Writing for the Media (Hardcover)

This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	PRCA Practice Guides Book Set (2018-2019)
Release date:	2019
First published:	2019
Authors:	Adrian Wheeler
Dimensions:	198 x 129 x 13mm (L x W x T)
Format:	Hardcover - With printed dust jacket
Pages:	120
ISBN-13:	978-1-78756-614-9
Categories:	Books > Language & Literature > Literary & linguistic reference works > Writing & editing guides > General Books > Business & Economics > Business & management > Sales & marketing > Public relations Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Promotions
LSN:	1-78756-614-5
Barcode:	9781787566149

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