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Books > Business & Economics > Business & management > Sales & marketing
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Consumption, Identity and Style - Marketing, meanings, and the packaging of pleasure (Paperback, New Ed)
Loot Price: R1,133
Discovery Miles 11 330
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Consumption, Identity and Style - Marketing, meanings, and the packaging of pleasure (Paperback, New Ed)
Series: Comedia
Expected to ship within 10 - 15 working days
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Explores the role of consumer culture in the contemporary economy,
showing how our private leisure activities are constructions of a
powerful and manipulative consumer market. This book should be of
interest to students and teachers of popular culture, leisure
studies, sociology, art and design studies.
General
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