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Procurement Marketing - A Strategic Concept (Hardcover, 1998 ed.) Loot Price: R1,510
Discovery Miles 15 100
Repayment Terms: R142 pm x 12*
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Procurement Marketing - A Strategic Concept (Hardcover, 1998 ed.): A. Luders

Procurement Marketing - A Strategic Concept (Hardcover, 1998 ed.)

A. Luders; Udo Koppelmann

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Loot Price R1,510 Discovery Miles 15 100 | Repayment Terms: R142 pm x 12*

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A compilation of the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. The book adopts a decision-orientated approach, starting with a situation analysis and leading through a heuristic structure to the right combination of procurement tools. A valuable tool for continual reference.

General

Imprint: Springer-Verlag
Country of origin: Germany
Release date: 2001
First published: 1998
Translators: A. Luders
Authors: Udo Koppelmann
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Hardcover
Pages: 184
Edition: 1998 ed.
ISBN-13: 978-3-540-64459-0
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 3-540-64459-8
Barcode: 9783540644590

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