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Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry

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Research Themes for Events (Hardcover) Loot Price: R2,195
Discovery Miles 21 950
Repayment Terms: R206 pm x 12*
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Research Themes for Events (Hardcover): Anna Borley

Research Themes for Events (Hardcover)

Anna Borley; Edited by Rebecca Finkel; Contributions by Alan Clarke; Edited by David McGillivray; Contributions by Larry Dwyer; Edited by Gayle McPherson; Contributions by Malcolm Foley; Edited by Peter Robinson; Contributions by Matthew Frew, Gemma Gelder

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List price R2,434 Loot Price R2,195 Discovery Miles 21 950 | Repayment Terms: R206 pm x 12* You Save R239 (10%)

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Following on from "Research Themes for Tourism," which sought to both provide a snapshot of tourism subjects and provide an overview of major themes for students new to tourism, this book seeks to cover the same ground with events. Events Management as a subject has been well documented from a practical angle; this will be the first book to cover events from a research perspective. Core subjects such as consumer behavior, authenticity and new technologies will be included, and the research angle will be covered by addressing key concepts, theories and discussions centering on these subjects. For example, how has this type of event developed, why has it become successful and what impact does it have? Case studies are also included to provide a well-rounded approach to the subject.

General

Imprint: Cabi Publishing
Country of origin: United Kingdom
Release date: October 2013
Contributors: Anna Borley
Editors: Rebecca Finkel
Contributors: Alan Clarke
Editors: David McGillivray
Contributors: Larry Dwyer
Editors: Gayle McPherson
Contributors: Malcolm Foley
Editors: Peter Robinson (Department Head)
Contributors: Matthew Frew • Gemma Gelder
Dimensions: 244 x 172 x 15mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 192
ISBN-13: 978-1-78064-252-9
Categories: Books > Business & Economics > Industry & industrial studies > Service industries > Hospitality industry > General
LSN: 1-78064-252-0
Barcode: 9781780642529

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