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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Low-Income Consumers as a Source of Innovation - Insights from Idea Competitions in Brazilian Low-Income Communities (Paperback, 2015 ed.)
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Low-Income Consumers as a Source of Innovation - Insights from Idea Competitions in Brazilian Low-Income Communities (Paperback, 2015 ed.)
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The dissertation shows why innovations are vital to succeed in the
low-income market segment, i.e. the four billion people living on
less than 8 USD per day. In particular, it explores the role
low-income consumers can play in corporate innovation processes.
The study tests and expands theoretical findings on user
innovations and lead users in the Brazilian low-income context. The
findings also aim to enhance the capacity of companies to develop
new solutions for the so far untapped low-income market by
leveraging the knowledge of their target group.
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