Marketing Through Search Optimization, Second Edition, is the
step-by-step marketer's guide to improving your web ranking in
search engines and getting your site listed effectively in online
directories. Search engine placement has become a key task for
those engaged in website marketing because good positioning in
search engines and directories dramatically increases visitor
traffic. Optimizing search engine ranking will be the most
important and cost-effective way of marketing your website, and
customers use search engines more than any other method to locate
websites. Submitting to search engines is only part of the
challenge. It is also vital to prepare a website through "search
engine optimization," ensuring that your web pages are accessible
and focused in ways that drive traffic to your site.
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