Following on from "Research Themes for Tourism," which sought to
both provide a snapshot of tourism subjects and provide an overview
of major themes for students new to tourism, this book seeks to
cover the same ground with events. Events Management as a subject
has been well documented from a practical angle; this will be the
first book to cover events from a research perspective. Core
subjects such as consumer behavior, authenticity and new
technologies will be included, and the research angle will be
covered by addressing key concepts, theories and discussions
centering on these subjects. For example, how has this type of
event developed, why has it become successful and what impact does
it have? Case studies are also included to provide a well-rounded
approach to the subject.
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