Marketing Through Search Optimization - How People Search and How to be Found on the Web (Paperback, 2nd edition)

Marketing Through Search Optimization, Second Edition, is the step-by-step marketer's guide to improving your web ranking in search engines and getting your site listed effectively in online directories. Search engine placement has become a key task for those engaged in website marketing because good positioning in search engines and directories dramatically increases visitor traffic. Optimizing search engine ranking will be the most important and cost-effective way of marketing your website, and customers use search engines more than any other method to locate websites. Submitting to search engines is only part of the challenge. It is also vital to prepare a website through "search engine optimization," ensuring that your web pages are accessible and focused in ways that drive traffic to your site.

General

Imprint:	Butterworth-Heinemann
Country of origin:	United Kingdom
Release date:	December 2007
First published:	2008
Authors:	Alex Michael • Ben Salter
Dimensions:	246 x 189 x 13mm (L x W x T)
Format:	Paperback
Pages:	250
Edition:	2nd edition
ISBN-13:	978-0-7506-8347-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	0-7506-8347-3
Barcode:	9780750683470

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