Over the first decade of the 21st century the scale and importance of the commercial sport industry has increased dramatically and rapidly. This timely second edition of the ground-breaking text The Business of Sport Management has been comprehensively revised, updated and significantly expanded in scope to meet the needs of today's sports management students, and equip future managers with the tools they need to succeed. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport management theories and practice within functional areas such as finance, HRM, marketing and strategy. Finally it considers important issues such as risk management, sponsorship, retailing, social media, sports betting and more. Written with a thoroughly international perspective, this book is ideal for students of sports management on programmes of sports, leisure and business studies, and will also be of great interest to practitioners working in sport businesses.

Textbook Full-colour textbook with high quality photos and line drawings, designed to be visually stimulating for the type of learner taking the course. Written specifically around the Foundation Degree framework to ensure that learners have both the theoretical and practical content they need. Also suitable for students taking a HND, and contains valuable further reading for BTEC Level 3 National and A Level students. Strong author team of industry specialists, who are experienced in how to deliver a Foundation Degree. A work based learning chapter equips learners with the necessary skills and guidance on getting into the work place. An extended case study with reflective questions adds a real-world focus enabling candidates to see and learn about real sporting issues in action. A Study Skills chapter explores key skills that Foundation Degree students need particular support with. Companion Website Additional free resources for tutors and learners who have bought the textbook that includes: a list of useful weblinks for further reading material answers to the 'Check your understanding' sections in the textbook.

What goes on in the body and mind of an endurance athlete at the limits of performance? How do they relate to the world around and prepare for the task ahead? Offering a refreshing perspective on training in the cross-lighting of aesthetic and athletic processes, this book focuses on the learning, mastery and creative adaptation of technique in performance. From traditional and physical actors to runners, boxers and other sports practitioners, it is about performers: their bodies, trainings and experiences. It interrogates what it means to prepare and train as a performer in the early 21st century. Writing from extensive experience in physical theatre and long-distance running, the author combines insights from both disciplines along with theatre history, sports science and perspectives like embodied cognition and affective science. From the kind of thoughts that go through the mind of an actor or a runner, to the economy and aesthetic of their movement and to how they feel about it, this book sheds light on the performing body and its capacities for action. Topics covered include attentional focus and distraction, affordances and equipment, ‘choking’ and stage fright, physiological regulation and effort perception, pacing and play, optimal flow and creative improvisation, and intentionality and automaticity in expert performance. The volume presents an informative and thought-provoking account accessible to readers interested in theatre, dance, performance, running, athletics, and sport.

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This book aims to provide and challenge coaches and rowers with best practice, advice, principles and training programmes to improve their rowing experience and performance. Regardless of whether you are looking to improve on-water performance, set an indoor rowing personal best or enhance the quality of your training you will find something of value within these pages. Topics covered include: training and technique; egrometer training; specific rowing conditioning; strength training; monitoring and assessing land training; mobility and flexibility; weighlifting technique; trunk training; nutrition and mental skills. "With the approaches detailed in this book, were were able to break records on the water and on the rowing machine and face our Olympic final feeling totally prepared and genuinely excited about the challenge. Regardless of your starting point, the guidance in this book will help you take the next steps towards your own goal, and to making your own magic. Good luck!" Dr Katherine Grainger CBE and Anna Watkins MBE