury tax on club payrolls in Major League Baseball. This invaluable book will appeal to graduate and postgraduate students in sports economics, sport management and sport sciences, as well as managers and coaches involved with clubs, leagues and federations. Sports participants, fans, bookmakers and bettors will also find much to interest them in this unique and insightful study. Contributors: W. Andreff, M. Breuer, R. Caruso, F. Daumann, P. Dawson, P. Downward, J. Garcia, J.G. Maxcy, L. Perez, G. Raballand, P. Rodriguez, S. Szymanski

This interdisciplinary Handbook combines both mainstream and heterodox economics to assess the nature, scope and importance of leisure activity. Surprisingly, the field of leisure economics is not, thus far, a particularly integrated or coherent one. In this Handbook a wide ranging body of international scholars get to grips with this issue, taking in the traditional income/leisure choice model of textbook microeconomics and Becker's allocation of time model along the way. They expertly apply economics to some usually neglected topics, such as boredom, sleeping and social networking which encourages a move towards an integrate field of economics of leisure. Contributions from further afield by Veblen, Sctivosky and Bourdieu also feature prominently. Applying a mix of theoretical and empirical work, undergraduate students in modules on sport/leisure economics as well as sport/leisure management will find this important resource invaluable. Contributors: V. Ateca-Amestoy, G. Bakker, A. Balestrino, S. Banerjee, G. Black, S. Cameron, A. Collins, A. Cooke, J. Cox, L. David, G. Doyle, P.E. Earl, V.G. Fitzsimons, V. Flambard, M. Fox, S. Hussels, K. Jackson, G. Larsen, L.J.A. Lenten, L. Mintz, D. O'Reilly, D. Paton, T.-C. Peng, R.K. Pillania, S. Scott, A.B. Trigg, N. Vaillant, D.L. Wheeler, F.-C. Wolff

The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license. Gambling is both a multi-billion-dollar international industry and a ubiquitous social and cultural phenomenon. It is also undergoing significant change, with new products and technologies, regulatory models, changing public attitudes and the sheer scale of the gambling enterprise necessitating innovative and mixed methodologies that are flexible, responsive and 'agile'. This book seeks to demonstrate that researchers should look beyond the existing disciplinary territory and the dominant paradigm of 'problem gambling' in order to follow those changes across territorial, political, technical, regulatory and conceptual boundaries. The book draws on cutting-edge qualitative work in disciplines including geography, organisational studies, sociology, East Asian studies and anthropology to explore the production and consumption of risk, risky places, risk technologies, the gambling industry and connections between gambling and other kinds of speculation such as financial derivatives. In doing so it addresses some of the most important issues in contemporary social science, including: the challenges of studying deterritorialised social phenomena; globalising technologies and local markets; regulation as it operates across local, regional and international scales; and the rise of games, virtual worlds and social media.

Traditional research methods textbooks tend to present an idealized and simplistic picture of the research process. This ground-breaking text however, features leading international sport researchers explaining how they actually carried out their real life research projects, highlighting the practical day-to-day problems, false starts and setbacks that are a normal part of the research process. This book focuses on ten pieces of research that have made a distinctive and valuable contribution to the study of sport. For each one the author of that research explains how the project was conducted and the issues that they faced. In addition, each piece of research has a commentary from a leading sport scholar outlining why it is regarded as being an important contribution to the discipline of sport studies and how that research can inform studies being carried out today. Contributors to the book describe how in their own real life research projects, they initially conceptualized and defined their research projects secured funding and/or sponsorship from relevant bodies handled enforced changes to the research plans confronted/overcame obstacles presented by outside bodies managed inter-personal/emotional relationships in the research encounter managed possible threats to their personal safety or physical integrity managed good luck, bad luck and serendipitous findings dealt with favourable and hostile media reaction to research findings. Doing Real World Research in Sport Studies enables students and researchers to develop a more realistic understanding of what the research process actually involves. It charts the development of key research projects in sport and should be essential reading for any sport research methods course.

We live in a "museum age," and sport museums are part of this phenomenon. In this book, leading international sport history scholars examine sport museums including renowned institutions like the Olympic Museum in the Swiss city of Lausanne, the Babe Ruth Birthplace and Museum in Baltimore, the Marylebone Cricket Club Museum in London, the Croke Park Museum in Dublin, and the Whyte Museum in Banff. These institutions are examined in a broad context of understanding sport museums as an identifiable genre in the "museum age", and more specifically in terms of how the sporting past is represented in these museums. Historians explain, debate and critique sport museums with the intention of understanding how this important form of public history represents sport for audiences who see museums as institutions that are inherently reliable and trustworthy.

This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand. With integrated current-day examples highlighting practices and issues, as well as 'real-world' applied video cases, this book is ideal for marketing students and sports business practitioners looking to gain strategic insights into the industry.

Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a significant and growing component of the contemporary sports economy. This book presents an overview of the history of fantasy sport and its close connection to innovations in sports media. Drawing on extensive empirical research, it offers an analysis of the demographics of fantasy sport, the motivations of fantasy sport players and their significance as heavy consumers of sport media and as ultra-fans. It also draws cross-cultural comparisons between fantasy sport players in the US, UK, Europe and beyond. The Fantasy Sport Industry examines the key commercial and media stakeholders in the production and development of fantasy sport, and points to new directions for the fantasy sport industry within modern sport business. It is therefore, fascinating reading for any student, scholar or professional with an interest in sports media, sports business, fandom, the relationship between sport and society, or cultural studies.

In the modern era, sport has been an important agent, and symptom, of the political, cultural and commercial pressures for convergence and globalization. In this fascinating, inter-disciplinary study, leading international scholars explore the making of modern sport in Europe, illuminating sport and its cultural and economic impacts in the context of the supra-state formations and global markets that have re-shaped national and trans-national cultures in the later twentieth century. The book focuses on the emergence and expansion of media markets, high-performance sport's transformation by, and effects upon, Cold War dynamics and relations, and the implications of the Treaty of Rome for an emerging European identity in sport as in other areas (for example, the influence of soccer's governing body in Europe, UEFA, and its club and international competitions). It traces the connections between the forces of ideological division, economic growth, leisure consumption, European integration and the development of European sport, and examines the role of sport in the changing relationship between Europe and the US. Illuminating a key moment in global cultural history, this book is important reading for any student or scholar working in international studies, modern history or sport.

This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution of the national, international and transnational management of football over the last decades.

Public Value speaks to our time - to the role that museums can play in creating civil societies, to the challenges involved in using limited assets strategically, to the demand for results that make a difference and to the imperative that we build the kind of engagement that sustains our futures. This book assists museum leaders to implement a Public Value approach in their management, planning, programming and relationship building. The benefits are long term public engagement and support, which can be used to demonstrate that valuable returns result from public investment in museums. A range of authors from around the world unpack the concept of Public Value and examine its implications for museums. They situate Public Value within current management theory and practice, offer tools for implementation, highlight examples of successful practice and examine the evidence of Public Value that governments seek to inform policy and funding decisions. The book will be required reading for senior professionals in museums, as well as museum and heritage studies students.

The Middle East is one of the fastest growing and significant markets in world sport, as well as a powerful source of investment in sport. Bids for the Olympics in 2020 and the soccer World Cup in 2022, as well as remarkable investments in Formula One motor racing, horse racing and English Premier League soccer clubs, demonstrate the strength of interest, the depth of resource and the technical expertise maintained by sport business interests in the region.

Sport Management in the Middle East is the first book to offer a serious and in-depth analysis of the business and management of sport in the region. Written by a team of world leading researchers in Middle Eastern sport, and illustrated in full colour throughout, the book examines the importance of sport in the Middle East and introduces its particular management processes, structures and cultures. As well as providing an overview of the region s sporting strategy and key stakeholders, the book also offers a number of detailed case-studies of sport in individual Middle Eastern countries. A unique guide to sport management in a region of fundamental importance in world sport, this book is essential reading for any serious student or scholar of sport management, sport business, Middle East studies, or sport and society."

Ties theory to practice via the provision of case studies and problem-oriented pedagogical features Comprehensive expert coverage of the full spectrum of business disciplines covered by experts in each topic International perspectives benefiting from a global spread of contributions

* Timely: due to ever-increasing concerns around emissions, and the covid-19 travel restrictions and economic recession, both the airline and tourism industries are facing unprecedented challenges. * Coverage: provides comprehensive coverage touching on all aspects of air transport * Approach: takes a tourism perspective examining the relationship between the air transport and tourism sectors. * Level: uses an accessible style assuming no prior knowledge and gives the tourism student an introduction to the subject.