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The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making. The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns. Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.
The unit manager must be able to deal with a wide range of tasks in the course of the day. These could range from compiling a duty roster, writing a unit procedure, compiling an emergency plan, preparing an annual budget or answering a legal question. The unit manager must also be able to manage a team of healthcare professionals, be able to lead and motivate the team, and organise the unit so that it functions effectively and in line with the institution's vision and mission. In addition, the unit manager must be able to keep control of supplies and equipment in the unit, which must be kept in good working order and replaced when necessary. All of these aspects are covered in Introduction to health services management for the unit manager, fourth edition.
Textile quality assurance is the process of designing, producing, and evaluating products to determine whether or not they meet the quality level desired by a company's target market." Quality Assurance for Textiles and Apparel, "2nd Edition, reflects the industry's best practices for providing products of a consistent quality that meet customers' needs. With updated information on technological advances and globalization, this 2nd Edition emphasizes the importance of incorporating product quality measures from the merchandising and design stages all the way through production, delivery, and retailing.
Police officials under the Constitution are responsible for upholding the law and protecting South African citizens. Applied Law for Police Officials aims to give police officials the knowledge and understanding that will equip them to do so. In order to investigate crime effectively and to gather evidence that will enable the prosecuting authorities to secure convictions after following due process of law, police officials have to be familiar with the fundamental elements of criminal law, criminal procedure and the law of evidence. In Applied Law for Police Officials these elements are explained and discussed in the context of a Constitution that endorses the importance of human rights. This fifth edition of the textbook has been updated with the latest case law and is also enhanced to reflect the most recent attempts by Parliament to curb criminal behaviour. New topics, such as offences related to essential infrastructure, organised crime, human trafficking and cybercrime, have been introduced and are explained in a manner that is practical and will benefit police officials of all ranks and levels of experience.
Business-to-Business Marketing is the first B2B marketing book in South Africa written by local academics. Its content therefore includes material to which South African students of B2B marketing can relate more easily. This book is about businesses marketing their products and services to other businesses and covers concepts related to this environment. It gives valuable insights into business-to-business marketing management, as well as analysing B2B buying practices, supply chain management, the selection of business customers and the development of a B2B marketing strategy. It provides readers with an understanding of what B2B marketing is and how it differs from business-to-consumer (B2C) marketing. The book has a strong theoretical basis, while also exploring many case studies from a South African perspective.
Teaching Strategies for Quality Teaching and Learning provides an introduction to nine teaching strategies that can be used in a range of educational settings, from school to higher education. The teaching strategies presented in the book forms the foundation for quality teaching and learning, and each strategy is approached in a pragmatic way, with a focus on when, why and how the strategy can be used.
A concise but clear introduction to economics in general and microeconomics in particular, within a South African context. Aimed at first-year students of economics at universities and universities of technology. Contents include the following: What economics is all about; important concepts, issues and relationships; demand, supply and prices; demand and supply in action; elasticity; the theory of demand: the utility approach; the theory of demand: the indifference approach; background to supply: production and cost; market structure 1: Overview and perfect competition; market structure 2: Monopoly and imperfect competition; the labour market.
Recently voices have been heard saying that the Bible is not literally God's word, but rather the word of God in ordinary Human language. Sometimes people say that the Bible is nothing more than words about God. Izak Spangenberg attempts to formulate a contemporary perspective on the Bible. He shows that the Bible is a book that can greatly assist us in our reflections on God and in our quest for meaning in life. If we use it wisely, it can indeed serve as a guide. Essentially, however, in the author's opinion, the Bible is not intended as a book of law with which we are to judge other people.
The Casebook on South African Family Law provides a clear and concise analysis of the facts and principles enunciated by the courts on the law of family. It contains commentary and extracts from cases referred to in South African Family Law. This work reflects the law as at 31 July 2004. Decisions up to July 2004 have been considered for inclusion.
Learn to effectively manage all supply chain activities with Wisner/Tan/Leong's PRINCIPLES OF SUPPLY CHAIN MANAGEMENT: A BALANCED APPROACH. This unique text discusses supply management from four perspectives: purchasing, operations, logistics and process integration. This balanced approach varies significantly from other books that concentrate on only one area. Updates and new references highlight recent events, including supply chain challenges during the global pandemic. This edition follows the natural flow through the supply chain of trading partners as you examine how supply chain management impacts all areas and processes of the firm. You learn to address real concerns in both domestic and global supply chains as well-organized chapters demonstrate the practical applications of supply chain management in today's workplace. Updated profiles and interesting business examples demonstrate practices at work. MindTap digital resources are available to assist in mastering concepts.
Labour Relations in Practice deals with the core labour and employment relations matters regularly encountered by labour relations and human resource officers, managers, union representatives, bargaining council functionaries and those in advisory services. Now in its fourth edition, it contains, inter alia, actual cases heard by the CCMA as well as the Labour Court legislation update to the end of 2022. The topics covered include the following:
The legislative requirements and codes of good practice are explained in simple, accessible language. Examples of relevant policies are provided, and each chapter ends with a useful summary of the main learning points.
No business exists in a vacuum – it is impacted on by a constantly evolving world, which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. There are 12 chapters in Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro-, and macro-environment, and in the market. An introduction to the field of business management orients the reader, followed by general management principles applicable to any business manager. The book goes on to cover the various functions of the business organisation: financial management; credit management; information management; public relations; operations management; marketing management; human resource management; and purchasing management in supply chain management. It also covers contemporary issues like corporate citizenship and trends and changes in internationalisation. The fourth edition of Business Management: A Contemporary Approach includes new features and updated content, such as:
This book will equip readers with a general understanding of the divergent internal functions of the business organisation and the interrelationships between and among these functions. The readers will also be equipped with the necessary competencies (knowledge, skills and values) to perform the tasks and roles of a manager in any functional area of a business. At the end of each chapter, there are questions for self-assessment. By answering these questions, you will get an idea of whether you have mastered the chapters.
Teaching and Learning Strategies in South Africa provides an accessible exploration of human learning and teaching strategies to facilitate an effective teaching and learning environment. Perfect for pre-service and in-service teachers, this book analyses some of the key methodologies that have been proposed to explore different teaching strategies whilst also encouraging you to question these and to find your own unique and appropriate approach to teaching and learning. Written by several leading academics from across South Africa and Zimbabwe, the clear and concise writing style makes this text ideal for undergraduate students learning to become teachers. It is also a valuable resource for those in the first few years of teaching who wish to gain a greater understanding of the theories and methodologies of teaching.
Introduction to Social work explains the background to social work; how it started and where we are now in contemporary social work. It enables the student to distinguish between the different concepts in the field for instance between social work and social welfare. The book also focuses on professional values; particularly on how to express these values through communication. Students need to know how to talk to clients; communication is a core skills, for instance How to approach different clients in different situations. The book includes exploration of core issues and challenges. Human rights would be a central focus (a rights-oriented paradigm) as well as issues of diversity and inclusion.
The ongoing international harmonisation and improvements projects have seen a proliferation of revised and re-revised standards, interpretations and exposure drafts. This edition has been updated for all relevant standards.
Master the fundamental concepts and today's applications of operations (OM) and supply chain management (SCM) with OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 3rd Edition by award-winning authors Collier and Evans. This edition provides balanced coverage of both manufacturing and service businesses with updates, recent developments and new concepts that highlight the latest changes in OM and SCM. This edition clearly explains concepts while using contemporary practical examples ideal for business students, updated boxed features and new and updated case studies. Discussions highlight new concepts and new Excel techniques and digital tools, while solved problems illustrate key formulas and computations. MindTap online learning platform is also available to support both manual calculations and the use of Excel spreadsheet templates and models. MindTap's algorithmic homework and interactive learning tools encourage students to apply qualitative and quantitative reasoning to today's OM and SCM concepts.
In this textbook, the audit process followed during the execution of an internal audit engagement is explained, after which it is practically demonstrated by applying it to the various business cycles.
Train Your Brain for Grade 4 provides extra English practice to help your child understand key Language skills.
Eerstejaar rekeningkunde vraeboek vir studente.
Change is the distinguishing characteristic of the business environment across the world and it affects how contemporary organisations operate. While organisations need to do more with less, they also have to satisfy the needs of their customers who, with more exposure to local and global markets, have higher expectations relating to the cost, quality, speed and innovation of the services and products they purchase from these organisations. In response to the changes in their business environment, organisations are becoming flatter, networked, global, more flexible and diverse and managers have to acquire the skills to face the challenges associated with these features. The contemporary management principles offered in this publication integrates discussions on vital managerial competencies and skills with information on traditional and essential managerial concepts that have been effective in the past and are still relevant. The first part of the book deals with the evolution of management theory, the management process, and the features of contemporary organisations. The next six chapters deal with the internal environment of contemporary business organisations, including a discussion on the composition of the management environment; managing change, corporate culture, power, politics conflict resolution and negotiation; business ethics; CSR and corporate governance; and workforce diversity. The rest of the chapters focus on the management functions of planning, organising, leading and control. An additional chapter deals with the role of management in the implementation of project management and a second chapter provides an overview of organisational value chains and the impact of electronic media and e-business on organisational efficiency and effectiveness. The authors of Contemporary Management Principles are experienced lecturers in the field of business management from various universities in South Africa and Africa. |
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