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On the Line - Business Education in the Digital Age (Hardcover, 1st ed. 2018)
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On the Line - Business Education in the Digital Age (Hardcover, 1st ed. 2018)
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This book presents different perspectives of online business
education - how it is designed, delivered and how it supports
advances in management disciplines. The authors describe online
platforms in their provision of timely, excellent and relevant
business education. The book starts by examining the emergence of
online business education. It offers insights for use to business
educators in design and implementation of online learning. It
presents and discusses technologies for class facilitation and
collaboration including tools used to bring content and issues to
life. Disruptive approaches and new directions in online business
education are examined. The book is ideal for business educators,
administrators, as well as business practitioners that have an
interest in delivering high quality business education using online
platforms and tools. On the Line: Business Education in the Digital
Age is divided into three sections. Section 1 presents papers on
"why" business education is viable and sustainable in today's
context. Treating education as a service, this section describes
new techniques for creating a better online business education
experience. It also looks at the role advanced data analytics can
play in enhancing the quality of online business education. Section
2 delves into "how" online business education works. It presents
conceptual models for teaching in specific disciplines, learning
design that describes what business educators do and how programs
work. This section also addresses performance assessments and
quality assurance measures that help to demonstrate the efficacy of
online pedagogy. Practical applied papers are used in this section
to highlight the use of learning platforms, tools and their
application specific to businesses that build knowledge and skills
and make students 'work ready'. Finally Section 3 of the book
addresses the "so what?" or the outcomes and impacts of online
business education. This section targets where business education
needs to take learning next, for example to support sustainable
business, ethical decision making and inclusive and collaborative
leadership. Chapters deal with topics such as how distributed
online environments may work better to support knowledge and soft
skill building directly relevant for organizations today. Other
learning outcomes showing the value of online business education
are discussed. Academics, alumni and consultants from over fifteen
institutions and organizations around the world contributed to this
book.
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