Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Market research

Buy Now

Consumer Profiles (RLE Consumer Behaviour) - An introduction to psychographics (Paperback) Loot Price: R1,510
Discovery Miles 15 100
Repayment Terms: R142 pm x 12*
Add to cart
Consumer Profiles (RLE Consumer Behaviour) - An introduction to psychographics (Paperback): Barrie Gunter, Adrian Furnham

Consumer Profiles (RLE Consumer Behaviour) - An introduction to psychographics (Paperback)

Barrie Gunter, Adrian Furnham

Series: Routledge Library Editions: Consumer Behaviour

 (sign in to rate)
Loot Price R1,510 Discovery Miles 15 100 | Repayment Terms: R142 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

General

Imprint: Routledge
Country of origin: United Kingdom
Series: Routledge Library Editions: Consumer Behaviour
Release date: October 2015
First published: 1992
Authors: Barrie Gunter • Adrian Furnham
Dimensions: 216 x 140 x 11mm (L x W x T)
Format: Paperback
Pages: 198
ISBN-13: 978-1-138-83246-6
Categories: Books > Social sciences > Psychology > Social, group or collective psychology
Books > Business & Economics > Business & management > Sales & marketing > Market research
Promotions
LSN: 1-138-83246-4
Barcode: 9781138832466

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

The Villager - How Africans Consume Brands (Paperback): Feyi Olubodun
The Villager - How Africans Consume…
Feyi Olubodun Paperback R250 R223 Discovery Miles 2 230
Communication Research - Techniques, Methods And Applications (Paperback, 2nd ed): G.M. du Plooy
Communication Research - Techniques…
G.M. du Plooy Paperback  (1)
 R754 R684 Discovery Miles 6 840
Marketing Communication - An Integrated Approach (Paperback, 2nd Edition): Ludi Koekemoer
Marketing Communication - An Integrated…
Ludi Koekemoer Paperback R551 Discovery Miles 5 510
Marketing Research: Tools and Techniques (Paperback, 3rd Revised edition): Nigel Bradley
Marketing Research: Tools and Techniques
Nigel Bradley Paperback R2,019 Discovery Miles 20 190
Personal Selling (Paperback, 5th Edition): M C Cant, A Drotsky
Personal Selling
M C Cant, A Drotsky Paperback R421 Discovery Miles 4 210
Marketing Research (Paperback, 4th Edition): Jan Wiid, Colin Diggines
Marketing Research
Jan Wiid, Colin Diggines Paperback R598 R559 Discovery Miles 5 590
The Book Every Marketer Should Most Definitely Read - Insights And Lessons From Successful Marketing Minds (Paperback):
The Book Every Marketer Should Most…
Paperback R340 R304 Discovery Miles 3 040
Marketing Rebellion - The Most Human Company Wins (Hardcover): Mark W. Schaefer
Marketing Rebellion - The Most Human…
Mark W. Schaefer Hardcover R605 Discovery Miles 6 050
Autophagy - How to Live Healthy and Longer with Your Self-Cleansing Body's Natural Intelligence. (Lose Weight Safely,...
Autophagy - How to Live Healthy and…
Lauren Prieto Hardcover R751 Discovery Miles 7 510
The Fast Path to Corporate Growth - Leveraging Knowledge and Technologies to New Market Applications (Hardcover): Marc H. Meyer
The Fast Path to Corporate Growth…
Marc H. Meyer Hardcover R1,249 Discovery Miles 12 490
Handbook of Culture and Consumer Behavior (Hardcover): Sharon Ng, Angela Y. Lee
Handbook of Culture and Consumer…
Sharon Ng, Angela Y. Lee Hardcover R3,939 Discovery Miles 39 390
The Essentials of Marketing Research (Paperback, 3rd edition): Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L Loudon
The Essentials of Marketing Research
Lawrence Silver, Robert E. Stevens, … Paperback R2,472 Discovery Miles 24 720

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners