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The Palgrave Handbook of Wine Industry Economics (Hardcover, 1st ed. 2019)
Loot Price: R6,540
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The Palgrave Handbook of Wine Industry Economics (Hardcover, 1st ed. 2019)
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This Palgrave Handbook offers the first international comparative
study into the efficiency of the industrial organization of the
global wine industry. Looking at several important vineyards of the
main wine countries, the contributors analyze differences in
implementation and articulation of three key stages: grape
production, wine making and distribution (marketing, selling and
logistics). By examining regulations, organization theory, industry
organizational efficiency and vertical integration, up to date
strategies in the sector are presented and appraised. Which models
are most efficient? What are the most relevant factors for optimal
performance? How do reputation and governance impact the industry?
Should different models co-exist within the wine countries for
global success? This comprehensive volume is essential reading for
students, researchers and professionals in the wine industry.
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