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Information Technology and Small Businesses - Antecedents and Consequences of Technology Adoption (Hardcover, illustrated edition)
Loot Price: R2,880
Discovery Miles 28 800
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Information Technology and Small Businesses - Antecedents and Consequences of Technology Adoption (Hardcover, illustrated edition)
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This book investigates the antecedents and consequences of
information technology adoption among small and medium sized
enterprises.Following the well publicized 'Internet bubble', the
rate of adoption of such technologies - especially of
Internet-based solutions - has slowly changed among small firms,
leading to a very mixed picture. Whilst a significant number of
these small firms are still excluded from such technologies, others
show very complex patterns of adoption and implementation. What is
the reason for these differences, and do they explain performance
heterogeneity among small firms? Andrea Ordanini addresses these
questions by formulating various models of information technology
adoption and its impact on marketing and procurement processes. The
models are then tested on a sample of 700 small organizations.
Their results provide various implications for managers and present
suggestions for policy makers wishing to improve the effective use
of information technologies within small firms. This book will
strongly appeal to researchers, academics and students with an
interest in business and management, entrepreneurship, technology
and innovation. Entrepreneurs, managers, consultants and policy
institutions interested in promoting technology diffusion among
SMEs will also find the book to be of great interest.
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