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Services Marketing - Integrating Customer Focus Across the Firm (Paperback, 2nd Revised edition) Price: R1,044
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Repayment Terms: R98 pm x 12*
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Services Marketing - Integrating Customer Focus Across the Firm (Paperback, 2nd Revised edition)

Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Discovery Miles 10 440 | Repayment Terms: R98 pm x 12*

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Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.

General

Imprint: McGraw-Hill Higher Education
Country of origin: United States
Release date: May 2012
First published: 2012
Authors: Alan Wilson • Valarie A. Zeithaml • Mary Jo Bitner • Dwayne D. Gremler
Dimensions: 262 x 195 x 20mm (L x W x T)
Format: Paperback
Pages: 559
Edition: 2nd Revised edition
ISBN-13: 978-0-07-713171-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > General
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LSN: 0-07-713171-1
Barcode: 9780077131715

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