This is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage-balanced between theoretical and practical-to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry-ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.

For almost a century, big-time college sports has been a wildly popular but consistently problematic part of American higher education. The challenges it poses to traditional academic values have been recognized from the start, but they have grown more ominous in recent decades, as cable television has become ubiquitous, commercial opportunities have proliferated, and athletic budgets have ballooned. Drawing on new research findings, this book takes a fresh look at the role of commercial sports in American universities. It shows that, rather than being the inconsequential student activity that universities often imply that it is, big-time sports has become a core function of the universities that engage in it. For this reason, the book takes this function seriously and presents evidence necessary for a constructive perspective about its value. Although big-time sports surely creates worrying conflicts in values, it also brings with it some surprising positive consequences.

This book offers a rare chance to understand how sport and architecture come together to create an outstanding building type - a symbol of our times. Rod Sheard shares the experience and expertise of HOK LOBB in this beautifully illustrated book, offering practical advice and guidance on commissioning, designing and managing sports venues around the world. The award-winning work of this firm includes the Millennium Stadium, Cardiff, the Wembley National Stadium, London and the Stadium Australia in Sydney, commissioned for the Olympic Games 2000.

Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional sports leagues of the US and Europe as an international benchmark, and explains why the financial context is so important for all managers working in sport. The book also provides a step-by-step introduction to the principles and practice of effective financial management, providing the reader with a complete set of professional tools and skills for use in the sport industry. Now in a fully revised and updated new edition, the book develops the reader's understanding by first explaining basic concepts in finance and accounting before progressing to more complex issues and ideas. It covers every key topic in financial management, including: Planning and strategy Budgeting Financial projections Fundraising Pricing Costing Feasibility studies Economic impact analysis Ratio analysis Every chapter includes a blend of theory, contextual material and real-world data and case studies from around the world, clearly linking principles to practice, as well as review questions and problem-solving exercises to test the reader's understanding. Sport Funding and Finance is the perfect foundation text for any degree-level course in sport finance, and an invaluable reference for any sport management professional looking to deepen their understanding of funding and finance.

How do people become involved in sports? What can their experiences teach us?
These are two of the many questions asked by this unique collection of personal stories of people involved in sport. Told by researchers who have interviewed participants and observed what happens in the setting where people play sports, the contributions not only show how sport studies contribute to the wider study of society, but also describe the difficulties and challenges faced when doing research of this kind.
Inside Sports is divided into four main sections reflecting the social processes and developments over time that make up the experience of sport for most people, however diverse their circumstances may otherwise be:
* Early experiences: being introduced to sports
* Experience and identity: becoming an athlete
* Deep in the experience: doing sports
* Transition experiences: facing life beyond the playing field.
In its extensive coverage of the sporting experience from within, as well as its discussion of research methods, Inside Sports will be essential reading for all students studying sport in society.

The first book to examine, in depth and breadth, the full impact of Covid-19 on sport The pandemic has had a profound impact on every aspect of life globally, and will be a central theme in the study of sport for years to come Multi-disciplinary content, from sport management and marketing to school sport and community development Global coverage, with authors, cases and examples from around the world

This book examines the contractual relationships of creative artists within a number of areas of the entertainment industry. Whilst it focuses specifically on football, cricket, boxing and music, developments within other parts of the entertainment business are observed. The book also charts the concessions (artistic, professional and personal) that are often made by such artists in an attempt to achieve success and the consequent legal problems that may arise from their working relationships. Embracing historical materials and current legal practices, Contract and Control in the Entertainment Industry will be of interest to academics and students in the fields of law, sociology and cultural studies. It will also appeal to anyone who is interested in seeing how many areas of the entertainment industry have placed very restrictive contractual controls on the raw materials of the industry - the creative artists.

Entrepreneurship is the engine that drives any successful industry or economy. In the rapidly evolving hospitality, tourism and leisure sector worldwide this is particularly true. This new text is designed to develop a greater understanding of the process and context for entrepreneurship as well as to provide key concepts which will enable the reader to become more entrepreneurial themselves.
The text unites appropriate theory with copious real world examples giving the student, manager or trainer a powerful framework for understanding every aspect of this vital business function. Rigorously developed by authors with wide teaching and industry experience it contains:
*Clear learning objectives and teaching structure *Up-to-date cases throughout *The widest possible coverage of the latest research and literature *A clear focus on the dynamic hospitality, tourism and leisure sector.
Entrepreneurship in the Hospitality, Tourism and Leisure Industries is an essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
Up-to-date cases throughout and a major cumulative case running through the text
The widest possible coverage of the latest research and literature with a clear focus on the dynamic hospitality, tourism and leisure sector
Foreword by Rocco Forte

Event Management in Leisure and Tourism is the first text available to fully cover the event industry in one volume. It has been written by an experienced practitioner and author, and provides a comprehensive overview of event management and organisation. Practical real life examples are used throughout to demonstrate theory in practice and case studies of major projects in action are used as examples of good practice. Students are encouraged to test their knowledge and comprehension through end-of-chapter revision questions.

Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. * Understand big data and analytics * Incorporate analytics into existing business processes * Identify the most valuable data sources * Create a strategic analytic culture that drives value Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Praise for The Wellness Revolution

"Paul Zane Pilzer has proven time and time again that he holds his finger on the pulse of our economy, and The Wellness Revolution is no different."
--Anthony Robbins, author Awaken the Giant Within and Unlimited Power

"The Wellness Revolution reveals the most important secret for tomorrow's successful entrepreneurs: where to invest your dream. Step by step, Pilzer shows entrepreneurs how to find where they fit in the mega-industry of the future--wellness."
--Randy Fields, cofounder, Mrs. Fields Cookies

"Like any machine, the body runs best when operated according to its design principles. Noted economist Paul Zane Pilzer shows how to promote--and profit by--the wellness revolution."
--Michael J. Behe, Professor of Biology, Lehigh University author, Darwin's Black Box

"Paul Zane Pilzer shows how Rodale traditions of individual and environmental health make sound economic investment sense in today's world. If you've been looking for the next big, ground-floor opportunity, catch the wave of the future--The Wellness Revolution!"
--Ardath Rodale, Chairman, Rodale, Inc. publisher of Prevention and Men's Health

Including an array of distinguished contributors, this novel book fills a gap in the literature by addressing an important yet under researched issue in the field of sports economics. It places great emphasis on the notion that sport is a significant component for improving the happiness, health and well-being of citizens, communities and society as a whole. In so doing, it addresses whether, in an environment of increasing pressure on public spending, governments should continue to subsidise sporting activities at the expense of other public resources. Written in a clear and accessible style, this pioneering book explores a number of specific issues including: -the relationship between sport and happiness -the effect of sport on health, including the capacity of sport and exercise to reduce spending on medical expenses -the relationship between sport and productivity -whether sport as a leisure activity can improve quality of life. Innovative and original, this volume will strongly appeal to students and researchers of sport, health and welfare economics. Contributors include: C. Breuer, C. Cabane, M. Davis, P. Downward, C. End, D. Forrest, J. Garcia Villar, H. Huang, B. Humphreys, G. Kavetsos, M. Lechner, J. Leyva, I. McHale, S. Oreffice, T. Pawlowski, J. Price, C. Quintana-Domeque, S. Rasciute, J. Ruseski, N. Sari, D.H. Simon

People do not buy products, or even services; they purchase the total experience that the product or service provides. Experience management is seen as the way to remain competitive in markets where globalisation and technology have turned products and services into commodities. This book draws together academic and practitioner insights into the consumer experience by combining the perspectives of the tourist consumer with that of experience managers, supported by examples from tourism, leisure, hospitality, sport and event contexts. With contributions from established and emerging international scholars, it is organised into three sections: understanding experiences, researching experiences and managing experiences. It aims to provide students, researchers and managers with a stimulating overview of the current research and managerial issues in the field and as well as a resource to guide their further reading.

In this tenth and celebratory volume in the Research in the Sociology of Sport series, ten recognized and influential sport scholars from around the world reflect on their respective academic journeys. They each address ten salient questions summarizing their career and their view of the current and future status of the sociology of sport. Each chapter addresses four main themes: About the author: who are your mentors and influential figures? What is your research trajectory? About sport: why does sport matter? How should sport be studied? Is sport a panacea for social problems? About practising sociology of sport: is teaching sociology of sport easy? Do sociologists like sport? Is the sociologist of sport a 'public intellectual? About sociology of sport in the academy: does sociology of sport face institutional or industry barriers? What is the future of the sociology of sport? While the ten questions are salient for everyone in the academy irrespective of field of study, they seem particularly trenchant for sociologists of sport as the subfield reaches a chronological milestone and continues to undergo its own 'growing pains' and maturation. Following quickly on the heels of, and conceptually tied to, Volume 9 (Sociology of Sport: A Global Subdiscipline in Review), Volume 10 now completes the 'double celebration' of this book series as the sociology of sport subfield turns 50.

Already dealing with disruptive market forces, the Cultural and Creative Industries (CCIs) faced fundamental challenges resulting from the global health crisis, wrought by the COVID-19 pandemic. With catastrophic changes to cultural consumption, cultural organizations are dealing with short-, medium-, and long-term threats to livelihoods under lockdown. This book aims at filling the literature gap about the consequences of one of the hardest crises - COVID-19 - severely impacting all the fields of the CCIs. With a focus on European countries and taking into account the evolving and unstable context caused by the pandemic still in progress, this book investigates the first reactions and actual strategies of CCIs' actors, government bodies, and cultural institutions facing the COVID-19 crisis and the potential consequences of these emergency strategies for the future of the CCIs. Solutions adopted during the repeated lockdowns by CCIs' actors could originate new forms of cultural consumption and/or new innovative market strategies. This book brings together a constellation of contributors to analyze the cultural sector as it seeks to emerge from this existential challenge. The global perspectives presented in this book provide research-based evidence to understand and reflect on an unprecedented period, allowing reflective practitioners to learn and develop from a range of real-world cases. The book will also be of interest to researchers, academics, and students with a particular interest in the management of cultural and creative organizations and crisis management.

From a renowned group of international scholars, this new work examines how leading economic countries use sport business, particularly individual sports events (such as the Olympics or FIFA Men's or Women's World Cup) as well as participant sport, in comprehensive plans toward driving and furthering economic development, raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country. Comparative sport studies are fundamentally designed for cross-country and cross-cultural understanding, learning, and improvement. By recognizing the achievements, administrative procedures, and management practices of peer countries and using them as a mirror or referencing parameter, government agencies and sport organizations of a country may be able to identify areas that need improvements in their own administration and cultivate development and growth in the country's sport industry. Exploring how China, Japan, South Korea, Russia, the UK, Germany, the US, Canada, Brazil, South Africa, and Australia have all used sport as a catalytic agent, each chapter delves into the country's sports industry by looking at: recent history and stages of the industry; current state including scope, magnitude, structure, governance, policies, facilities, and programs; developmental characteristics, strength, and highlights; contemporary challenges and issues; and trends of development and advancement.

Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues, these public parties use up resources, send out emissions and generate mountains of waste. Events also have the power to show sustainability in action and every sustainably produced event can inspire and motivate others to action.

Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts and to use the event for good – it's for events of any style and scale, anywhere in the world.

Now in its third edition, this is the indispensable one-stop guide for event professionals and event management students who want to adjust their thinking and planning decisions towards sustainability, and who need a powerful, easy-to-use collection of tools to deliver events sustainably.

Table of Contents

INTRODUCTION

1. SUSTAINABILITY AND EVENTS

2. EVENT SUSTAINABILITY MANAGEMENT

3. COMMUNICATIONS AND ENGAGEMENT

4. DESTINATION AND VENUE

5. ENERGY

6. TRANSPORT

7. GREENHOUSE GAS EMISSIONS

8. PROCUREMENT AND RESOURCE USE

9. WASTE AND RESOURCE RECOVERY

10. WATER AND AMENITIES

This book critically examines the planning, management, and operations of the world's premier event for Para sport athletes. Noting a lack of research into how these games are planned and managed, the authors of this contributed volume discuss how the Paralympics are essentially different to the Olympics and what this means for their management. Managing the Paralympics explores how the organizers and connected stakeholders effectively organize and deliver the Paralympics, taking into account what has been learned from previous events. Including emergent models of best practice from event management, project management and sport management literature, the book gives an insight into the planning of one of the world's biggest sporting events that encompasses ten impairment types and multiple sport classes within sports.

Successful sports agents are comfortable with high finance and intense competition for the right to represent talented players, and the most respected agents are those who can deal with the pressures of high-stakes negotiations in an honest fashion. But whereas rules and penalties govern the playing field, there are far fewer restrictions on agents. In The Business of Sports Agents, Kenneth L. Shropshire, Timothy Davis, and N. Jeremi Duru, experts in the fields of sports business and law, examine the history of the sports agent business and the rules and laws developed to regulate the profession. They also consider recommendations for reform, including uniform laws that would apply to all agents, redefining amateurism in college sports, and stiffening requirements for licensing agents. This revised and expanded third edition brings the volume up to date on recent changes in the industry, including: -the emergence and dominance of companies such as Creative Artists Agency and Wasserman Media Group -high-profile cases of agent misconduct, principally Josh Luchs, whose agent certification was revoked by the NFLPA -legal challenges against the NCAA that may fundamentally change the definition of amateurism -changes to agent regulations resulting from new collective bargaining agreements in all of the major professional sports -evaluation of the effectiveness of the Uniform Athlete Agents Act (2000) to regulate agent conduct -issues faced by the increasing number of agents representing athletes who work abroad as well as athletes from abroad who work in the United States. Whether aspiring sports agent, lawyer, athlete seeking an agent, or simply interested in understanding the world of sports representation, the reader will find in The Business of Sports Agents the most comprehensive overview of the industry as well as a straightforward analysis of its problems and proposed solutions.

This book explores and advances the latest concepts and developments in event management theory and practice.

Drawing on the ever-growing event management literature – and supported by theories and concepts from parent disciplines – the book examines challenges and opportunities related to maximising business and social benefits for those working in different event management positions in a variety of contexts. Written by an international team of five management scholars, the book investigates event management and leverage from various angles, including international business, event business studies, sport management, community development, and business strategy. It does so by offering a combination of theoretical approaches as well as contemporary cases from around the world.

This book will be of interest to undergraduate and postgraduate students of event management, as well as scholars researching in social and business-related areas of event management and leverage.

Table of Contents

Foreword

Laurence Chalip

Part 1 Event Management and Leverage: Definitions and Conceptualisations

Chapter 1 Managing and Leveraging Events: Background, Focus and Context

Chapter 2 The Strategic Event Management Framework

Chapter 3 Event Leverage

Chapter 4 Event Impact Evaluation

Part 2 Event Management and Leverage in Practice: Cases, Contexts and Challenges

Chapter 5 Events and Commercial Engagement: Business and Social Factors

Chapter 6 Events and International Business Opportunities

Chapter 7 Events, Strategic Alliance and Network Management

Chapter 8 Business Events, Knowledge Management and Strategic Responses

Chapter 9 Social Dimensions of Community Events

Chapter 10 A New Social Field: Events-for-Development

Part 3 Event Management and Leverage: Reflections and Outlook

Chapter 11 Critical Issues and Future Research in Event Management and Leverage

The Beijing 2008 Olympic ceremonies were spectacular performances and technological accomplishments by the People's Republic of China. However, the audience in Beijing was only the most overt element of a global audience receiving the message of the Games. For this global audience, the Beijing performances were a harbinger of wider regional and international ambitions; a message of intent that pointed to a larger Chinese plan to a degree not seen since the Ming dynasty. New Chinese ambitions embrace both soft power and hard power. The actor in this political drama of international scope is the Chinese state and its political ambitions on the world stage. The Beijing Olympics can be seen as its opening act, and the audience as global. Rather than the kind of "morality" play that is typically used in China to educate the people in politics, this new production - a production on many levels - was one aimed at audiences all around the world, and one that was a calculated expression of realpolitik. This book was previously published as a special issue of the International Journal of the History of Sport.

* Innovative and novel approach to understanding gender as it is performed and embodied through events * Original and timely addition to the subject area, which is in need of more published research on gender & events. * Draws together 3 disciplines: critical events studies, ethnography/anthropology and gender studies.

Event Management for the Tourism and Hospitality Industries provides a theoretical and practical approach to teach students of Tourism and Hospitality the basics of planning, managing and evaluating all types of events. Chapters cover skills such as visitor segmentation, product analysis, developing a budget, promotion and after-event assessment. Special emphasis is placed on critical issues now facing event managers such as environmental sustainability and awareness of cultural diversity, technology and community engagement. The reader will learn the necessity of connecting events with the community heritage and culture to provide the local, personalized experienced desired by visitors. Each chapter covers a unique step in the planning process and corresponds to a section of a detailed event plan outline found at the end of the book that can be submitted as a semester-long assignment. Making use of international case studies in every chapter, this book provides real-world examples to contextualize the information given. This will be essential reading for all Tourism and Hospitality students with an interest in Events Management and Design, and for practitioners employed in tour companies, cruise ships, destination management organizations and cultural festivals.

This is the first book to consider the intersections of sport, international development and environmental sustainability. It explores the tensions between sport's potential contribution to the environment and its rather poor record to date. Bringing together a diverse group of scholars who approach the topic from various disciplinary and theoretical perspectives, the book provides both critical and optimistic perspectives on the place of sport in sustainable development. Chapters examine and question how and whether sport contributes to sustainable development on an international scale. Attention is also paid to the place and role of Indigenous knowledge in sustainable Sport for Development, particularly as an alternative to modernization and/or in support of reconciliation with Indigenous peoples. Sport, Development and Environmental Sustainability is important reading for academic researchers, students and policy-makers in the fields of kinesiology, sport studies, sport sociology, leisure studies, sport management, sport media, physical cultural studies, environmental studies and sustainability and international development studies.

What are the social, political and economic consequences of staging sport mega events such as the Olympics and the World Cup? Capitalism, Sport Mega Events and the Global South presents a new approach to sport mega events and related issues, exploring elements that are not present or are not developed in the existing literature. This book explores the socioeconomic impact of these events on host countries in the Global South. Drawing on a thorough case study of the 2014 FIFA World Cup in Brazil, it examines how the residents of Porto Alegre perceived how they were affected and considers the relationship between sport mega events and the wider social sphere of global capitalism. Supported by original socioeconomic research conducted in the area, this is fascinating reading for all students and scholars interested in sport mega events, sport tourism, international development, sport geography and the sociology of sport.