"Starring the Text: The Place of Rhetoric in Science Studies
"firmly establishes the rhetorical analysis of science as a
respected field of study. Alan G. Gross, one of rhetoric's foremost
authorities, summarizes the state of the field and demonstrates the
role of rhetorical analysis in the sciences. He documents the
limits of such analyses with examples from biology and physics,
explores their range of application, and sheds light on the tangled
relationships between science and society. In this deep revision of
his important "Rhetoric of Science," Gross examines how rhetorical
analyses have a wide range of application, effectively exploring
the generation, spread, certification, and closure that
characterize scientific knowledge. Gross anchors his position in
philosophical rather than in rhetorical arguments and maintains
there is rhetorical criticism from which the sciences cannot be
excluded.
Gross employs a variety of case studies and examples to assess
the limits of the rhetorical analysis of science. For example, in
examining avian taxonomy, he demonstrates that both taxonomical and
evolutionary species are the product of rhetorical interactions. A
review of Newton's two formulations of optical research illustrates
that their only significant difference is rhetorical, a difference
in patterns of style, arrangement, and argument. Gross also
explores the range of rhetorical analysis in his consideration of
the "evolution of evolution" of Darwin's notebooks. In his analysis
of science and society, he explains the limits of citizen action in
executive, judicial, and legislative democratic realms in the
struggle to prevent, ameliorate, and provide adequate compensation
foroccupational disease. By using philosophical, historical, and
psychological perspectives, Gross concludes, rhetorical analysis
can also supplement other viewpoints in resolving intellectual
problems.
"Starring the Text," which includes fourteen illustrations,"" is
an updated, readable study geared to rhetoricians, historians,
philosophers, and sociologists interested in science. The volume
effectively demonstrates that the rhetoric of science is a natural
extension of rhetorical theory and criticism.
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