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Vorteilhaftigkeit Von Kaufakzeleration Bei Konsumentengerichteter Verkaufsfoerderung (German, Paperback, 2007 ed.) Loot Price: R1,784
Discovery Miles 17 840
Repayment Terms: R167 pm x 12*
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Vorteilhaftigkeit Von Kaufakzeleration Bei Konsumentengerichteter Verkaufsfoerderung (German, Paperback, 2007 ed.): Andrew...

Vorteilhaftigkeit Von Kaufakzeleration Bei Konsumentengerichteter Verkaufsfoerderung (German, Paperback, 2007 ed.)

Andrew Gamble, Anthony Payne

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Loot Price R1,784 Discovery Miles 17 840 | Repayment Terms: R167 pm x 12*

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Christian Lutzky prasentiert einen Uberblick uber die bisherige theoretische und empirische Forschung zur Kaufakzeleration und untersucht anschliessend Vor- und Nachteile dieser Promotionwirkung. Mit Hilfe eines Kaufverhaltensmodells und einer Simulationsanalyse auf der Basis zweier exemplarischer Single-Source-Scannerpanels weist er nach, dass Kaufakzeleration eine positive Wirkung auf Absatz und Gewinn der Hersteller entfaltet."

General

Imprint: Deutscher Universitats Verlag
Country of origin: Germany
Release date: June 2007
First published: June 2007
Editors: Andrew Gamble • Anthony Payne
Dimensions: 210 x 148 x 14mm (L x W x T)
Format: Paperback - Trade
Pages: 236
Edition: 2007 ed.
ISBN-13: 978-3-8350-0783-3
Languages: German
Subtitles: German
Categories: Books > Business & Economics > Business & management > Management & management techniques > General
Books > Business & Economics > Business & management > Sales & marketing > General
LSN: 3-8350-0783-1
Barcode: 9783835007833

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