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Public Relations Practices (Paperback, 8th edition) Loot Price: R6,362
Discovery Miles 63 620
Repayment Terms: R596 pm x 12*
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Public Relations Practices (Paperback, 8th edition): Allen Center, Patrick Jackson, Stacey Smith, Frank Stansberry

Public Relations Practices (Paperback, 8th edition)

Allen Center, Patrick Jackson, Stacey Smith, Frank Stansberry

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Loot Price R6,362 Discovery Miles 63 620 | Repayment Terms: R596 pm x 12*

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MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Written by two of the most respected individuals in the field, Public Relations Practices presents timeless case studies to help future practitioners develop agility in the principles and applications of effective two-way communications likely to confront them and their employer.

General

Imprint: Pearson
Country of origin: United States
Release date: 2013
First published: 2014
Authors: Allen Center • Patrick Jackson • Stacey Smith • Frank Stansberry
Dimensions: 233 x 181 x 10mm (L x W x T)
Format: Paperback
Pages: 288
Edition: 8th edition
ISBN-13: 978-0-13-312764-5
Categories: Books > Business & Economics > Business & management > Sales & marketing > Public relations
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LSN: 0-13-312764-8
Barcode: 9780133127645

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