Marketing is not a function by itself or a task for just one person – its success depends on several activities in the marketing value chain.

Understanding this value chain is important for companies to stay relevant, and crucial for seeing a return on their investment in marketing. Companies employ and interact with many members of the marketing value chain, and therefore need to be familiar with the relationships between each link in this chain.

Marketing Value Chain is about understanding this value chain, where marketing fits into the chain, and what role marketers play within it.

Teach students the fundamental principles of developing structured program logic and prepare them for success with Joyce Farrell’s PROGRAMMING LOGIC AND DESIGN, 10th EDITION.

This text takes a comprehensive, language-independent approach to programming logic with an emphasis on modern conventions. Noted for its clear writing style, it avoids technical jargon while introducing universal programming concepts and ensuring strong programming style and logical thinking. It can be used in a stand-alone logic course as a prerequisite to a programming course, or as a companion to an introductory programming text.

Diverse and project-rich opportunities for learners to creatively apply logic to their program designs fill this edition. Chapters include illustrative figures, flowcharts and pseudocode to appeal to various learning styles, and they also include learning objectives, notes, short quizzes, summaries, key term lists, multiple-choice review and a variety of engaging exercises.

Now in its third EMEA edition, Management has been comprehensively updated to provide students with a practical approach to key concepts and theories with up-to-date regional examples to enrich their learning and allow for a practical understanding of the topic.

A wide range of inspiring real-world features are revealed as students are guided through and prepared for the various challenges facing managers today.

Research matters is an introductory research title aimed at undergraduate students. In an accessible and comprehensive manner, it explains research in its entirety to the novice researcher.

The book aims at equipping the inexperienced researcher with the necessary skills and confidence to tackle the research process. The chapters provide a theoretical underpinning and an overview of the three most common research paradigms and how these paradigms impact on the way in which researchers conduct their research.

Qualitative and quantitative methods are covered in detail as are the practicalities of referencing, proposal and report writing, and determining the limitations of research. The important topic of ethics in research is also included.

Learn how group dynamics theory applies in the real world with the help of this best seller. GROUP DYNAMICS, 7th Edition, covers all major theories and topics pertaining to group and team processes. Focus on what's most important with clearly organized chapters and highlighted key points, and see how to apply concepts to actual groups through extended case studies -- one in every chapter. The author draws on examples from a range of disciplines including psychology, management, law, education, sociology, and political science to help you develop a deeper understanding of each topic that you'll take with you beyond the classroom.

Coovadia’s Paediatrics and Child Health offers a renowned and comprehensive guide to the clinical diagnosis, treatment and management of specific child health conditions and diseases.

With an emphasis on primary care, and addressing both theoretical- and applied aspects, the text adopts a problem-based approach that supports the holistic management of children’s health. Presenting a strong focus on the regional context, the text offers extensive discussion of localized issues, conditions and influences, and of the challenges and diseases that are particular to the southern African region.

Supporting effective learning and diagnosis, the eighth edition now includes a colour photographs and images that illustrate clinical conditions, where appropriate.

Known for its clear, straightforward writing style, grounding in current research, and well-chosen visuals and examples, Sigelman and Rider's text combines a topical organization at the chapter level and an age/stage organization within each chapter. Each chapter focuses on a domain of development such as physical growth, cognition, or personality and traces developmental trends and influences in that domain from infancy to old age. Each chapter also includes sections on infancy, childhood, adolescence, and adulthood. The organization helps you grasp key transformations that occur in each period of the life span. Other staples of the text are its emphasis on theories and their application to different aspects of development and its focus on the interplay of nature and nurture in development. This edition includes new research on biological and sociocultural influences on life-span development and offers new media resources that help you engage more actively with the content.

This is the fifth edition of the book that has appeared for the first time in 1992 as a relatively concise text, primarily aimed at students in the law of succession. In its successive editions the book has evolved into a more general source on the South African law of succession. Through its approach, presentation and systematic method the work remains ideal for use as a textbook in courses in the law of succession. The fifth edition again strives to provide the reader with a comprehensive overview of the different facets of the law of succession, in the light of recent developments that have affected this branch of the law.

Gain an understanding of how econometrics can answer today's questions in business, policy evaluation and forecasting with Wooldridge's INTRODUCTORY ECONOMETRICS: A MODERN APPROACH, 7E. Unlike traditional texts, this book's practical, yet professional, approach demonstrates how econometrics has moved beyond a set of abstract tools to become genuinely useful for answering questions across a variety of disciplines. The author has organized the book's presentation around the type of data being analyzed with a systematic approach that only introduces assumptions as they are needed. This makes the material easier to understand and, ultimately, leads to better econometric practices. Packed with relevant applications, the text incorporates more than 100 data sets in different formats. Updates introduce the latest developments in the field, including the recent advances in the so-called "causal effects" or "treatment effects," to provide a complete understanding of the impact and importance of econometrics today.

Organized around the central theme of homeostasis-how the body meets changing demands while maintaining the internal constancy necessary for all cells and organs to function-HUMAN PHYSIOLOGY helps you appreciate the integrated functioning of the human body. Author Lauralee Sherwood uses clear, straightforward language, analogies, and frequent references to everyday experiences to help you learn and relate to physiology concepts. The vibrant art program and empowering digital resources-including robust 3D animations and rich homework problems -enable you to visualize important concepts and processes. By focusing on the core principles and sharing enthusiasm for the subject matter, Sherwood helps you develop a solid foundation for future courses and careers in the health profession.

The law of evidence is vital to each legal practitioner and forms part of the curriculum of every South African law qualification. It is compulsory even for some degrees not strictly confined to legal practice, such as certain police and related qualifications. However, the law of evidence is not considered an easy subject, especially not for persons who have never been inside a court of law.

In this work, academics with practical experience of the criminal justice system have selected a number of decided cases as well as statutes relevant to the law of evidence. Illuminating commentary is provided, which should assist any student of the discipline to get to the core of these texts. Due attention has also been paid to the constitutional aspects of the law of evidence.

Die bewysreg is onmisbaar vir elke regspraktisyn en maak deel uit van die leerplan van elke Suid-Afrikaanse regskwalifikasie. Dit is selfs verpligtend vir sommige grade wat nié tot die regspraktyk beperk is nie, soos sekere polisie en verbandhoudende kwalifikasies. Tog word bewysreg as ’n moeilike vak beskou, veral vir diegene wat nog nooit in ’n geregshof was nie.

In hierdie boek het akademici met praktiese ervaring van die strafregstelsel ’n aantal besliste hofsake sowel as wetgewing van toepassing op die bewysreg uitgesoek. Die insiggewende kommentaar wat voorsien word, behoort enige student van bewysreg tot die kern van die tekste te help deurdring. Behoorlike aandag word ook geskenk aan die grondwetlike aspekte van die bewysreg.

In today’s competitive retail environment, where new products are being introduced daily, how do you attract customer attention to your new product, and how do you manage its success? But equally important is the price. Just what is the science of pricing?

Product and Price Management recognises that a product manager needs to maximise the value of a product, oversee all aspects of a product line in order to deliver superior customer satisfaction, and coordinate production with an understanding of the market’s and customers’ needs, while simultaneously providing a long-term competitive advantage for the company. It also focuses on the basics of pricing and conveys the choices and strategies surrounding price in a concise and practical manner. South African examples help illustrate the discussions, and the topics have been updated to reflect the current realities of the markets.

Developmental Psychology, second edition, provides a theory-driven approach to understanding development from two perspectives – psychoanalytic and cognitive. These two perspectives complement one another: a psychoanalytic focus is based on understandings of how the mind affects the development of personality, while a cognitive focus offers insight into the development of the mind. The third section of this book brings together thoughts on the South African context and how it impacts upon development.

Developmental Psychology is a broad and integrative introduction to developmental psychology for undergraduates, postgraduates and health professionals.

The electronic age has brought many changes to the world of marketing and sales. More people are communicating in cyberspace to access more information about products, services and brands. New methods of selling and communicating with customers are invented virtually on a daily basis. And the extended use of social media is placing new demands on marketers, sales managers and sales practitioners around the world.

Despite this upheaval, retailers and marketers believe that personal selling — the age-old art of person-to-person communication between a salesperson and a prospective customer, is here to stay — although it should be adapted to incorporate technological developments.

In this fourth edition of Personal Selling, the authors outline the key steps in the selling process that lead to a successful sale, from prospecting for a sale to the follow-up once the sale has been completed. In addition, it explains the role and place of personal selling, the impact it has on the economy, and how it ties in with and supports marketing. The importance of communication in the act of selling, as well as different approaches and sales presentation methods, are explained and clarified, and a comprehensive discussion on how sales people should manage themselves and their time is included.

Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

Credit is essential in the modern world and creates wealth, provided it is used wisely. The Global Credit Crisis during 2008/2009 has shown that sound understanding of underlying credit risk is crucial. If credit freezes, almost every activity in the economy is affected. The best way to utilize credit and get results is to understand credit risk. Advanced Credit Risk Analysis and Management helps the reader to understand the various nuances of credit risk. It discusses various techniques to measure, analyze and manage credit risk for both lenders and borrowers. The book begins by defining what credit is and its advantages and disadvantages, the causes of credit risk, a brief historical overview of credit risk analysis and the strategic importance of credit risk in institutions that rely on claims or debtors. The book then details various techniques to study the entity level credit risks, including portfolio level credit risks. Authored by a credit expert with two decades of experience in corporate finance and corporate credit risk, the book discusses the macroeconomic, industry and financial analysis for the study of credit risk. It covers credit risk grading and explains concepts including PD, EAD and LGD. It also highlights the distinction with equity risks and touches on credit risk pricing and the importance of credit risk in Basel Accords I, II and III. The two most common credit risks, project finance credit risk and working capital credit risk, are covered in detail with illustrations. The role of diversification and credit derivatives in credit portfolio management is considered. It also reflects on how the credit crisis develops in an economy by referring to the bubble formation. The book links with the 2008/2009 credit crisis and carries out an interesting discussion on how the credit crisis may have been avoided by following the fundamentals or principles of credit risk analysis and management. The book is essential for both lenders and borrowers. Containing case studies adapted from real life examples and exercises, this important text is practical, topical and challenging. It is useful for a wide spectrum of academics and practitioners in credit risk and anyone interested in commercial and corporate credit and related products.

For many, Africa is regarded as a place of mystery and negative images, where reports of natural disasters and civil strife dominate media attention, with relatively little publicity given to any of the continent's more positive attributes. Africa has at last begun to receive the depth of interest it has long deserved, in the shape of debates about trade, aid and debt, the 'Make Poverty History' campaign, and the UK's 'Commission on Africa'. But, behind the superficial media facade, Africa is a diverse, complex and dynamic place, with a rich history and a colonial engagement that, although short-lived, was fundamental in determining the long-term future of the continent. At the start of the second decade of the twenty-first century, when the world is engulfed in a major financial crisis, Africa has the dubious distinction of being the world's poorest continent. This book introduces and de-mystifies Africa's diversity and dynamism, and considers how its peoples and environments have interacted through time and space. The background and diversity of Africa's social, cultural, economic, political and environmental systems is examined, as well as key development issues which have affected Africa in the past and are likely to be significant in shaping the future of the continent. These include: the impact of HIV/AIDS; sources of conflict and post-conflict reconstruction; the state and governance; the nature of African economies in a global context and future development trajectories. Africa: Diversity and Development is a refreshing interdisciplinary text which enhances understanding of the background to Africa's current position and clarifies possible future scenarios. It is richly illustrated throughout with diagrams and plates, and contains a wealth of detailed case studies and current data.

Teaching you how to use online tools to reach your customers. In today's increasingly digital world, marketing is going online. From companies to individuals, people are seeking new and creative ways to promote their products and themselves in the virtual realm. Websites, email and social media are reaching out to customers at home, in the office or on the move, and finding ways to engage with them. The virtual world has many benefits, but not everyone is familiar enough with digital channels to use them to maximum potential. This is where e-Marketing in the South African context comes into play. This comprehensive book focuses on the critical issues associated with e-marketing in the South African context. It is written in an easy-to-read and practical fashion that will help readers grasp the relevant technologies and concepts presented in the book. And it provides a strategic perspective as well as metrics to help achieve the goal of successful e-marketing.

This edition of management for engineers, technologists and scientists is an introductory-level management textbook written specifically for those studying and working in an engineering discipline. It will be an invaluable tool for the existing or aspirant engineer and engineering manager. The text introduces the reader to management and related issues (for example law and economics), which are essential when dealing with customers, suppliers, contractors, accountants, lawyers, economists and managers, either inside or outside an organisation. This new edition has been substantially revised; it includes a new chapter on engineering ethics and professionalism as well as a workbook on CD.

Foundations of Business Management in South Africa helps students build the solid foundation they need to succeed in today's competitive business world, in a South African context. Up-to-date coverage presents forms of business ownership, management tasks and organisation, human resources management, operations, purchasing and supply, marketing, social media and e-business, information systems, and financial management.

Students study how the business environment and the economy affect both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment. In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business, sustainability and diversity.Foundations of Business Management in South Africa helps students build the solid foundation they need to succeed in today's competitive business world, in a South African context. Up-to-date coverage presents forms of business ownership, management tasks and organisation, human resources management, operations, purchasing and supply, marketing, social media and e-business, information systems, and financial management. Students study how the business environment and the economy affect both individuals and business, ethics and social responsibility, small business and entrepreneurship, and the global environment.

In addition, new cutting-edge topics examine the impact of social media on business, international business, green and socially responsible business, sustainability and diversity.

Marketing 7e guides the reader on how to analyse the market environment, how to make informed marketing decisions, and how to position and differentiate a product or brand. There is a thorough discussion on the marketing mix, culminating in creating a strategic marketing plan. The textbook includes pedagogical features such as case studies, strategy readers, technology boxes, key concepts sections and detailed chapter summaries. This introductory level textbook is for undergraduate students studying towards a BCom or BA qualification in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology.

Features

• New chapter on digital marketing
• Greater focus on product differentiation
• Streamlined chapter on marketing communications and implementing the marketing mix
• Updated table of contents which sees the textbook culminate in a chapter focused on the strategic marketing plan

Educational psychology in social context: Ecosystemic applications in Southern Africa applies educational psychology to aid teachers and other educators to enhance the learning experience of students. The book uses Uri Bronfenbrenner’s Ecological systems theory as a guiding framework for understanding child development and the environmental barriers to learning faced by children. This ecosystemic approach examines how different spheres from the family to the community to wider social structures influence a child’s development and learning and how these interactions are impacted by the passage of time.

Educational Psychology in social context is relevant to both undergraduate and postgraduate study in either pre-service or in-service teacher education. It can be used for courses in educational psychology in programmes such as BEd, BEd (Hons) and PGCE, and as a handbook for in-service teachers, educational psychologists, and other learning support professionals.

Features

• The new edition has been updated for contextual and theoretical developments and new research referenced where relevant.
• Chapter 2: Quality education for all includes guidance on ethical conduct within the school context including learners, parents, colleagues and communities. It also includes guidance on working with neurodiverse learners in the classroom.
• Chapter 4: Positive psychology includes more on mental health in the school context, as well as positive practical strategies for teachers to enhance the well-being of learners as well as the well-being of teachers.
• Chapter 6: Constructivism and learning contains a new section on developing a pedagogy that is inclusive of different voices and based on an ethics of care and recognition.
• Chapter 13: Substance abuse and violence includes more content on school violence (violence within the school setting), a new section on teacher abuse, and expanded guidelines for conflict resolution and building safe schools.
• Chapter 14: Gender, sexu ality, related discrimination, and associated challenges has been rewritten with greater focus on topical issues such as gender, sexual identity, and child and teenage pregnancy, while streamlining the sections dealing with HIV and AIDS.
• Chapter 16: Disabilities contains new sections on recognising and responding to autism spectrum disorder (ASD) and attention deficit hyperactivity disorder (ADHD) in the classroom.

Trusted for over 50 years, this accessible, comprehensive and practical commentary has been written with the needs of the practitioner, the trustee and the academic jurist in mind.

The sixth edition of Honoré’s South African Law of Trusts meticulously discusses the life of a trust from its formation to its dissolution and the problems that are typically encountered in the process.

Extensively updated with reference to the latest legislation, case law, and in terms of South Africa’s growing constitutional development, the book also includes a new chapter on collective investment schemes.

Labour Relations in Practice deals with the core labour and employment relations matters regularly encountered by labour relations and human resource officers, managers, union representatives, bargaining council functionaries and those in advisory services. Now in its fourth edition, it contains, inter alia, actual cases heard by the CCMA as well as the Labour Court legislation update to the end of 2022.

The topics covered include the following:

• The employment relation - a brief introduction
• The roles, rights and obligations of the various stakeholders in organisations
• The role of the State in the labour relationship and the legislation by which it attempts to regulate this relationship
• The role of collectives, such as trade unions and employer organisations, and the rights granted to them
• Legal requirements for fair recruitment practices
• Employment contracts
• The various Acts that affect labour practices, including affirmative action and skills development
• Conducting negotiations and dealing with employee grievances and discipline at the workplace, dispute settlement and fair dismissal practice
• The way forward in the employment relationship
• The text contains numerous practical examples, illustrative problems, actual court cases and scenarios

The legislative requirements and codes of good practice are explained in simple, accessible language. Examples of relevant policies are provided, and each chapter ends with a useful summary of the main learning points.