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The Complexity Turn - Cultural, Management, and Marketing Applications (Hardcover, 1st ed. 2017) Loot Price: R4,081
Discovery Miles 40 810
Repayment Terms: R382 pm x 12*
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The Complexity Turn - Cultural, Management, and Marketing Applications (Hardcover, 1st ed. 2017): Arch G. Woodside

The Complexity Turn - Cultural, Management, and Marketing Applications (Hardcover, 1st ed. 2017)

Arch G. Woodside

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Loot Price R4,081 Discovery Miles 40 810 | Repayment Terms: R382 pm x 12*

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This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients-any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens-several recipes indicate high/low outcomes.

General

Imprint: Springer International Publishing AG
Country of origin: Switzerland
Release date: February 2017
First published: 2017
Editors: Arch G. Woodside
Dimensions: 235 x 155 x 18mm (L x W x T)
Format: Hardcover
Pages: 254
Edition: 1st ed. 2017
ISBN-13: 978-3-319-47026-9
Categories: Books > Business & Economics > Business & management > Management & management techniques > Organizational theory & behaviour
Books > Business & Economics > Business & management > Management of specific areas > Personnel & human resources management
Books > Business & Economics > Business & management > Sales & marketing > General
Books > Business & Economics > Industry & industrial studies > Service industries > General
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LSN: 3-319-47026-4
Barcode: 9783319470269

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