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Books > Business & Economics > Industry & industrial studies > Transport industries

Indiana Railroad Lines (Paperback): Graydon M. Meints Indiana Railroad Lines (Paperback)
Graydon M. Meints
R834 Discovery Miles 8 340 Ships in 12 - 19 working days

Railroads have played a major role in transportation, logistics and development in the state of Indiana. A perfect resource for railroad enthusiasts or students of Indiana history, Indiana Railroad Lines provides a comprehensive and detailed account of the railroad companies that operated in the state between 1838 and 1999 and the counties and towns they served. This volume provides the dates of the contraction, purchase, sale, lease and abandonment of the various railroad lines and is complete with charts and maps that provide information on the development and decline of railroads in the state.

Introduction to Ship Engine Room Systems (Paperback): Alexander Arnfinn Olsen Introduction to Ship Engine Room Systems (Paperback)
Alexander Arnfinn Olsen
R2,077 Discovery Miles 20 770 Ships in 9 - 17 working days

Introduction to Ship Engine Room Systems outlines the key systems, machinery and equipment found in a ship's engine room. It explores the basics of their function with overall practical guidance for engine room operation and maintenance, recognising emerging environmental challenges. It covers the following topics: The role and function of the steering and propulsion systems Power generation The heating, ventilation, and air conditioning systems The water management system Engine room fires and emergency response systems Engine room watch procedures and checklists The book serves as an accessible introductory text for engineering students at HNC, HND, and foundation degree level, marine engineering cadets, and non-engineering marine professionals such as deck officers and cadets who want a general guide to how the engine room functions.

Making Money with Boats, 2nd Edition (Paperback, 2 Revised Edition): Fred Edwards Making Money with Boats, 2nd Edition (Paperback, 2 Revised Edition)
Fred Edwards
R609 R521 Discovery Miles 5 210 Save R88 (14%) Ships in 12 - 19 working days

This second edition is a comprehensive, entertaining guide to mixing boating with business. Leaping ahead of the first edition, this guide keeps up with a boating industry that has become much more regulated and competitive. It shows old salts and newcomers how to transform water-related fun into the pure pleasure of profitabilityfrom starting a business, to accounting and budgeting, insurance, marketing tools, and the business plan. In understandable language, using terms that have excised the legal gobbledygook, it also provides requirements for licensing, documentation and vessel inspection, along with bareboat and crewed chartering. In a world of ever changing regulations, author Fred Edwards sums up the books purpose with this pithy advice, To save time, always check this book first; to save grief, check with the controlling agencies before you make a final decision. For anyone on the water, this book is a perfect and, possibly, a profitable gift.

Maritime Transportation - Safety Management and Risk Analysis (Paperback, 2nd edition): Stein Haugen, Svein Kristiansen Maritime Transportation - Safety Management and Risk Analysis (Paperback, 2nd edition)
Stein Haugen, Svein Kristiansen
R2,590 Discovery Miles 25 900 Ships in 9 - 17 working days

The environmental and human costs of marine accidents are high, and risks are considerable. At the same time, expectations from society for the safety of maritime transportation, like most other activities, increase continuously. To meet these expectations, systematic methods for understanding and managing the risks in a cost-efficient manner are needed. This book provides readers with an understanding of how to approach this problem. Firmly set within the context of the maritime industry, systematic methods for safety management and risk assessment are described. The legal framework and the risk picture within the maritime industry provide necessary context. Safety management is a continuous and wide-ranging process, with a set of methods and tools to support the process. The book provides guidance on how to approach safety management, with many examples from the maritime industry to illustrate practical use. This extensively revised new edition addresses the needs of students and professionals working in shipping management, ship design and naval architecture, and transport management, as well as safety management, insurance and accident investigation.

Aquaculture Law and Policy - Towards principled access and operations (Paperback): David L. VanderZwaag, Gloria Chao Aquaculture Law and Policy - Towards principled access and operations (Paperback)
David L. VanderZwaag, Gloria Chao
R1,014 Discovery Miles 10 140 Ships in 12 - 19 working days

The aquaculture industry is fast expanding around the globe and causing major environmental and social disruptions. The volume is about getting a 'good governance' grip on this important industry. The book highlights the numerous law and policy issues that must be addressed in the search for effective regulation of aquaculture. Those issues include among others: the equitable and fair assignment of property rights; the design of effective dispute resolution mechanisms; clarification of what maritime laws apply to aquaculture; adoption of a proper taxation system for aquaculture; resolution of aboriginal offshore title and rights claims; recognition of international trade law restrictions such as labeling limitations and food safety requirements; and determination of whether genetically modified fish should be allowed and if so under what controls. This book will appeal to a broad range of audiences: undergraduate and postgraduate students, academic researchers, policy makers, NGOs, practicing lawyers and industry representatives.

Sustainability in European Transport Policy (Paperback): Matthew Humphreys Sustainability in European Transport Policy (Paperback)
Matthew Humphreys
R1,432 Discovery Miles 14 320 Ships in 12 - 19 working days

The construction of the European Economic Communities in 1950 primarily set out to build an integrated economic zone in which national borders were, to a large extent, overcome. The ability of persons and goods to move freely within the economic zone was seminal in the realisation of economic integration. Underlying this, and therefore an implied necessity for European growth, an effective transport infrastructure was essential. However, with rising awareness of environmental issues, and a closer regard to sustainability of development, European transport systems and their regulation have come under scrutiny. This book sets out a critical analysis of the body of law and policy initiatives that constitute the EU's common transport policy. The development of the transport policy is charted through amending and founding Treaties as well as non-legislative documents. The book uses a model of sustainability as the basis for the analysis as the criteria for sustainable development were set out under Article Eleven of the Treaty on the Functioning of the European Union. However, sustainable development, when taken in the context of transport is difficult to reconcile with unbridled economic growth and unchecked freedom of movement and the book identifies a contradiction at the heart of European policy which can only become more accentuated as environmental trends become more explicit. The book argues that European regulation will eventually be forced to recognize this dichotomy, and take more forceful action to protect environmental and social development, even at the cost of economic progress. This book will be of great interest to researchers and students on European Union law and policy courses, transport studies courses and European integration courses. The book is of relevance to all those interested in environmental and transport matters.

Railways and International Politics - Paths of Empire, 1848-1945 (Paperback): T.G. Otte, Keith Neilson Railways and International Politics - Paths of Empire, 1848-1945 (Paperback)
T.G. Otte, Keith Neilson
R1,678 Discovery Miles 16 780 Ships in 12 - 19 working days

This new study brings together leading experts to show how the modern world began with the coming of the railway. They clearly explain why it had a greater impact than any other technical or industrial innovation before and completely redefined the limits of the civilized world. While the effect of railways on economic development is self-evident, little attention has been paid to their impact on international relations. This is unfortunate, for in the period from 1848 to 1945, railways were an important element in the struggle between the Great Powers. This took many forms. Often, as in East Asia, the competition for railway concessions reflected the clash of rival imperial interests. The success or failure of this competition could determine which of the European Powers was to dominate and exploit the markets of China and Siam. Just as often, railways were linked with military matters. Prussia's success in the wars of German unification depended on its strategic railways just as much as on the strength of its armies, and the rail links remained a vital aspect of German military thinking before the First World War. So, too, did they for the Russians, whose vast Empire required rail links capable of moving the Tsarist army quickly and competently. Just as importantly, railways could be vital for Imperial defence, as the British discovered on the North-West frontier of India. This book will be of much interest to students of international history, military history and strategic studies.

Urban Transport (Hardcover, illustrated edition): Piet Rietveld, Kenneth Button, Peter Nijkamp Urban Transport (Hardcover, illustrated edition)
Piet Rietveld, Kenneth Button, Peter Nijkamp
R9,850 Discovery Miles 98 500 Ships in 12 - 19 working days

Urban Transport reprints the most important papers in the field of transport that have a special focus on urban issues. It is in urban areas that many transportation problems are most acute. In this collection attention is paid amongst others to: transport demand, supply of public transport services and external costs of transport (environmental problems, congestion). Also policy aspects such as urban transport policy and deregulation are covered. In addition a number of specific topics such as parking, non-motorised transport modes and urban transport in developing countries are included. Urban Transport will be of interest for anybody involved in academic and applied research in the field of transport, from various disciplinary backgrounds (civil engineering, economics, transport planning, urban planning, environmental sciences). It is precisely because of the broad range of disciplines involved that a collection of classic articles will prove to be useful for many readers.

Daily Spatial Mobilities - Physical and Virtual (Hardcover, New Ed): Aharon Kellerman Daily Spatial Mobilities - Physical and Virtual (Hardcover, New Ed)
Aharon Kellerman
R4,633 Discovery Miles 46 330 Ships in 12 - 19 working days

Discussing the concept of mobility at large and that of spatial mobilities in particular, this book makes the case for daily spatial mobilities as a distinct type of mobility and explores this concept from a variety of perspectives. Daily mobilities, such as for commuting, shopping, social ties, information, banking, news, studies, business meetings, etc. are typified by their being two-way mobilities, frequently performed, constituting a major element of our daily routine lives, and inclusive of both corporeal and/or virtual mobilities. Outlining his argument for daily spatial mobility, author Aharon Kellerman focuses on needs and triggers for daily mobilities, on levels of personal mobility and personal autonomy in daily mobilities and on potential mobilities leading to practiced ones. The concept is further explored using three major types of daily mobility, terrestrial, virtual and aerial and three major spatial elements; urban spatial reorganization in the information age, mobility terminals, namely bus, metro, and railway stations as well as airports, and global opportunities through daily mobilities, notably for users of the Internet.

Maritime Challenges and Priorities in Asia - Implications for Regional Security (Hardcover, New): Joshua Ho, Sam Bateman Maritime Challenges and Priorities in Asia - Implications for Regional Security (Hardcover, New)
Joshua Ho, Sam Bateman
R4,945 Discovery Miles 49 450 Ships in 12 - 19 working days

Maritime issues are particularly important for Asian countries, where there is a high reliance on shipping routes for international trade, many difficult disputes over maritime boundaries, and the prospect of increasing tensions where maritime power might play a significant role. This book uses contributions by 17 experts to build a comprehensive survey of the maritime issues affecting Asia. It discusses the issues overall, goes on to examine the issues from the perspective of each of 14 key countries, and concludes by assessing the prospects for resolving common problems in order to preserve good order at sea.

Urban Transport Planning (Routledge Revivals) - A developmental approach (Paperback): Harry Dimitriou Urban Transport Planning (Routledge Revivals) - A developmental approach (Paperback)
Harry Dimitriou
R1,845 Discovery Miles 18 450 Ships in 12 - 19 working days

Originally published in 1992, this book discusses a contemporary growth in environmental awareness, reflected in an increasing concern about the pollution caused by motor cars.The author considers the problem of congestion bringing traffic to a halt in the major cities and the increasingly controversial nature of contemporary transport planning. Professor Dimitriou provides a thorough and incisive contemporary analysis and suggests some appropriate solutions for the future.

Port Cities in Asia and Europe (Paperback): Arndt Graf, Chua Beng-Huat Port Cities in Asia and Europe (Paperback)
Arndt Graf, Chua Beng-Huat
R1,496 Discovery Miles 14 960 Ships in 12 - 19 working days

With the demise of European socialist economies and the marketization of Asian communist countries, a new global capitalism has reshaped the configuration of the world economy, with speed a determining factor to all transactions of information, finance, goods and services and people. Sea-ports that were significant for a slower but no less global economy have been undergoing transformation to stay economically and culturally relevant. Some manage to reinvent themselves as tourist cities, some face decline if they do not manage to transform. This volume looks at a number of port cities in Asia and Europe that face this pressure. With contributions considering history, contemporary developments, contacts between ports, the representation of ports and the relations between port cities and their hinterlands. This comparative study identifies many parallels between local histories and developments in the Asian and European port cities, as well as new opportunities for sharing experiences and learning from the developments and decisions in similar situations in other port cities.

Sustainable Transport, Mobility Management and Travel Plans (Hardcover, New Ed): Marcus Enoch Sustainable Transport, Mobility Management and Travel Plans (Hardcover, New Ed)
Marcus Enoch
R4,628 Discovery Miles 46 280 Ships in 12 - 19 working days

Charting the development of the travel plan as a concept, this book draws on a range of research-based contributions to determine the state-of-the-art and to explore a series of future scenarios in this area for practitioners and policy makers. Site-based mobility management or 'travel plans' address the transport problem by engaging with those organisations such as employers that are directly responsible for generating the demand for travel, and hence have the potential to have a major impact on transport policy. To do this effectively however, travel plans need to be reoriented to be made more relevant to the needs of these organisations, whilst the policy framework in which they operate needs modifying to better support their diffusion and enhance their effectiveness. Marcus Enoch breaks down the travel plan concept into four axes related to its development (namely segment, scale, structure and support), and investigates the following questions: - What makes them special? - Why are they introduced? - What do they look like in terms of their design and the measures they use? - How common are they and in what sectors and location types? - How effective are they? - What barriers do they face and how might these be overcome?

Competition and Regulation in the Airline Industry - Puppets in Chaos (Hardcover): Steven Truxal Competition and Regulation in the Airline Industry - Puppets in Chaos (Hardcover)
Steven Truxal
R4,626 Discovery Miles 46 260 Ships in 12 - 19 working days

An examination of the relationship between competition and the deregulation and liberalisation of the US and European air transport sectors reveals that the structure of the air transport sector has undergone a number of significant changes. A growing number of airlines are entering into horizontal and vertical cooperative arrangements and integration including franchising, codeshare agreements, alliances, 'virtual mergers' and in some cases, mergers with other airlines, groups of airlines or other complementary lines of business such as airports. This book considers the current legal issues affecting the air transport sector incorporating recent developments in the industry, including the end of certain exemptions from EU competition rules, the effect of the EU-US Open Skies Agreement, the accession of new EU Member States and the Lisbon Treaty. The book explores the differing European and US regulatory approaches to the changes in the industry and examines how airlines have remained economically efficient in what is perceived as a complex and confused regulatory environment. Competition and Regulation in the Airline Industry will be of particular interest to academics and students of competition law as well as EU law.

International Aviation and Terrorism - Evolving Threats, Evolving Security (Paperback): John Harrison International Aviation and Terrorism - Evolving Threats, Evolving Security (Paperback)
John Harrison
R1,103 Discovery Miles 11 030 Ships in 12 - 19 working days

This book examines terrorism's impact on the international aviation security regime, with a focus on the role of the United States. Tracing the historical development of the international civil aviation system, the volume examines how it has dealt with the evolving security environment caused by international terrorism. It begins by exploring the practical implications of the debates over the meaning of 'terrorism' and how the international civil aviation community developed practical solutions to avoid the debilitating debates over the concept while crafting important, if weak, international conventions. As a major civil aviation power, the United States was a predominant influence in security developments in the 1960s and 1970s, yet US civil aviation policy failed to keep pace with the changing nature of the terrorist threat. The commanding position that the United States maintains in international civil aviation provides a microcosm of the promise and perils faced by the world's sole superpower. The author examines US efforts to upgrade civil aviation security in the wake of 9/11 and the impacts of these developments on the international civil aviation system. The detailed discussion of terrorism past and present places the threat in its proper context for both the international civil aviation community and its largest individual actor, the United States. This book will be of much interest to students of terrorism, aviation security, international security and IR in general. John Harrison is an Assistant Professor at the S.Rajaratnam School of International Studies and Head of Terrorism Research at the International Center for Political Violence and Terrorism Research.

The World Shipping Industry (Routledge Revivals) (Paperback): Ernst Gabriel Frankel The World Shipping Industry (Routledge Revivals) (Paperback)
Ernst Gabriel Frankel
R1,502 Discovery Miles 15 020 Ships in 12 - 19 working days

First published in 1987, this book surveys the state of the world shipping industry worldwide and the problems confronting it. It reviews the expanding role of developing countries in shipping and evaluates the contribution of shipping to development. The changes in the institutional and evironmental framework of shipping are discussed and the social impacts are assessed. Finally, the challenges, opportunities and problems of the shipping industry are appraised and future developments are postulated.

Ferry Tales - Mobility, Place, and Time on Canada's West Coast (Hardcover): Phillip Vannini Ferry Tales - Mobility, Place, and Time on Canada's West Coast (Hardcover)
Phillip Vannini
R4,935 Discovery Miles 49 350 Ships in 12 - 19 working days

The purpose of this rich and innovatively presented ethnography is to explore mobility, sense of place and time on the British Columbia coast. On the basis of almost 400 interviews with ferry passengers and over 250 ferry journeys, the author narrates and reflects on the performance of travel and on the consequences of ferry-dependence on island and coastal communities. Ferry Tales inaugurates a new series entitled Innovative Ethnographies for Routledge (innovativeethnographies.net). The purpose of this hypermedia book series is to use digital technologies to capture a richer, multimodal view of social life than was otherwise done in the classic, print-based tradition of ethnography, while maintaining the traditional strengths of classic, ethnographic analysis. Visit the book's website at ferrytales.innovativeethnographies.net

Ferry Tales - Mobility, Place, and Time on Canada's West Coast (Paperback): Phillip Vannini Ferry Tales - Mobility, Place, and Time on Canada's West Coast (Paperback)
Phillip Vannini
R1,319 Discovery Miles 13 190 Ships in 12 - 19 working days

The purpose of this rich and innovatively presented ethnography is to explore mobility, sense of place and time on the British Columbia coast. On the basis of almost 400 interviews with ferry passengers and over 250 ferry journeys, the author narrates and reflects on the performance of travel and on the consequences of ferry-dependence on island and coastal communities. Ferry Tales inaugurates a new series entitled Innovative Ethnographies for Routledge (innovativeethnographies.net). The purpose of this hypermedia book series is to use digital technologies to capture a richer, multimodal view of social life than was otherwise done in the classic, print-based tradition of ethnography, while maintaining the traditional strengths of classic, ethnographic analysis. Visit the book's website at ferrytales.innovativeethnographies.net

Shipping Strategy - Innovating for Success (Hardcover): Peter Lorange Shipping Strategy - Innovating for Success (Hardcover)
Peter Lorange
R2,771 Discovery Miles 27 710 Ships in 12 - 19 working days

The shipping industry has an impact on each and every one of us every day. Ships transport the food we eat, the clothes we wear, the cars we drive, the materials used to build our homes, and the fuel that heats them. Yet traditional shipping companies - ones that combine various aspects of shipping under one organizational roof - are on the decline. They are gradually being replaced by new, more specialized companies with more strategic clarity and managerial focus. In Shipping Strategy Peter Lorange draws on his extensive experience in the shipping industry to show how companies can adapt to the fast-moving and volatile world of maritime business by devising strategies for future success, including specialization and innovation.

Aircraft Leasing and Financing - Tools for Success in International Aircraft Acquisition and Management (Paperback): Vitaly... Aircraft Leasing and Financing - Tools for Success in International Aircraft Acquisition and Management (Paperback)
Vitaly Guzhva, Sunder Raghavan, Damon J. D'Agostino
R2,624 Discovery Miles 26 240 Ships in 12 - 19 working days

Aircraft Financing and Leasing: Tools for Success in Aircraft Acquisition and Management provides researchers, industry professionals and students with a thorough overview of the skills necessary for navigating this dynamic field. The book details the industry's foundational concepts, including aviation law and regulation, airline credit analysis, maintenance reserves, insurance, transaction cost modeling, risk management tools, such as fuel hedging, and the art of lease negotiations. Different types of aircraft are explored, highlighting their purposes, as well as when and why airline operators choose specific models over others. In addition, the book also covers important factors, such as maintenance reserve development, modeling financial returns for leased aircraft, and appraising aircraft values. Most chapters feature detailed case studies, applying concepts to actual industry circumstances. Users will find this an ideal resource for practitioners or as an outstanding reference for senior undergraduate and graduate students.

The Fast and The Furious: Drivers, Speed Cameras and Control in a Risk Society (Hardcover, New Ed): Helen Wells The Fast and The Furious: Drivers, Speed Cameras and Control in a Risk Society (Hardcover, New Ed)
Helen Wells
R4,930 Discovery Miles 49 300 Ships in 12 - 19 working days

The Fast and The Furious: Drivers, Speed Cameras and Control in a Risk Society presents a sociological and criminological perspective critical to understanding the driver's role at the centre of road safety interventions. Such an approach is, it is argued, as crucial to an understanding of attempts to reduce road crashes, deaths and injuries as approaching such questions from an engineering or educational perspective. The book offers an explanation for the continued debate about one road safety intervention - the speed camera - by situating that debate within contemporary literature about the 'risk society' (Beck, 1992) and more broadly understood experiences of risk faced on a daily basis by drivers. Rather than a focus on risk as something that can be objectively assessed, measured and managed separately from the social context in which it is encountered, it suggests that 'risk' is something that permeates this particular debate from every angle. The book achieves its aims by utilising sociological and criminological perspectives to investigate issues such as: - the social context in which it is possible for drivers to reject official scientific expertise about crash causation and camera effectiveness - the self-defined 'respectability' of the population being problematised and its juxtaposition with a 'proper' police focus on 'real criminals' - the reconceptualisation of law-breaking as risk-taking rather than inherently 'wrong' behaviour and its consequences for the enforcement of laws based on risk assessment - the experience of being controlled by technology and of receiving what is essentially 'automated justice'. These and other issues are explored and suggested as illuminating of both the real concerns underpinning this debate and potentially instructive for future attempts to control risky behaviour both within and beyond a road safety context.

From Worst to First - Behind the Scenes of Continental's Remarkable Comeback (Paperback, New ed): Gordon Bethune From Worst to First - Behind the Scenes of Continental's Remarkable Comeback (Paperback, New ed)
Gordon Bethune
R920 R754 Discovery Miles 7 540 Save R166 (18%) Ships in 12 - 19 working days

The numerous anecdotes alone are worth the price of the book . . . most readers will find themselves asking why everyone doesn't run a business as preached by the chief executive of Continental Airlines.—The Washington Post Book World

. . . in an age where managing seems increasingly complicated, some of Bethune's prescriptions are refreshingly straightforward.—Business Week

From Worst to First outlines Gordon Bethune's triumphs . . . about the turnaround he's led at Continental, a perennial basket case that's become an industry darling.—The Atlanta Journal-Constitution

From Worst to First is [Gordon Bethune's] story of Continental Airlines' turnaround under his command . . . The blueprint has worked . . . Fortune magazine named Continental the company that has 'raised its overall marks more than any other in the 1990s.'—The Seattle Post-Intelligencer

All of Gordon Bethune's proceeds from this book will be donated to the We Care Trust, a nonprofit organization that assists Continental Airlines' employees and their families in times of need.

Transport and Urban Development (Paperback): David Banister Transport and Urban Development (Paperback)
David Banister
R1,505 Discovery Miles 15 050 Ships in 12 - 19 working days

**The 2011 paperback version of this book is an exact reprint of the hardback, originally printed in 1995** The editor and his contributors take an international perspective on the links between land use, development and transport and present the latest thinking, the theory and practice of these links. Authors from six countries - all experts in this area - have been commissioned to write chapters on the theoretical debates and more practical issues, via the use of detailed case studies.

Serving the Rule of International Maritime Law - Essays in Honour of Professor David Joseph Attard (Paperback): Norman A.... Serving the Rule of International Maritime Law - Essays in Honour of Professor David Joseph Attard (Paperback)
Norman A. Martinez Gutierrez
R1,539 Discovery Miles 15 390 Ships in 12 - 19 working days

International maritime law is far from inert, everyday international affairs constantly test existing law and, in many occasions, require its development. Serving the Rule of International Maritime Law is thus not limited to a description of the current state of the law, but contains innovative studies on current issues and events that are testing the present state of international maritime law.

The book is intended as a Liber Amicorum to Professor David Joseph Attard. It celebrates his career in international law; he played a crucial role in establishing the IMO International Maritime Law Institute in 1988, the main purpose of which is to train lawyers in private and public international maritime law. Over the last twenty years he has continued to teach at the Institute and has played an important role in contributing to the work of international fora concerned with the development of international law.

This work represents a close collaboration amongst practitioners and academics involved in the field of international maritime law including IMO Secretary-General Efthimios E. Mitropoulos, Judge Helmut Tuerk, Professor Francis Reynolds Q.C. and Patrick J.S. Griggs CBE.

Part I contains general articles in international maritime law, Part II is dedicated to the law of the sea, and Part III is devoted to issues on shipping law.

Serving the Rule of International Maritime Law is of great interest to professionals in the shipping industry as well as practitioners, academics and students.

Fundamentals of Airline Marketing (Hardcover): Scott Ambrose, Blaise Waguespack Fundamentals of Airline Marketing (Hardcover)
Scott Ambrose, Blaise Waguespack
R4,488 Discovery Miles 44 880 Ships in 12 - 19 working days

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps-product, place, promotion, and price-in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: * is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; * chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; * demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; * provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

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