The marketing world is continuously changing and Introduction to marketing addresses these changes by discussing core concepts like understanding the environment that the organisation operates in, analysing their competition, understanding how consumers make decisions, conducting marketing research, applying segmentation, targeting and positioning, the process of developing and making decisions around products, managing services, marketing channels, retailing, pricing, promotions, branding, integrating communication efforts, business-to-business marketing, marketing metrics, international marketing and ethical considerations.

These topics are fundamental to any marketing professional or academic.

The second edition of this textbook provides updated discussions, examples and scenarios that marketers are currently facing.

Research Methods for the Behavioural Sciences guides students through the research process from beginning to end, using an accessible step-by-step approach. With an emphasis on the decisions researchers must make along the way, it provides tips and strategies for all elements of the research process to ensure relevance and validity. In this first adaptation of the textbook for Europe, South Africa and the Middle East, all the core elements which have contributed to its success are complemented by recent and relevant developments in the field pertinent to these regions, helping students to fully relate to the content.

Gain a clear understanding of the fundamental concepts and applications behind operations and supply chain management with the reader-friendly approach in Collier/Evans' popular OPERATIONS AND SUPPLY CHAIN MANAGEMENT, 2E. The authors present detailed, solved problems throughout this edition to illustrate key formulas and computations as you learn to complete both manual and digital calculations using Excel spreadsheet templates and other Excel models for optimization and simulation. Even more review questions, cases, experiential activities, problems and exercises as well as feature boxes teach you how to work with the latest operations management (OM) and supply chain management (SCM) concepts and tools. New content examines process analysis and resource utilization, analytics in OM, capacity measurement, applications of linear optimization and other critical OM and SCM topics. You can further your understanding with interactive digital resources and new algorithmic exercises within MindTap's complete learning applications.

Discover the principles and practices behind analytical chemistry as you study its applications in medicine, industry and the sciences with FUNDAMENTALS OF ANALYTICAL CHEMISTRY, 10th Edition.

This award-winning author team presents the latest developments in analytical chemistry today using a reader-friendly yet systematic and thorough approach. Each chapter begins with a compelling story and stunning visuals. Dynamic photos from renowned chemistry photographer Charlie Winters capture attention while reinforcing key principles.

New features highlight chemistry-related careers. You also learn how to use Excel 2019 as a problem-solving tool in analytical chemistry with new exercises, examples and a no-cost supplement by the text authors. OWLv2 online homework tool is also available to help you master the principles of analytical chemistry today.

The South African Law of Evidence is the authoritative and comprehensive guide to the law of evidence in South Africa, combining the received wisdom of the past with the imperatives of the 1996 Constitution, and includes more in-depth discussion of such topics as hearsay, admissions and confessions, and privilege.

Constitutional jurisprudence and extensive use of comparative international case-law and literature broaden your understanding of the theory underpinning the nature and problem of proof plus this 3rd edition is more up-to-date and comprehensive.

If you are wanting insight into the vibrant field of educational psychology in South Africa at the present moment, this is the book for you. Researchers and practitioners from sixteen South African universities have collaborated to provide succinct, thoughtful and contextually relevant insights into the dynamics encountered in educational psychology today. Educational psychology as a science is explored within a variety of environments and connected to the dynamic profession of being an educational psychologist. The text presents South African examples, which are deeply rooted in the South African context, and presents nuanced understandings of the complexities of educational Psychology as a developing field.

Nursing, by its very nature, involves all the processes of life from birth to death. In response to new consumer needs and demands, health care services are moving more and more into the home, into the community and into alternative settings. A basic knowledge of psychology, communication skills and culture, as well as coping skills, have become vital to render holistic care to the individual, the family and society. 21st Century psychology for nurses: an introduction provides the necessary skills to understand, educate and support patients and clients through painful and unpleasant health situations. 21st Century psychology for nurses introduces six important perspectives in psychology which influence how people respond to their circumstances: behavioural, psychoanalytic, humanistic, neurobiological, cognitive and sociocultural. Each chapter focuses on a different health aspect and includes key terms, interim summaries and critical thinking questions. 21st Century psychology for nurses is aimed at student nurses and caregivers, as well as educators, and was compiled after intensive market research at all the nursing colleges in South Africa. Andrea van Vuren has a BA(Nursing) from the University of Pretoria and postgraduate diplomas in midwifery, nursing education and community nursing science. After becoming a nursing educator, she specialised in the fields of sociology and psychology. She has over 35 years of nursing experience, and has done intensive research on HIV and AIDS and its psychosocial impact on the patient/client, family and community.

Advanced Professional Chef Level 3 Diploma, 2e is for chefs who want to reach the top. Written to provide complete coverage of both NVQ and VRQ Level 3 qualifications, this fully revised new edition will help learners perfect the superior skills needed to excel in today's challenging kitchens. Advanced Professional Chef is packed full of recipes covering a comprehensive selection of exciting and challenging dishes, inspired by modern, classical and international techniques. With a focus on developing professional culinary knowledge, the book provides step-by-step guidance on how to carry out specialist butchery, larder and fishmonger techniques alongside clear explanations of all the underpinning theory for assessments.

Research Methodology: Business and Management Contexts is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.

In the developed world, which is a mature market, many businesses are finding that opportunities for growth have declined. As a result, they are seeking growth opportunities in developing economies. Africa is an emerging market, with some countries outpacing developed nations in economic growth. It has the fastest–growing population and an exploding middle class with more disposable income. The continent is open for business and has become an investment destination of choice.

Marketing in Africa covers the key aspects of marketing in non–traditional markets and explains important marketing concepts. The book is about understanding the lucrative African markets, including informal markets, and how to market to them.

Marketing in Africa is intended for undergraduate and postgraduate Marketing students, and students in other programmes such as Business Management, Supply Chain Management and Human Resources.

Business Management: Back to Basics, aims at enabling students to learn relevant skills and competencies to become critical thinkers, problem solvers and effective and efficient business managers during prosperous and challenging times.

These competencies are achieved through students’ ability to interpret and apply the managerial tasks within the functional areas of management in an efficient and effective manner.

In this regard, practical activities based on real business scenarios facilitate students’ critical thinking and problem-solving abilities.

Now in its fourth edition, this peer-reviewed and updated edition of The Auxiliary Nurse has been raised to Level 5 on the NQF and its content covers the requirements of the new Nursing Auxiliary qualification.

Existing chapters have been expanded on and chapters on Pharmacology and Communication added. To meet the requirements of the new curriculum, sections on nursing the disabled and palliative care have been added to the chapter on Vulnerable Groups.

Great care has been taken to ensure that the content of this book is relevant, up-to-date and accessible. Where appropriate, information and procedures are supported by the latest evidence-based practice and the latest developments in the field of healthcare are explained, such as integrated care pathways.

Key Benefits:

• Clear and accessible language so that learning is a pleasure
• Numerous illustrations to simplify the study of anatomy and physiology
• Explanations of new ideas and definitions of difficult words that will ensure a complete understanding of unfamiliar terminology
• Learner activities, aimed at putting theory into practice, for each learning unit

Assurance, risk and governance: An international perspective provides a comprehensive reference for students of assurance practices and practitioners.

The book explains the technical functioning of assurance processes at an advanced level using a principles-based approach aligned with International Standards on Auditing.

This is complemented by a review of the leading academic research to provide readers with an easy-to-understand overview of the latest developments in external audit and related assurance services.

Now in its sixth edition, Business Analysis and Valuation: IFRS Standards edition has successfully taught students how to interpret IFRS-based financial statements for more than twenty years.

With the help of international cases, the authors illustrate the use of financial data in various valuation tasks and motivate students to build a thorough understanding of theoretical approaches and their practical application.

Now in its third edition, Pharmacology in Clinical Practice has been updated to ensure it remains up-to-date and relevant.

Particular care has been taken to simplify and clarify difficult concepts by explaining the links between pharmacology and physiology by providing definitions of new concepts, and using plain language for ease of understanding. Fundamental concepts, such as pharmacodynamics and pharmacokinetics, are well covered in a matter that is accessible and clear. Individual chapters cover the various systems of the body.

Updates include:

• A colour plate to illustrate the links between pharmacology and physiology
• Additional information on side-effects, contra-indications and patient education for groups of drugs
• A guide on how to access this information, to assist with exam preparation and nursing practice
• An updated chapter on nursing management of drug preparations and treatment
• An updated chapter on clinical applications
• A chapter on the legal framework for dispensing and prescribing.

What does Corporate Governance mean in the post Steinhoff-collapse era in South Africa? It has become more important than ever, and this established work by top directors, accountants and lawyers is an essential handbook for all Company Directors, their advisers, and those who have aspirations to be business leaders.

Companies, whether public, private or state owned, their directors and officers, their shareholders and the public are all affected by new and sweeping changes to corporate governance codes, company legislation and regulations.

A new & significantly expanded edition of this leading reference on Corporate Governance in South Africa, this book incorporates a new and comprehensive Summary of the King IV code, as well updated examples and current thinking on an increasingly important sphere.

Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management.

The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals.

This sixth edition features:

• updates throughout to cover the latest developments in project management methodologies;
• a new chapter on project procurement management and contracts;
• an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, Asia, and Australia; and
• extensive instructor support materials, including an instructor’s manual, PowerPoint slides, answers to chapter review questions and a test bank of questions.

Taking a technical yet accessible approach, this book is an ideal resource and reference for all advanced undergraduate and graduate students in project management courses, as well as for practicing project managers across all industry sectors.

Dismissal remains the most thorough and comprehensive work available on a problem that confronts employers, lawyers, judges and arbitrators every working day - when is it fair to terminate the relationship with employees, for whatever reason this regrettable step may be deemed necessary? This work deals with all the circumstances in which dismissals arise and are challenged - from dismissals for misconduct and incapacity, through retrenchments, automatically unfair dismissals, dismissals of protected and unprotected strikers, to the procedures required before such dismissals can lawfully be effected and challenged. Written in the clear and readable style for which the author has become acclaimed, the exposition of each principle is illustrated with examples drawn from the case law. This third edition adds many judgments handed down since the second edition was published four years ago, and incorporates judgments law and statutory amendments that have been handed down or enacted since then. Dismissal forms a volume in a quartet by the author, and should where necessary be read with its companion volumes - Employment Rights, Collective Labour Law and Labour Litigation & Dispute Resolution.

This book is an introductory text for students of property law

The book provides undergraduate students with an extensive exposition of the general principles of South African Property Law. It is a sister title to Silberberg and Schoeman's The Law of Property which is written for postgraduate students and legal practitioners.

Services, whether online or offline, are important in modern economics in which the understanding is that ‘we are all in services’.

Service Marketing, a subset of the field of marketing, has evolved and developed a range of theories and models all focused on providing superior services offerings to today’s market and it’s growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications, specifically by including new case studies and integrating new research results and new perspectives on the various aspects of services.

The advent of globalisation has increased complexity for organisations, extending supply chains across large geographical areas, making them longer and more difficult to manage than ever before. Megatrends such as global economic shifts, increased consumer awareness, the rise in information technology, global pandemic outbreaks and climate change highlight a range of new challenges facing business. Strategic Logistics Management takes a systematic approach to managing the entire flow of materials, information, services and finance from raw material suppliers through manufacturing and warehousing, to the end user.

Strategic Logistics Management covers the operational and strategic aspects of all the components of business logistics from a supply chain management perspective. It focuses on the integration of all business processes that add value to the customer. Terminology is clearly explained, and the main points are illustrated with practical examples.

Contents include the following:

• Customer service
• Demand and order management
• The supply management process
• Inventory management
• Transport management
• Warehouse management
• Reverse logistics
• Contract logistics
• Global dimensions of logistics
• Supply chain risk management and resilience
• City logistics
• Humanitarian logistics

Strategic logistics Management is aimed at undergraduate students and graduate programmes in the field of supply chain management.

Learn how to program with C++ using today's definitive choice for your first programming language experience -- C++ PROGRAMMING: PROGRAM DESIGN INCLUDING DATA STRUCTURES, 8E. D.S. Malik's time-tested, student-centered methodology incorporates a strong focus on problem-solving with full-code examples that vividly demonstrate the hows and whys of applying programming concepts and utilizing C++ to work through a problem. Thoroughly updated end-of-chapter exercises, more than 20 extensive new programming exercises, and numerous new examples drawn from Dr. Malik's experience further strengthen your understanding of problem solving and program design in this new edition. You review the important features of C++ 14 Standard with timely discussions that ensure this edition equips you to succeed in your CS1 course and beyond.

Sociology will always remain a dynamic and living science due to its roots in the study of the human condition with reference to human action and interaction. Nursing sociology aims to understand society and how individuals function within it, within the health sector and specifically within the current nursing scenario, in order to provide holistic patient care. Nursing sociology is written from a multicultural perspective, reflecting on South Africa's diversity and explaining complex sociological ideas in a way that is easy to follow. In this 6th edition, substantial attention has been given to aspects of socialisation, social interaction, structure and relationships, social stratification, group dynamics, institutions, organisations and social problems encountered in nursing practice. Pertinent examples of the manifestation of sociology in the nursing profession and its practice as currently experienced in South Africa are also included. Activities allow students to debate issues arising from sociology in the nursing context in group format in order to promote creative thinking and comprehension. Nursing sociology provides students with a clear, easy-to-understand sociological text specifically oriented towards nursing, that emphasises specific aspects and creativity within the nursing environment.

The value chain is a major focus in today's business world, and many companies and managers allocate considerable resources to understanding and analysing their value chain. The main reason for doing this is either to eliminate activities that do not add value, or to improve on activities that do not add sufficient value. In order to ensure optimum customer satisfaction, businesses must integrate the activities of various departments and functions. This demands a sound understanding of the chain of activities and their interrelationship with other business activities.

The authors of Business management adopt the value chain as a framework in order to help business students to visualise how the value chain works. New ground is broken in that management is not dealt with merely from a functional perspective. While the goal is to introduce undergraduate learners to the concept of the value chain, it is not, however, to offer a comprehensive directory on the related literature. The book is divided into three parts.

Part A introduces the reader to business management, the value chain, the business environment, the entrepreneurial process, and the considerations that need to be taken into account when establishing a business. Part B examines the activities of the value chain, starting with general management and leadership, followed by the primary and support activities that constitute the value chain. In Part C, contemporary management issues are reviewed, including diversity management, business ethics, globalisation, creativity and innovation, environmental issues, corporate governance and black economic empowerment.

Business management - a value chain approach covers basic points of theory, but it also has a strong practical approach, and includes self-evaluation exercises, challenging experiential exercises, information about relevant websites, interesting discussion questions and case studies, as well as useful lists of key terms.

This revised second edition has been updated in respect of new legislation such as the Companies Act, the Co-operatives Act, the Consumer Protection Act and the National Credit Act. Statistics have also been aligned with Census 2011.