The research techniques and methods discussed are applied to researching advertising, mass-media audiences, mass-media efficiency and organisational and development contexts. The research problems or issues addressed are also relevant to other communication fields, including political, government, marketing, intercultural, health and interpersonal and small-group communication, plus information and communications technology.

This second edition elaborates on the application of additional measurement scales and of content analysis. It contains more practical examples of the application of scientific criteria and it includes additional marginal notes that facilitate the comprehension of key concepts.

Auditing Fundamentals in a South African Context 2e is a practical, applied and engaging introductory textbook that supports students throughout the undergraduate level of the Auditing curriculum. The text is designed to enhance learning by supporting holistic understanding: theory is presented within the framework of the real-world business environment, assisting students to apply principles and standards with an understanding of their context.

The text offers a clear pedagogical framework, which supports applied learning and develops independent, critical and reflective engagement with the subject matter. A continuing case study, which follows each stage of the audit of a South African company, demonstrates the practical application of learned principles and the integration of the auditing process with a typical audit client's business.

The second edition is comprehensively revised to reflect all relevant, recent changes in the requirements of legislation, financial reporti ng and auditing pronouncements and codes, and addresses the new Code of Professional Conduct which was issued by the SA Institute of Chartered Accountants in the final quarter of 2018.

Additional educational resources support teaching and learning, assisting students to develop the academic skills required to master their studies.

This book is focused on a broader approach for all assurance providers (including both internal and external auditors) and addresses various advanced concepts that assurance providers need an understanding of.

This book is aimed at all involved in the study and practice of labour law, including non-law students and practitioners.

A Practical Guide to Labour Law is aimed at and can fruitfully be used by all involved in the study and practice of Labour Law. For non-legal students this book should suffice as a primary source for their studies; the studying of decided cases will not only be interesting, but will also improve their insight.

The Fifth edition of Marketing Management: A South African Perspective, the leading marketing textbook in Southern Africa, adopts a new perspective on the business environment and the way in which businesses can deal with changes in that environment.

Healthcare delivery in the 21st century has become increasingly complex and demanding . Clinical consultations frequently raise scientific, ethical and legal challenges. While scientific issues may be resolved using an evidence-based medicine (EBM) approach, ethical theory is needed to justify decision making in the face of ethical conflict. Medical ethics, law and human rights: a South African perspective provides the conceptual background and analytic skills necessary to assist with the resolution of ethical dilemmas encountered in the South African healthcare environment. Medical ethics, law and human rights: a South African perspective uses case studies to help the healthcare team to identify and analyse ethical, moral and value concepts, and to apply these to scenarios that they may encounter on a daily basis. Part 1 explores theories and principles of ethics (including African philosophy), introduces medical law, discusses health and human rights, and also makes the transition from theory to practice. Part 2 looks at specific topics in healthcare that raise challenges from an ethics perspective - HIV/AIDS, use of social media, euthanasia, human reproduction, genetics and genomics. In view of the increasing emphasis on ethical considerations in healthcare from the Health Professions Council of South Africa (HPCSA), coupled with the rising incidence of litigation in healthcare, Medical ethics, law and human rights: a South African perspective is essential reading for health science, law and philosophy students as well as practising healthcare professionals.

People and their effective management are key to sustainable organisations. The authors of Human Resource Management, now in its fifth edition, combine their respective experience from both academia and the workplace to provide a balanced and useful book that covers the key principles for the effective management of people. The book has a sound theoretical base, which includes a wide range of topics from areas such as the human resource management function, strategic human resource management, organisational behaviour, leadership, labour legislation and labour relations.

Key features include:

• Practical examples, case scenarios, case studies and guidance on the legal and fair management of people and the required administration;
• Useful and relevant HRM information management documents, policies and templates;
• Problem-type “Practising HRM” tasks for each chapter that give readers the opportunity to apply their theoretical knowledge and practical insight, and to develop their ability to practise human resource management;
• Definition (D), important (NB) and Example (e.g.) boxes, as well as ‘practical application for the manager’ highlights;
• Incorporates the amendments to the Employment Equity Act, the Basic Conditions of Employment Act and the Labour Relations Act which recently came into effect, as well as relevant new legislation.
• Self-awareness exercises to assist readers in applying theory to their own insight. For those wanting to test their knowledge, each chapter contains multiple-choice questions. The five case studies at the end of the book create a further opportunity for readers to develop their ability to practically manage people.
• The book has been written and designed in a user-friendly style and format and it available with a slideshow for each chapter.

An Introduction To Scholarship offers a practical, skills-based approach to developing the basic academic and critical thinking skills required to succeed in the tertiary environment.

Features:

• A scenario or case study relevant to the problems discussed in the chapter Margin glosses of difficult or new vocabulary
• Short explanations of theory and examples, followed by practical, guided activities
• A range of response and comprehension questions, as well as more challenging, higher order cognitive questions
• Links to practical activities and assessments on the Learning Zone
• A final question that encourages students to think critically about what they have covered, and how it integrates with their studies in general

The world of integrated marketing communication (IMC) has changed dramatically over the last 10 years, due in large part to the expansion and advances in digital media technology. These changes have affected clients, consumers and advertisers alike.

Marketing Communication: An integrated approach 2nd edition deals with the past, present and future of IMC and the impact this has had on the pace and demands of effective persuasive communication in the current digital age. It is also the first IMC textbook to cover in detail alternative communication strategies and how their unconventional and disruptive tactics have been integrated into our daily lives. Self-study questions per chapter have also been included in this edition.

Marketing 6e is a strong foundational text for first-year students studying towards a BCom and BA qualifications in departments of management, marketing or business management at universities. It is also suitable for students who are studying a national diploma in marketing at universities of technology. The book covers issues such as sponsorship, marketing research, consumer behaviour and marketing positioning. Marketing is a principles-based guide through current topics such as green marketing and marketing communications. The title includes pedagogical features such as opening case studies, strategy readers, technology boxes, key concepts and useful summaries. New to this edition: Additional content on sustainability; Updates on digital marketing; Updates of examples, readers and case studies

Questions on SA Tax is the second publication in the Questions on SA Tax series designed to provide comprehensive tutorial coverage to taxation students. This book covers foundational topics and those typically dealt with in the study of tax at an undergraduate level.

Accounting is a system of gathering, analysing, recording, reporting, and interpreting financial information to make informed business decisions. The accounting discipline is continually changing in response to the external environment and is both stimulating and farreaching. Basic accounting for non-accountants is an introductory text covering financial accounting, cost and management accounting, and financial management.

Basic accounting for non-accountants teaches students financial literacy, a skill that will benefit them in both their personal and professional lives. It includes comprehensive illustrative examples that are easy to understand, with self-test questions and solutions to ensure that concepts are internalised before attempting the end-of-chapter exercises. Contents have been updated in accordance with the relevant accounting standards and accounting environment, and additional end-of-chapter exercises have been provided to ensure that students have sufficient practice to reinforce accounting concepts.

Teaching Science: Foundation to Senior Phase connects theory to practice through in-depth scientific investigations.

Part 1 focuses on the theoretical knowledge of teaching natural sciences from Foundation Phase through to the Intermediate and Senior Phases, with an array of activities for pre-service teachers to practise. Part 2 includes five experiments: each covers multiple learning areas, is adjustable for older and younger learners, and clearly links back to the theory in Part 1.

Building on the success of the previous editions, the third edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, the text is organized around the core themes of research preparation, data collection, analysis and communication of findings, and how skills and techniques are used in different research contexts. The author adopts a sound balance between theory and practice and demonstrates how marketing concepts can be carried out in reality, and which methods are most appropriate for particular types of research. The new edition has been fully revised to reflect the wealth of digital developments and contains new case studies on renowned commercial brands such as BMW, Google, McDonalds, Whiskas, Tesco, The National Student Survey (NSS), Eurobarometer and BMI Healthcare. Supported by a full range of pedagogical features, the author enables students to understand the issues involved in carrying out research and the potential pitfalls to be aware of, thereby ensuring a clear understanding of the overall subject. The book is accompanied by a comprehensive Online Resource Centre which offers the following resources for students and lecturers: For students: Multiple choice questions Questionnaire wizard Online version of Market Researcher's Toolbox Link to clips of author summarising contents of each chapter on YouTube Web links For registered adopters of the text: PowerPoint presentation Illustrations from the book

This book deals with the core aspects of intellectual property law and covers developing aspects drawing attention internationally and locally.

This work offers a systematic and comprehensive insight into all the mainstream aspects of intellectual property protection. Local and international instruments are examined and balanced against human rights in general and more specifically the rights enshrined in the South African Bill of Rights.

Services, whether online or offline, are important in modern economies in which the understanding is that we ‘are all in services’. Services Marketing, a subset of the field of Marketing, has evolved and developed a range of theories and models, all focused on providing superior service offerings to today’s market and the growing expectations of service delivery. New research provides additional contemporary insights into this dynamic and developing area. This text seeks to address the current research and its managerial implications in both online and offline services. It includes new case studies, integrating new research and new perspectives on the various aspects of services.

The book covers important topics in providing services, including:

• Technology and its role in service marketing
• Customer expectations and perceptions
• Creating customer value
• Services architecture
• Pricing decision-making
• Demand management
• Building customer relationships and loyalty
• Integrated service marketing communication
• Service recovery strategies

This is the updated 11th edition of the South African classic textbook, Primary Clinical Care Manual, which has been updated in every respect to meet the educational requirements of current nursing students.

Changes made to the Department of Health Standard Treatment Guidelines and Essential Medicines List, and in response to the COVID-19 pandemic, are included in the manual and, as ever, the book has all the current information needed by students for primary health care in South Africa.

Several chapters have been extensively rewritten and updated:

• The upper airways, with a detailed new section on COVID-19 protocols
• Hypertension, with a new section on postnatal patient management
• HIV and AIDs patients
• Contraception
• Epilepsy
• The Skin
• Joints
• Mental Health

Numerous medicine and dosage changes have been made in accordance with Department of Health (DOH) recommendations.

This edition includes the 2018 edition of the Department of Health Primary Care Standard Treatment Guidelines (STGs) and Essential Medicines List (EML). It also includes information obtained from the Hospital Level STGs and EML.

What is the aim of education in the 21" century? Is it to search for truth, to improve the human condition, or to bolster a country's economy and meet the workforce needs of the state? Or should the aim of education be focused on social, academic, cultural, and intellectual development so that young people can grow up to be engaged and critical citizens?

These very searching questions - questions about the nature of education - are the concern of an area of philosophy, namely, philosophy of education. In the 3rd edition of Philosophy of Education Today: An Introduction, the authors, in their exploration of the various responses provided by different philosophies of education to these questions, have included posthumanism in the corpus of philosophies of education which influence education and the way that education is understood.

The interactive nature of the text encourages readers to reflect critically on the various philosophies of education discussed and to come to an understanding of what education might mean to both them and their community.

This book aims to give insight into managing people in organisations.

It emphasises the value of people and does not treat them as merely another organisational resource. It recognises that people are central to the organisation’s success but also appreciates that the dignity and rights of employees should be respected and their well-being promoted.

Furthermore, the management of people is positioned as a partnership between:

• line managers, who are directly responsible for managing the people reporting to them
• the top management team, who set the direction for the organisation and the tone for how to behave
• the HRM department and practitioners, who care for employees, advise line managers and manage the systems that support people management

This first South African edition of Organisational Behaviour: Managing People and Organisations aims to make students more successful in their life and career by helping them understand themselves, understand organisations, and understand the role of organisational behaviour in their personal career success.

It enables students to develop sound knowledge of individual and group behaviour in organisations and to appreciate how the entire organisational system operates. This will enhance their understanding of how to apply the organisational behavioural concepts to a range of different problems or situations. The text gives students a complete understanding of the modern context of organisational behaviour, including ethics, diversity, competitive advantage, technology and the global context.

This edition prepares South African students for the realities of the country’s business environment by engaging with familiar private- and public-sector organisations and pertinent local issues. A global business perspective is balanced with an African one, which highlights the importance of workforce diversity. This edition also explores the South African labour force and legislative environment, and how these shape organisational behaviour and influence management decisions.

This revised edition has three comprehensive chapters on Environmental Health. Vlok’s Community Health remains the ideal accompaniment for health professionals working in the community.

Building on the reputation of Manual of Community Nursing and Communicable Diseases, Vlok’s Community Health is relevant for the Community Health Professional under the Re-engineered Primary Healthcare System. Topics covered include Public Health, the National Health Insurance and Community Oriented Primary Care, as well as care of the individual throughout the lifespan. This well-written text places emphasis on practical application of theoretical concepts. The practical aspects extend to the chapters on Managing the Community Clinic and Caring for the Disabled at Home, which contain informative examples and suggestions.

Social aspects have not been overlooked and appropriate chapters on Family Pathologies, Intimate Partner Violence and Cultural World Views have been included.

Leadership is an increasingly important concept which is being heralded as a necessary topic to be included in undergraduate courses at South African institutions.

The purpose of this textbook is to identify the principles of leadership in contemporary business organisations and to develop the students’ understanding of the interrelatedness of leadership and management in order to achieve organisational goals.

The textbook also covers contemporary issues in practicing leadership for success, including the importance of effective leadership in modern organisations, understanding that leadership skills are necessary in modern organisations, appreciating the role of leaders in workplace relations and the role of leaders in teamwork, realising the importance of leadership ethics and the formulation of leadership standards, as well as knowing more about the evaluation of leadership performance.

For many years Research at grass roots: for the social sciences and human services professions supported social sciences researchers and human services professionals with a comprehensive, local and easy-to-use research guide. The work in this updated and expanded edition continues to assist novice researchers as well as more experienced researchers, postgraduate students and academics with a range of methodological decisions required in planning, designing, executing and reporting on their research endeavours.

Although many salient features of the previous four successful editions have been retained, exciting new features have been added, including material to support lecturers who teach research courses. The unique structure of the book, consisting of different sections highlighting methodological decisions common to both the qualitative and quantitative approaches, those unique to qualitative and quantitative research and those which combine these approaches, have been developed from decades of work with postgraduate students and practitioner-researchers. New content includes a focus on the growing impetus of ethical conduct in research with human participants; debates and developments in the field of big data sets; and the latest trends in thematic and narrative inquiry, as well as contemporary data collection methods.

Theories For Decolonial Social Work Practice In South Africa is a local book critically presenting social work theories that are suitable for decolonial and developmental generalist practice in the Global South. The choice of theories included in this book is informed by the lived experiences of South Africans in a multicultural, post-colonial, post-apartheid society.

The book sees the goal of social work as effecting transformation and liberation, through the implementation of the developmental approach, and by drawing on decolonial and African concepts. It supports social workers in working toward this goal by stimulating critical reflection and disrupting taken-for-granted beliefs and practices. It guides readers to work with client groups across the micro-mezzo-macro continuum in such a way that they are empowered to develop agency, thereby affirming the basic values of social justice and human dignity.

Theories For Decolonial Social Work Practice In South Africa is suitable for social work education and the in-service training of qualified social workers, child and youth care workers and community development practitioners. In addition, the book will be of interest to social work academics and researchers because of its unique decolonial and African approach to Global North theories, and its contribution to the development of Global South theories.