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Books > Business & Economics > Business & management > Sales & marketing > Market research

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Low-Income Consumers as a Source of Innovation - Insights from Idea Competitions in Brazilian Low-Income Communities (Paperback, 2015 ed.) Loot Price: R2,415

Discovery Miles 24 150

Repayment Terms: R226 pm x 12*

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Low-Income Consumers as a Source of Innovation - Insights from Idea Competitions in Brazilian Low-Income Communities...

Low-Income Consumers as a Source of Innovation - Insights from Idea Competitions in Brazilian Low-Income Communities (Paperback, 2015 ed.)

Aline Kramer

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Loot Price R2,415 Discovery Miles 24 150 | Repayment Terms: R226 pm x 12*

Expected to ship within 10 - 15 working days

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The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.

General

Imprint:	Springer Gabler
Country of origin:	Germany
Release date:	February 2015
First published:	2015
Authors:	Aline Kramer
Dimensions:	210 x 148 x 22mm (L x W x T)
Format:	Paperback
Pages:	364
Edition:	2015 ed.
ISBN-13:	978-3-658-08929-0
Categories:	Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	3-658-08929-6
Barcode:	9783658089290