Creating Contagious Commitment: Applying the Tipping Point to
Organizational Change
Too often, necessary and technically appropriate change
initiatives fall short of expected gains because leaders fail to
involve employees and leverage their perspectives. This deprives
leaders of valuable input, and causes the very people who are
expected to modify the way they work to feel discounted and
disconnected. "Creating Contagious Commitment: Applying the Tipping
Point to Organizational Change" presents a proven approach to turn
this all too common situation around. It goes to the heart of
effective change implementation and shows how to move employees
from being apathetic or resistant to becoming committed advocates
of a change.
"Creating Contagious Commitment" demonstrates why many of the
traditional approaches to change implementation (such as focusing
on the easily measurable technical aspects or relying on mass
awareness campaigns) don't work very well especially on their own.
It explains the dynamics that contribute to successful change
initiatives and how to use them, right now, in your own
initiatives. The accessibility of the concepts and the practical
strategies they provide make" Creating Contagious Commitment "a
unique and powerful guide for change agents in any
organization.
Andrea Shapiro s clear and skillful blending of theory with
useful examples brings these concepts to life in a way that appeals
to anyone who is involved in change. Solidly grounded in
organizational theory, systems thinking and real-world experience,
"Creating Contagious Commitment "can be used as a stand-alone
resource or in combination with the companion tipping point
workshop and computer simulation. It has been applied by hundreds
of change leaders around the world in a wide range of
organizations, from banks and hospitals to high-tech corporations,
to make organizational change both contagious and sustainable. It
is packed with diagrams, illustrations, and stories from the field
many of them first-person accounts of applying its lessons. Visit
CreatingContagiousCommitment.com to learn more.
Praise for "Creating Contagious Commitment" It is very easy to
have good intentions, and even easier to get advice from someone
who has good intentions. What is hard is to recognize the landmines
on the path to successful change. "Creating Contagious Commitment"
helps identify and think about such obstacles before we encounter
them, making the path to change more thoughtful and ultimately more
successful. Dan Ariely, Ph.D., James B. Duke Professor of
Behavioral Economics, author "Predictably Irrational" It is only by
effectively influencing people's beliefs, values and changing
social norms that we can change behaviors that get us all to yes.
Andrea understands this and clearly maps out how new cultural norms
can be systematically embedded into any organization. This book is
a must have in any change agent's toolbox. Peter Faill, M.Sc.,
Corporate Procurement Manager, Durham County Council, UK The
Tipping Point is a brilliant computer model of change initiatives
as they unfold in large, complex organizations. Change agents need
to be informal, keenly aware of the different needs of different
types of people, and committed to their purpose. This book shows
what to do and what happens along the way, both in the model and in
real life. Art Kleiner, author, "Who Really Matters" and "The Age
of Heretics"
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