The all-new Applied Marketing Cases is an engaging collection of case studies written by owners, entrepreneurs and corporates (from SMMEs to larger companies). They share their frustrations, successes and challenges on starting and running successful businesses. The stories are unique and inspiring to students, practitioners and would-be entrepreneurs.
Contents Include:
- 1st for Women Insurance
- 8ta2StrokeAfrica Media Online
- Bella Donna Finishing Classes
- Bio-Strath
- Blue Apple
- BulkSMS.com
- Clover Danao
- Clover Tropika
- Engen
- Europcar
- Gary Rom Hairdressing
- Hippo.co.za
- Jenna Clifford Designs (Pty) Ltd
- John Deere
- Ocean Baskey
- Studentnotes.co.za
- Suzuki Auto South Africa
- Vega
- Vital Health Foods
Simple, relevant and practical, Applied Marketing Cases is a must-read for entrepreneurs and business students alike.
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