Entrepreneurship in Tourism (Paperback)

The development of tourism has historically been characterised by enterprising individuals. Small businesses are the backbone of the tourism and hospitality industry. However, entrepreneurship and the entrepreneurial process have long been marginal topics within tourism scholarship. This is a critical, yet accessible, introduction to the subject. Structured into twelve chapters, this book takes an intuitive step-by-step progression through entrepreneurship in tourism: context, theoretical perspectives and definitions; the entrepreneurial process from concept to reality to growth, policy context and future directions. Featuring learning outcomes, 'reflective practice' activities and a range of international case studies that encourage critical thinking and practical applications, this is essential reading for anyone studying tourism degree programmes at undergraduate and graduate level.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Release date:	December 2018
First published:	2019
Authors:	Andreas Walmsley
Dimensions:	246 x 174 x 14mm (L x W x T)
Format:	Paperback
Pages:	238
ISBN-13:	978-1-138-04877-5
Categories:	Books > Business & Economics > Business & management > Ownership & organization of enterprises > Entrepreneurship Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-138-04877-1
Barcode:	9781138048775

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