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Cruise Business Development - Safety, Product Design and Human Capital (Hardcover, 1st ed. 2016) Loot Price: R4,401
Discovery Miles 44 010
Cruise Business Development - Safety, Product Design and Human Capital (Hardcover, 1st ed. 2016): Alexis Papathanassis

Cruise Business Development - Safety, Product Design and Human Capital (Hardcover, 1st ed. 2016)

Alexis Papathanassis

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Loot Price R4,401 Discovery Miles 44 010 | Repayment Terms: R412 pm x 12*

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This book addresses innovation management and product development in the cruise tourism industry. It explains how experience management has evolved from a strictly company-level, product- or service-focused tactical task to an industry-wide strategic challenge, and analyses the role of intangible reputational aspects of cruise experiences, as well as peripheral components and stakeholders, as increasingly important factors for customer acquisition and retention. Safety and risk issues are a central theme, as well as the cruise sector's environmental and socio-economic impacts. Lastly, the book considers the increasing size of cruise vessels and the accompanying standardisation of facilities and itineraries, in conjunction with the hybridisation of cruise passengers in connection with expanding the competitive boundaries and intensity of competition in the cruise sector. The book approaches these issues as more than a mere public relations campaign, recognising the fact that they have since become the very essence of strategic cruise business development.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: April 2016
First published: 2016
Editors: Alexis Papathanassis
Dimensions: 235 x 155 x 22mm (L x W x T)
Format: Hardcover
Pages: 278
Edition: 1st ed. 2016
ISBN-13: 978-3-319-27351-8
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
Books > Sport & Leisure > Travel & holiday > Travel & holiday guides > General
Books > Travel > Travel & holiday guides > General
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LSN: 3-319-27351-5
Barcode: 9783319273518

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