What's the secret to a company's continued growth and
prosperity? Internationally known marketing expert Al Ries has the
answer: focus. His commonsense approach to business management is
founded on the premise that long-lasting success depends on
focusing on core products and eschewing the temptation to diversify
into unrelated enterprises.
Using real-world examples, Ries shows that in industry after
industry, it is the companies that resist diversification, and
focus instead on owning a category in consumers' minds, that
dominate their markets. He offers solid guidance on how to get
focused and how to stay focused, laying out a workable blueprint
for any company's evolution that will increase market share and
shareholder value while ensuring future success.
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