Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.

The book covers important topics in providing services, including:

• Technology and its role in service marketing
• Customer expectations and perceptions
• Creating customer value
• Services architecture
• Pricing decision-making
• Demand management
• Building customer relationships and loyalty
• Integrated service marketing communication
• Service recovery strategies

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions.

The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students’ understanding of the interrelatedness of leadership and management in order to achieve organisational goals.

The textbook also covers contemporary issues in practicing leadership for success, including the importance of effective leadership in modern organisations, understanding that leadership skills are necessary in modern organisations, appreciating the role of leaders in workplace relations and the role of leaders in teamwork, realising the importance of leadership ethics and the formulation of leadership standards, as well as knowing more about the evaluation of leadership performance.

Financial Accounting: An Introduction offers CA stream students a strong conceptual framework in preparation for further studies in Accounting, while teaching non-CA stream students financial literacy, a skill that will benefit them in both their personal and professional lives.

Features:

• A concepts and context-based approach so students understand accounting principles.
• Best practice pedagogy to support students and lecturers and enhance pass rates.
• Practical worked examples and intertextual exercises to reinforce learning.
• Solutions to end-of-chapter questions on the Learning Zone.
• Emphasis throughout on the 'going concern' as the only underlying concept.

For many years Research at grass roots: for the social sciences and human services professions supported social sciences researchers and human services professionals with a comprehensive, local and easy-to-use research guide. The work in this updated and expanded edition continues to assist novice researchers as well as more experienced researchers, postgraduate students and academics with a range of methodological decisions required in planning, designing, executing and reporting on their research endeavours.

Although many salient features of the previous four successful editions have been retained, exciting new features have been added, including material to support lecturers who teach research courses. The unique structure of the book, consisting of different sections highlighting methodological decisions common to both the qualitative and quantitative approaches, those unique to qualitative and quantitative research and those which combine these approaches, have been developed from decades of work with postgraduate students and practitioner-researchers. New content includes a focus on the growing impetus of ethical conduct in research with human participants; debates and developments in the field of big data sets; and the latest trends in thematic and narrative inquiry, as well as contemporary data collection methods.

Theories For Decolonial Social Work Practice In South Africa is a local book critically presenting social work theories that are suitable for decolonial and developmental generalist practice in the Global South. The choice of theories included in this book is informed by the lived experiences of South Africans in a multicultural, post-colonial, post-apartheid society.

The book sees the goal of social work as effecting transformation and liberation, through the implementation of the developmental approach, and by drawing on decolonial and African concepts. It supports social workers in working toward this goal by stimulating critical reflection and disrupting taken-for-granted beliefs and practices. It guides readers to work with client groups across the micro-mezzo-macro continuum in such a way that they are empowered to develop agency, thereby affirming the basic values of social justice and human dignity.

Theories For Decolonial Social Work Practice In South Africa is suitable for social work education and the in-service training of qualified social workers, child and youth care workers and community development practitioners. In addition, the book will be of interest to social work academics and researchers because of its unique decolonial and African approach to Global North theories, and its contribution to the development of Global South theories.

Questions on SA Tax is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level.

This tutorial book includes questions and selected solutions on South African income tax, estate duty and value-added tax.

Up-to-date questions are graded, allowing students to develop their abilities from an introductory to an advanced level.

Fundamental Accounting presents basic, yet essential knowledge required for first-year Financial Accounting courses at universities and universities of technology. This ninth edition builds on the excellent foundations of previous editions, including updated legislative compliance chapters aligned to the Companies Act 71 of 2008 and IFRS updates to chapters and the questions that are affected by the discontinuation of cheques. These changes especially impact Chapter 11, but will also see smaller amendments in the other foundational chapter leading to the main chapter on cash transactions an updated chapter on the framework of accounting with exam-standard questions added, along with illustrative examples to guide your approach in answering questions.

This book’s easy-to-understand presentation of complex accounting concepts and principles, its logical, conceptual approach and numerous working examples make the content accessible and the study of Accounting less intimidating. Excel with Fundamental Accounting – your first step to success and a solid foundation for further studies in Accounting.

Key features:

• Comprehensive questions and fully demonstrated solutions at the end of every chapter. Many questions have been updated to account for the amendment in the VAT rate
• Over 500 questions, ranging from introductory to more complex levels
• Solutions to the questions in the textbook
• Theory-based concept tests for each chapter are made available to lecturers at prescribing institutions

This new edition of Introducing Delphi programming: Theory through practice covers the basics of Delphi and includes features of Delphi 6,7 and 8. The book has been written for students taking first year course in Information Systems at universities and Institutes of Technology and is ideal for the independent, distance learner. It teaches students both the practical side of programming and important programming theory.Delphi is a versatile and sophisticated visual programming environment for rapid application development that allows the programmer to develop Windows and Linux programs easily and speedily. Introducing Delphi Programming: Theory through Practice is considered to be the leading introductory text on computer programming. It allows students to gain confidence as they develop their skills in an interesting and practical way.

Leadership in Health Services Management provides healthcare professionals with the necessary information to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as leadership Leadership in Health Services Management provides healthcare professionals with the necessary information to lead with commitment and strive towards a clear vision of health for all. It guides readers through crucially important issues such as leadership styles, strategic thinking, motivation, negotiation, empowerment, knowledge management, and the application of leadership in daily operational management in health services.

Now in its fourth edition, the book contains original research on different topics that can assist in self-leadership in the workplace, a theme that is woven throughout the text. In addition, there is a focus on the application of leadership theories.

The book incorporates aspects of leadership that align with the South African Qualifications Authority and the requirements of the South African Nursing Council for postgraduate studies. In addition, a research component has been prioritised.

Handbook of HIV Medicine represents the knowledge, skill and experience of more than sixty experts in HIV medicine, making it the definitive reference book for southern Africa.

This third edition remains invaluable for doctors, medical students, and primary health care workers, presenting an updated approach to critical issues. It is ideal for quick reference in urban and rural clinics and hospital wards.

The handbook is targeted specifically at the needs of the developing world and contains guidelines on antiretroviral therapy, HIV emergencies, and adult and paediatric HIV medicine.

English For Law Students has been written by experts in communication and aims at encouraging dialogue and interaction between lecturer and student. The methodology used is not only useful to law students but also to those lecturers who do not have a legal background.

This third edition has been updated and includes an audio CD, containing exercises for listening practice, aimed at developing and refining note-making skills.

Jurisprudence in an African Context, Second Edition, is devoted to the philosophy of law in a way that engages earnestly with African thought and the African context. The textbook features primary texts by leading African intellectuals, putting these in critical dialogue with works by Western theorists. It addresses core jurisprudential topics, such as the nature and functions of law, the manner in which judges do and should interpret the law, theories of distributive justice, and accounts of civil and criminal justice. These abstract philosophical issues are considered in the light of both African and Western principles as applied to salient controversies on the African continent.

This revised and updated second edition offers a deepened examination of the philosophical theories, the African context and African customary law. It includes new chapters that address critical race theory and feminism, and provides expanded analysis of primary texts. Further reading lists are also n ow available in each chapter, and links to online media are integrated throughout the work.

Jurisprudence in an African Context, Second Edition, is suited as core material for courses in African jurisprudence, legal philosophy or political theory, and may be of interest to scholars who wish to engage with African thought about the making, interpretation and enforcement of law.

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

Financial Accounting: An Introduction 6th edition is aimed at first-year students following courses in financial accounting at universities and universities of technology. The book offers chartered accounting stream students a strong framework in preparation for further studies in accounting, and benefits students on a general accounting stream.

The book demonstrates both the reasons for, and the methods of, recording and reporting information, making each concept more relevant to students. Interest is also engaged using a unique narrative approach to tell the story of accounting. Each accounting concept is introduced through a problem to be solved by the central character, a young entrepreneur.

Appropriate solutions to these problems are provided as guidance to students.

A guide to surgery, designed mainly for undergraduate students, giving an overview of the subject for junior registrars and providing a resource for general practioners in their continuing medical education programmes.

It is nearly two decades since public schools in South Africa began to admit learners from all cultural and racial backgrounds, and this diversity has resulted in a need for schools to evolve with the changing circumstances as well as to maintain excellence. Teachers are faced daily with the challenge of teaching and managing learners of unfamiliar cultures, languages and backgrounds. Multicultural education introduces various models of multicultural education and provides practical, low-cost classroom strategies which teachers can implement effectively in culturally diverse schools.

Multicultural education explores concepts of diversity in society from various theoretical perspectives and discusses the implications of differences and similarities among South African learners. Practical activities at the end of each chapter allow teachers to reflect critically on their own practice, and assist educational leaders to carry out professional development in multicultural education in their schools.

Contents include the following:

• South African policy and legislation relevant to diversity issues
• Cross-cultural communication
• Teaching in the linguistically diverse classroom
• Multicultural approaches to curriculum and learning material
• Positive discipline in the culturally diverse classroom

Organization Development and Change provides students with an excellent grounding in the theoretical underpinnings of the subject as well as describing, in practical terms, how behavioural science can be used to develop organizational strategies, structures and processes.

This market-leading text will enrich your students’ understanding and study of organization development, change management and human resources management.

Through clear explanations and an emphasis on real world examples and case studies, this second edition for Europe, South Africa and the Middle East is a comprehensive and engaging text that will teach your students fundamental theories of organization development and encourage your students to apply these to real world situations.

A special edition matched to the curriculum requirements of Unisa.

Based on the popular Teaching Foundation Phase mathematics - A guide for South African students and teachers.

This book introduces the fundamentals of financial mathematics.

It begins with a discussion of simple and compound interest and then establishes the important concepts of effective and equivalent effective interest rates. Subsequent chapters discuss the applications of annuities to practical problems regarding the saving of money and repayment of loans. The notion of using net present value and internal rate of return to distinguish between two different investment opportunities is presented.

The concluding chapters of the book take a brief look at the use of differential and integral calculus in financial mathematics. Each chapter includes numerous worked examples that are solved with the aid of a financial calculator where applicable.

How does the South African economy work? Why do macroeconomic variables change? So what if they do? What happens next? How do economic processes and policy institutions really work? Which data must I use? What can policy do? And then the big questions: How can we reduce unemployment and maintain low inflation? What then about poverty, inequality, inclusive growth and development in South Africa?

The answers are found in How to think and reason in Macroeconomics – A South African text, a popular university textbook with very positive feedback from students, lecturers and practitioners. This fifth edition is completely up-to-date and comprehensive. It combines well-informed intuitive understanding with solid economic theory plus a concrete understanding of South African economic issues, processes, institutions and data. In this way it prepares you to analyse macroeconomic events and policies in a globalised and development context – and understand different perspectives in policy and political-economic debates.

Key features:

• Accessible analysis, theory and diagrams, combining intuitive understanding and sophisticated analysis.
• A choice of learning routes with different levels of difficulty and mathematics.
• Real-world economic reasoning skills, not dry theory.
• Online animations that provide unique insights into macroeconomic fluctuations and shocks.
• Explicit continuous focus on South Africa as an open economy in an African and global context shaped by China, Trump’s trade wars and Brexit.
• Theoretical and policy analysis of unemployment, inflation, low growth and inclusive growth, as well as the National Development Plan.
• Analytical case studies of the global financial crisis, quantitative easing, the Euro crisis and the Eskom crisis.
• First-hand, freshly updated insights into how South African policy institutions, processes and instruments work.
• Clear guides to access relevant South African data sources, with useful data tips.
• Thorough integration of the structural social and economic realities (notably inequality and poverty) of South Africa as a middle-income country.
• Incorporation of broader considerations such as human development, inclusive growth and sustainable development.

Mapped to the new CompTIA Security+ SY0-701 Certification Exam, Ciampa's COMPTIA SECURITY+ GUIDE TO NETWORK SECURITY FUNDAMENTALS, 8th Edition, thoroughly prepares readers for professional certification and career success.

The text covers general security concepts, threats, vulnerabilities and mitigations, security architecture, security operations and security program management and oversight. It also includes expansive coverage of attack vectors and attack surfaces, social engineering attacks, data controls, endpoint vulnerabilities and defenses, identity and access management, infrastructure and wireless security, cloud and virtualization security, artificial intelligence and vulnerability management.

New Hands-On Projects, case activities and virtual online cybersecurity lab exercises help readers put what they learn into practice.

While many books focus on occupational health and safety in the international arena, few provide information pertinent to safety management in South Africa and Africa as a whole. Safety Management in an Organisational Context aims to bridge the gap and to increase safety awareness at all levels of any organisation in Africa.

The topics discussed in the book include safety in industry, functional safety, working in confined spaces, ergonomics, personal protective equipment and fire safety. The general provisions of the Occupational Health and Safety Act 85 of 1993 and its regulations are explained in detail as they relate to safety in the South African workplace today.