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Maxwell Motor and the Making of the Chrysler Corporation (Hardcover)
Loot Price: R1,141
Discovery Miles 11 410
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Maxwell Motor and the Making of the Chrysler Corporation (Hardcover)
Series: Great Lakes Books Series
Expected to ship within 10 - 15 working days
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Though usually regarded as a footnote in automotive history,
Maxwell Motor was one of the leading automobile producers in the
United States during the first quarter of the twentieth century,
and its cars offered several innovations to buyers of the time. For
instance, Maxwell's was the first popular car with its engine in
front instead of under the body, the first to be designed with
three-point suspension and shaft drive, and one of the earliest
cars to feature thermo-syphon cooling. In Maxwell Motor and the
Making of the Chrysler Corporation, Anthony J. Yanik examines the
machines, the process, and the men behind Maxwell, describing both
the vehicle engineering and the backroom wheeling and dealing that
characterized the emergence and disappearance of the early auto
companies. In this detailed history, Yanik charts the company's
evolution through the early Maxwell-Briscoe years, 1903-1912; the
Maxwell Motor Company years, 1913-1920; and finally the Maxwell
Motor Corporation years, 1921-1925. He considers the influential
leaders, including Jonathan Maxwell, Benjamin Briscoe, Walter
Flanders, and Walter P. Chrysler, who executed the business
decisions and corporate mergers that shaped each tumultuous era,
concluding with Chrysler's eventual deal to transfer all Maxwell
assets to form a new Chrysler Corporation in 1925. Yanik also
discusses the aftermath of Maxwell's dissolution and the fate of
its famous corporate leaders. For this study, Yanik draws on a
wealth of primary sources including old automotive trade journals,
the writings of Ben Briscoe and William Durant, and company records
in the Chrysler archives. Maxwell Motor and the Making of the
Chrysler Corporation fills a gap in existing automotive scholarship
and proves that the Maxwell story is an excellent resource for
documenting the development of the automobile industry in the early
twentieth century. Auto buffs and local historians will appreciate
Yanik's thorough and engaging look at this slice of automotive
history.
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