The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding marketplace of competitors. Canadian Sport Marketing, Third Edition With HKPropel Access, brings to life the fundamental principles of marketing, drawn from Canadian experience, with the end goal of providing students with a toolbox of useful tactics, frameworks, models, and knowledge to support a promising career or future learning in sport marketing. It covers essential topics, including the Canadian sport system and Canadian consumer behavior, market research, branding, pricing, sponsorship, ambush marketing, traditional media, social media, and digital marketing. Additionally, a sample marketing plan provides instructors an invaluable opportunity for assigned experiential learning and gives students a practical tool for use in early career work. The only text focusing on Canadian sport marketing, this edition has been extensively updated to foster applied learning in sport marketing concepts and theories, supported by expert perspectives from the Canadian sport industry. Over 40 sport industry executives and experts contribute to the In the Know sidebars, Executive Perspective, and case studies, which draw from the most successful Canadian sport brands, events, and organizations to provide real-life application of the material. Authors Norm O'Reilly and Benoit Seguin welcome Gashaw Abeza and Michael Naraine, forming an author team with comprehensive professional experience in the Canadian sport sector. With reflections on, and references to, a variety of Canadian and provincial sport entities, this third edition offers the following: Learning objectives provide students a road map to navigate the content while maximizing retention. In the Know sidebars direct student attention to the consideration of real-world situations and sport business analysis. Executive Perspective sidebars, written by individuals who work within the industry, bring sport marketing concepts to life by using examples from Canadian sport businesses. Case studies in HKPropel allow enhanced practical application and use real Canadian examples with questions to ensure critical analysis and understanding. Test Your Knowledge questions help students assess their learning. Answers are provided in the instructor guide. A glossary helps students identify and learn key vocabulary within the text. A sample marketing plan provides an opportunity to review a completed marketing plan, and students can also use it as a template for creating their own plan. Also new to Canadian Sport Marketing, Third Edition, are case studies and quizzes delivered through HKPropel. These are designed to increase student engagement and help students more deeply examine their comprehension of the material. Strengthen and prepare students for future success in the sport industry with Canadian Sport Marketing, Third Edition With HKPropel Access. Note: A code for accessing HKPropel is included with all new print books.

The importance of the study of the scientific principles of learning human motor skills is evident in that motor learning is a required core course as set forth by the NASPE standards. Applied Motor Learning in Physical Education and Sports goes further than simply providing valuable scientific theories. Authors Jin Wang and Shihui Chen transform those theories into practice in an understandable approach by incorporating case studies and practitioners' implications, making this a comprehensive authority on the topic of motor learning. Written for undergraduate students, PE teachers, coaches, athletes and practitioners, each chapter includes: an introduction to the imperative theoretical models of motor learning, case studies and life examples that illustrate theoretical concepts that can be effectively applied to practical teaching, coaching, or motor learning settings, project topics that integrate theory with practice, clear illustrations, diagrams, and key components of concepts depicting the main ideas.

Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, "Advanced Theory and Practice in Sport Marketing "is still the only text to introduce key theory and best practice at an advanced level.

The book covers every key functional and theoretical area of sport marketing, including marketing research, information systems, consumer behavior, logistics, retail management, sales management, e-commerce, promotions, advertising, sponsorship, and international business. This new edition includes expanded coverage of important contemporary issues, including social responsibility and ethics, social media and networking, relationship and experience marketing, recovery marketing, and social marketing. Every chapter contains extended cases and first-hand accounts from experienced sport marketing professionals from around the world. Following those cases are questions encouraging students and practitioners to apply their theoretical knowledge to real-world situations and to develop their critical thinking skills, while each chapter also includes helpful features such as definitions of key terms, summaries, and guides to further reading. A companion website includes an impressive array of additional teaching and learning resources, including a test bank of exam questions, PowerPoint slides, and extra case studies for lecturers and instructors, and useful web links, self-test multiple-choice questions, and glossary flashcards for students. "

Advanced Theory and Practice in Sport Marketing "goes further than any other sport marketing text in preparing the student for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business, and for anybody working in sport marketing looking to develop and extend their professional skills.

This book walks students through the selection and application of research methods within Tourism. Experienced authors introduce the relevant language and theory of key methodologies and then develop them using strategic literature review and the inclusion of international examples which relate directly to tourism. Each concept sets the historical and philosophical context of a method alongside the practical application of the technique and provides: * authoritative and reliable data * informative cross-referencing * detailed discussion of theories and their critics * suggestions for further reading The book is a vital resource for all students of tourism, leisure and management.

Sport risk management is a key component of any sport and recreation program. To run a successful program, not only do you have to look after the safety and well-being of your participants, but you also need to protect the best interests of your organization. "Managing Risk in Sport and Recreation: The Essential Guide for Loss Prevention" provides all the tools you need in order to design a comprehensive risk management plan that fits the needs of your organization. Written specifically for sport and recreation professionals by an attorney with over 20 years of experience in insurance defense litigation, the book combines information on law, insurance, and sports to give you a complete view of all of the issues involved in assessing, controlling, and financing your risks.

In "Managing Risk in Sport and Recreation," you'll find practical explanations of the fundamentals of law and insurance so you can make intelligent decisions regarding your risks. The author uses simple, straightforward language so that even those with a limited background in law, risk management, or insurance can easily learn this essential information. The book features these topics:

-An examination of the three elements of risk management--risk assessment, control, and financing--with a summary of the key issues involved in each element to provide you with the basis for your risk management plan

-An eight-step strategy that simplifies the process of creating a risk management plan and can be used in creating a comprehensive plan for your organization or individual plans for specific sports, activities, or events

-Summaries of published appellate court cases for 14 popular sports and activities to help you better understand sport and recreation law and apply it to your risk management plan

-An overview of legal principles, including contracts, statutes, negligence, and liability, which will help you better prepare to comply with laws and prevent litigation

-Coverage of the insurance claims and litigation processes, which gives you an understanding of each process and detailed information to guide you through each step of the processes

"Managing Risk in Sport and Recreation" uses actual court cases to help you identify possible risk exposures and improve your risk management plan. The book features court case summaries for 14 popular sports and activities, including basketball, American football, soccer, weightlifting, weight training, and triathlon, as well as specific tips on decreasing risk for each of the sports. An introductory chapter explains how to interpret the appellate court decisions and apply the information to prevent similar incidents from happening in your organization. In addition, a court case summary finder sorts the summaries by general risk issue, such as facilities, players, and hazards, to help you find all the cases applicable to particular incidents and provide a broader perspective of how incidents in one sport may relate to others.

"Managing Risk in Sport and Recreation" features numerous forms, including incident reports and repair logs; checklists, such as equipment safety and vehicle inspection; documentation strategies; risk management tips; and safety questionnaires for each of the sports covered. This lawyer-created toolkit will help you take the steps to reduce injuries, decrease lawsuits, and pinpoint the strengths and weaknesses in your sport programs. All of the forms and checklists are also reproduced on a CD-ROM included with the book so you can easily print and use them when needed.

Whether you need to develop a comprehensive risk management plan or just examine the potential risks involved in individual sport programs, "Managing Risk in Sport and Recreation: The Essential Guide for Loss Prevention" contains everything you need to make the right decisions. The knowledge and tools found in this practical resource will help you create a plan that positions your organization for success.

Good entry level text that new students will really appreciate. Clearly written in a style that aids understanding and will develop their knowledge and ability to apply research techniques. - Shane Thurlow, Bishop Burton College "Essential elements associated with research in the fields of leisure, sport and tourism are introduced and explained in a clear manner. This book is informative and easy to read... ideal for those who are not familiar with research in those field." - Miyoung Oh, Sheffield Hallam University "This book would be useful for any leisure, sport, or tourism student who has no previous knowledge of research methods. Its style and language make it particularly useful for first year students in degree or diploma programs." - Annals of Tourism Research "The style of writing is wonderfully clear and the author explains areas such as sampling and significance in a much better way than many very well known texts. It will be an incredibly useful book for students." - Malcolm Williams, University of Plymouth What are the essential research methods for students studying leisure, sport and tourism? What are the main benefits in competing research methods, and how can you avoid gremlins in the research process? This is a comprehensive and informative book written especially for new and inexperienced researchers in the fields of leisure, sport and tourism. Unlike generic research texts that do not 'speak' to people in this field, this book uses subject-specific examples and explains the central methodological issues in straightforward terms. By showing students what they can do to assess, manage and reduce the time they spend on research Researching in Leisure, Sport and Tourism: The Essential Guide will help them achieve a better balance in their course work.

Virtually everywhere, directly or indirectly, modern men are prepared for war through sport. It has been no different in the past. Throughout history a constant imperative has been a moral commitment to defend the society. Sport has played its part in the inculcation of this commitment. However, sport has also been considered both a substitute for war and an antidote to war. This collection of essays explores the relationship between sport and war, bringing together established authors that include Peter Beck, Hans Bonde, Vassil Girginov, Donald Kyle, J.A. Mangan, John McClelland and Gertrud Pfister, and emerging authors such as Penelope Kissoudi, Orestis Kustrin, Callum McKenzie, Alethea Melling, Hamad Ndee and Roberta Vescovi.

This book explores the development of the video game as a new form of interactive media and a template for future modes of entertainment. While television programs and movies are predominantly passive enterprises, video games engage the audience and provide not only audio-visual stimulation but also an enriching interaction that creates a heightened sense of immersion. Through a detailed discussion of gameplay and game design principles, Natkin explores the nature of this interaction and its impact on the entertainment industry. He explains the developmental process behind game design and the new concepts of narration and entertainment it has introduced. He then considers the future of gameplay with its potential for developing new means of artistic expression and its liability to be abused as an outlet for propaganda and coercion.

Sex and the sexual have for far too long been consigned to the dark corners by social scientists in general and tourism and leisure scholars in particular. Sex and the Sexual During People's Leisure and Tourism Experiences seeks to begin to rectify this situation by bringing the position and nature of sex and the sexual into the light of academic debate. As such, this book is designed to highlight cross-disciplinary emerging work on sex and the sexual in leisure and tourism and provide the readers with insights into this social realm. It encompasses a broad array of sex-related issues and tourism and leisure environments from across a variety of countries. The book should appeal to researchers and students across the humanities and social sciences both for the value of the research in its own right and the ability of it to be used as a lens through which to view the position of sex and the sexual as well as tourism and leisure in today's world. Overall, it is argued that sex and the sexual should play a part in the academic discourse, especially if we wish to describe what is actually happening out there as far as tourism and leisure are concerned.

Who wants to be a Billionaire? is the story of James Packer's desperate battle to win his father's love and respect. It's also a tale of billion-dollar bets gone disastrously wrong.But above all it's the portrait of a troubled relationship between a dominant father and dutiful son. In this powerful sequel to his number one bestseller, The Rise and Rise of Kerry Packer, Paul Barry reveals how Kerry derided his son as 'too soft', 'too close to his mother' and 'a loser', and refused to relax his grip on the empire until he came close to death. In response, James has tried to prove himself - in the only way the Packers know -by making more money. Having watched Kerry lose hundreds of millions of dollars in the world's casinos, James chose to bet billions on buying them instead, and almost lost the lot. As the global financial crisis sent stock markets spinning in early 2009, James Packer's fortune shrank by $4 billion and he lost the title of Australia's richest man. He started smoking again, put on weight and shut himself off from friends. A year on, calm has returned and markets have recovered. But will James bounce back? Or was his father right?

This manual takes a holistic approach to many of the practical problems involved in the sports safety area. It marries sports management, sports safety and legal liability issues together, and is split into five main themes: liablility and accountability, safety culture, good practice, moving forward, and managment stategy/risk assessment. Each section has been contributed by leading academics and practitioners in the sports management field, and there are case studies as examples.

Tourism is now a global phenomenon set to become the world's largest industry and already crucial to many national and local economies. To a great extent it feeds off heritage - from monuments and treasures to indigenous cultures, ideas and images. How can heritage sites be protected from, yet still enjoyed by, ever-increasing numbers of tourists? Various heritages are now presented to a wide range of culturally-differentiated tourists and armchair travellers. How does and should the interpreter give meaning to structures, artefacts and ideas for global villagers with different backgrounds, motivations and expectations? Drawing on a wide range of examples from round the world, including Paris, Hawaii, national parks and world heritage sites, Nazi artefacts and `1492', the book specifies both good and bad practice. It pleads for greater understanding of the nature of heritage and tourism, in order to generate better understanding of the global condition.

This book covers all aspects of researching and writing dissertations in hospitality and tourism. Written by experienced teachers and researchers, the book offers a guide to everything from organizing the initial research process, to writing up the results of your findings. Areas covered include: researching topics in hospitality and tourism, key research methods and writing and presenting your findings. It is the only book of its kind and will therefore will be an indispensable source of reference to any student required to write a dissertation or thesis as part of a Hospitality and Tourism-related course.